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I help startup Founders, Executives and Fortune 500 Leaders supercharge their marketing and scale their business by collaboratively developing AI solutions to guide strategic decisions, increase content output, and streamline operations. The goal is to empower your brand, help you win more clients, and achieve sustainable growth without burnout. AP Marketing & Automation Consulting. AI CONSULTING With over 14 years at the intersection of marketing and emerging tech, I have been leading automation-first strategies that blend process systematization, decision intelligence, and predictive modeling to drive sustainable revenue and operational excellence across 45 markets. As an thought leader, C-suite advisor, and hands-on operator, I have initiated AI capabilities in Marketing and at Business level while ensuring responsible, scalable, and high-impact financial outcomes that turn complexity into competitive advantage. SONY PlayStation Director, Marketing Full time, United States Expanded automation frameworks and initiated AI projects to optimize operations, reduce blockers, and scale creative production and translation. Led a Future of Work SVP/VP Advisory Council of 9, developing solutions to improve workforce Productivity and driving Business wide adoption. DECATHLON Senior Manager, Performance Marketing Full time, United Kingdom Maintained profitability while driving double digit revenue growth for the largest ecommerce Sports retailer in the World. Developed their custom attribution model and positioned UK as one of the top 5 marketing innovation leaders, becoming an International Advisor. Intelligent Reach European Clients Marketing Specialist Full time, United Kingdom 14+ years ago, I delivered significant growth for major UK retailers like Currys PCWorld and House of Fraser while working for this fast-paced Marketing automation and Feed Management solutions agency driving cross-channel marketing strategy and campaign optimization. Book a Consultation I architect enterprise-grade automation strategies that fuse marketing performance with tech precision — enabling Fortune 500s and startups to unlock scalable growth, streamline GTM execution, and maximize ROI with consistent financial forecasting (3% deviation). My approach transforms automation from a siloed initiative into a revenue-generating operating system, aligning predictive insights with executive decision-making and enterprise-wide impact. "I had the privilege of working with Alexia, who was a key stakeholder in my projects. Her insights were crucial, guiding me to prioritize and deliver substantial business value efficiently. Alexia's commitment to excellence and ability to inspire those around her make her an invaluable asset to any team. I wholeheartedly recommend her." Gabriel O. Senior Manager, Data Strategy & MarTech Analytics SONY PLAYSTATION "Alexia is a motivated, forward-thinking and intelligent professional with lots of knowledge in all things marketing operations, performance media and marketing delivery. She understands complicated matters even when outside of her direct area of expertise." Adriana F. Lead, Marketing GOOGLE DEEPMIND Book a Consultation AI CONSULTING SERVICES I empower executive teams to operationalize AI at scale — integrating automation, predictive forecasting, personalization and custom solutions to accelerate growth, reduce automation inefficiencies, and future-proof global strategies. From C-suite advisory to hands-on GTM execution, I deliver revenue impact through tailored technology roadmaps, tool adoption across 200+ stakeholders in only 6 months, and cross-functional alignment. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support ensuring global strategic alignment? I can help with the set up, adoption and roll out at Portfolio level, for multiple Business Verticals: Self-Service Tools Scenario Planning Reliable Expert Auditing Operational Risk Mitigation AI-Driven Strategy PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around Marketing performance? Need to exceed targets? Challenges with evaluation of results? I can set up the structure that works best for your Business: Auto Budget Allocation ROAS & Incrementality Dynamic AI Personalization Predictive Analytics Bias Mitigation & Trust ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to re-skill or up-skill your Team due to shifting business priorities? Struggling with retention? Global vs Local misalignment impacting brand equity? Increase Productivity Cross-functional Agility Collaborate Asynchronously Potential & Succession Avoid AI Misinformation GO-TO-MARKET & MEDIA PLANNING Need to ensure campaigns launch on time? Campaigns not reaching their targets? KPI misalignment? I can help building and leading through change: Multi-industry Research Vertical Consolidation Multi-Channel Automation Process AI Automation Brand Equity & Consistency MEASUREMENT, ANALYTICS & AUTOMATION Need to get tracking right to evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify? Exec Self-Serve Dashboards Customer 1st, MMM, MTA Sources & Foot Traffic RFI, RFP, Tech Integration Predictive Analytics & Reports VISION, INNOVATION & TESTING Need to scale best practice and successful tests internationally? Channels acting in siloes and not benefiting from growth opportunities? I'll connect the dots to help drive growth: Integration & Adoption Proven Contextual Base Pilots, MVPs & AI Features AI Agents Implementation Prompt Engineering & Agents Key Performance Indicators I have worked with over the past 15+ years ROI, ROAS, CPA, CPL, CAC, LTV/CAC, CVR, CLV, CPCV, CTR, CPC, Margin MQLs, SQLs (SDRQLs/AEQLs), LVR, Revenue, Won Frequently Asked Questions Automation & AI Consulting Do you cover Marketing Strategy and Execution with automation? I have led teams with an automation and systematization mindset for 13+ years, rolling out GTM planning worldwide across 200+ stakeholders to deliver 100+ campaigns a year. My methodology for implementation and adoption has increased eNPS by +21%, exceeded targets for two Business Units, and absorbed an additional two. Although I have been the first Marketing hire and worked with startups of less than 10 employees and built agents as part of the technology umbrella I can support deploying, I don't specialize in single marketer agent structures. My expertise lies in the international rollout of effective technology in line with Business Goals, and enabling team acceleration across 4 continents within 6 months. Why hire a Fractional Marketing expert that has deployed automation for over 14 years: Strategic Leadership & Expertise Objective Guidance : I have helped multiple high-growth startups (several have been acquired) by bringing an external, unbiased viewpoint, helping you identify inefficiencies and adapt quickly to market changes and emerging AI technologies. AI Integration : I support assessing, adopting, and strategically integrating AI tools and platforms to ensure they deliver real value, not just costs. Customized Strategy : I develop customized, AI-powered marketing strategies that leverage the latest technologies to gain a competitive advantage. Cost-Effective & Scalable Solution Affordable Expertise: You get access to high-level leadership and specialized AI marketing experience without the high cost of a full-time, six-figure hire. Flexibility: I offer flexible engagement models, such as project-based, retainer, or advisory roles, allowing you to scale my involvement as needed. Faster Results: Fractional hires can jump into action quickly, accelerating the onboarding process and delivering strategic initiatives more rapidly. Enhanced Performance & Innovation Data-Driven Automation: I help implement AI-driven automation for repetitive tasks, freeing up resources and enabling them to focus on high-value strategic initiatives like personalized campaigns and content creation. Performance Optimization: I can deep-dive into AI execution to help the team perform real-time A/B testing and campaign optimizations, leading to better marketing ROI and efficient resource allocation. Team Upskilling: I can develop training programs to improve your internal team's AI literacy, ensuring they are equipped to thrive in the AI era. Navigating AI's Complexity Ethical Oversight: An AI-savvy fractional can establish ethical use policies and audit AI outputs for bias, ensuring brand safety and compliance. Strategic AI Focus: I help a companies move beyond simply adopting AI tools to truly leveraging Artificial Intelligence for exponential growth by integrating it strategically into the marketing function. Future-Proofing: I help future-proof your marketing efforts by bringing tech-enabled strategies that improve efficiency and drive real revenue outcomes. How quickly can you make an impact with automation? I have consistently delivered 20-45% increase in revenue within 3-6 months across B2C, B2B, Retail and Agency. Notable results in Sony after building and leading a 200+ stakeholder operation across 4 continents and transforming a nine-figure Advertising budget forecast into a sophisticated finance tool, built an automation-first strategic Vision two years ahead of its time with a plan to achieve more with less through org redesign, moving from single Vertical to a full Portfolio approach. With improved productivity, absorbed the Direct (DTC) Vertical in June 2022 shifting from a purely Commercial led program to a Marketing led sales engine, launching in 9 new markets. With renewed guidance to e-commerce led by Marketing expertise, delivered +46% MI Revenue vs. target and 3-digit growth YoY in only 6 months while increasing +61% YoY for the S&S Vertical. Led the PS5 player upgrade (50M units sold in 3 years) and absorbed Hardware US GTM. *Please consider this is not a guarantee I can give to all my clients as each Business faces different challenges and circumstances. How do I set a Fractional Marketer up for success to drive automation adoption? To ensure a successful partnership, avoid investment waste and distractions from strategic work, focus on results rather than tasks. Define clear goals. Establish a specific and measurable Goal for a Fractional Senior Marketer to aim for. This allows them to focus their limited time on the most impactful activities. Set expectations upfront. Clearly define the role (Scope of Work), their key responsibilities, and how often you will check in. Provide access and support. Treat them as an integral part of your leadership team by giving them access to relevant sources to deploy the strategy agreed. Ensure your internal team is ready to support the execution of the new strategies. Communicate effectively. Schedule regular check-ins within the hours agreed to discuss high-level strategy and review KPIs. How much do you charge for automation projects? Do you offer small packages to start with? Of course. Please reach out and let me know what you are looking to solve for and/or services you'd like to know more about as well as the financial options you'd like to see from me. I usually work on retainer and can provide a Basic, Standard, Premium format (Scope of Work) for you to be able to determine the best way forward considering the current business financial commitments, and the growth Goals you'd like to achieve. If you'd like to discuss alternatives, get in touch. Is this the right time to invest in a Fractional Marketer that focuses on automation? It's important to have a very clear P&L to understand if you have the level of budget that will make a Fractional hire a timely investment or not. If you believe a Growth Marketing expert with the specific purpose of enabling automation in your Marketing organization would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out . How can I prove to my co-founder or investors that AI is a smart investment right now? The best conditions for a startup to hire a fractional senior marketer are: When you have secured initial funding and need to establish a marketing foundation but can't afford a full-time executive. After achieving initial product-market fit , a fractional can help build the necessary marketing foundation for further growth. For businesses at an inflection point needing to scale , pivot, or navigate rapid growth while developing a strong marketing infrastructure, Why a practical and hands-on Fractional Marketing partner that can not only build a strategy but also act as a change management expert who can get buy-in and upskill the team: Cost-Effective Expertise: You get the strategic insight and experience of a senior leader without the significant expense of a full-time salary and benefits package, paying only for the hours or scope of work you need. Strategic Guidance & Alignment: Fractional marketers provide high-level strategy, align marketing efforts with overall business goals, and ensure tactical execution serves the bigger picture. Speed & Flexibility: They can be engaged quickly without long recruiting delays and can adapt their time commitment to fit your specific growth stage and needs. External Objectivity: Bringing an outside perspective, a fractional marketing expert can offer unbiased insights and help navigate internal politics to drive actionable improvements. Team Building & Infrastructure: They can help build your internal marketing infrastructure, provide training and coaching to existing teams, and guide the development of necessary marketing systems. Strategic Oversight for Agencies: If you work with external marketing agencies, a fractional marketing consultant provides the necessary strategic direction and internal oversight to ensure those efforts are effective and aligned with your goals. Additional considerations: Mindset: View the engagement as a long-term investment, not a short-term tactical project. Consider the ROI. Clear Objectives: Be clear about your goals, priorities, and expected outcomes to ensure the fractional's efforts are focused and impactful. Finding the Right Fit: Understand if you need a "thinker" (strategic advisor) or a "doer" (hands-on leader) to find the right resource who matches your specific needs.

I offers speaking and consulting services on Artificial Intelligence. As an AI speaker, I provide dynamic classes, workshops, and consultations to help leaders and teams understand the practical applications of AI. My goal is to inspire and engage your audience while providing a clear roadmap for leveraging AI to achieve business goals. AP Marketing & Automation AI Speaking. ARTIFICIAL INTELLIGENCE SPEAKER I love working with Founders and Leadership to help them multiply their impact and grow their Business. Lidia O. Co-Founder Advisor Otaduy I introduced Lidia to Performance Marketing, and later supported her Business transition towards data a data driven Marketing strategy. Lorenzo C. Founder LCA While at Decathlon, I introduced Lorenzo to Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) for his Website. Javier G. Founder Detectives & Tu I introduced Javier to Website Optimization and Paid Search (PPC), and later supported him in building a Content driven strategy. I give Founders, Business owners, Freelancers and Business Advisors the framework to find the answers, no matter the industry. Businesses tend to be small and medium Businesses (SMB) trying to scale utilizing Marketing techniques. So far I've coached clients across Retail, Architecture, Private Investigation and Education industries, across B2C and B2B. "I worked with Alexia who helped me structure a marketing strategy for my business. She helped me understand the potential and the opportunities of the online market and to structure a strategy to reach the right audience of potential clients. Alexia is passionate and super focus on her job. She's very driven and motivated to reach her goals and I really enjoyed working with her. I think she's one of the smartest people I have ever worked with and I hope to work with her again in the future." Lorenzo C. Founder LCA Mentee MARKETING COACHING PACKAGES I work with early career marketers, recent career switchers and first marketing managers in the business, reporting to the founders. Many don't have any marketing management leadership to learn from, either because they report to the CEO, or they are the only marketing manager in the business. Having a leadership coach drastically accelerates their learning. It has multiplicative effect on the quality of their work with their teams and outcomes for the business. I also partner very closely with the marketing lead's manager, typically the VP Marketing or CEO, to be an extension of their development plan. After each session the manager receives a summary of the topics covered, resources shared and suggested actions to help the coachee develop. CAREER CHECK IN Pro bono Want to get into Marketing and would like some advice? I have learned a lot from the Marketing community so I'm always keen to give back. This free one-off 45min call is available only on Fridays. INTRODUCTORY MARKETING COACHING CALL $200 | £150 | €180 In this one hour call we discuss your aims, experience with Marketing management so far, and career goals. We assess whether coaching is right for you and whether I'm the right person to get you where you want to get. 5 SESSION MARKETING COACHING PACK $2000 | £1500 | €1800 One hour sessions at a frequency that suits you. I'll help you navigate whatever Marketing management or organizational challenges come your way. Never telling you what to do, but giving you the frameworks to help you find the answers yourself.

I help Executives accelerate sustained profitable growth by building automation-first operations that increase efficiency and GTM scale. My expertise is in developing international strategy with a performance-first mindset, and providing data-driven solutions that deliver tangible, measurable revenue impact. I help the C-Suite and their teams drive exponential growth with a focus on P&L management and M&A Marketing. Get in Touch International support in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting!

I provide strategic board insights and consulting to Education non-profit organizations to fulfill their leadership in the industry and long-term mission and vision. I offer guidance on governance and strategic planning to ensure the board can effectively steer the organization toward a sustainable future. My coaching helps leaders and teams deepen their understanding of nonprofit governance and expand their network as powerful ambassadors for the organization. MARKETING COACHING I love working with Founders and Leadership to help them multiply their impact and grow their Business. Lidia O. Co-Founder Advisor Otaduy I introduced Lidia to Performance Marketing, and later supported her Business transition towards data a data driven Marketing strategy. Lorenzo C. Founder LCA While at Decathlon, I introduced Lorenzo to Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) for his Website. Javier G. Founder Detectives & Tu I introduced Javier to Website Optimization and Paid Search (PPC), and later supported him in building a Content driven strategy. I give Founders, Business owners, Freelancers and Business Advisors the framework to find the answers, no matter the industry. Businesses tend to be small and medium Businesses (SMB) trying to scale utilizing Marketing techniques. So far I've coached clients across Retail, Architecture, Private Investigation and Education industries, across B2C and B2B. "I worked with Alexia who helped me structure a marketing strategy for my business. She helped me understand the potential and the opportunities of the online market and to structure a strategy to reach the right audience of potential clients. Alexia is passionate and super focus on her job. She's very driven and motivated to reach her goals and I really enjoyed working with her. I think she's one of the smartest people I have ever worked with and I hope to work with her again in the future." Lorenzo C. Founder LCA Mentee MARKETING COACHING PACKAGES I work with early career marketers, recent career switchers and first marketing managers in the business, reporting to the founders. Many don't have any marketing management leadership to learn from, either because they report to the CEO, or they are the only marketing manager in the business. Having a leadership coach drastically accelerates their learning. It has multiplicative effect on the quality of their work with their teams and outcomes for the business. I also partner very closely with the marketing lead's manager, typically the VP Marketing or CEO, to be an extension of their development plan. After each session the manager receives a summary of the topics covered, resources shared and suggested actions to help the coachee develop. CAREER CHECK IN Pro bono Want to get into Marketing and would like some advice? I have learned a lot from the Marketing community so I'm always keen to give back. This free one-off 45min call is available only on Fridays. INTRODUCTORY MARKETING COACHING CALL $200 | £150 | €180 In this one hour call we discuss your aims, experience with Marketing management so far, and career goals. We assess whether coaching is right for you and whether I'm the right person to get you where you want to get. 5 SESSION MARKETING COACHING PACK $2000 | £1500 | €1800 One hour sessions at a frequency that suits you. I'll help you navigate whatever Marketing management or organizational challenges come your way. Never telling you what to do, but giving you the frameworks to help you find the answers yourself.

I provide strategic consulting to help Executives with executive supervision and financial stewardship. I advise on long-term vision, strategy, and resource development to advance your company's mission. My services are designed to make you a powerful advocate and champion for your organization, enabling you to focus on your core responsibilities and drive growth. New Product Introduction March 2001 Process Automation March 2001 Technology Acquisition and Training March 2001