Alexia Palau
Fractional CMO
Global Marketing & Automation Consultant
International Executive Coach
100+ Reviews | 39k+ Followers | 6 Languages
Sóc una experta en reabilitiació. Trobo els punts cecs que arrosseguen el vostre rendiment, els soluciono, impulso el creixement de nou i construeixo un motor que continuarà generant ingressos exponencials més enllà de la meva etapa:
-
TROBAR I ARREGLAR: Aplicació de Performance Marketing a tota l'organització de Màrqueting, oferint resultats tangibles i mesurables a nivell de Negoci (LTV/CAC, atribució, MMM, incrementalitat, etc.).
-
CONSTRUIR: Impulsar la transformació amb operacions automatitzades i desenvolupar equips globals (fins nivell Executiu) transformant-los en un grup unit i altament productiu, mentre s'incrementa la retenció de talent clau.
-
REESTRUCTURAR: Creixement consistent de més del 20% interanual en 3-6 mesos en organitzacions amb una facturació de $50 millions a $20 billions (gestionant pressupostos de fins a $100 millions a l'any).


CONSULTORIA DE MÀRQUETING
My Services

Business
& AI
From 1 to 45 Markets
From unicorn startups to up to $95BN Fortune 500 worldwide corporations, I have managed and advised on Performance, Planning and Operations with budgets of up to $100 million/year.
I specialize in:
-
Global: Centralization, Localization, Market Expansion and International Relations.
-
Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A.
-
Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing.
-
Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail.

Marketing
& Automation
Startups & Fortune 500
Since my first role in Marketing Automation over 14+ years ago, I build and optimize the performance of the Marketing function consistently delivering 20-45% revenue growth within 3 to 6 months across customer acquisition and retention in fast-paced environments as well as highly matrixed organizations. Strategy and execution. Over 40 tools (incl. AI).
My industries are:
-
Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech.
-
E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces.
-
Consumer Goods and Services: Retail, Wellness, Fitness, Architecture.
-
Subscription: Entertainment, Education, Gaming / Games

Development & Coaching
+21% eNPS increase
From first Marketing hire to leading large organizations towards common Goals, I empower and scale in-house and cross-functional teams of 50+ people as well as managing internal and external media agencies and vendor relationships across 4 continents.
My impact to date:
-
800+ hours transforming the career of 250+ professionals up to C-Suite level and Executives in Fortune 500 and startups.
-
Over 200 hours of AI training within Coaching, up to VP level of Fortune 500.
-
Board Member and Career Coach for America Needs You.
-
Corporate Training, group sessions and workshops.
CONSULTORIA DE MÀRQUETING





![[ENGLISH] PS5 - THE FUTURE OF GAMING SHOW](https://i.ytimg.com/vi/RuLci-lSeCo/maxresdefault.jpg)













CMO
Chief Marketing Officer (CMO)
Fractional CMO
Interim CMO
Part-Time CMO
Global CMO
Global Fractional CMO
Global Part-Time CMO
CMO New York
Fractional CMO New York
Part-Time CMO New York
SVP, Marketing
Senior Vice President Marketing
SVP of Marketing
Marketing SVP
Marketing Senior Vice President
SVP, Marketing
Sr Vice President, Marketing
Senior VP, Marketing
Senior VP of Marketing
Global SVP of Marketing
VP, Marketing
Vice President Marketing
VP of Marketing
Marketing VP
Marketing Vice President
Vice President, Marketing
Global VP of Marketing
Global Marketing VP
VP of Marketing New York
VP Marketing New York
Sr Dir, Marketing
Senior Director Marketing
Senior Director of Marketing
Marketing Senior Director
Marketing Sr. Director
Sr. Director, Marketing
Senior Director, Marketing
Director, Marketing
Director of Marketing
Global Marketing Director
Director of Marketing New York
Get in Touch
International support in multiple languages:
-
English
-
Spanish
-
Catalan
-
French
-
German
-
Portuguese
