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Alexia Palau                       70+ Reviews | 38k+ Followers

  • LinkedIn

Marketing & Automation Consultant

Executive Coach

I am a turnaround expert. I find the blind spots that are dragging your performance down, fix them, drive growth again, and build an engine that will continue delivering exponential revenue beyond my time:

• FIND & FIX: Performance Marketing applied to the full Marketing org, delivering tangible, measurable results at Business level (LTV/CAC, attribution, MMM, incrementality,etc).
• BUILD: Drive transformation with automation-first operations and developing global teams (up to C-Suite level) into a united, highly productive group while increasing top talent retention.
• TURN AROUND: Consistent 20-45% YoY growth within 3-6 months across $50M-$20BN organizations (budget up to $100M/year).

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My Services

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Business & AI

From unicorn startups to up to $95BN Fortune 500 worldwide corporations, I have managed and advised on Performance, Planning and Operations with budgets of up to $100 million/year across 45 markets.

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I specialize in:

  • Global: Centralization, Localization, Market Expansion and International Relations

  • Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A.

  • Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing.

  • Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail.

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Marketing & Automation

Since my first role in Marketing Automation over 14+ years ago, I build and optimize the performance of the Marketing function consistently delivering 20-45% revenue growth within 3 to 6 months across customer acquisition and retention in fast-paced environments as well as highly matrixed organizations. Strategy and execution. Over 40 tools (including AI).

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My industries are:​

  • Tech: D2C, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity

  • E-commerce: Electronics, Sports, Media, Fashion, Bridal, Marketplaces

  • Consumer Goods and Services: Retail, Wellness, Fitness

  • Subscription: Entertainment, Education, Gaming​

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3

Development & Coaching

From first Marketing hire to leading large organizations towards common Goals, I empower and scale in-house and cross-functional teams of 50+ people as well as managing internal and external media agencies and vendor relationships across 4 continents while delivering increase in eNPS of +21%.

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My impact to date:

  • 800+ hours transforming the career of 170+ professionals up to C-Suite level and Executives in Fortune 500 and startups.

  • Over 200 hours of AI training within Coaching, up to VP level of Fortune 500.

  • Board Member and Career Coach for America Needs You.

  • Corporate Training, group sessions and workshops.​

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