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MARKETING ADVISORY

As an Executive Marketing Advisor, I provide Fortune 500 and high-growth B2B/DTC Executives and Founders with a results-driven, AI-first approach to strategic change and global scaling. Leveraging 15+ years of Marketing experience - including leading integrated growth for Sony PlayStation across 45 markets and turning around B2B SaaS firms like Onfido - I specialize in Marketing Strategy & Operations, organizational redesign, and the technical deployment of automation to deliver significant revenue growth. I transform Marketing into a strategic revenue engine and serve as a trusted partner to the C-suite, ensuring strategic alignment, managing complex global budgets, and enabling profitable, sustainable execution with little to no margin for error.

I advise startups and scaleups on transforming Marketing into a high-impact, data-driven growth engine - integrating Brand, Performance, Product, and GTM strategy to drive bottom-line results and investor readiness. With 15+ years scaling across VC/PE-backed and public companies, I bridge US and EU expansion, build and develop global teams, and guide businesses from hyper-growth to IPO or acquisition.

"She helped me understand the potential and the opportunities of the online market and to structure a strategy to reach the right audience of potential clients. Alexia is passionate and very focused on her job. She's very driven and motivated to reach the goals and I really enjoyed working with her."

Lorenzo C.

Founder

LCA

"Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her."

Francesco C.

Chief Strategy Officer

ONFIDO

MARKETING ADVISORY SERVICES

I have advised global brands and hyper-growth startups as a Marketing transformation partner, guiding C-level leaders through revenue acceleration, GTM strategy, org design, and automation-driven performance frameworks.

My Executive Marketing Advisory services stand out because they blend Fortune 500 strategic rigor with unicorn startup agility. I guide Global Executives and Founders to drive profitable, scaled growth by focusing on the convergence of strategy and operations: turning complex AI-first digital transformation and omnichannel GTM strategies into streamlined, automated, and measurable operational systems. This unique full-stack expertise ensures clients not only receive high-level direction but also achieve flawless execution and sustainable competitive advantage across global markets.

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*Services provided are on monthly retainer

BUSINESS OPERATIONS & FINANCIAL ACCURACY

Need advice on Global, Portfolio, Business Model and/or cross-functional strategic alignment? 

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I can support on how to: 

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  • Develop SOPs that Scale

  • Drive Adoption & Rollout

  • Do Predictive Forecasting

  • Maintain <3% Deviation

  • Ensure Shareholder Trust

PERFORMANCE UPLIFT & COMMERCIAL IMPACT

Need clarity on your next step with Marketing? The next Marketing channel that could help to reach your Goals?

 

I can advise on how to:

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  • Conduct an Audit

  • Prioritize Opportunities

  • Structure Reporting

  • Develop Teams for Growth

  • Set up Trusted Analytics

ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS

Looking to reskill or upskill your Team due shifting priorities? Or deploy Global AI workforce augmentation?

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I advise on how to:

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  • Develop Automation Culture

  • Set up International SOPs

  • Simplify Processes

  • Improve Productivity & eNPS

  • Customer-first Org Design

GO-TO-MARKET &

MEDIA PLANNING

Campaigns not reaching their targets? Ineffective operational workflows impacting launches? Need clarity on who does what?

 

I cover advisory on:

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  • Global GTM Planning

  • Tech Adoption & Security

  • R&R, Prioritization & Agile

  • Creative Automation

MEASUREMENT, ANALYTICS & AUTOMATION

Channel dependency and need to diversify? Struggling to justify traffic that you know is converting but can't prove it?

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I provide advice on:

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  • Attribution Modeling

  • Media Mix Modeling

  • Incrementality Testing

  • Online & Offline Tracking

VISION, INNOVATION & TESTING

Need to lead through change but need an external POV on the future? Scale best practice and successful tests globally?

 

I help with advice on:

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  • Scenario Planning

  • Cross-functional Strategy

  • Global & Local Alignment

  • Visibility & Scale Initiatives

Get in Touch

International Advisory in multiple languages:

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  • ​​English

  • Spanish

  • Catalan

  • French

  • German

  • Portuguese

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Frequently Asked Questions

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