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Alexia Palau

  • LinkedIn

Fractional CMO

Global Marketing & Automation Consultant

International Executive Coach

100+ Reviews | 39k+ Followers | 6 Languages

I am a turnaround expert. I find the blind spots that are dragging your performance down, fix them, drive growth again, and build an engine that will continue delivering exponential revenue beyond my time:

FIND & FIX: Performance Marketing applied to the full Marketing org, delivering tangible, measurable results at Business level (LTV/CAC, attribution, MMM, incrementality,etc).
BUILD: Drive transformation with automation-first operations and developing global teams (up to C-Suite level) into a united, highly productive group while increasing top talent retention through Coaching.
TURN AROUND: Consistent +20% YoY growth within 3-6 months across $50M-$20BN organizations (budget up to $100M/year).

Alexia Palau Fortune 500 Director of Marketing
Global Marketing Director Career Progression

MY SERVICES

My Services

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Business

& AI

From 1 to 45 Markets

From unicorn startups to up to $95BN Fortune 500 worldwide corporations, I have managed and advised on Performance, Planning and Operations with budgets of up to $100 million/year.

I specialize in:

  • Global: Centralization, Localization, Market Expansion and International Relations.

  • Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A.

  • Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing.

  • Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail.

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Marketing

& Automation

Startups & Fortune 500

Since my first role in Marketing Automation over 14+ years ago, I build and optimize the performance of the Marketing function consistently delivering 20-45% revenue growth within 3 to 6 months across customer acquisition and retention in fast-paced environments as well as highly matrixed organizations. Strategy and execution. Over 40 tools (incl. AI).

My industries are:

  • Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech.

  • E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces.

  • Consumer Goods and Services: Retail, Wellness, Fitness, Architecture.

  • Subscription: Entertainment, Education, Gaming / Games

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Development & Coaching

+21% eNPS increase

From first Marketing hire to leading large organizations towards common Goals, I empower and scale in-house and cross-functional teams of 50+ people as well as managing internal and external media agencies and vendor relationships across 4 continents.

My impact to date:

  • 800+ hours transforming the career of 250+ professionals up to C-Suite level and Executives in Fortune 500 and startups.

  • Over 200 hours of AI training within Coaching, up to VP level of Fortune 500.

  • Board Member and Career Coach for America Needs You.

  • Corporate Training, group sessions and workshops.

MY EXPERIENCE

New and Upcoming Games | PS5
PlayStation
PlayStation Plus Collection - Introduction Trailer | PS5
PlayStation 5 Global Launch Celebration
Introducing the all-new PlayStation Plus | PS5 & PS4 Games
The All-New PlayStation Plus. Why be one thing, when you can be anything?
[ENGLISH] PS5 - THE FUTURE OF GAMING SHOW
New and Upcoming Games | PS5
Gordon Ramsay Teaches Cooking II: Restaurant Recipes at Home | Official Trailer | MasterClass
MasterClass
Natalie Portman Teaches Acting | Official Trailer | MasterClass
Carlos Santana Teaches the Art and Soul of Guitar | Official Trailer | MasterClass
Massimo Bottura Teaches Modern Italian Cooking | Official Trailer | MasterClass
Christina Aguilera Teaches Singing | Official Trailer | MasterClass
Samuel L. Jackson Teaches Acting | Official Trailer | MasterClass
Mira Nair Teaches Independent Filmmaking | Official Trailer | MasterClass
Bobbi Brown Teaches Makeup and Beauty | Official Trailer | MasterClass
Dominique Ansel Teaches French Pastry Fundamentals | Official Trailer | MasterClass
Rihanna For River Island Autumn Collection
Rihanna For River Island Autumn Collection Part 2
River Island Presents: The Autumn Rihanna For River Island Launch

CMO

Chief Marketing Officer (CMO)

Fractional CMO

Interim CMO

Part-Time CMO

Global CMO

Global Fractional CMO

Global Part-Time CMO

CMO New York

Fractional CMO New York

Part-Time CMO New York

SVP, Marketing

Senior Vice President Marketing

SVP of Marketing

Marketing SVP

Marketing Senior Vice President

SVP, Marketing

Sr Vice President, Marketing

Senior VP, Marketing

Senior VP of Marketing

Global SVP of Marketing

VP, Marketing

Vice President Marketing

VP of Marketing

Marketing VP

Marketing Vice President

Vice President, Marketing

Global VP of Marketing

Global Marketing VP

VP of Marketing New York

VP Marketing New York

Sr Dir, Marketing

Senior Director Marketing

Senior Director of Marketing

Marketing Senior Director

Marketing Sr. Director

Sr. Director, Marketing

Senior Director, Marketing

Director, Marketing

Director of Marketing

Global Marketing Director

Director of Marketing New York

Get in Touch

International support in multiple languages:

  • ​​English

  • Spanish

  • Catalan

  • French

  • German

  • Portuguese

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