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MARKETING COACHING

I coach Executives, Leadership and Teams on how to drive 20 - 45% revenue lift across B2B and DTC models in 45+ markets and up to $100M/year in budget by combining deep expertise across Brand, Performance and Product Marketing. Drawing from 15+ years scaling marketing organizations at Sony, MasterClass, and Decathlon, I help executives adopt automation, sharpen GTM strategy, and lead high-performing cross-functional teams at Global level with confidence.

I coach marketing teams to integrate automation into every layer of the marketing function - from GTM to Creative and Forecasting - unlocking scale, personalization, and sustainable growth ahead of the curve.

"Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her."

Francesco C.

Chief Strategy Officer

Onfido

Alexia is an incredibly organised, reliable and proactive leader, who I have greatly enjoyed working with the past few years. Always generous with her time, she is inclusive with colleagues when lending guidance and advice while delivering great work - I’ve learned a lot from Alexia and know she will be an asset to any team or business in future.

Matthew L.

Senior Manager, Growth Marketing

SONY PlayStation

MARKETING COACHING SERVICES

I support Executives and Marketing Professionals with growth strategy, team transformation, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets.

I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable Marketing, streamline GTM execution, and scale revenue through automation and organizational clarity. For example, at RS Components I coached a dotted line group of 10 Technical Customer Service Managers on PPC best practice and the channels restructure that followed delivered a +41% increase in Revenue YoY across 500,000 products.

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*Services provided are on monthly retainer

BUSINESS OPERATIONS & FINANCIAL ACCURACY

Need support deploying solutions across Business Verticals? Or ensure that SOPs are followed at Global and Local level? 

I can help with the set up, adoption and roll out:

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  • 200+ Team Alignment

  • Operating & Strategic Plans

  • Effective Business Results

  • Shareholder Confidence

  • Full-Stack Marketing

PERFORMANCE UPLIFT & COMMERCIAL IMPACT

Need to turn around International Marketing performance and train teams from scratch? Or need to exceed targets and want to learn about Performance Marketing?

 

I can help with:

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  • Omni-channel Training

  • Cross-channel Leadership

  • Auditing & Prioritization

  • Analytics & Tracking

  • Agility for Global Results

ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS

Need to quickly re-skill or up-skill your Team due to shifting business priorities? Struggling with retention or succession planning? Global vs Local misalignment impacting brand equity?​

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  • Design, Scale, Restructures 

  • Upskilling for AI

  • Build Innovation Culture

  • Increase Productivity with AI

  • AI-First Workflow Integration

GO-TO-MARKET &

MEDIA PLANNING

Need to deploy a unified GTM Strategy across teams? Campaigns not launching on time nor reaching their targets? I can help by sharing how you can build and lead through strategic change:

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  • Multi-Vertical Operations

  • R&R, Prioritization & Agile

  • Global-Local Workflows

  • Centralization Strategy

  • Operationalizing GTM

MEASUREMENT, ANALYTICS & AUTOMATION

Need a Marketing Technologist to get tracking right and evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify?

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  • Algorithms & Automation

  • Data & Tool Alignment

  • Online & Offline Tracking

  • Tagging & Exec Reporting

  • Vetting & Integrating Tools

VISION, INNOVATION & TESTING

Need to lead through change, scale best practice and successful tests globally? Avoid siloes to drive exponential growth?

I'll help with your vision and connect the dots:

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  • Cross-functional Initiatives

  • Vertical & Horizontal Teams

  • AI Optimization & Velocity

  • Global & Local Alignment

  • Compliance & Localization

Get in Touch

International Coaching sessions in multiple languages:

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  • ​English

  • ​Spanish

  • Catalan

  • French

  • German

  • Portuguese

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