I have led teams with an automation and systematization mindset for 13+ years, rolling out GTM planning worldwide across 200+ stakeholders to deliver 100+ campaigns a year. My methodology for implementation and adoption has increased eNPS by +21%, exceeded targets for two Business Units, and absorbed an additional two.

Although I have been the first Marketing hire and worked with startups of less than 10 employees and built agents as part of the technology umbrella I can support deploying, I don't specialize in single marketer agent structures. My expertise lies in the international rollout of effective technology in line with Business Goals, and enabling team acceleration across 4 continents within 6 months.

Why hire a Fractional Marketing expert that has deployed automation for over 14 years:

Strategic Leadership & Expertise

• Objective Guidance: I have helped multiple high-growth startups (several have been acquired) by bringing an external, unbiased viewpoint, helping you identify inefficiencies and adapt quickly to market changes and emerging AI technologies.

• AI Integration: I support assessing, adopting, and strategically integrating AI tools and platforms to ensure they deliver real value, not just costs.

• Customized Strategy: I develop customized, AI-powered marketing strategies that leverage the latest technologies to gain a competitive advantage.

Cost-Effective & Scalable Solution

• Affordable Expertise: You get access to high-level leadership and specialized AI marketing experience without the high cost of a full-time, six-figure hire.

• Flexibility: I offer flexible engagement models, such as project-based, retainer, or advisory roles, allowing you to scale my involvement as needed.

• Faster Results: Fractional hires can jump into action quickly, accelerating the onboarding process and delivering strategic initiatives more rapidly.

Enhanced Performance & Innovation

• Data-Driven Automation: I help implement AI-driven automation for repetitive tasks, freeing up resources and enabling them to focus on high-value strategic initiatives like personalized campaigns and content creation.

• Performance Optimization: I can deep-dive into AI execution to help the team perform real-time A/B testing and campaign optimizations, leading to better marketing ROI and efficient resource allocation.

• Team Upskilling: I can develop training programs to improve your internal team's AI literacy, ensuring they are equipped to thrive in the AI era.

Navigating AI's Complexity

• Ethical Oversight: An AI-savvy fractional can establish ethical use policies and audit AI outputs for bias, ensuring brand safety and compliance.

• Strategic AI Focus: I help a companies move beyond simply adopting AI tools to truly leveraging Artificial Intelligence for exponential growth by integrating it strategically into the marketing function.

• Future-Proofing: I help future-proof your marketing efforts by bringing tech-enabled strategies that improve efficiency and drive real revenue outcomes.

I have consistently delivered 20-45% increase in revenue within 3-6 months across B2C, B2B, Retail and Agency.

Notable results in Sony after building and leading a 200+ stakeholder operation across 4 continents and transforming a nine-figure Advertising budget forecast into a sophisticated finance tool, built an automation-first strategic Vision two years ahead of its time with a plan to achieve more with less through org redesign, moving from single Vertical to a full Portfolio approach.

With improved productivity, absorbed the Direct (DTC) Vertical in June 2022 shifting from a purely Commercial led program to a Marketing led sales engine, launching in 9 new markets. With renewed guidance to e-commerce led by Marketing expertise, delivered +46% MI Revenue vs. target and 3-digit growth YoY in only 6 months while increasing +61% YoY for the S&S Vertical. Led the PS5 player upgrade (50M units sold in 3 years) and absorbed Hardware US GTM.

*Please consider this is not a guarantee I can give to all my clients as each Business faces different challenges and circumstances.

To ensure a successful partnership, avoid investment waste and distractions from strategic work, focus on results rather than tasks.

• Define clear goals. Establish a specific and measurable Goal for a Fractional Senior Marketer to aim for. This allows them to focus their limited time on the most impactful activities.

• Set expectations upfront. Clearly define the role (Scope of Work), their key responsibilities, and how often you will check in.

• Provide access and support. Treat them as an integral part of your leadership team by giving them access to relevant sources to deploy the strategy agreed. Ensure your internal team is ready to support the execution of the new strategies.

• Communicate effectively. Schedule regular check-ins within the hours agreed to discuss high-level strategy and review KPIs.

Of course. Please reach out and let me know what you are looking to solve for and/or services you'd like to know more about as well as the financial options you'd like to see from me.

I usually work on retainer and can provide a Basic, Standard, Premium format (Scope of Work) for you to be able to determine the best way forward considering the current business financial commitments, and the growth Goals you'd like to achieve. If you'd like to discuss alternatives, get in touch.

It's important to have a very clear P&L to understand if you have the level of budget that will make a Fractional hire a timely investment or not.

If you believe a Growth Marketing expert with the specific purpose of enabling automation in your Marketing organization would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out.

The best conditions for a startup to hire a fractional senior marketer are:

• When you have secured initial funding and need to establish a marketing foundation but can't afford a full-time executive.

• After achieving initial product-market fit, a fractional can help build the necessary marketing foundation for further growth.

• For businesses at an inflection point needing to scale, pivot, or navigate rapid growth while developing a strong marketing infrastructure,

Why a practical and hands-on Fractional Marketing partner that can not only build a strategy but also act as a change management expert who can get buy-in and upskill the team:

• Cost-Effective Expertise: You get the strategic insight and experience of a senior leader without the significant expense of a full-time salary and benefits package, paying only for the hours or scope of work you need.

• Strategic Guidance & Alignment: Fractional marketers provide high-level strategy, align marketing efforts with overall business goals, and ensure tactical execution serves the bigger picture.

• Speed & Flexibility: They can be engaged quickly without long recruiting delays and can adapt their time commitment to fit your specific growth stage and needs.

• External Objectivity: Bringing an outside perspective, a fractional marketing expert can offer unbiased insights and help navigate internal politics to drive actionable improvements.

• Team Building & Infrastructure: They can help build your internal marketing infrastructure, provide training and coaching to existing teams, and guide the development of necessary marketing systems.

• Strategic Oversight for Agencies: If you work with external marketing agencies, a fractional marketing consultant provides the necessary strategic direction and internal oversight to ensure those efforts are effective and aligned with your goals.

Additional considerations:

• Mindset: View the engagement as a long-term investment, not a short-term tactical project. Consider the ROI.

• Clear Objectives: Be clear about your goals, priorities, and expected outcomes to ensure the fractional's efforts are focused and impactful.

• Finding the Right Fit: Understand if you need a "thinker" (strategic advisor) or a "doer" (hands-on leader) to find the right resource who matches your specific needs.