
COACHING FOR FOUNDERS
I coach Founders how to drive +20% revenue lift consistently across B2B and DTC models in 45+ markets and up to $100M/year in budget by combining deep expertise across Brand, Performance and Product Marketing. Drawing from 15+ years scaling marketing organizations at Sony, MasterClass, and Decathlon, I help Executives adopt automation, sharpen GTM planning, and lead high-performing cross-functional teams at Global level with confidence.
You shouldn't risk critical mistakes when launching your company or product. For Founders launching, scaling, or seeking investment, the cost of an error far outweighs the price of expertise. Stop risking critical capital on guesswork and leverage the knowledge of experts to accelerate profitable, scalable growth.
"Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her."
Francesco C.
Chief Strategy Officer
Onfido
She helped me build and establish my Business Plan and provide direction moving forward on how to grow my company, develop my ICP, use cases and structure my growth trajectory based on demand and a business model that puts the customer first while prioritizing my team as well as work-life balance.
Alexia helped me develop a disruptive idea into a business. It later sold and I would not have been able to do it without her.
She helped me understand UK demand and develop a growth plan for my business as well as providing marketing training.
Founders
DTC, B2B, SaaS & Marketing Agencies
FOUNDER COACHING SERVICES
I support Founders with growth strategy, team transformation, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets.
I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable Marketing, streamline GTM execution, and scale revenue through automation and organizational clarity.
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Done It, Proven It: You aren't only receiving advice; you are getting expertise in successful execution from someone who has personally built and optimized marketing functions for Fortune 500 organizations and high-growth unicorn startups.
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De-Risk Your Launch & Scale: Eliminate costly mistakes in Business Planning, Operations, and Marketing Strategy by applying frameworks proven from startups of 10 employees to global organizations operating in 45 markets and $100M budgets. This quality of this support sets you up for success from day one.
*Services provided are on monthly retainer
BUSINESS OPERATIONS & FINANCIAL ACCURACY
Need to understand the perspective of a Board, a Private Equity firm or a Venture Capital to get investment or the next round? The relationship between Marketing and
I can help with:
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Predictive Financial Planning
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CFO & Board Relations
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Marketing Strategy
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Forecasting credibility
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Develop Data-Driven Teams
PERFORMANCE UPLIFT & COMMERCIAL IMPACT
Need clarity with Marketing attribution? Significant technical complexity to overcome? Growth is not consistent and there is a need for effective SOPs to be put in place or evaluate current processes?
I can provide guidance on:
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Evaluating Opportunities
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Mobilizing Global Resource
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Technical <> Business
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20% Hands-on Development
ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS
Want to learn how to increase revenue per employee? Or start your Business as a solopreneur or only Founder and want feedback on your International expansion? Need to maintain a lean team while exceeding targets?
I can support with:
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The Rise of AI Assisted Teams
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External Support, RIF/RPs
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Scaling In-House Teams
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International Recruitment
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Hire, Develop & Retain Talent
GO-TO-MARKET &
MEDIA PLANNING
Need to understand what is the best Media Strategy to exceed your targets? Start with Organic? Include Paid? Need to identify gaps in the purchase funnel? Define your audience?
I can help advising on:
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Turnaround Strategies
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Full-Stack & Omni-Channel
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Acquisition & Retention
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Customer Centricity
MEASUREMENT, ANALYTICS & AUTOMATION
Need to understand how you can leverage data and where you can get data from to evaluate results and drive growth? Current data is insufficient or can't be trusted?
I can guide clarity on:
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Analytics & Infrastructure
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MMM & Use of AI for ROI
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Data that Secures Funding
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Global & Local Alignment
VISION, INNOVATION & TESTING
Have a set Strategy and Business plan but are concerned there might be gaps that can jeopardize its success? Need feedback on your current business plan and Marketing Strategy? What to test?
I coach on:
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Automation & Systematization
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Multi-Market Timely Launches
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B2C & B2B GTM Execution
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Cross-Functional Leadership
Frequently Asked Questions
Get in Touch
International Coaching sessions in multiple languages:
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English
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Spanish
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Catalan
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French
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German
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Portuguese







