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Empowering Global Executives to drive Strategic Change. Marketing Consulting and Coaching Services by former Fortune 500 Marketing Director, Alexia Palau. Fractional CMO & AI Consultant, Career Strategy & Career Coach New York, Marketing Interview Coach. AP Marketing Consulting & Career Coaching. Empowering Global Executives to drive Strategic Change . Profitable | Sustainable | Efficient | Automated | At Scale Connect with Me

I provide specialized career coaching to help professionals across multiple disciplines and executives define their potential and achieve their career goals. I offer individualized coaching and strategic plans for job searches, interviews, and career advancement. My expertise has helped over 190 people master the mindset and skills needed to navigate a competitive market and accelerate their growth. My Work Consistently delivered 20-45% increase in revenue regardless of industry, business model, size or stage drawing on my expertise in digital transformation, revenue generating consumer programs and strategies and elevating brands through compelling storytelling and ROI driven marketing mix. I have successfully steered complex and rapidly evolving businesses through high periods of growth over the last 15+ years. After transforming the careers of 190+ professionals globally (200+ hours specifically on AI), today I coach executives, founders, and cross-functional leaders to accelerate their growth, own their narrative, and operate at scale in high-stakes environments - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

I help agencies and businesses with expert-guided marketing and consulting. I provide recommendations, strategies, and ongoing support for your marketing efforts. My goal is to provide valuable insights to help you reach your ideal clients, customers, audience and achieve your business goals. AP Marketing & Automation Consulting. Executive Teams As a leader in the Marketing field, I am described as an exceptional, hands-on leader who combines an incredible work ethic and strategic vision to relentlessly drive top-line revenue growth. I am seen as a master of both complex operational efficiency and global team leadership, consistently finding and executing on high-growth opportunities. Andrea P. SVP, Marketing SONY PLAYSTATION "Alexia led a team that was pivotal in our efforts in budget forecasting, streamlined operations and ensured financial accuracy. Her leadership facilitated the globalization of our team and fostered a data-driven, customer-centric culture. She adeptly managed complex operations, enabling implementation of global programs and leadership in business reporting. She is a valued mentor, contributing significantly to the development of many in our organization." As an Executive Coach, I am viewed as an extremely effective and hands-on Coach who delivers sharp, actionable insights. My coachees describe me as instrumental in helping them secure high-impact roles, grow their careers, and navigate the modern job market with confidence. I bring a unique perspective to Career Coaching as apply Performance and Growth Marketing principles to achieve Goals and additionally, provide training in Marketing and Artificial Intelligence. "Very thoughtful insights, she helped me focus and gain the relevant experience in today’s job market, working with recruiters and designing resumés. I can’t thank her enough for her support and owe her a bottle of wine." Chief Creative Officer FORTUNE 500 "Alexia was great to work with. She provided sharp insights and actionable feedback. I would highly recommend her." Chief Marketing Officer FORTUNE 500 "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Chief Strategy Officer Hyper-Growth Startup, Acquired "Alexia and I met bi-weekly and she is quick and thorough in her reviews. She had great tips and helped me secure a role with the largest team and span of control I have had to date: 10 managers and 80 Sales Development Representatives. I really appreciated all the advice, tips and confidence you helped to instill. It helped me to get the job. THANK YOU! 🙏🏼" Vice President, Commercial Sales FORTUNE 500 & Future 50 Book Now "Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company." Nadege K. | Lead, Marketing SONY PlayStation Leadership Teams I am seen as an exceptionally reliable and organized leader with immense capacity for work. I am viewed as a forward-thinking, influential strategist who not only delivers flawless execution on complex, large-scale projects but also actively shapes company culture through a positive and collaborative approach. Gareth B. Senior Director, Marketing SONY PLAYSTATION "Alexia has an incredible work ethic and a huge capacity. She is diligent, thorough and perhaps the most organized person I have worked with! When Alexia says she will get something done, you know it will happen. Throughout her time on my team Alexia was a champion for change, always looking for ways to improve the way we worked, and led a global team to manage a highly complex portfolio marketing plan to a very high standard of execution. Above all, Alexia was an active member of several internal employee networks, building connections across the organisation to shape our culture." I am seen as a highly effective and pragmatic Leadership Coach. I provide grounded, actionable advice and useful tools without any "fluff," leaving my coachees with clear strategies, a sense of empowerment, and a boost in confidence. I am also viewed as a knowledgeable and genuine professional who invests time to understand your specific needs and helps you achieve tangible results, whether it's through career strategy, market positioning, or Marketing materials. "What I really appreciated is how grounded and action-oriented she is. No fluff - just honest insights, useful tools, and clear next steps that I could apply right away. I walked away from our session not only with a better strategy but with a sense of empowerment in a situation that usually feels out of my hands. That shift gave me a real boost in confidence. I know I’ll be reaching out to her again - her method works really well for me. Sometimes we all need someone wise and down-to-earth to help us see clearly, and Alexia is exactly that." Marketing Director TIME100 Most Influential Companies "Alexia is the kind of person you wish you had met earlier in your carrer. From our first interaction, it was clear that I was in capable hands. She took the time to understand my professional path, reformulate my goals, fine-tune my strengths.""I am truly grateful for her support and expertise, and I wholeheartedly recommend Alexia to anyone looking to elevate their job application materials. Thank you Alexia for your exceptional coaching!" Senior Consultant Big 4 Accounting Firm "Though she works in a different industry and role, she was able to tailor her feedback to me and my search. Her knowledge of current CV trends and best practices greatly improved the overall formatting, content, and impact of my CV. What sets Alex apart is her genuine desire to see her clients succeed. She invested her time and effort to help me through my process without any hesitation. Thanks to her valuable input, I felt confident throughout my job search and eventually secured a position I truly enjoy that is aligned with my career goals." Lawyer & HR Manager Private Equity +$40 billion in capital raised "She helped me understand the potential and the opportunities of the online market and to structure a strategy to reach the right audience of potential clients. Alexia is passionate and super focus on her job. She's very driven and motivated to reach her goals and I really enjoyed working with her. I think she's one of the smartest people I have ever worked with and I hope to work with her again in the future." Founding Director Architecture Firm Book Now "As the team leader, she provided strategic direction to drive player acquisition, retention, and re-engagement throughout the lifecycle. I greatly valued her consistent collaboration, results-oriented approach, and commitment to optimizing processes in alignment with our business and financial objectives." Rosanne W. | Head of Finance & Business Operations SONY PlayStation Technical Teams As a Performance Marketing leader I am seen as a true professional who is highly effective and hands-on. Data Scientists, Developers, Engineers and Analysts appreciate my ability to provide crucial insights, organize complex processes, and guide their work toward delivering clear business value. Over the years and with in-depth understanding of technical projects, I have specialized in becoming a translator between the technical side of a business and the commercial side. Gabriel O. Senior Data Product Manager SONY PLAYSTATION "I had the privilege of working with Alexia, who was a key stakeholder in my projects. Her insights were crucial, guiding me to prioritize and deliver substantial business value efficiently. Alexia's commitment to excellence and ability to inspire those around her make her an invaluable asset to any team. I wholeheartedly recommend her, confident she'll bring her signature blend of insight, dedication, and high-quality execution to any role." I have coached in Data Science, Software Development, Marketing Analytics and Engineering. I am usually seen as uniquely qualified to bridge the gap between their technical work and broader business impact. I am viewed as someone who can not only speak technical language but also translate my coachees' technical efforts into strategic value that directly contributes to the company's bottom line. I am the type of leader who can help navigate the corporate landscape and show how the work produced contributes to business goals. *Please note I support all aspects of Career Strategy, Job Search and Business Growth, except Technical interviewing. "I very much enjoyed my time working with Alexia and learned a great deal from her." Elliot C. | Senior Web Analyst River Island Reports, Early Career & Freelancers As a Growth Marketing leader, my reports see me as an inspiring and highly effective people manager who combines exceptional strategic talent with a supportive, hands-on leadership style. They consistently describe me as a data-driven, proactive leader who motivates and develops her team, setting a high standard for excellence and driving positive change across the organizations I have worked for. Hanne F. Senior Marketing Manager, EMEA ABERCROMBIE & FITCH & (previously DECATHLON) "Alexia is a very confident and talented marketer. She has a proactive and analytical approach to any challenges coming her way and always finds time to lend a hand if need be. I found her to be a great coach and manager and I hope to have the pleasure of working with her again in the future." As a Career and Business Growth Coach, I have supported early and mid career professionals as well as those who wanted to start their own ventures as fractionals or freelance workers. With experience across a wide variety of specialties, disciplines and industries, I am seen as an exceptional Coach who is both empathetic and results-oriented. I am uniquely skilled at providing the strategic, hands-on guidance needed to not only optimize Professional materials but also equip my coachees with the mental fortitude and practical tools to navigate career journeys successfully. "As a marketer, I highly recommend consulting with Alexia as a coach and mentor for career progression and professional materials, including LinkedIn profiles and resumes. Her initiative and passion for sharing knowledge is undeniable, and her extensive experience across various industries has provided me with invaluable insights into my own career journey. Additionally, her approach to optimizing materials and enhancing professional presence is direct, clear, and highly effective, leaving no room for ambiguity." From Research Admin to Marketing Lead "I cannot thank Alexia enough for her mentoring and guidance throughout my job search. Over the course of our six months working together, she helped me overcome many of my professional challenges and setbacks. Her feedback was always thorough and she answered all my questions, no matter how stupid they were. We set goals to accomplish at the start and I’m proud to say we hit every single one. I can say confidently that I would not be at my current job without her help and support, and for that I am forever grateful." From Social Media Specialist to Social Strategy Lead (3x coachee) "Alexia has been an amazing mentor and coach to me. With her guidance I have been able to focus and prepare myself not only in my career, but my personal life as well. She is always willing to listen, help me learn from my experiences, and give me constructive criticism and guidance when I need it. She is an empathetic and focused mentor, coach, and leader who I could not thank and recommend enough." From Territory Rep to Project Manager "Alexia coached me in finding my next role. She was very empathetic to my new working mom lifestyle and helpful in finding something a bit unconventional to help me learn to balance my new lifestyle. She asks very poignant and direct questions to make you think in detail and cover all the bases in setting goals. Once we established goals, I knew exactly what to ask and made sure all the boxes were checked." From Growth Operations Manager to Senior Manager, Marketing Operations Book Now "I'll jump to the most important thing first: Alexia is the best career coach I've ever worked with. When we first met, I'd been out of work for about 6 months. I was working with a variety of coaches and services to try and land work in that time, but nothing stuck. They were either too impersonal, or couldn't empathize with my situation, or just didn't have the right guidance to get my resume read and pushed to the interview stage. Alexia changed all of that. In our time working together, we met regularly for about 5 months. We optimized my resume and talked through strategy around the application and interview processes. My application-to-interview rate more than doubled, and I made it to 4x more final stage interviews (all of which I kept track of thanks to Alexia). With her help, I eventually landed some contract work after nearly a year off the market. Whenever I'm seeking my next role, I'm confident that I will be able to navigate the challenging waters of job seeking as a result of Alexia's mentorship. She has equipped me with tools I'll be able to use in perpetuity, and for that she will always have my gratitude. I'm honored to call her a mentor and friend and would be delighted to work with her again in the future." Gaming & Entertainment "I began working with Alexia via the Women @ PlayStation Mentoring Program. She's insightful, straight forward, pleasant and flexible. She sought to understand my goals and roadblocks prior to the start of us working together. With her insights as a manager, I was able to elevate the work product I was delivering to my manager and make a more meaningful impact. She enabled a major shift in my confidence and optimism that showed in my day-to-day interactions with my manager. What I appreciate most in working with Alexia as a mentor/coach is her holistic approach. My role was stressful to the core, and over time I found my anxiety practically crippling at times. So I found it indispensable that my coaching from Alexia included more than just the practical and technical tips for streamlining my role and work product, but also touched on managing my self care: identifying healthful, helpful practices and including that as part of the structure of work day. I highly recommend Alexia. She is wise, she is humble and very approachable. I am very grateful for the change she has brought out from within me." Legal & Professional Services "I cannot recommend Alexia highly enough as a career coach. When I first started working with her, I felt completely overwhelmed by my job search with no clear direction or strategy. From day one, Alexia helped me define clear career goals, identify target companies, and craft a CV that truly reflected my strengths. She also guided me through optimizing my LinkedIn profile so recruiters would reach out. Her networking advice was exceptional. She taught me how to do cold and warm outreach in a way that felt authentic and was highly effective. As a result, I built a system that generated hundreds of meaningful connections, which led to multiple industry meetings and interview calls. What sets her apart is that she took the time to understand my unique challenges and aspirations, then tailored her approach, creating a strategy that played to my strengths. Her approach is not a one-size-fits-all solution. If you want a coach who combines strategic thinking with hands-on, actionable advice and actually delivers measurable results, Alexia is the one to work with." Fractional Communications & Marketing Consulting "Alexia has been an amazing mentor and coach to me. With her guidance I have been able to focus and prepare myself not only in my career, but my personal life as well. She is always willing to listen, help me learn from my experiences, and give me constructive criticism and guidance when I need it. She is an empathetic and focused mentor, coach, and leader who I could not thank and recommend enough. "I was fortunate to have Alexia's guidance during my job search. I was feeling a bit lost about how to approach the search process. Alexia helped me improve my resume, focus on networking (a term I didn't even know), analyze what I was really looking for, and organize my days during this stage. What impressed me most about Alexia was her professionalism, organization, and knowledge of the job market. The sessions were so well-structured that they were truly productive, and each week I felt more positive and closer to finding a job. Additionally, she not only gave me practical advice but also helped me feel more confident about my professional future. Thanks to her guidance, I was able to find a job in less time than expected. She definitely exceeded my expectations. I would highly recommend her!" Interior, Product and Creative Design Practices

I provide leadership coaching to help Executives and their teams navigate complexity and maximize performance. My one-on-one and team coaching services are designed to help you reflect on management styles, sustain change, and improve results. I help leaders create an environment of trust that is promotes challenges positively and overcomes complexity constructively with a solutions-driven approach. I help develop the mindset and skills needed to effectively lead an organization. EXECUTIVE COACHING I help current and emerging leaders unlock sustainable growth by coaching them through complex transformation, market expansion, and team scale-ups - grounded in over 15 years of experience leading global, high-performing marketing organizations from startups to Fortune 500s. 5 Startups & 4 Public Marketing Consultant Full time, 4 countries I have been leading direct, dotted and cross-functional teams 80% of my career across startups and Fortune 500 organizations, advising Executives and Global People Managers for the past 9+ years on top talent acquisition, development and retention. SONY PlayStation Director, Marketing Full time, United States I worked on Strategic Initiatives and led an SVP/VP Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions to improve workforce Productivity and driving adoption (incl. AI powered) across the Marketing & Sales orgs. River Island Channels Specialist Full time, United Kingdom I launched the first automation-driven initiatives to drive incremental growth 14+ years ago. New platforms, new markets, channel restructures, new products and product lines, additional categories, as well as consolidating Business unit functions. Book Now I also coach startup Founders and other Fractional Marketers and Coaching professionals to achieve hyper-growth and scale their businesses, whether preparing for an IPO or significantly expanding their practice. I deliver targeted guidance on metrics preparation, growth plans, storytelling, and implementing AI & automation to maximize business value and position leaders for high-stakes success. Founders Chief Executive Officer (CEO) Chief Operating Officer (COO) Chief Human Resources Officer (CHRO) CXOs Chief Marketing Officer (CMO) Chief Creative Officer (CCO) Chief Brand Officer (CBO) Chief Strategy Officer (CSO) Chief Content Officer Executives Senior Vice President (SVP) Vice President (VP) Leadership Senior Director Director Head Of "Alexia was great to work with. She provided sharp insights and actionable feedback. I would highly recommend her." Chief Marketing Officer FORTUNE 500 "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Chief Strategy Officer Hyper-Growth Startup, Acquired Book Now EXECUTIVE COACHING SERVICES I help global people managers confidently lead through transformation by coaching them on how to integrate automation responsibly (including AI), build high-performance hybrid teams, and scale impact across regions without burnout. Drawing from 15+ years of executive experience managing up to $100M in budgets and teams across 45 markets, I specialize in operational clarity, cross-functional alignment, and leader visibility to future-proof performance at scale. *Services provided are by the hour, packages, bundles and workshops BUSINESS OPERATIONS & FINANCIAL ACCURACY Need to understand the perspective of different stakeholders around Marketing's tangible commercial impact? Need to align with 200+ stakeholders across Business units and 45+ markets? I can help with: Predictive Financial Planning CFO & Board Relations Marketing Strategy Forecasting credibility Develop Data-Driven Teams PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need clarity with attribution? Significant technical complexity to overcome? Growth is not consistent and there is a need for effective SOPs to be put in place? I can provide guidance on the structure that works best for your Business: Evaluating Opportunities Mobilizing Global Resource Technical <> Business 20% Hands-on Development ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS A new team structure is needed to adapt to rapid organization changes? Need to maintain a lean team but want to exceed targets? Want to understand how to ensure execution alignment across multiple teams? I can support with: The Rise of AI Assisted Teams External Support, RIF/RPs Scaling In-House Teams International Recruitment Hire, Develop & Retain Talent GO-TO-MARKET & MEDIA PLANNING Campaigns not reaching their targets? Lack of KPI alignment? Difficult to achieve targets with the budget available? Need to identify gaps in the funnel? I can help advising on: Turnaround Strategies Full-Stack & Omni-Channel Acquisition & Retention Customer Centricity MEASUREMENT, ANALYTICS & AUTOMATION Need to drive transformation but the base layer (the data) needs to be prioritized? Decision making is a challenge with inconsistent information and sources can't be trusted? Analytics & Infrastructure MMM & Use of AI for ROI Data that Secures Funding Global & Local Alignment VISION, INNOVATION & TESTING Believe that what will really move the needle is International? Structuring GTM Planning? Becoming more agile as an organization? I coach on: Automation & Systematization Multi-Market Timely Launches B2C & B2B GTM Execution Cross-Functional Leadership Frequently Asked Questions Executive Coaching Founders Coaching AI & Automation Coaching Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I provide specialized career coaching for brand, growth and performance marketers. I help professionals at all levels land their dream job by mastering interview skills, personal branding, and career strategy. My coaching delivers recruitment insights and job search strategies to help you effectively navigate the workplace and accelerate career advancement. AP Marketing & Automation Consulting. PERFORMANCE MARKETING CAREER COACHING I have coached internationally over 800 hours transforming the careers of more than 180 startup and Fortune 500 Executives, Founders and Professionals in Marketing, Strategy, Operations, Transformation, Analytics, Go-To-Market, Legal, Architecture, Design, Product and Project Management. My objective is to help you see that you already know what are the right moves to achieve your Goals. DECATHLON Senior Manager, Marketing Full time, United Kingdom Formally trained as a Development Coach 9+ years ago, I supported 3 team members in different specialties outside the Marketing department. I also coached one of my reports, which changed my Leadership style for years to come. Two years after leaving the UK, I was asked to coach again, but in different countries. And that's how my Coaching practice began. SONY PlayStation Director, Marketing Full time, United States Led an SVP/VP Future of Work Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions and driving adoption (incl. AI powered) across the Marketing & Sales orgs. Coach for Women @ PlayStation resource group, supporting Data Science, Software Engineering, Sales, Product, Human Resources and Legal. America Needs You Marketing & Partnerships Board Member, United States Helping 60+ first-generation college students explore career paths, develop their skills (including Artificial Intelligence) and secure internships. Coaching in Investment Banking, Communications, Marketing, Data Science, Engineering, Human Resources, Strategy Consulting and Healthcare. I joined the Board in April 2025. Book Now I specialize in Corporate Training for Global people managers with a focus on leadership, systematisation and automation. I also support 1:1 Career and Development Coaching, with emphasis on Career Strategy, Marketing and AI (over 200+ hours of training provided). "Alexia is a very confident and talented marketer. She has a proactive and analytical approach to any challenges coming her way and always finds time to lend a hand if need be. I found her to be a great coach and manager and I hope to have the pleasure of working with her again in the future." Hanne F. Affiliate Marketing Manager DECATHLON "Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company." Nadege K. Lead, Marketing SONY PlayStation Book Now PERFORMANCE MARKETING CAREER COACHING SERVICES With over 70 reviews on LinkedIn and working across Strategy and Execution for Fortune 500 and hyper-growth startups, I bring practical, executive-level insight to career growth, productivity, automation, and AI adoption. I have coached 190+ professionals (200+ hours specifically on AI) globally - United States, Canada, UK, France, Spain, Germany, Portugal and Luxembourg - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures. I support multi-industry (Consumer DTC & B2B SaaS) interview preparation, mock interviews and interview coaching, marketing materials and resume reviews, career and leadership coaching, overcoming the fear of negotiation and mentorship. *Services provided are by the hour, packages, bundles and workshops FOUNDER COACHING Need to develop a Business Plan that will ensure growth? Define your Personal Brand to get more investment? Structure a Marketing Strategy that exceeds targets when executed? I can help: Business Plan & Operations Founder Personal Branding Develop Culture & Values Human & AI Resources Hiring & Retaining Talent Marketing & Media Strategy Multi-Industry Expertise EXECUTIVE COACHING Need help scaling Worldwide? Leading Global teams and maintaining a good work life balance? Driving AI-native transformation? Increasing your remit or accessing the Executive circle? I support VP+ levels from Fortune 500s and startups with: Executive Career Coaching GTM Strategy & Execution Network & Influence Asynchronous Leadership Automation & Systematization PROFESSIONAL COACHING Struggling to land an offer? To even land interviews? Need support with you job search strategy and interviewing in a difficult job market? Want to pivot into Tech, fractional, consulting or a different industry? I coach on: Career Strategy Reframing Transitions & Promotions Mock Interviews & AI Screens Resume Writing & Tips Build or Expand Networks Access The Hidden Job Market BUSINESS COACHING & ARTIFICIAL INTELLIGENCE Need support kicking off your own business? Leading a team for the first time? How to balance strategy and execution? I support Founders and CEOs: 0-1 Scaling & Startup Coach Hiring Top Talent & Culture Global Leadership Skills Develop Resilient Mindset Business Transformation Reporting & Data Analytics Building an AI-First Team Skills for Demand Generation MARKETING COACHING AUTOMATION COACHING Need to future-proof your career in the age of AI? Need to develop Leadership skills of the future or AI proof marketing skills? Want to develop an AI-native team and drive workforce transformation? After working with automation for 14+ years, I can help with: Future-Proof Marketing Skills Developing AI-native SOPs Automation as a Mindset Tagging & Exec Reporting LEARNING & CAREER DEVELOPMENT Looking for Leadership Coaching for Marketing Professionals? Want to learn more about Performance Marketing or define your CMO career path? How to lead teams as a Marketing Director? Executive Coaching for Marketers Global Leadership Coaching Director Career Transition to VP Brand & Performance Marketing Brand-to-ROI Frameworks Resume Review for Marketers Interview Coaching for Marketing 1:1 Coaching Career 1x Working Session $350 | £250 | €300 1 hour session Any discipline Goals setting Ways of working alignement Any level of seniority *Ideal to learn if my Coaching can help you Book Now 1:1 Coaching Career Coaching Pack 5x Working Sessions $1750 | £1300 | €1500 1 hour sessions Any discipline (including Marketing) Any level of seniority *Ideal for long term Coaching with one-off payment (less admin) Book Now 1:1 Coaching Marketing Career 1x Working Session $350 | £250 | €300 1 hour session Personalized action plan Growth Marketing Brand & Performance Marketing Any industry Any Business model Any level of seniority *Ideal for interview coaching and preparation Book Now 1:1 Coaching Coaching Bundle 5x Working Sessions $2500 | £1850 | €2150 1 hour sessions All-in-One offering Career Coaching Marketing & AI Training Any level of seniority *Ideal for startup Founders or Solopreneurs Book Now Ask about Packages Frequently Asked Questions Executive Coaching Career Coaching Career Coaching for Marketers Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I provide specialized career coaching for brand, growth and performance marketers. I help professionals at all levels land their dream job by mastering interview skills, personal branding, and career strategy. My coaching delivers recruitment insights and job search strategies to help you effectively navigate the workplace and accelerate career advancement. AP Marketing & Automation Consulting. GROWTH MARKETING CAREER COACHING I coach Growth Marketers at all levels in advanced performance and data-driven leadership. My Growth Marketing experience in B2B is defined by delivering profitable, double-digit revenue increase by transforming strategy, deploying full-stack automation, and implementing AI-first systems in complex organizations, from Global B2B corporations with 500,000 products to SaaS startups acquired for $650M. My objective is to help you realize that you already know how to make the right moves to achieve your Goals. ONFIDO Interim Head of Marketing Consultant, United States Turned this B2B SaaS (Software as a Service) Cybersecurity business around as an advisor to the Executive Team/VP of Marketing, leading Demand Generation - improving data integrity, performance, and processes - and evolving its Product-Led Growth (PLG) strategy. My work led to a Head of Growth offer by the CRO. RS Components Lead, PPC (Pay-Per-Click) Full time, United Kingdom Increased Brand awareness and sales efficiently across 500,000 products for the World's largest electronics B2B wholesale marketplace. Spearheaded PPC strategy and complex operations with a team of 12 across 9 EMEA and Asian markets with a +43% impact on traffic and increasing sales by 41% YoY while getting positive ROI. 5 Startups & 4 Public Marketing Consultant Full time, 4 countries I have been leading direct, dotted and cross-functional teams 80% of my career across startups and Fortune 500 organizations, advising Executives and Global People Managers for the past 9+ years on top talent acquisition, development and retention. Book Now I deliver results-driven Growth Marketing Career Coaching by leveraging 15+ years of full-stack B2B and B2C leadership, where I led significant revenue increase for SaaS and E-Commerce firms and spearheaded automation-first strategies across Fortune 500 organizations, ensuring coachees learn not only how to position themselves for successful careers but how to do the same for the businesses they believe in. "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer ONFIDO "I very much enjoyed my time working with Alexia and learned a great deal from her." Elliot C. Senior Web Analyst RS Group Book Now GROWTH MARKETING CAREER COACHING SERVICES As a Fortune 500 Marketing Leader who specializes in B2B SaaS and Consumer DTC growth strategy and execution, I have supported over 190 professionals leveraging executive-level insight to provide practical coaching on performance and growth marketing interview prep, AI career applications, and expanding Marketing remit across channels. With 70+ client reviews, I place and develop professionals in roles aligned with their experience in the companies that they would love to work for. If you'd like support from a global expert who has coached into high-impact roles at Fortune 500 and Future 50 firms, my method integrates full-stack execution and 200+ hours of specialized AI/automation coaching to deliver successful interview preparation, marketing materials that stand out, and long-term impact networking for multi-industry growth marketers. I support as a Growth Marketing Career Coach in United States, Canada, UK, France, Spain, Germany, Portugal and Luxembourg. *Services provided are by the hour, packages, bundles and workshops FOUNDER COACHING Need a Growth-Focused Business Plan to secure funding, define your Founder Personal Brand for investment, or structure a Growth Marketing Strategy that guarantees exceeding acquisition targets? I provide coaching on: Business Plan & Operations Align AI & Human Resource Hiring & Retaining Talent Multi-industry Strategy EXECUTIVE COACHING I support VP+ leaders from Fortune 500s and hyper-growth startups with scaling worldwide, leading global teams, and maintaining a healthy work-life balance while driving AI-native digital transformation. Coaching services include: Executive Career Coaching GTM Strategy & Execution Asynchronous Leadership Automation & Systematization Increase Your Remit Enter the Executive Circle PROFESSIONAL COACHING Struggling to land a competitive offer or even an interview in today's difficult market? I offer Coaching on: Career Strategy Reframing Mock Interviews AI Screen Prep Resume Writing Performance Marketing Prep Hidden Job Market Pivot into Tech Pivot into Fractional BUSINESS COACHING & ARTIFICIAL INTELLIGENCE Kicking off your own business, leading a growth team for the first time, or needing to balance rapid strategy and execution? I support coaching in: 0-1 Scaling & Hyper-Growth Global Leadership Skills AI-First Growth Team Reporting & Data Analytics Demand Generation Skills MARKETING COACHING AUTOMATION COACHING After 14+ years of expertise in automation, I help you future-proof your career in the age of AI. I coach on: Future-Proof Marketing Skills AI Leadership Skills AI-native Team SOPs Automation Mindset Efficient Execution Reliable Executive Reporting LEARNING & CAREER DEVELOPMENT I offer Executive Coaching for Marketers seeking to define their CMO Career Path. I support coaching in: Master Global Leadership Develop high-impact Brand Performance Marketing Execution Specialized Resume Review Brand-to-ROI Interview Coaching Transition from Director to VP 1:1 Coaching Career 1x Working Session $350 | £250 | €300 1 hour session Any discipline Goals setting Ways of working alignement Any level of seniority *Ideal to learn if my Coaching can help you Book Now 1:1 Coaching Career Coaching Pack 5x Working Sessions $1750 | £1300 | €1500 1 hour sessions Any discipline (including Marketing) Any level of seniority *Ideal for long term Coaching with one-off payment (less admin) Book Now 1:1 Coaching Marketing Career 1x Working Session $350 | £250 | €300 1 hour session Personalized action plan Growth Marketing Brand & Performance Marketing Any industry Any Business model Any level of seniority *Ideal for interview coaching and preparation Book Now 1:1 Coaching Coaching Bundle 5x Working Sessions $2500 | £1850 | €2150 1 hour sessions All-in-One offering Career Coaching Marketing & AI Training Any level of seniority *Ideal for startup Founders or Solopreneurs Book Now Ask about Packages Frequently Asked Questions Executive Coaching Career Coaching Career Coaching for Marketers Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I provide strategic marketing advisory services to help leaders and executives achieve results and exceed targets. I specialize in a customer-focused approach to boost ROI, streamline execution, and align your marketing strategy with core business goals. As a full stack digital marketer with a global footprint, I offer expert guidance on scaling global teams and optimizing your marketing function for growth. MARKETING ADVISORY I partner with executives and founders to accelerate sustainable, AI-first growth by transforming marketing from a cost center into a strategic revenue engine. My advisory integrates full-funnel performance, automation, and global expansion to scale impact fast—across teams, markets, and verticals. Onfido Interim Head of Marketing Consultant, United States Turned this B2B SaaS (Software as a Service) Cybersecurity business around as an advisor to the Executive Team/VP of Marketing, leading Demand Generation - improving data integrity, performance, and processes - and evolving its Product- Led Growth (PLG) strategy. My work led to a Head of Growth offer by the CRO. Kokoon Technology Manager, Online Marketing Full time, United Kingdom Nearly doubled pre-order monthly sales within 4 months for the top Kickstarter tech startup (2M GBP raised) launching the World's first sleep sensing headphones and app (ML). Develop the first digital marketing strategy (from 0 to 1) for UK, US, France and Germany. Otaduy Marketing Consultant, United Kingdom I introduced the Executive team to Performance Marketing, and later supported the Business transition towards a data driven Marketing strategy. I advise startups and scaleups on transforming Marketing into a high-impact, data-driven growth engine - integrating Brand, Performance, Product, and GTM strategy to drive bottom-line results and investor readiness. With 15+ years scaling across VC/PE-backed and public companies, I bridge US and EU expansion, build and develop global teams, and guide businesses from hyper-growth to IPO or acquisition. "She helped me understand the potential and the opportunities of the online market and to structure a strategy to reach the right audience of potential clients. Alexia is passionate and very focused on her job. She's very driven and motivated to reach the goals and I really enjoyed working with her." Lorenzo C . Founder LCA "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer ONFIDO MARKETING ADVISORY SERVICES I have advised global brands and hyper-growth startups as a Marketing transformation partner, guiding C-level leaders through revenue acceleration, GTM strategy, org design, and automation-driven performance frameworks. From Sony and MasterClass to Onfido and Decathlon, I’ve turned fragmented operations into integrated growth machines, driving 20–110% YoY impact through data-led, full-funnel execution across 45 markets. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need advice on Global, Portfolio, Business Model and/or cross-functional strategic alignment? I can support on how to: Develop SOPs that Scale Drive Adoption & Rollout Do Predictive Forecasting Maintain <3% Deviation Ensure Shareholder Trust PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need clarity on your next step with Marketing? The next Marketing channel that could help to reach your Goals? I can advise on how to: Conduct an Audit Prioritize Opportunities Structure Reporting Develop Teams for Growth Set up Trusted Analytics ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Looking to reskill or upskill your Team due shifting priorities? Or deploy Global AI workforce augmentation? I advise on how to: Develop Automation Culture Set up International SOPs Simplify Processes Improve Productivity & eNPS Customer-first Org Design GO-TO-MARKET & MEDIA PLANNING Campaigns not reaching their targets? Ineffective operational workflows impacting launches? Need clarity on who does what? I cover advisory on: Global GTM Planning Tech Adoption & Security R&R, Prioritization & Agile Creative Automation MEASUREMENT, ANALYTICS & AUTOMATION Channel dependency and need to diversify? Struggling to justify traffic that you know is converting but can't prove it? I provide advice on: Attribution Modeling Media Mix Modeling Incrementality Testing Online & Offline Tracking VISION, INNOVATION & TESTING Need to lead through change but need an external POV on the future? Scale best practice and successful tests globally? I help with advice on: Scenario Planning Cross-functional Strategy Global & Local Alignment Visibility & Scale Initiatives Get in Touch International Advisory in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting! Frequently Asked Questions Founders Coaching Marketing Consulting Marketing Coaching Fractional Business Coaching Can we start with a one-off session or a smaller package to test the waters? Of course. You can book as many sessions as you like at your own convenience. And if you have any questions about packages, please reach out . Is this the right time to invest in Coaching? It's important to have a very clear P&L to understand if you have the level of budget that will make Business Coaching a timely investment or not. If you believe a Coach would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out. How can I prove to my co-founder or investors that this is a smart investment right now? 39% to 70% of CEOs have used a Business Coach, with some sources citing that 40% of Fortune 500 CEOs work with a Coach. And this doesn't include Advisory Boards. The question is not "if", the question for an early stage startup is "when is the right time".

I provide specialized career coaching for brand, growth and performance marketers. I help professionals at all levels land their dream job by mastering interview skills, personal branding, and career strategy. My coaching delivers recruitment insights and job search strategies to help you effectively navigate the workplace and accelerate career advancement. AP Marketing & Automation Consulting. GROWTH MARKETING CAREER COACHING I coach Growth Marketers at all levels in advanced performance and data-driven leadership. My Growth Marketing experience in B2B is defined by delivering profitable, double-digit revenue increase by transforming strategy, deploying full-stack automation, and implementing AI-first systems in complex organizations, from Global B2B corporations with 500,000 products to SaaS startups acquired for $650M. My objective is to help you realize that you already know how to make the right moves to achieve your Goals. ONFIDO Interim Head of Marketing Consultant, United States Turned this B2B SaaS (Software as a Service) Cybersecurity business around as an advisor to the Executive Team/VP of Marketing, leading Demand Generation - improving data integrity, performance, and processes - and evolving its Product-Led Growth (PLG) strategy. My work led to a Head of Growth offer by the CRO. RS Components Lead, PPC (Pay-Per-Click) Full time, United Kingdom Increased Brand awareness and sales efficiently across 500,000 products for the World's largest electronics B2B wholesale marketplace. Spearheaded PPC strategy and complex operations with a team of 12 across 9 EMEA and Asian markets with a +43% impact on traffic and increasing sales by 41% YoY while getting positive ROI. 5 Startups & 4 Public Marketing Consultant Full time, 4 countries I have been leading direct, dotted and cross-functional teams 80% of my career across startups and Fortune 500 organizations, advising Executives and Global People Managers for the past 9+ years on top talent acquisition, development and retention. Book Now I deliver results-driven Growth Marketing Career Coaching by leveraging 15+ years of full-stack B2B and B2C leadership, where I led significant revenue increase for SaaS and E-Commerce firms and spearheaded automation-first strategies across Fortune 500 organizations, ensuring coachees learn not only how to position themselves for successful careers but how to do the same for the businesses they believe in. "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer ONFIDO "I very much enjoyed my time working with Alexia and learned a great deal from her." Elliot C. Senior Web Analyst RS Group Book Now GROWTH MARKETING CAREER COACHING SERVICES As a Fortune 500 Marketing Leader who specializes in B2B SaaS and Consumer DTC growth strategy and execution, I have supported over 190 professionals leveraging executive-level insight to provide practical coaching on performance and growth marketing interview prep, AI career applications, and expanding Marketing remit across channels. With 70+ client reviews, I place and develop professionals in roles aligned with their experience in the companies that they would love to work for. If you'd like support from a global expert who has coached into high-impact roles at Fortune 500 and Future 50 firms, my method integrates full-stack execution and 200+ hours of specialized AI/automation coaching to deliver successful interview preparation, marketing materials that stand out, and long-term impact networking for multi-industry growth marketers. My support Marketing Career Coaching in United States, Canada, UK, France, Spain, Germany, Portugal and Luxembourg. *Services provided are by the hour, packages, bundles and workshops FOUNDER COACHING Need a Growth-Focused Business Plan to secure funding, define your Founder Personal Brand for investment, or structure a Growth Marketing Strategy that guarantees exceeding acquisition targets? I provide coaching on: Business Plan & Operations Align AI & Human Resource Hiring & Retaining Talent Multi-industry Strategy EXECUTIVE COACHING I support VP+ leaders from Fortune 500s and hyper-growth startups with scaling worldwide, leading global teams, and maintaining a healthy work-life balance while driving AI-native digital transformation. Coaching services include: Executive Career Coaching GTM Strategy & Execution Asynchronous Leadership Automation & Systematization Increase Your Remit Enter the Executive Circle PROFESSIONAL COACHING Struggling to land a competitive offer or even an interview in today's difficult market? I offer Coaching on: Career Strategy Reframing Mock Interviews AI Screen Prep Resume Writing Performance Marketing Prep Hidden Job Market Pivot into Tech Pivot into Fractional BUSINESS COACHING & ARTIFICIAL INTELLIGENCE Kicking off your own business, leading a growth team for the first time, or needing to balance rapid strategy and execution? I support coaching in: 0-1 Scaling & Hyper-Growth Global Leadership Skills AI-First Growth Team Reporting & Data Analytics Demand Generation Skills MARKETING COACHING AUTOMATION COACHING After 14+ years of expertise in automation, I help you future-proof your career in the age of AI. I coach on: Future-Proof Marketing Skills AI Leadership Skills AI-native Team SOPs Automation Mindset Efficient Execution Reliable Executive Reporting LEARNING & CAREER DEVELOPMENT I offer Executive Coaching for Marketers seeking to define their CMO Career Path. I support coaching in: Master Global Leadership Develop high-impact Brand Performance Marketing Execution Specialized Resume Review Brand-to-ROI Interview Coaching Transition from Director to VP 1:1 Coaching Career 1x Working Session $350 | £250 | €300 1 hour session Any discipline Goals setting Ways of working alignement Any level of seniority *Ideal to learn if my Coaching can help you Book Now 1:1 Coaching Career Coaching Pack 5x Working Sessions $1750 | £1300 | €1500 1 hour sessions Any discipline (including Marketing) Any level of seniority *Ideal for long term Coaching with one-off payment (less admin) Book Now 1:1 Coaching Marketing Career 1x Working Session $350 | £250 | €300 1 hour session Personalized action plan Growth Marketing Brand & Performance Marketing Any industry Any Business model Any level of seniority *Ideal for interview coaching and preparation Book Now 1:1 Coaching Coaching Bundle 5x Working Sessions $2500 | £1850 | €2150 1 hour sessions All-in-One offering Career Coaching Marketing & AI Training Any level of seniority *Ideal for startup Founders or Solopreneurs Book Now Ask about Packages Frequently Asked Questions Executive Coaching Career Coaching Career Coaching for Marketers Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I help leaders deliver value for their customers and grow their brands. I offer expert coaching and structured programs focused on strategic thinking, conversion optimization, and effective full stack marketing campaigns. My goal is to empower you to develop and implement low-cost, high-impact marketing strategies to achieve sustainable business growth. MARKETING COACHING I coach Executives, Leadership and Teams on how to drive 20 - 45% revenue lift across B2B and DTC models in 45+ markets and up to $100M/year in budget by combining deep expertise across Brand, Performance and Product Marketing. Drawing from 15+ years scaling marketing organizations at Sony, MasterClass, and Decathlon, I help executives adopt automation, sharpen GTM strategy, and lead high-performing cross-functional teams at Global level with confidence. MasterClass User Acquisition, Strategy & Operations Consultant, United States Coached Leadership on the value of a Customer First approach, from coaching Creative on Performance to how to drive growth with Affiliate Marketing and delivering 40% increase in subscriptions understanding the funnel via Customer Service. SONY PlayStation Director, Marketing Full time, United States Scaled a cross-cultural team from 5 to 10+ in year one across 4 time zones, leading the transformation from Brand Marketing to a full stack Performance Marketing team aligning 30+ Country Leads, ensuring brand equity and driving omni-channel growth. Onfido Interim Head of Marketing Consultant, United States A common challenge is the need for channels to learn from each other (like SEO and PR, or Paid Search and Email) to scale revenue. I increased EQLs by 110% YoY after reviving SEO from prior decline in only 6 months and enabled a team of 15 to drive growth as a unit. Book Now I coach marketing teams to integrate automation into every layer of the marketing function - from GTM to Creative and Forecasting - unlocking scale, personalization, and sustainable growth ahead of the curve. "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer Onfido Alexia is an incredibly organised, reliable and proactive leader, who I have greatly enjoyed working with the past few years. Always generous with her time, she is inclusive with colleagues when lending guidance and advice while delivering great work - I’ve learned a lot from Alexia and know she will be an asset to any team or business in future. Matthew L. Senior Manager, Growth Marketing SONY PlayStation Book Now MARKETING COACHING SERVICES I support Executives and Marketing Professionals with growth strategy, team transformation, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets. I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable Marketing, streamline GTM execution, and scale revenue through automation and organizational clarity. For example, at RS Components I coached a dotted line group of 10 Technical Customer Service Managers on PPC best practice and the channels restructure that followed delivered a +41% increase in Revenue YoY across 500,000 products. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support deploying solutions across Business Verticals? Or ensure that SOPs are followed at Global and Local level? I can help with the set up, adoption and roll out: 200+ Team Alignment Operating & Strategic Plans Effective Business Results Shareholder Confidence Full-Stack Marketing PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around International Marketing performance and train teams from scratch? Or need to exceed targets and want to learn about Performance Marketing? I can help with: Omni-channel Training Cross-channel Leadership Auditing & Prioritization Analytics & Tracking Agility for Global Results ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to quickly re-skill or up-skill your Team due to shifting business priorities? Struggling with retention or succession planning? Global vs Local misalignment impacting brand equity? Design, Scale, Restructures Upskilling for AI Build Innovation Culture Increase Productivity with AI AI-First Workflow Integration GO-TO-MARKET & MEDIA PLANNING Need to deploy a unified GTM Strategy across teams? Campaigns not launching on time nor reaching their targets? I can help by sharing how you can build and lead through strategic change: Multi-Vertical Operations R&R, Prioritization & Agile Global-Local Workflows Centralization Strategy Operationalizing GTM MEASUREMENT, ANALYTICS & AUTOMATION Need a Marketing Technologist to get tracking right and evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify? Algorithms & Automation Data & Tool Alignment Online & Offline Tracking Tagging & Exec Reporting Vetting & Integrating Tools VISION, INNOVATION & TESTING Need to lead through change, scale best practice and successful tests globally? Avoid siloes to drive exponential growth? I'll help with your vision and connect the dots: Cross-functional Initiatives Vertical & Horizontal Teams AI Optimization & Velocity Global & Local Alignment Compliance & Localization Get in Touch International Coaching sessions in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting!

I help leaders deliver value for their customers and grow their brands. I offer expert coaching and structured programs focused on strategic thinking, conversion optimization, and effective full stack marketing campaigns. My goal is to empower you to develop and implement low-cost, high-impact marketing strategies to achieve sustainable business growth. MARKETING COACHING I coach Executives, Leadership and Teams on how to drive 20 - 45% revenue lift across B2B and DTC models in 45+ markets and up to $100M/year in budget by combining deep expertise across Brand, Performance and Product Marketing. Drawing from 15+ years scaling marketing organizations at Sony, MasterClass, and Decathlon, I help executives adopt automation, sharpen GTM strategy, and lead high-performing cross-functional teams at Global level with confidence. MasterClass User Acquisition, Strategy & Operations Consultant, United States Coached Leadership on the value of a Customer First approach, from coaching Creative on Performance to how to drive growth with Affiliate Marketing and delivering 40% increase in subscriptions understanding the funnel via Customer Service. SONY PlayStation Director, Marketing Full time, United States Scaled a cross-cultural team from 5 to 10+ in year one across 4 time zones, leading the transformation from Brand Marketing to a full stack Performance Marketing team aligning 30+ Country Leads, ensuring brand equity and driving omni-channel growth. Onfido Interim Head of Marketing Consultant, United States A common challenge is the need for channels to learn from each other (like SEO and PR, or Paid Search and Email) to scale revenue. I increased EQLs by 110% YoY after reviving SEO from prior decline in only 6 months and enabled a team of 15 to drive growth as a unit. Book Now I coach marketing teams to integrate automation into every layer of the marketing function - from GTM to Creative and Forecasting - unlocking scale, personalization, and sustainable growth ahead of the curve. "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer Onfido Alexia is an incredibly organised, reliable and proactive leader, who I have greatly enjoyed working with the past few years. Always generous with her time, she is inclusive with colleagues when lending guidance and advice while delivering great work - I’ve learned a lot from Alexia and know she will be an asset to any team or business in future. Matthew L. Senior Manager, Growth Marketing SONY PlayStation Book Now MARKETING COACHING SERVICES I support Executives and Marketing Professionals with growth strategy, team transformation, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets. I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable Marketing, streamline GTM execution, and scale revenue through automation and organizational clarity. For example, at RS Components I coached a dotted line group of 10 Technical Customer Service Managers on PPC best practice and the channels restructure that followed delivered a +41% increase in Revenue YoY across 500,000 products. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support deploying solutions across Business Verticals? Or ensure that SOPs are followed at Global and Local level? I can help with the set up, adoption and roll out: 200+ Team Alignment Operating & Strategic Plans Effective Business Results Shareholder Confidence Full-Stack Marketing PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around International Marketing performance and train teams from scratch? Or need to exceed targets and want to learn about Performance Marketing? I can help with: Omni-channel Training Cross-channel Leadership Auditing & Prioritization Analytics & Tracking Agility for Global Results ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to quickly re-skill or up-skill your Team due to shifting business priorities? Struggling with retention or succession planning? Global vs Local misalignment impacting brand equity? Design, Scale, Restructures Upskilling for AI Build Innovation Culture Increase Productivity with AI AI-First Workflow Integration GO-TO-MARKET & MEDIA PLANNING Need to deploy a unified GTM Strategy across teams? Campaigns not launching on time nor reaching their targets? I can help by sharing how you can build and lead through strategic change: Multi-Vertical Operations R&R, Prioritization & Agile Global-Local Workflows Centralization Strategy Operationalizing GTM MEASUREMENT, ANALYTICS & AUTOMATION Need a Marketing Technologist to get tracking right and evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify? Algorithms & Automation Data & Tool Alignment Online & Offline Tracking Tagging & Exec Reporting Vetting & Integrating Tools VISION, INNOVATION & TESTING Need to lead through change, scale best practice and successful tests globally? Avoid siloes to drive exponential growth? I'll help with your vision and connect the dots: Cross-functional Initiatives Vertical & Horizontal Teams AI Optimization & Velocity Global & Local Alignment Compliance & Localization Get in Touch International Coaching sessions in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting!