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Alexia Palau

  • LinkedIn

Global Marketing & Automation Consultant

International Executive Coach

80+ Reviews | 38k+ Followers | 6 Languages

Sóc una experta en reabilitiació. Trobo els punts cecs que arrosseguen el vostre rendiment, els soluciono, impulso el creixement de nou i construeixo un motor que continuarà generant ingressos exponencials més enllà de la meva etapa:

  • TROBAR I ARREGLAR: Aplicació de Performance Marketing a tota l'organització de Màrqueting, oferint resultats tangibles i mesurables a nivell de Negoci (LTV/CAC, atribució, MMM, incrementalitat, etc.).

  • CONSTRUIR: Impulsar la transformació amb operacions automatitzades i desenvolupar equips globals (fins nivell Executiu) transformant-los en un grup unit i altament productiu, mentre s'incrementa la retenció de talent clau.

  • REESTRUCTURAR: Creixement consistent de més del 20% interanual en 3-6 mesos en organitzacions amb una facturació de $50 millions a $20 billions (gestionant pressupostos de fins a $100 millions a l'any).

Alexia Palau Fortune 500 Director of Marketing
Global Marketing Director Career Progression

My Services

1

Business & AI

From unicorn startups to up to $95BN Fortune 500 worldwide corporations, I have managed and advised on Performance, Planning and Operations with budgets of up to $100 million/year across 45 markets.

I specialize in:

  • Global: Centralization, Localization, Market Expansion and International Relations

  • Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A.

  • Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing.

  • Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail.

2

Marketing & Automation

Since my first role in Marketing Automation over 14+ years ago, I build and optimize the performance of the Marketing function consistently delivering 20-45% revenue growth within 3 to 6 months across customer acquisition and retention in fast-paced environments as well as highly matrixed organizations. Strategy and execution. Over 40 tools (including AI).

My industries are:

  • Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech

  • E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces

  • Consumer Goods and Services: Retail, Wellness, Fitness, Architecture

  • Subscription: Entertainment, Education, Gaming / Games

3

Development & Coaching

From first Marketing hire to leading large organizations towards common Goals, I empower and scale in-house and cross-functional teams of 50+ people as well as managing internal and external media agencies and vendor relationships across 4 continents while delivering increase in eNPS of +21%.

My impact to date:

  • 800+ hours transforming the career of 200+ professionals up to C-Suite level and Executives in Fortune 500 and startups.

  • Over 200 hours of AI training within Coaching, up to VP level of Fortune 500.

  • Board Member and Career Coach for America Needs You.

  • Corporate Training, group sessions and workshops.

CONSULTORIA DE MÀRQUETING

New and Upcoming Games | PS5
PlayStation
PlayStation Plus Collection - Introduction Trailer | PS5
PlayStation 5 Global Launch Celebration
Introducing the all-new PlayStation Plus | PS5 & PS4 Games
The All-New PlayStation Plus. Why be one thing, when you can be anything?
[ENGLISH] PS5 - THE FUTURE OF GAMING SHOW
New and Upcoming Games | PS5
Gordon Ramsay Teaches Cooking II: Restaurant Recipes at Home | Official Trailer | MasterClass
MasterClass
Natalie Portman Teaches Acting | Official Trailer | MasterClass
Carlos Santana Teaches the Art and Soul of Guitar | Official Trailer | MasterClass
Massimo Bottura Teaches Modern Italian Cooking | Official Trailer | MasterClass
Christina Aguilera Teaches Singing | Official Trailer | MasterClass
Samuel L. Jackson Teaches Acting | Official Trailer | MasterClass
Mira Nair Teaches Independent Filmmaking | Official Trailer | MasterClass
Bobbi Brown Teaches Makeup and Beauty | Official Trailer | MasterClass
Dominique Ansel Teaches French Pastry Fundamentals | Official Trailer | MasterClass
Rihanna For River Island Autumn Collection
Rihanna For River Island Autumn Collection Part 2
River Island Presents: The Autumn Rihanna For River Island Launch

Get in Touch

International support in multiple languages:

  • ​​English

  • Spanish

  • Catalan

  • French

  • German

  • Portuguese

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