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I provide expert marketing consulting to help Executives transform their business and strengthen marketing capabilities. I deliver digital strategy and transformation consulting that combines analytics, e-commerce, and full-stack marketing support to meet customer needs. My services provide expert-level insights, tools, and benchmarks to build an agile, sustainable framework that drives outcomes and optimizes your sales and marketing efforts. MARKETING CONSULTING Multi-industry marketing leader consistently driving +20% Revenue growth through omni-channel Integrated Marketing (Brand and Performance Marketing), Product Marketing and Marketing Analytics; delivering bottom-line impact across VC/PE startups and Fortune 500 companies for 15+ years. I have scaled global teams worldwide, leading operations in 45 markets, collaborating in 6 languages and positioning companies for IPO and acquisition. SONY PlayStation Director, Marketing Full time, United States Developed a resilient growth vision for Sony that would deliver triple digit YoY revenue growth for DTC and achieved +61% for existing areas with limited resource. MasterClass User Acquisition, Strategy & Operations Consultant, United States Achieved a +40% YoY increase in subscription revenue by implementing audience-first A/B testing and channel optimization strategies. Onfido Interim Head of Marketing Consultant, United States Increased Enterprise Qualified Leads by 110% YoY in 6 months, reviving SEO from prior decline and expanded remit to additional channels. Book a Consultation I drive sustained, profitable global growth for companies that have from a single pre-order product to up to 500,000 products by leading high-impact marketing functions that deliver 20–45% YoY revenue growth within 3–6 months. With a customer-first and agile approach, I build and optimize teams to thrive in fast-paced, matrixed environments while ensuring performance remains tied to business outcomes and within a maximum and consistent 3% deviation from budget. "Alexia led a team that was pivotal in our efforts in budget forecasting, streamlined operations and ensured financial accuracy. Her leadership facilitated the globalization of our team and fostered a data-driven, customer-centric culture. She adeptly managed complex operations, enabling implementation of global programs and leadership in business reporting. She is a valued mentor, contributing significantly to the development of many in our organization." Andrea P. SVP, Marketing SONY PLAYSTATION "Alexia is exceptional at finding high growth opportunities and executing on them with speed and resilience. She is data-driven and highly analytical and leverages those strengths to ensure that her initiatives are driving top-line growth for the company. If there is an opportunity to drive the business forward, she will find it, and then execute on it relentlessly." Jeevan B. Head of Growth MASTERCLASS Book a Consultation MARKETING CONSULTING SERVICES My international strategy work spans 45 markets across the Americas, EMEA, and APAC, leading 100+ full-stack multilingual campaigns annually across Earned, Shared, Owned and Paid Media with a focus on driving tangible business value. I have built, scaled, and empowered cross-functional teams of 50+ across 4 time zones, mobilizing 200+ stakeholders through GTM Planning and directly influencing over $20BN in revenue through strategic expansion, operational excellence and Business-Technical enablement while increasing market share. BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support ensuring strategic alignment? Improving your Transformation and Marketing ROI? I support set up, adoption and roll out at Portfolio level, for multiple Business Verticals and up to $100M/year in budget: Strategic & Operating Plans Global-Local Strategy Shareholder Trust Asynchronous processes Scalable Playbooks & SOPs Streamlining Operations PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around Marketing performance? Need to exceed targets? Challenges with evaluation of results? I can set up the structure that works best for your Business: Auditing & Opportunities Successful Re-launches Team Development Migrations & Personalization Digital-Retail Performance Full Channel Restructures ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to re-skill or up-skill your Team due to shifting business priorities? Struggling with retention? Global vs Local misalignment impacting brand equity? I can help you do more with less or scale quickly: International Expansion In-house Transitions eNPS Increase & Retention Internal Horizontal Setup Hiring Top Talent Globally Develop & Retain Teams GO-TO-MARKET & MEDIA PLANNING Need to ensure new markets launch successfully and campaigns launch on time? Campaigns not reaching their targets? KPI misalignment? I can help building and leading through change: GTM Motions & Simplification Global Tech Adoption & Agility R&R, Prioritization & Agile Creative Automation New Programs & Channels MEASUREMENT, ANALYTICS & AUTOMATION Need to get tracking right to evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify? MTA, MMM & Secure Tools Incrementality Testing Online & Offline Tracking Tagging & Exec Reporting Global & Local Alignment VISION, INNOVATION & TESTING Need to lead through change scale best practice and successful tests globally? Avoid siloes to drive exponential growth? I'll help with your vision and connect the dots: Scale High Revenue Tests Agile Tech Integration Vertical Mergers & Launches High Profile Personalities Content/Value Programs KPIs I have worked with over the past 15+ years ROI, ROAS, CPA, CPL, CAC, LTV/CAC, CVR, CLV, CPCV, CTR, CPC, Margin MQLs, SQLs (SDRQLs/AEQLs), LVR, Revenue, Won POPULAR PROJECTS I GET HIRED FOR I have usually worked full-time for large Global organizations or startups from $100M-$20BN in Revenue but have also supported smaller startups over $50M part-time as a Fractional Marketer. As a Senior Marketing Consultant, I am usually asked to solve for Revenue decline and get started with the Marketing channel with the largest dependency. Once back on track, I am usually extended to take over additional Channels, turn multi-channel Performance around, drive growth again, and I start building the engine that will continue to drive Revenue beyond my time. These are the Projects that have delivered millions for the Companies I have supported to date. *Services provided are on monthly or one-off retainer. Rates are approximations based on size of business, infrastructure in place, etc. GROWTH AUDIT --- UNCOVERING HIGH GROWTH OPPORTUNITIES Clarity to unblock 6+ months of consistent underperformance of top channels in less than 2 weeks. Fix a stalled funnel with past multi-channel execution experience. $13,000 --- DRIVING GROWTH ADOPTION --- SOPs & COACHING Drive top channels growth again in less than 2 months SOPs adopted, integrated, and actively contributing to one source of truth → Reporting. Evaluation, execution guidance. --- UNIFIED OMNICHANNEL --- PERFORMANCE MINDSET Online + Offline + Retail results. Need to speak the CFO language. Organize and upskill in-house teams for stability and long-term growth, including during times of transition or uncertainty. --- SCALING INTERNATIONALLY --- NEW MARKET LAUNCHES + GTM SOPs Considering local insights and regulation to drive Commercial results and Brand equity globally. Looking to expand globally but lack the operational roadmap. Need help localizing, unifying and scaling GTM efficiently. --- EFFICIENT CONSOLIDATION --- HORIZONTAL AUDIT Unified Customer experience = all BUs. Drive cultural moments. Agility across technical <> business teams on tech, automation, predictive and data projects. Fortune 500 C-Suite financial forecasting accuracy. --- TECH ADOPTION --- SOPs + COACHING Do more with less (AI-MOS). GenAI & experimentation → responsible, scalable AI-driven culture, capabilities, productivity and cost reduction. Change Management & Upskill: AI fluency and deeper data literacy to cover strategy → execution gap. --- Get in Touch International Consulting in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting! Frequently Asked Questions Marketing Consulting Do you cover Marketing Strategy and Execution? My expertise after 15+ years leading global operations with 200+ stakeholders, cross-functional teams of 50+ and budgets up to $100M/year, is mostly on Strategy and how to mobilise an organization to effectively execute it. Although I have been the first hire in the Marketing team, worked in startups of less than 10 people and been able to build a Marketing function from scratch, most of my experience is from Series C+ to organizations with over 10,000 employees across the world. Why hire a Performance Marketer that has executed hands-on keyboard in the past with a current focus on Strategy as a Fractional: Data-driven decision-making Focus on quantifiable results: I lead team prioritization towards marketing activities that produce measurable outcomes. I am can interpreting complex data across channels because I have executed them hands-on in the past, and using it to guide strategy. Maximize ROI: Having developed Attribution modeling for Decathlon, dashboards enabling a 40% increase in subscription revenue for MasterClass and transformed Sony’s 9-figure Advertising budget forecast into a sophisticated finance tool, I can optimize marketing budgets to ensure the highest possible return on investment. This includes identifying underperforming channels and reallocating resources to areas that generate the most revenue. Efficiency and speed Operational expertise: Coming from a hands-on background, I understand the day-to-day tactical operations of marketing. I can build the right systems and processes to create a scalable marketing "machine" and get high-impact strategies executed quickly. Agile and adaptable: As a Performance Marketers I am accustomed to working in fast-paced environments, rapidly testing hypotheses, and pivoting strategies based on data. This agility is crucial for adapting to constantly changing markets, new technologies, and evolving customer behaviors. Having worked with automation for 14+ years, this is especially relevant today with AI adoption. Holistic business alignment Connects marketing to revenue: I can effectively communicate the value of marketing in terms that Executives and Finance leaders understand. I connect marketing metrics directly to financial outcomes like revenue growth and market share, and work closely and effectively with my Finance, Business Planning and Operations partners - able to maintain a <3% deviation from forecast target. Integrates across departments: The role of a Fractional Senior Marketer is deeply cross-functional, and a performance marketing background facilitates this. I am skilled at breaking down organizational silos to align marketing efforts with the objectives of sales, product, and finance to create a unified customer journey. Balances brand with performance: While driving short-term revenue, I also understand the importance of building long-term brand equity. I use data insights to inform creative storytelling, crafting engaging brand messages that also drive measurable business results. Team leadership and development Empowers and mentors the team: A former hands-on marketer has a practical understanding of how marketing roles work. I can mentor junior team members and hire the right mix of generalists and specialists needed to execute strategy. Attracts talent: A Senior Marketing Fractional who has been in the trenches is often better at attracting and retaining talent because they speak the same language as the marketers they lead. I can build a high-performing team quickly by hiring skilled individuals from their network. Have you worked with startups in the past? If so, what stages? I have worked with 5 startups, from pre-seed to Series D. · Onfido: Tech, Cybersecurity, SaaS, B2B, late stage startup, ~200 employees (acquired) · MasterClass: Tech, EdTech, Education, B2C, late stage startup, ~100 employees · Kokoon: Tech, Electronics, Wellness, Pre-Order, B2C, early stage startup, 10 employees (Philips partner) · Intelligent Reach: Agency, MarTech, Automation, Media, B2B2C, early stage startup, 15 employees (acquired) · Apartments in Barcelona: Hospitality, Travel, Tourism, B2C, early stage startup, 5 employees (acquired) How quickly can you make an impact? I have consistently delivered 20-45% increase in revenue within 3-6 months across B2C, B2B, Retail and Agency. Notable results in B2B SaaS for Onfido: with prior negative trend, reached 110% increase in Enterprise Qualified Leads year-over-year, resulting in Business revenues of 130% vs 2018. They have recently been acquired by Entrust for $650M. *Please consider this is not a guarantee I can give to all my clients as each Business faces different challenges and circumstances. How do I set a Fractional Marketer up for success? To ensure a successful partnership, avoid investment waste and distractions from strategic work, focus on results rather than tasks. Define clear goals. Establish a specific and measurable "North Star" for a Fractional Senior Marketer to aim for. This allows them to focus their limited time on the most impactful activities. Set expectations upfront. Clearly define the Fractional's role (Scope of Work), their key responsibilities, and how often you will check in. Provide access and support. Treat them as an integral part of your leadership team by giving them access to critical data and insights for them to deploy the strategy you want them to execute. Ensure your internal team is ready to support the execution of the new strategies. Communicate effectively. Schedule regular check-ins within the hours agreed to discuss high-level strategy and review KPIs. This provides visibility without interfering in execution. How much do you charge? Do you offer small packages to start with? Of course. Please reach out and let me know what you are looking to solve for and/or services you'd like to know more about as well as the financial options you'd like to see from me. I usually work on retainer and can provide a Basic, Standard, Premium format (Scope of Work) for you to be able to determine the best way forward considering the current business financial commitments, and the growth Goals you'd like to achieve. If you'd like to discuss alternatives, get in touch. Is this the right time to invest in a Fractional Marketer? It's important to have a very clear P&L to understand if you have the level of budget that will make a Fractional hire a timely investment or not. If you believe a Growth Marketing expert would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out . How can I prove to my co-founder or investors that this is a smart investment right now? The best conditions for a startup to hire a fractional senior marketer are: When you have secured initial funding and need to establish a marketing foundation but can't afford a full-time executive. After achieving initial product-market fit , a fractional can help build the necessary marketing foundation for further growth. For businesses at an inflection point needing to scale , pivot, or navigate rapid growth while developing a strong marketing infrastructure, Why a Fractional Marketing expert: Cost-Effective Expertise: You get the strategic insight and experience of a senior leader without the significant expense of a full-time salary and benefits package, paying only for the hours or scope of work you need. Strategic Guidance & Alignment: Fractional marketers provide high-level strategy, align marketing efforts with overall business goals, and ensure tactical execution serves the bigger picture. Speed & Flexibility: They can be engaged quickly without long recruiting delays and can adapt their time commitment to fit your specific growth stage and needs. External Objectivity: Bringing an outside perspective, a fractional marketing expert can offer unbiased insights and help navigate internal politics to drive actionable improvements. Team Building & Infrastructure: They can help build your internal marketing infrastructure, provide training and coaching to existing teams, and guide the development of necessary marketing systems. Strategic Oversight for Agencies: If you work with external marketing agencies, a fractional marketing consultant provides the necessary strategic direction and internal oversight to ensure those efforts are effective and aligned with your goals. Additional considerations: Mindset: View the engagement as a long-term investment, not a short-term tactical project. Consider the ROI. Clear Objectives: Be clear about your goals, priorities, and expected outcomes to ensure the fractional's efforts are focused and impactful. Finding the Right Fit: Understand if you need a "thinker" (strategic advisor) or a "doer" (hands-on leader) to find the right resource who matches your specific needs. How will you enable our internal team to sustain this growth after your contract ends? My entire philosophy is built on ensuring that the value I provide is sustainable long after my engagement ends. My approach is structured around three key phases: Phase 1: High-Impact, Low-Effort Audit My first priority is to quickly identify the most impactful, lowest-effort opportunities for your team. Within the first two weeks, I'll assess your current marketing function to find immediate wins that will have a tangible impact on your KPIs. For example, I'll audit your existing tech stack to identify underutilized tools that can be automated to immediately free up team bandwidth. Or, I'll analyze your current marketing channels to pinpoint low-hanging fruit for conversion rate optimization. The goal is to get a quick win on the board that proves the value of this partnership and builds momentum. Phase 2: Building Sustainable Systems Once the initial wins are implemented, my focus shifts to creating a robust, long-term framework. This is where your team's education and empowerment become my top priority. I'll transform our initial recommendations into a repeatable playbook for your team. This playbook will cover everything from data-driven decision-making and forecasting to process automation and strategic planning. By building these systems, I ensure that the growth isn't dependent on my presence. Your team will have the tools, knowledge, and processes to continue executing and scaling the marketing function past my time. Phase 3: The Knowledge Transfer and Transition The final phase is all about a seamless transition. I will provide hands-on coaching and mentorship to key members of your team, ensuring they are fully comfortable with the new systems and tools. I can also help you with a hiring plan to fill any gaps in your team. My goal is to be a strategic partner who builds a marketing engine that runs on its own, well beyond my engagement.

I help startup and Fortune 500 executives achieve sustained, profitable growth. I specialize in international market expansion, performance-first marketing, and automation-first operations that drive measurable revenue. My expertise in leading teams, managing 9-digit budgets, and leveraging AI ensures your business can scale efficiently and deliver tangible, exponential growth. Alexia Palau 70+ Reviews | 38k+ Followers Marketing & Automation Consultant Executive Coach I am a turnaround expert. I find the blind spots that are dragging your performance down, fix them, drive growth again, and build an engine that will continue delivering exponential revenue beyond my time: • FIND & FIX : Performance Marketing applied to the full Marketing org, delivering tangible, measurable results at Business level (LTV/CAC, attribution, MMM, incrementality,etc). • BUILD : Drive transformation with automation-first operations and developing global teams (up to C-Suite level) into a united, highly productive group while increasing top talent retention. • TURN AROUND : Consistent 20-45% YoY growth within 3-6 months across $50M-$20BN organizations (budget up to $100M/year). Chat with me My Services 1 Business & AI From unicorn startups to up to $95BN Fortune 500 worldwide corporations, I have managed and advised on Performance, Planning and Operations with budgets of up to $100 million/year across 45 markets. I specialize in: Global : Centralization, Localization, Market Expansion and International Relations Portfolio : New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A. Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing. Multiple business models : Fueling innovation from DTC, B2B, Subscription and Retail. Learn More 2 Marketing & Automation Since my first role in Marketing Automation over 14+ years ago, I build and optimize the performance of the Marketing function consistently delivering 20-45% revenue growth within 3 to 6 months across customer acquisition and retention in fast-paced environments as well as highly matrixed organizations. Strategy and execution. Over 40 tools (including AI). My industries are: Tech : D2C, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity E-commerce: Electronics, Sports, Media, Fashion, Bridal, Marketplaces Consumer Goods and Services : Retail, Wellness, Fitness Subscription : Entertainment, Education, Gaming Learn More 3 Development & Coaching From first Marketing hire to leading large organizations towards common Goals, I empower and scale in-house and cross-functional teams of 50+ people as well as managing internal and external media agencies and vendor relationships across 4 continents while delivering increase in eNPS of +21%. My impact to date: 800+ hours transforming the career of 170+ professionals up to C-Suite level and Executives in Fortune 500 and startups. Over 200 hours of AI training within Coaching, up to VP level of Fortune 500. Board Member and Career Coach for America Needs You. Corporate Training, group sessions and workshops. Learn More

I provide specialized career coaching for growth and performance marketers. I help professionals at all levels land their dream job by mastering interview skills, personal branding, and career strategy. My coaching delivers recruitment insights and job search strategies to help you effectively navigate the workplace and accelerate career advancement. AP Marketing & Automation Consulting. MARKETING INTERVIEW PREPARATION As a specialized Marketing Interview Coach, I use my 15+ years of experience leading omnichannel growth for Fortune 500 DTC and B2B firms to provide thoughtful, data-driven answers to all complex Marketing interview questions. I ensure clients are fully prepared for every Marketing Interview from CMO to Marketing Manager interviews and successfully transition into the high-impact roles they want to get to by mastering both strategic and technical execution. DECATHLON Senior Manager, Marketing Full time, United Kingdom Formally trained as a Development Coach 9+ years ago, I supported 3 team members in different specialties outside the Marketing department. I also coached one of my reports, which changed my Leadership style for years to come. Two years after leaving the UK, I was asked to coach again, but in different countries. And that's how my Coaching practice began, accumulating over 70 reviews today. SONY PlayStation Director, Marketing Full time, United States Led an SVP/VP Future of Work Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions and driving adoption (incl. AI powered) across the Marketing & Sales orgs. Coach for Women @ PlayStation resource group, supporting Data Science, Software Engineering, Sales, Product, Human Resources and Legal. America Needs You Marketing & Partnerships Board Member, United States Helping 60+ first-generation college students explore career paths, develop their skills (including Artificial Intelligence) and secure internships. Coaching in Investment Banking, Communications, Marketing, Data Science, Engineering, Human Resources, Strategy Consulting and Healthcare. I joined the Board in April 2025. Book Now I provide expert Interview prep across all disciplines in Marketing and adjacent. From Product Marketing Manager interviews, to Brand Marketing, Marketing Analyst and Performance Marketing Manager interviews, I leverage 15+ years of hiring experience across Fortune 500 and hyper-growth startups to ensure clients master the strategic, technical, and analytical questions required to secure top roles. "I had just a 30-minute coaching session with Alexia, but honestly, it felt like much more—like a real conversation with someone who gets it. In that short time, she helped me spot some key gaps in how I handle interviews and, more importantly, showed me how to gather and use the data from my past experiences to better understand where things might be going off track—not just in the interviews themselves, but in how I communicate and present myself." Silvia G. Chief Marketing Officer "Her networking advice was exceptional. She taught me how to do cold and warm outreach in a way that felt authentic and was highly effective. As a result, I built a system that generated hundreds of meaningful connections, which led to multiple industry meetings and interview calls." Begoña M. Senior Marketing Manager "When we first met, I'd been out of work for about 6 months. I was working with a variety of coaches and services to try and land work in that time, but nothing stuck. They were either too impersonal, or couldn't empathize with my situation, or just didn't have the right guidance to get my resume read and pushed to the interview stage. Alexia changed all of that." Zachary S. Chief of Staff "Alexia shared incredibly insightful tips on interview preparation, practical, actionable, and exactly what I needed. I’ve worked with several interview coaches in the past, but her guidance stood out as especially sharp and relevant. After applying her advice, I felt much more confident and performed well in an interview I was really hoping to pass. I’m so glad I booked the session and I’m already looking forward to the next one!" Karina A. Senior Marketing Manager Book Now MARKETING MOCK INTERVIEWS & COACHING SERVICES I help your interview preparation by providing real-world answers to challenging Inbound and Outbound marketing interview questions, using my leadership experience with interview frameworks. My experience spans across Earned, Owned, Shared and Paid Media, as well as Planning and Go-to-Market strategy, Budget Management, International Relations, Measurement and Innovation. I can help with full-funnel KPIs and metrics, including CAC/LTV, CVR, Margins, Engagement and more. I cover interview prep in Tech, including FAANG (Facebook/Meta, Amazon, Apple, Netflix and Google), Entertainment, Gaming, SaaS across Retail, E-Commerce and Subscription models. *Services provided are by the hour, packages, bundles and workshops INTERVIEW COACHING I have interviewed hundreds of candidates throughout my career, spanning 5 startups and 4 public companies. I have experience interviewing up to Director level in Marketing and Media across 4 continents and mock interviews up to C-Suite level for Fortune 500 and Future 50 companies in DTC and B2B. Behavioral Interviews Interview Panels Case Studies Panel Presentations Recruiter Screenings Informal Interviews Technical Interviews Marketing Strategy Review People Management Skills MARKETING RESUME REVIEW As a hiring manager for 13+ years, I have screened thousands of resumes and can help your resume stand out in just a few seconds for networking purposes, as well as provide advice on ATS formatting to increase your conversion rate to recruiter screening calls. I can help you: Translate Your Strengths Quantifiable Achievements Types of Resumes Networking vs Application Understanding ATS Application to Recruiter Ratio Interviews at Top Companies Navigating Employers Market MARKETING CAREER COACHING I support coachees across Growth Marketing, Performance Marketing, and Product Marketing, as well as Executives in Marketing, Sales, GTM, Partnerships, Brand, and Design. I have experience helping 190+ people gain clarity and confidence about their career paths and next steps. I can help with: Break into Big Tech & AI Break into 7 Other Industries Learn About Career Strategy Goals Focused Career Path Define Target Roles/Companies Clarity on Next Career Move Break into Marketing or Media MARKETING LEADERSHIP COACHING With 15+ years of scaling performance-driven marketing functions across 45 markets and managing up to $100M/year in budget, I bring practical, executive-level insight to career growth, productivity, automation, and AI adoption. I have coached 800+ hours and 50+ senior professionals globally including CEOs, Founders and other CXOs: Chief Marketing Officer (CMO) Chief Digital Officer (CDO) Chief Operating Officer (COO) Chief Strategy Officer (CSO ) Senior Vice President (SVP) Vice President (VP) Senior Director and Director MARKETING MENTORSHIP Executive Presence & Influence Command rooms, gain trust, and shape high-level decisions across functions and geographies. Craft clear, concise narratives that mobilise teams. Cross-Functional Leadership Navigate highly matrixed fast fast-paced environments by developing a team ecosystem that works to its benefit. Performance Culture & Team Development Set clear KPIs, develop high-performers, and retain top talent with coaching-based leadership. Build confidence using data and risk frameworks. Change Management Lead teams through restructuring, new leadership, tech adoption, and strategic pivots. Drive operational efficiency and value creation through AI, workflows, and emerging tools. LEARNING & CAREER DEVELOPMENT Over my career I have supported compensation increases and promotions for myself, my teams and the clients I coach. One of my clients doubled their compensation and another one tripled it, including bonus and equity. We will focus on: Defining Your Career Path Compensation Research Negotiation Strategy Scenario Planning & Role Play Practicing Conversations Negotiation Fear & Confidence Types of Offers & Other Terms Choosing the Best Opportunity 1:1 Coaching Career 1x Working Session $350 | £250 | €300 1 hour session Any discipline Goals setting Ways of working alignement Any level of seniority *Ideal to learn if my Coaching can help you Book Now 1:1 Coaching Career Coaching Pack 5x Working Sessions $1750 | £1300 | €1500 1 hour sessions Any discipline (including Marketing) Any level of seniority *Ideal for long term Coaching with one-off payment (less admin) Book Now 1:1 Coaching Marketing Career 1x Working Session $350 | £250 | €300 1 hour session Personalized action plan Growth Marketing Brand & Performance Marketing Any industry Any Business model Any level of seniority *Ideal for interview coaching and preparation Book Now 1:1 Coaching Coaching Bundle 5x Working Sessions $2500 | £1850 | €2150 1 hour sessions All-in-One offering Career Coaching Marketing & AI Training Any level of seniority *Ideal for startup Founders or Solopreneurs Book Now Ask about Packages Frequently Asked Questions Executive Coaching Career Coaching for Marketers Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I help agencies and businesses with expert-guided marketing and consulting. I provide recommendations, strategies, and ongoing support for your marketing efforts. My goal is to provide valuable insights to help you reach your ideal clients, customers, audience and achieve your business goals. AP Marketing & Automation Consulting. Executive Teams As a leader in the Marketing field, I am described as an exceptional, hands-on leader who combines an incredible work ethic and strategic vision to relentlessly drive top-line revenue growth. I am seen as a master of both complex operational efficiency and global team leadership, consistently finding and executing on high-growth opportunities. Andrea P. SVP, Marketing SONY PLAYSTATION "Alexia led a team that was pivotal in our efforts in budget forecasting, streamlined operations and ensured financial accuracy. Her leadership facilitated the globalization of our team and fostered a data-driven, customer-centric culture. She adeptly managed complex operations, enabling implementation of global programs and leadership in business reporting. She is a valued mentor, contributing significantly to the development of many in our organization." As an Executive Coach, I am viewed as an extremely effective and hands-on Coach who delivers sharp, actionable insights. My coachees describe me as instrumental in helping them secure high-impact roles, grow their careers, and navigate the modern job market with confidence. I bring a unique perspective to Career Coaching as apply Performance and Growth Marketing principles to achieve Goals and additionally, provide training in Marketing and Artificial Intelligence. "Very thoughtful insights, she helped me focus and gain the relevant experience in today’s job market, working with recruiters and designing resumés. I can’t thank her enough for her support and owe her a bottle of wine." Chief Creative Officer FORTUNE 500 "Alexia was great to work with. She provided sharp insights and actionable feedback. I would highly recommend her." Chief Marketing Officer FORTUNE 500 "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Chief Strategy Officer Hyper-Growth Startup, Acquired "Alexia and I met bi-weekly and she is quick and thorough in her reviews. She had great tips and helped me secure a role with the largest team and span of control I have had to date: 10 managers and 80 Sales Development Representatives. I really appreciated all the advice, tips and confidence you helped to instill. It helped me to get the job. THANK YOU! 🙏🏼" Vice President, Commercial Sales FORTUNE 500 & Future 50 "Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company." Nadege K. | Lead, Marketing SONY PlayStation Leadership Teams I am seen as an exceptionally reliable and organized leader with immense capacity for work. I am viewed as a forward-thinking, influential strategist who not only delivers flawless execution on complex, large-scale projects but also actively shapes company culture through a positive and collaborative approach. Gareth B. Senior Director, Marketing SONY PLAYSTATION "Alexia has an incredible work ethic and a huge capacity. She is diligent, thorough and perhaps the most organized person I have worked with! When Alexia says she will get something done, you know it will happen. Throughout her time on my team Alexia was a champion for change, always looking for ways to improve the way we worked, and led a global team to manage a highly complex portfolio marketing plan to a very high standard of execution. Above all, Alexia was an active member of several internal employee networks, building connections across the organisation to shape our culture." I am seen as a highly effective and pragmatic Leadership Coach. I provide grounded, actionable advice and useful tools without any "fluff," leaving my coachees with clear strategies, a sense of empowerment, and a boost in confidence. I am also viewed as a knowledgeable and genuine professional who invests time to understand your specific needs and helps you achieve tangible results, whether it's through career strategy, market positioning, or Marketing materials. "What I really appreciated is how grounded and action-oriented she is. No fluff - just honest insights, useful tools, and clear next steps that I could apply right away. I walked away from our session not only with a better strategy but with a sense of empowerment in a situation that usually feels out of my hands. That shift gave me a real boost in confidence. I know I’ll be reaching out to her again - her method works really well for me. Sometimes we all need someone wise and down-to-earth to help us see clearly, and Alexia is exactly that." Marketing Director TIME100 Most Influential Companies "Alexia is the kind of person you wish you had met earlier in your carrer. From our first interaction, it was clear that I was in capable hands. She took the time to understand my professional path, reformulate my goals, fine-tune my strengths.""I am truly grateful for her support and expertise, and I wholeheartedly recommend Alexia to anyone looking to elevate their job application materials. Thank you Alexia for your exceptional coaching!" Senior Consultant Big 4 Accounting Firm "Though she works in a different industry and role, she was able to tailor her feedback to me and my search. Her knowledge of current CV trends and best practices greatly improved the overall formatting, content, and impact of my CV. What sets Alex apart is her genuine desire to see her clients succeed. She invested her time and effort to help me through my process without any hesitation. Thanks to her valuable input, I felt confident throughout my job search and eventually secured a position I truly enjoy that is aligned with my career goals." Lawyer & HR Manager Private Equity +$40 billion in capital raised "She helped me understand the potential and the opportunities of the online market and to structure a strategy to reach the right audience of potential clients. Alexia is passionate and super focus on her job. She's very driven and motivated to reach her goals and I really enjoyed working with her. I think she's one of the smartest people I have ever worked with and I hope to work with her again in the future." Founding Director Architecture Firm "As the team leader, she provided strategic direction to drive player acquisition, retention, and re-engagement throughout the lifecycle. I greatly valued her consistent collaboration, results-oriented approach, and commitment to optimizing processes in alignment with our business and financial objectives." Rosanne W. | Head of Finance & Business Operations SONY PlayStation Technical Teams As a Performance Marketing leader I am seen as a true professional who is highly effective and hands-on. Data Scientists, Developers, Engineers and Analysts appreciate my ability to provide crucial insights, organize complex processes, and guide their work toward delivering clear business value. Over the years and with in-depth understanding of technical projects, I have specialized in becoming a translator between the technical side of a business and the commercial side. Gabriel O. Senior Data Product Manager SONY PLAYSTATION "I had the privilege of working with Alexia, who was a key stakeholder in my projects. Her insights were crucial, guiding me to prioritize and deliver substantial business value efficiently. Alexia's commitment to excellence and ability to inspire those around her make her an invaluable asset to any team. I wholeheartedly recommend her, confident she'll bring her signature blend of insight, dedication, and high-quality execution to any role." I have coached in Data Science, Software Development, Marketing Analytics and Engineering. I am usually seen as uniquely qualified to bridge the gap between their technical work and broader business impact. I am viewed as someone who can not only speak technical language but also translate my coachees' technical efforts into strategic value that directly contributes to the company's bottom line. I am the type of leader who can help navigate the corporate landscape and show how the work produced contributes to business goals. *Please note I support all aspects of Career Strategy, Job Search and Business Growth, except Technical interviewing. "I very much enjoyed my time working with Alexia and learned a great deal from her." Elliot C. | Senior Web Analyst River Island Reports, Early Career & Freelancers As a Growth Marketing leader, my reports see me as an inspiring and highly effective people manager who combines exceptional strategic talent with a supportive, hands-on leadership style. They consistently describe me as a data-driven, proactive leader who motivates and develops her team, setting a high standard for excellence and driving positive change across the organizations I have worked for. Hanne F. Senior Marketing Manager, EMEA ABERCROMBIE & FITCH & (previously DECATHLON) "Alexia is a very confident and talented marketer. She has a proactive and analytical approach to any challenges coming her way and always finds time to lend a hand if need be. I found her to be a great coach and manager and I hope to have the pleasure of working with her again in the future." As a Career and Business Growth Coach, I have supported early and mid career professionals as well as those who wanted to start their own ventures as fractionals or freelance workers. With experience across a wide variety of specialties, disciplines and industries, I am seen as an exceptional Coach who is both empathetic and results-oriented. I am uniquely skilled at providing the strategic, hands-on guidance needed to not only optimize Professional materials but also equip my coachees with the mental fortitude and practical tools to navigate career journeys successfully. "As a marketer, I highly recommend consulting with Alexia as a coach and mentor for career progression and professional materials, including LinkedIn profiles and resumes. Her initiative and passion for sharing knowledge is undeniable, and her extensive experience across various industries has provided me with invaluable insights into my own career journey. Additionally, her approach to optimizing materials and enhancing professional presence is direct, clear, and highly effective, leaving no room for ambiguity." From Research Admin to Marketing Lead "I cannot thank Alexia enough for her mentoring and guidance throughout my job search. Over the course of our six months working together, she helped me overcome many of my professional challenges and setbacks. Her feedback was always thorough and she answered all my questions, no matter how stupid they were. We set goals to accomplish at the start and I’m proud to say we hit every single one. I can say confidently that I would not be at my current job without her help and support, and for that I am forever grateful." From Social Media Specialist to Social Strategy Lead (3x coachee) "Alexia has been an amazing mentor and coach to me. With her guidance I have been able to focus and prepare myself not only in my career, but my personal life as well. She is always willing to listen, help me learn from my experiences, and give me constructive criticism and guidance when I need it. She is an empathetic and focused mentor, coach, and leader who I could not thank and recommend enough." From Territory Rep to Project Manager "Alexia coached me in finding my next role. She was very empathetic to my new working mom lifestyle and helpful in finding something a bit unconventional to help me learn to balance my new lifestyle. She asks very poignant and direct questions to make you think in detail and cover all the bases in setting goals. Once we established goals, I knew exactly what to ask and made sure all the boxes were checked." From Growth Operations Manager to Senior Manager, Marketing Operations "I'll jump to the most important thing first: Alexia is the best career coach I've ever worked with. When we first met, I'd been out of work for about 6 months. I was working with a variety of coaches and services to try and land work in that time, but nothing stuck. They were either too impersonal, or couldn't empathize with my situation, or just didn't have the right guidance to get my resume read and pushed to the interview stage. Alexia changed all of that. In our time working together, we met regularly for about 5 months. We optimized my resume and talked through strategy around the application and interview processes. My application-to-interview rate more than doubled, and I made it to 4x more final stage interviews (all of which I kept track of thanks to Alexia). With her help, I eventually landed some contract work after nearly a year off the market. Whenever I'm seeking my next role, I'm confident that I will be able to navigate the challenging waters of job seeking as a result of Alexia's mentorship. She has equipped me with tools I'll be able to use in perpetuity, and for that she will always have my gratitude. I'm honored to call her a mentor and friend and would be delighted to work with her again in the future." Gaming & Entertainment "I began working with Alexia via the Women @ PlayStation Mentoring Program. She's insightful, straight forward, pleasant and flexible. She sought to understand my goals and roadblocks prior to the start of us working together. With her insights as a manager, I was able to elevate the work product I was delivering to my manager and make a more meaningful impact. She enabled a major shift in my confidence and optimism that showed in my day-to-day interactions with my manager. What I appreciate most in working with Alexia as a mentor/coach is her holistic approach. My role was stressful to the core, and over time I found my anxiety practically crippling at times. So I found it indispensable that my coaching from Alexia included more than just the practical and technical tips for streamlining my role and work product, but also touched on managing my self care: identifying healthful, helpful practices and including that as part of the structure of work day. I highly recommend Alexia. She is wise, she is humble and very approachable. I am very grateful for the change she has brought out from within me." Legal & Professional Services "I cannot recommend Alexia highly enough as a career coach. When I first started working with her, I felt completely overwhelmed by my job search with no clear direction or strategy. From day one, Alexia helped me define clear career goals, identify target companies, and craft a CV that truly reflected my strengths. She also guided me through optimizing my LinkedIn profile so recruiters would reach out. Her networking advice was exceptional. She taught me how to do cold and warm outreach in a way that felt authentic and was highly effective. As a result, I built a system that generated hundreds of meaningful connections, which led to multiple industry meetings and interview calls. What sets her apart is that she took the time to understand my unique challenges and aspirations, then tailored her approach, creating a strategy that played to my strengths. Her approach is not a one-size-fits-all solution. If you want a coach who combines strategic thinking with hands-on, actionable advice and actually delivers measurable results, Alexia is the one to work with." Fractional Communications & Marketing Consulting "Alexia has been an amazing mentor and coach to me. With her guidance I have been able to focus and prepare myself not only in my career, but my personal life as well. She is always willing to listen, help me learn from my experiences, and give me constructive criticism and guidance when I need it. She is an empathetic and focused mentor, coach, and leader who I could not thank and recommend enough. "I was fortunate to have Alexia's guidance during my job search. I was feeling a bit lost about how to approach the search process. Alexia helped me improve my resume, focus on networking (a term I didn't even know), analyze what I was really looking for, and organize my days during this stage. What impressed me most about Alexia was her professionalism, organization, and knowledge of the job market. The sessions were so well-structured that they were truly productive, and each week I felt more positive and closer to finding a job. Additionally, she not only gave me practical advice but also helped me feel more confident about my professional future. Thanks to her guidance, I was able to find a job in less time than expected. She definitely exceeded my expectations. I would highly recommend her!" Interior, Product and Creative Design Practices

I provide specialized career coaching for brand, growth and performance marketers. I help professionals at all levels land their dream job by mastering interview skills, personal branding, and career strategy. My coaching delivers recruitment insights and job search strategies to help you effectively navigate the workplace and accelerate career advancement. AP Marketing & Automation Consulting. GROWTH MARKETING CAREER COACHING I coach Growth Marketers at all levels in advanced performance and data-driven leadership. My Growth Marketing experience in B2B is defined by delivering profitable, double-digit revenue increase by transforming strategy, deploying full-stack automation, and implementing AI-first systems in complex organizations, from Global B2B corporations with 500,000 products to SaaS startups acquired for $650M. My objective is to help you realize that you already know how to make the right moves to achieve your Goals. ONFIDO Interim Head of Marketing Consultant, United States Turned this B2B SaaS (Software as a Service) Cybersecurity business around as an advisor to the Executive Team/VP of Marketing, leading Demand Generation - improving data integrity, performance, and processes - and evolving its Product-Led Growth (PLG) strategy. My work led to a Head of Growth offer by the CRO. RS Components Lead, PPC (Pay-Per-Click) Full time, United Kingdom Increased Brand awareness and sales efficiently across 500,000 products for the World's largest electronics B2B wholesale marketplace. Spearheaded PPC strategy and complex operations with a team of 12 across 9 EMEA and Asian markets with a +43% impact on traffic and increasing sales by 41% YoY while getting positive ROI. 5 Startups & 4 Public Marketing Consultant Full time, 4 countries I have been leading direct, dotted and cross-functional teams 80% of my career across startups and Fortune 500 organizations, advising Executives and Global People Managers for the past 9+ years on top talent acquisition, development and retention. Book Now I deliver results-driven Growth Marketing Career Coaching by leveraging 15+ years of full-stack B2B and B2C leadership, where I led significant revenue increase for SaaS and E-Commerce firms and spearheaded automation-first strategies across Fortune 500 organizations, ensuring coachees learn not only how to position themselves for successful careers but how to do the same for the businesses they believe in. "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer ONFIDO "I very much enjoyed my time working with Alexia and learned a great deal from her." Elliot C. Senior Web Analyst RS Group Book Now GROWTH MARKETING CAREER COACHING SERVICES As a Fortune 500 Marketing Leader who specializes in B2B SaaS and Consumer DTC growth strategy and execution, I have supported over 190 professionals leveraging executive-level insight to provide practical coaching on performance and growth marketing interview prep, AI career applications, and expanding Marketing remit across channels. With 70+ client reviews, I place and develop professionals in roles aligned with their experience in the companies that they would love to work for. If you'd like support from a global expert who has coached into high-impact roles at Fortune 500 and Future 50 firms, my method integrates full-stack execution and 200+ hours of specialized AI/automation coaching to deliver successful interview preparation, marketing materials that stand out, and long-term impact networking for multi-industry growth marketers. My support Marketing Career Coaching in United States, Canada, UK, France, Spain, Germany, Portugal and Luxembourg. *Services provided are by the hour, packages, bundles and workshops FOUNDER COACHING Need a Growth-Focused Business Plan to secure funding, define your Founder Personal Brand for investment, or structure a Growth Marketing Strategy that guarantees exceeding acquisition targets? I provide coaching on: Business Plan & Operations Align AI & Human Resource Hiring & Retaining Talent Multi-industry Strategy EXECUTIVE COACHING I support VP+ leaders from Fortune 500s and hyper-growth startups with scaling worldwide, leading global teams, and maintaining a healthy work-life balance while driving AI-native digital transformation. Coaching services include: Executive Career Coaching GTM Strategy & Execution Asynchronous Leadership Automation & Systematization Increase Your Remit Enter the Executive Circle PROFESSIONAL COACHING Struggling to land a competitive offer or even an interview in today's difficult market? I offer Coaching on: Career Strategy Reframing Mock Interviews AI Screen Prep Resume Writing Performance Marketing Prep Hidden Job Market Pivot into Tech Pivot into Fractional BUSINESS COACHING & ARTIFICIAL INTELLIGENCE Kicking off your own business, leading a growth team for the first time, or needing to balance rapid strategy and execution? I support coaching in: 0-1 Scaling & Hyper-Growth Global Leadership Skills AI-First Growth Team Reporting & Data Analytics Demand Generation Skills MARKETING COACHING AUTOMATION COACHING After 14+ years of expertise in automation, I help you future-proof your career in the age of AI. I coach on: Future-Proof Marketing Skills AI Leadership Skills AI-native Team SOPs Automation Mindset Efficient Execution Reliable Executive Reporting LEARNING & CAREER DEVELOPMENT I offer Executive Coaching for Marketers seeking to define their CMO Career Path. I support coaching in: Master Global Leadership Develop high-impact Brand Performance Marketing Execution Specialized Resume Review Brand-to-ROI Interview Coaching Transition from Director to VP 1:1 Coaching Career 1x Working Session $350 | £250 | €300 1 hour session Any discipline Goals setting Ways of working alignement Any level of seniority *Ideal to learn if my Coaching can help you Book Now 1:1 Coaching Career Coaching Pack 5x Working Sessions $1750 | £1300 | €1500 1 hour sessions Any discipline (including Marketing) Any level of seniority *Ideal for long term Coaching with one-off payment (less admin) Book Now 1:1 Coaching Marketing Career 1x Working Session $350 | £250 | €300 1 hour session Personalized action plan Growth Marketing Brand & Performance Marketing Any industry Any Business model Any level of seniority *Ideal for interview coaching and preparation Book Now 1:1 Coaching Coaching Bundle 5x Working Sessions $2500 | £1850 | €2150 1 hour sessions All-in-One offering Career Coaching Marketing & AI Training Any level of seniority *Ideal for startup Founders or Solopreneurs Book Now Ask about Packages Frequently Asked Questions Executive Coaching Career Coaching Career Coaching for Marketers Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I help leaders deliver value for their customers and grow their brands. I offer expert coaching and structured programs focused on strategic thinking, conversion optimization, and effective full stack marketing campaigns. My goal is to empower you to develop and implement low-cost, high-impact marketing strategies to achieve sustainable business growth. MARKETING COACHING I coach Executives, Leadership and Teams on how to drive 20 - 45% revenue lift across B2B and DTC models in 45+ markets and up to $100M/year in budget by combining deep expertise across Brand, Performance and Product Marketing. Drawing from 15+ years scaling marketing organizations at Sony, MasterClass, and Decathlon, I help executives adopt automation, sharpen GTM strategy, and lead high-performing cross-functional teams at Global level with confidence. MasterClass User Acquisition, Strategy & Operations Consultant, United States Coached Leadership on the value of a Customer First approach, from coaching Creative on Performance to how to drive growth with Affiliate Marketing and delivering 40% increase in subscriptions understanding the funnel via Customer Service. SONY PlayStation Director, Marketing Full time, United States Scaled a cross-cultural team from 5 to 10+ in year one across 4 time zones, leading the transformation from Brand Marketing to a full stack Performance Marketing team aligning 30+ Country Leads, ensuring brand equity and driving omni-channel growth. Onfido Interim Head of Marketing Consultant, United States A common challenge is the need for channels to learn from each other (like SEO and PR, or Paid Search and Email) to scale revenue. I increased EQLs by 110% YoY after reviving SEO from prior decline in only 6 months and enabled a team of 15 to drive growth as a unit. Book Now I coach marketing teams to integrate automation into every layer of the marketing function - from GTM to Creative and Forecasting - unlocking scale, personalization, and sustainable growth ahead of the curve. "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer Onfido Alexia is an incredibly organised, reliable and proactive leader, who I have greatly enjoyed working with the past few years. Always generous with her time, she is inclusive with colleagues when lending guidance and advice while delivering great work - I’ve learned a lot from Alexia and know she will be an asset to any team or business in future. Matthew L. Senior Manager, Growth Marketing SONY PlayStation Book Now MARKETING COACHING SERVICES I support Executives and Marketing Professionals with growth strategy, team transformation, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets. I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable Marketing, streamline GTM execution, and scale revenue through automation and organizational clarity. For example, at RS Components I coached a dotted line group of 10 Technical Customer Service Managers on PPC best practice and the channels restructure that followed delivered a +41% increase in Revenue YoY across 500,000 products. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support deploying solutions across Business Verticals? Or ensure that SOPs are followed at Global and Local level? I can help with the set up, adoption and roll out: 200+ Team Alignment Operating & Strategic Plans Effective Business Results Shareholder Confidence Full-Stack Marketing PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around International Marketing performance and train teams from scratch? Or need to exceed targets and want to learn about Performance Marketing? I can help with: Omni-channel Training Cross-channel Leadership Auditing & Prioritization Analytics & Tracking Agility for Global Results ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to quickly re-skill or up-skill your Team due to shifting business priorities? Struggling with retention or succession planning? Global vs Local misalignment impacting brand equity? Design, Scale, Restructures Upskilling for AI Build Innovation Culture Increase Productivity with AI AI-First Workflow Integration GO-TO-MARKET & MEDIA PLANNING Need to deploy a unified GTM Strategy across teams? Campaigns not launching on time nor reaching their targets? I can help by sharing how you can build and lead through strategic change: Multi-Vertical Operations R&R, Prioritization & Agile Global-Local Workflows Centralization Strategy Operationalizing GTM MEASUREMENT, ANALYTICS & AUTOMATION Need a Marketing Technologist to get tracking right and evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify? Algorithms & Automation Data & Tool Alignment Online & Offline Tracking Tagging & Exec Reporting Vetting & Integrating Tools VISION, INNOVATION & TESTING Need to lead through change, scale best practice and successful tests globally? Avoid siloes to drive exponential growth? I'll help with your vision and connect the dots: Cross-functional Initiatives Vertical & Horizontal Teams AI Optimization & Velocity Global & Local Alignment Compliance & Localization Get in Touch International Coaching sessions in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting!

I help leaders deliver value for their customers and grow their brands. I offer expert coaching and structured programs focused on strategic thinking, conversion optimization, and effective full stack marketing campaigns. My goal is to empower you to develop and implement low-cost, high-impact marketing strategies to achieve sustainable business growth. MARKETING COACHING I coach Executives, Leadership and Teams on how to drive 20 - 45% revenue lift across B2B and DTC models in 45+ markets and up to $100M/year in budget by combining deep expertise across Brand, Performance and Product Marketing. Drawing from 15+ years scaling marketing organizations at Sony, MasterClass, and Decathlon, I help executives adopt automation, sharpen GTM strategy, and lead high-performing cross-functional teams at Global level with confidence. MasterClass User Acquisition, Strategy & Operations Consultant, United States Coached Leadership on the value of a Customer First approach, from coaching Creative on Performance to how to drive growth with Affiliate Marketing and delivering 40% increase in subscriptions understanding the funnel via Customer Service. SONY PlayStation Director, Marketing Full time, United States Scaled a cross-cultural team from 5 to 10+ in year one across 4 time zones, leading the transformation from Brand Marketing to a full stack Performance Marketing team aligning 30+ Country Leads, ensuring brand equity and driving omni-channel growth. Onfido Interim Head of Marketing Consultant, United States A common challenge is the need for channels to learn from each other (like SEO and PR, or Paid Search and Email) to scale revenue. I increased EQLs by 110% YoY after reviving SEO from prior decline in only 6 months and enabled a team of 15 to drive growth as a unit. Book Now I coach marketing teams to integrate automation into every layer of the marketing function - from GTM to Creative and Forecasting - unlocking scale, personalization, and sustainable growth ahead of the curve. "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer Onfido Alexia is an incredibly organised, reliable and proactive leader, who I have greatly enjoyed working with the past few years. Always generous with her time, she is inclusive with colleagues when lending guidance and advice while delivering great work - I’ve learned a lot from Alexia and know she will be an asset to any team or business in future. Matthew L. Senior Manager, Growth Marketing SONY PlayStation Book Now MARKETING COACHING SERVICES I support Executives and Marketing Professionals with growth strategy, team transformation, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets. I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable Marketing, streamline GTM execution, and scale revenue through automation and organizational clarity. For example, at RS Components I coached a dotted line group of 10 Technical Customer Service Managers on PPC best practice and the channels restructure that followed delivered a +41% increase in Revenue YoY across 500,000 products. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support deploying solutions across Business Verticals? Or ensure that SOPs are followed at Global and Local level? I can help with the set up, adoption and roll out: 200+ Team Alignment Operating & Strategic Plans Effective Business Results Shareholder Confidence Full-Stack Marketing PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around International Marketing performance and train teams from scratch? Or need to exceed targets and want to learn about Performance Marketing? I can help with: Omni-channel Training Cross-channel Leadership Auditing & Prioritization Analytics & Tracking Agility for Global Results ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to quickly re-skill or up-skill your Team due to shifting business priorities? Struggling with retention or succession planning? Global vs Local misalignment impacting brand equity? Design, Scale, Restructures Upskilling for AI Build Innovation Culture Increase Productivity with AI AI-First Workflow Integration GO-TO-MARKET & MEDIA PLANNING Need to deploy a unified GTM Strategy across teams? Campaigns not launching on time nor reaching their targets? I can help by sharing how you can build and lead through strategic change: Multi-Vertical Operations R&R, Prioritization & Agile Global-Local Workflows Centralization Strategy Operationalizing GTM MEASUREMENT, ANALYTICS & AUTOMATION Need a Marketing Technologist to get tracking right and evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify? Algorithms & Automation Data & Tool Alignment Online & Offline Tracking Tagging & Exec Reporting Vetting & Integrating Tools VISION, INNOVATION & TESTING Need to lead through change, scale best practice and successful tests globally? Avoid siloes to drive exponential growth? I'll help with your vision and connect the dots: Cross-functional Initiatives Vertical & Horizontal Teams AI Optimization & Velocity Global & Local Alignment Compliance & Localization Get in Touch International Coaching sessions in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting!

I provide leadership coaching to help Executives and their teams navigate complexity and maximize performance. My one-on-one and team coaching services are designed to help you reflect on management styles, sustain change, and improve results. I help leaders create an environment of trust that is promotes challenges positively and overcomes complexity constructively with a solutions-driven approach. I help develop the mindset and skills needed to effectively lead an organization. EXECUTIVE CAREER COACHING I help senior leaders seeking to level up to Fortune 500 global corporations or achieve critical work-life balance, leveraging my expertise in integrated strategy and global operations. I provide targeted guidance on personal branding, global cultural adaptation, Growth/Performance Marketing and AI training to equip leaders for sustainable success in the most competitive environments. 5 Startups & 4 Public Executive & Career Coach Part time, 4 countries I have coached 800+ hours and 50+ senior professionals globally across Fortune 500 and startups. I have coached from CMOs to Chief Financial Officers to SVPs of Sales & Business Development. SONY PlayStation Director, Marketing Full time, United States I have led teams for 13+ years since the start of my career, 70% reporting into the C-Suite or part of the Leadership Team. I have led highly sensitive Strategic Initiatives beyond Marketing in Fortune 500 organizations leading senior leaders cross-functionally. LCA Founder Coach Fractional, United Kingdom I have supported from solopreneurs across most specialties on how to get their business started, scaling with talent acquisition, global expansion and up to $30BN in revenue. Book Now My coaching combines strategic insight, performance frameworks, and automation and systematization guidance to sharpen decision-making, influence across functions, and lead with confidence in high-stakes environments. I have coached 800+ hours and 50+ senior professionals globally across Fortune 500 and startups. Founders Chief Executive Officer (CEO) Chief Operating Officer (COO) Chief Human Resources Officer (CHRO) CXOs Chief Marketing Officer (CMO) Chief Creative Officer (CCO) Chief Brand Officer (CBO) Chief Strategy Officer (CSO) Chief Content Officer Executives Senior Vice President (SVP) Vice President (VP) Leadership Senior Director Director Head Of "Very thoughtful insights, she helped me focus and gain the relevant experience in today’s job market, working with recruiters and designing resumés. I can’t thank her enough for her support and owe her a bottle of wine." Chief Creative Officer FORTUNE 500 "Alexia was great to work with. She provided sharp insights and actionable feedback. I would highly recommend her." Chief Marketing Officer FORTUNE 500 "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Chief Strategy Officer Hyper-Growth Startup, Acquired "Alexia and I met bi-weekly and she is quick and thorough in her reviews. She had great tips and helped me secure a role with the largest team and span of control I have had to date: 10 managers and 80 Sales Development Representatives. I really appreciated all the advice, tips and confidence you helped to instill. It helped me to get the job. THANK YOU! 🙏🏼" Vice President, Commercial Sales FORTUNE 500 & Future 50 Book Now EXECUTIVE CAREER COACHING SERVICES I help global people managers confidently lead through transformation by coaching them on how to integrate automation responsibly (including AI), build high-performance hybrid teams, and scale impact across regions without burnout. Drawing from 15+ years of executive experience managing up to $100M in budgets and teams across 45 markets, I specialize in operational clarity, cross-functional alignment, and leader visibility to future-proof performance at scale. *Services provided are by the hour, packages, bundles and workshops BUSINESS OPERATIONS & FINANCIAL ACCURACY Need to understand the perspective of different stakeholders around Marketing's tangible commercial impact? Need to align with 200+ stakeholders across Business units and 45+ markets? I can help with: Predictive Financial Planning CFO & Board Relations Marketing Strategy Forecasting credibility Develop Data-Driven Teams GROWTH, PERFORMANCE MARKETING & AI TRAINING Need answers to how to structure the marketing budget for AI implementation? Defining true ROI of the current MarTech stack? Or how to integrate MMM/MTA into reporting? Or learn more about AI tools that the team should be using? I provide coaching on: AI Tool Implementation Predictive Analytics Training Attribution model building Performance Strategy MarTech Stack Optimization LEVELING UP TO GLOBAL CORPORATIONS Need to translate mid-size success to Fortune 50 scale? Understand the differences in GTM execution? How to navigate a highly matrixed organization? Identify gaps to close in your P&L experience? I can support Executives on: Global Scale Interview Prep Matrixed Org Navigation Refine P&L Management C-Suite Communication Exec Profile Optimization ACHIEVING WORK-LIFE BALANCE Want to know how to maintain high performance without burnout? What processes can you automate to reduce tactical workload? How to delegate effectively to protect time? Or how to set clear boundaries with teams? I can support coaching with: Strategic Time Blocking High-Leverage Delegation Workflow Automation Communication SOPs Systematic Prevention LEADERSHIP TO EXECUTIVE TRANSITION Need to shift from Director to VP mindset? Know how to present strategy to a board of directors? Or move from managing people to managing leaders? Or learn common failures in executive transitions? As a Coach, I support: Executive Presence Board Communication Strategic Oversight Organizational Transformation Risk Framework Development VISION, INNOVATION & TESTING Believe that what will really move the needle is International? Need to structure or restructure GTM Planning? Or consolidate operations for further efficiency? Becoming more agile as an organization? I help with coaching in: Automation & Systematization Multi-Market Timely Launches B2C & B2B GTM Execution Cross-Functional Leadership Restructures towards ROI Frequently Asked Questions Executive Coaching Founders Coaching AI & Automation Coaching Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I provide leadership coaching to help Executives and their teams navigate complexity and maximize performance. My one-on-one and team coaching services are designed to help you reflect on management styles, sustain change, and improve results. I help leaders create an environment of trust that is promotes challenges positively and overcomes complexity constructively with a solutions-driven approach. I help develop the mindset and skills needed to effectively lead an organization. MARKETING SPEAKING I help senior leaders seeking to level up to Fortune 500 global corporations or achieve critical work-life balance, leveraging my expertise in integrated strategy and global operations. I provide targeted guidance on personal branding, global cultural adaptation, Growth/Performance Marketing and AI training to equip leaders for sustainable success in the most competitive environments. 5 Startups & 4 Public Executive & Career Coach Part time, 4 countries I have coached 800+ hours and 50+ senior professionals globally across Fortune 500 and startups. I have coached from CMOs to Chief Financial Officers to SVPs of Sales & Business Development. SONY PlayStation Director, Marketing Full time, United States I have led teams for 13+ years since the start of my career, 70% reporting into the C-Suite or part of the Leadership Team. I have led highly sensitive Strategic Initiatives beyond Marketing in Fortune 500 organizations leading senior leaders cross-functionally. LCA Founder Coach Fractional, United Kingdom I have supported from solopreneurs across most specialties on how to get their business started, scaling with talent acquisition, global expansion and up to $30BN in revenue. Book Now My coaching combines strategic insight, performance frameworks, and automation and systematization guidance to sharpen decision-making, influence across functions, and lead with confidence in high-stakes environments. I have coached 800+ hours and 50+ senior professionals globally across Fortune 500 and startups. Founders Chief Executive Officer (CEO) Chief Operating Officer (COO) Chief Human Resources Officer (CHRO) CXOs Chief Marketing Officer (CMO) Chief Creative Officer (CCO) Chief Brand Officer (CBO) Chief Strategy Officer (CSO) Chief Content Officer Executives Senior Vice President (SVP) Vice President (VP) Leadership Senior Director Director Head Of "Very thoughtful insights, she helped me focus and gain the relevant experience in today’s job market, working with recruiters and designing resumés. I can’t thank her enough for her support and owe her a bottle of wine." Chief Creative Officer FORTUNE 500 "Alexia was great to work with. She provided sharp insights and actionable feedback. I would highly recommend her." Chief Marketing Officer FORTUNE 500 "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Chief Strategy Officer Hyper-Growth Startup, Acquired "Alexia and I met bi-weekly and she is quick and thorough in her reviews. She had great tips and helped me secure a role with the largest team and span of control I have had to date: 10 managers and 80 Sales Development Representatives. I really appreciated all the advice, tips and confidence you helped to instill. It helped me to get the job. THANK YOU! 🙏🏼" Vice President, Commercial Sales FORTUNE 500 & Future 50 Book Now MARKETING SPEAKING SERVICES I help global people managers confidently lead through transformation by coaching them on how to integrate automation responsibly (including AI), build high-performance hybrid teams, and scale impact across regions without burnout. Drawing from 15+ years of executive experience managing up to $100M in budgets and teams across 45 markets, I specialize in operational clarity, cross-functional alignment, and leader visibility to future-proof performance at scale. *Services provided are by the hour, packages, bundles and workshops BUSINESS OPERATIONS & FINANCIAL ACCURACY Need to understand the perspective of different stakeholders around Marketing's tangible commercial impact? Need to align with 200+ stakeholders across Business units and 45+ markets? I can help with: Predictive Financial Planning CFO & Board Relations Marketing Strategy Forecasting credibility Develop Data-Driven Teams GROWTH, PERFORMANCE MARKETING & AI TRAINING Need answers to how to structure the marketing budget for AI implementation? Defining true ROI of the current MarTech stack? Or how to integrate MMM/MTA into reporting? Or learn more about AI tools that the team should be using? I provide coaching on: AI Tool Implementation Predictive Analytics Training Attribution model building Performance Strategy MarTech Stack Optimization LEVELING UP TO GLOBAL CORPORATIONS Need to translate mid-size success to Fortune 50 scale? Understand the differences in GTM execution? How to navigate a highly matrixed organization? Identify gaps to close in your P&L experience? I can support Executives on: Global Scale Interview Prep Matrixed Org Navigation Refine P&L Management C-Suite Communication Exec Profile Optimization ACHIEVING WORK-LIFE BALANCE Want to know how to maintain high performance without burnout? What processes can you automate to reduce tactical workload? How to delegate effectively to protect time? Or how to set clear boundaries with teams? I can support coaching with: Strategic Time Blocking High-Leverage Delegation Workflow Automation Communication SOPs Systematic Prevention LEADERSHIP TO EXECUTIVE TRANSITION Need to shift from Director to VP mindset? Know how to present strategy to a board of directors? Or move from managing people to managing leaders? Or learn common failures in executive transitions? As a Coach, I support: Executive Presence Board Communication Strategic Oversight Organizational Transformation Risk Framework Development VISION, INNOVATION & TESTING Believe that what will really move the needle is International? Need to structure or restructure GTM Planning? Or consolidate operations for further efficiency? Becoming more agile as an organization? I help with coaching in: Automation & Systematization Multi-Market Timely Launches B2C & B2B GTM Execution Cross-Functional Leadership Restructures towards ROI Frequently Asked Questions Executive Coaching Founders Coaching AI & Automation Coaching Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I provide leadership coaching to help Executives and their teams navigate complexity and maximize performance. My one-on-one and team coaching services are designed to help you reflect on management styles, sustain change, and improve results. I help leaders create an environment of trust that is promotes challenges positively and overcomes complexity constructively with a solutions-driven approach. I help develop the mindset and skills needed to effectively lead an organization. MARKETING SPEAKING I help senior leaders seeking to level up to Fortune 500 global corporations or achieve critical work-life balance, leveraging my expertise in integrated strategy and global operations. I provide targeted guidance on personal branding, global cultural adaptation, Growth/Performance Marketing and AI training to equip leaders for sustainable success in the most competitive environments. 5 Startups & 4 Public Executive & Career Coach Part time, 4 countries I have coached 800+ hours and 50+ senior professionals globally across Fortune 500 and startups. I have coached from CMOs to Chief Financial Officers to SVPs of Sales & Business Development. SONY PlayStation Director, Marketing Full time, United States I have led teams for 13+ years since the start of my career, 70% reporting into the C-Suite or part of the Leadership Team. I have led highly sensitive Strategic Initiatives beyond Marketing in Fortune 500 organizations leading senior leaders cross-functionally. LCA Founder Coach Fractional, United Kingdom I have supported from solopreneurs across most specialties on how to get their business started, scaling with talent acquisition, global expansion and up to $30BN in revenue. Book Now My coaching combines strategic insight, performance frameworks, and automation and systematization guidance to sharpen decision-making, influence across functions, and lead with confidence in high-stakes environments. I have coached 800+ hours and 50+ senior professionals globally across Fortune 500 and startups. Founders Chief Executive Officer (CEO) Chief Operating Officer (COO) Chief Human Resources Officer (CHRO) CXOs Chief Marketing Officer (CMO) Chief Creative Officer (CCO) Chief Brand Officer (CBO) Chief Strategy Officer (CSO) Chief Content Officer Executives Senior Vice President (SVP) Vice President (VP) Leadership Senior Director Director Head Of "Very thoughtful insights, she helped me focus and gain the relevant experience in today’s job market, working with recruiters and designing resumés. I can’t thank her enough for her support and owe her a bottle of wine." Chief Creative Officer FORTUNE 500 "Alexia was great to work with. She provided sharp insights and actionable feedback. I would highly recommend her." Chief Marketing Officer FORTUNE 500 "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Chief Strategy Officer Hyper-Growth Startup, Acquired "Alexia and I met bi-weekly and she is quick and thorough in her reviews. She had great tips and helped me secure a role with the largest team and span of control I have had to date: 10 managers and 80 Sales Development Representatives. I really appreciated all the advice, tips and confidence you helped to instill. It helped me to get the job. THANK YOU! 🙏🏼" Vice President, Commercial Sales FORTUNE 500 & Future 50 Book Now MARKETING SPEAKING SERVICES I help global people managers confidently lead through transformation by coaching them on how to integrate automation responsibly (including AI), build high-performance hybrid teams, and scale impact across regions without burnout. Drawing from 15+ years of executive experience managing up to $100M in budgets and teams across 45 markets, I specialize in operational clarity, cross-functional alignment, and leader visibility to future-proof performance at scale. *Services provided are by the hour, packages, bundles and workshops BUSINESS OPERATIONS & FINANCIAL ACCURACY Need to understand the perspective of different stakeholders around Marketing's tangible commercial impact? Need to align with 200+ stakeholders across Business units and 45+ markets? I can help with: Predictive Financial Planning CFO & Board Relations Marketing Strategy Forecasting credibility Develop Data-Driven Teams GROWTH, PERFORMANCE MARKETING & AI TRAINING Need answers to how to structure the marketing budget for AI implementation? Defining true ROI of the current MarTech stack? Or how to integrate MMM/MTA into reporting? Or learn more about AI tools that the team should be using? I provide coaching on: AI Tool Implementation Predictive Analytics Training Attribution model building Performance Strategy MarTech Stack Optimization LEVELING UP TO GLOBAL CORPORATIONS Need to translate mid-size success to Fortune 50 scale? Understand the differences in GTM execution? How to navigate a highly matrixed organization? Identify gaps to close in your P&L experience? I can support Executives on: Global Scale Interview Prep Matrixed Org Navigation Refine P&L Management C-Suite Communication Exec Profile Optimization ACHIEVING WORK-LIFE BALANCE Want to know how to maintain high performance without burnout? What processes can you automate to reduce tactical workload? How to delegate effectively to protect time? Or how to set clear boundaries with teams? I can support coaching with: Strategic Time Blocking High-Leverage Delegation Workflow Automation Communication SOPs Systematic Prevention LEADERSHIP TO EXECUTIVE TRANSITION Need to shift from Director to VP mindset? Know how to present strategy to a board of directors? Or move from managing people to managing leaders? Or learn common failures in executive transitions? As a Coach, I support: Executive Presence Board Communication Strategic Oversight Organizational Transformation Risk Framework Development VISION, INNOVATION & TESTING Believe that what will really move the needle is International? Need to structure or restructure GTM Planning? Or consolidate operations for further efficiency? Becoming more agile as an organization? I help with coaching in: Automation & Systematization Multi-Market Timely Launches B2C & B2B GTM Execution Cross-Functional Leadership Restructures towards ROI Frequently Asked Questions Executive Coaching Founders Coaching AI & Automation Coaching Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .