Frequently Asked Questions

Growth advisory is hands-on, executive-level support focused on helping companies identify, prioritize, and execute the levers that drive sustainable growth.Unlike traditional consulting, growth advisory is:outcome-oriented (not framework-driven)embedded in real decision-makingoften delivered by former operators (CEOs, CMOs, CFOs, CROs, COOs)The goal isn’t to recommend growth. The goal is to make growth happen.

Growth advisory usually shows up at inflection points, not in steady-state periods.Common triggers include:Revenue has plateaued despite strong demandMisaligned incentives across functional areasThe company outgrew its current leadership structureA new growth initiative is stalling (new market, product, pricing)Founders are stretched too thin to lead growth personallyPE or board pressure to accelerate resultsIn other words:The company isn’t broken, but the current growth approach isn’t working.

They typically work across three layers:1. Diagnose the Real ConstraintMost growth problems are misdiagnosed.Examples:“We need more leads” → actually a pricing or ICP issue“Sales aren’t closing” → actually a messaging or qualification issue“Ops can’t keep up” → actually poor sales forecastingGrowth advisors help leadership identify and solve the true bottleneck.2. Prioritize Growth LeversNot all growth initiatives are equal, and doing too many at once is a common failure mode.A growth advisor helps decide:what to do nowwhat to delaywhat to stop entirelyThis often includes:Clarifying the ideal customer profile and target segmentspricing or packaging changesgo-to-market focusorganization design adjustmentsobjectives and key performance indicators3. Support Execution at the Executive LevelThis is where growth advisory differs most from strategy consulting.Growth advisors:sit in leadership meetingspressure-test decisions in real timehelp align teams around prioritiesadjust plans as results come inExecution is not handed off. It is actively supported.

Traditional Consulting: Focuses on high-level analysis and recommendations, but suffers from limited ownership of actual outcomes.Growth Advisory: Combines strategic guidance with execution support, though its success depends heavily on leadership buy-in.Fractional / Interim Executive: Takes direct ownership of execution and results, but operates within a narrower functional scope.In practice, growth advisory is not a standalone function; it is naturally embedded within effective fractional and interim leadership.

Growth advisory works best for companies that:are past early survival modehave real customers and revenueneed experienced executive judgmentwant progress, not just plansTypical profiles:Founder-led companies ($5 - 50M revenue)PE-backed portfolio companiesLeadership teams navigating rapid changeCompanies preparing for a major scale phaseWhat Growth Advisory Is NotGrowth advisory is not:coachingoutsourced functional executionone size fits all playbooksslide decks without follow-throughIf execution is entirely offloaded, or leadership is disengaged, growth advisory won’t work.

While every advisor has their own expertise, here are some of the most common areas they’ll support you in:Financial modeling & pricing:Helping you understand your unit economics, margins, and pricing strategy so you’re not just selling more, but actually making more.Operations & efficiencyStreamlining workflows, introducing automation, and documenting systems so your business runs smoothly without everything falling on you.Sales & marketing strategyIdentifying which channels drive the highest ROI, clarifying your messaging, and building repeatable sales processes.Team structure & hiringAdvising on who to hire, when to hire, and how to structure your team for scalability.Strategic decision-makingActing as a sounding board when you’re deciding whether to launch a new product, pivot your business model, or raise capital.In short, a growth advisor looks at the big picture of your business, then zooms in on the areas that will move the needle fastest.

Yes, most of my programs are personalized and cover Business Growth and tailored Marketing Coaching Programs because I believe that the real value is in building the agenda that is relevant for you right now, especially with AI being a pivotal element of how teams are developing at the moment.Most popular requests:If you are a CEO or Founder and would like your Executive Team members to get Performance Marketing training (2 to 3 months usually)If you are a CMO, Marketing SVP or Marketing VP and would like to developing a Performance Marketing mindset in the Brand Marketing teamWhen you are a Chief Marketing Officer that needs to enable Omnichannel or Multichannel growth across the full Marketing orgWhen you are a Chief Revenue Officer who has merged Marketing and Commercial teams and would want the Commercial team to get Marketing training. When a B2B CRO, this would apply to the Sales team.Coaching on how to grow your Fractional business and/or Coaching businessCoaching on how you make your Business profitable

It depends on if you want a structured program or a tailored approach.I am most typically booked:→ LinkedIn review1h one-off session. Sometimes they book a second session 1 or 2 weeks later to review final changes and review results. The goal here is to turn your LinkedIn into a relevant job generation engine.→ Interview Prep/Mock InterviewsThese really depend... some people have booked me weekly/bi-weekly for 3 months to work across multiple processes and some just as a 1h one-off session. So it depends on if you want to be reactive (1 session when you have an interview) or proactive (>1 session when you want o review previous and current experiences to train for future ones).→ Website reviewThis one also depends. Some people have booked me for a 1h one-off session for Portfolio review and some have booked me weekly/bi-weekly to review performance and make additional changes. Here I think it really depends the purpose you want your website to fulfill. I wanted mine to be a demand generation tool - just like my LinkedIn be a job generation tool - and to make it rank (because then I wouldn't need to do business development, those who landed were in market, most ready to buy), not just a brochure style website. So if you want the Goal to be just a presentation card a 1h one-off session is enough. But if you want it to be an actual demand gen tool, you want more than 1 session.Think about what you will need in the coming weeks/months and see if 2, 5 or 10 sessions would be best considering your Goals.And we can discuss all 3 topics in every session as well (Your Own Pace) but if you prefer something more structured I also have a 10 week Job Search Accelerator option which we can define like a live course and set each session's content for each week.Example (but you can build as you like!): Let's say you think you will need the 10 session package. Define what you want for each session and we set it in stone. I'd start with Linkedin because it's your active audience, alternate interview prep and then work on the website.Week 1: Career path document + trackersWeek 2: Linkedin optimizationWeek 3: Linkedin posting + expanding networkWeek 4: Interview prep past roles role playWeek 5: Website backend + trackingWeek 6: Website frontend + GEO/AEOWeek 7: Interview prep current processesWeek 8: Review Owned + Shared + Earned performance (Website, LinkedIn, Other) and habits for autonomy moving forwardWeek 9: Interview prep current processes (final stages focus)Week 10: Negotiation scenario planning

Yes. Once booked, please send me a brief with any details you wish to share about the role and I’ll take a quick look before the Mock Interview call.Please include any stakeholders that will be in the panel (the recruiter should have shared this with you, if not, please ask them for their LinkedIn profiles) and we will review them during the call, the JD, go over questions to prep and live practice. All in the same call - typically 1 hour because of all of the elements we will cover.If you have any questions, don't hesitate to reach out.

I use the following structure:Review of interviewer profile(s) to understand their background and the type of questions they will askReview of JD to understand what are the priorities for the business and that interviewers will look for in candidatesMock Interview questions: I will put myself in their shoes and ask the type of questions they would ask and evaluate your responses from a data-driven and business KPIs perspectiveRecommendations: I usually provide next steps recommendations that you can leverage autonomously for current and future interviews as well as helpful resourcesI am usually booked for 1h because of all the elements we go over above - it also helps people be more autonomous for future interviews and that is what helps them land.If you find the word "Interview" on my 140+ Reviews page on this website, you will be able to read more about Mock Interviews and Interview Prep.If you have any questions, don't hesitate to reach out.

I am indeed usually booked for 1 hour for interview prep and mock interviews. And it's also what I would usually recommend.Why?Because we cover several elements that will help you with your next interview but also with any others you have in the future:Understanding who is your audience: the interviewersUnderstanding the needs: the job descriptionPutting the two together and the type of questions you will be asked at each stage of the recruitment processPractice several questionsGoing over the answers and elements that you can improve based on the information gathered in the session about your audience and the needs of the roleAdditional tips for your job search30 minute sessions are ok for questions and answers, defining next steps, tips, some document reviews (not resume or LinkedIn because we do spend a lot of time making changes together line by line)... but if you'd like to actually practice questions, I'd recommend 1 hour.If you have any further questions, don't hesitate to reach out.

Of course, please go ahead and send me any information you wish to share about your case and role you are interviewing for. I'll be happy to take a quick look before the call.

It's important to mention that I need as much information as possible and usually request a brief after the call has been booked. I then take a quick look before our call and ask to go over the following:The LinkedIn profile of the person you'll be interviewing with (helps me put myself in their shoes)The Job Description (helps me understand what they are looking for)Any context you might have on any interactions with the business so far (recruiters, referrals, hiring managers, etc)I will then spend some time telling you what are the likely questions they might ask you and the rest of the call is spent with me asking you interview questions and giving you feedback after every answer.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.I am typically booked for 1h sessions for Mock Interview practice and Interview Preparation. You can schedule it here on the Basic Plan.I also offer Career Coaching packages and you can find and book the most common options on the Basic Plan here.*If you are an executive, I recommend other Plans as I am typically asked for extensive support and services beyond what the Basic Plan offers. If you'd like to learn about other Plans, reach out.

No. I support all disciplines and all industries because being a fractional CMO for startups and a VP level in public companies I have not only worked with all the departments, I have also coaches professionals in those departments as a Career Coach externally or within company in-house Mentorship programs (for example Women @ PlayStation or the Coaching program at Decathlon).Marketing and disciplines adjacent to it (Media, Project Management, FP&A, Program Management, Creative, Design, Production, Legal, etc) are my specialty but the angle I bring to other departments and industries is unique and usually helps coachees stand out.As an example:A coachee of mine was an Executive Assistant to the VP of Legal at a Fortune company. Instead of helping her figure out the best way to manage a calendar, I helped her analyze if the calendar in place was aligned with the department Goals the Executive had set based on Business Goals. This is not the typical way an EA would be coached by a specialist in their discipline. The VP was so impressed, they were asked to start prioritizing meetings tied to Goals and it had a significant impact in how they achieved them that year.This is what I mean when I say "I help professionals market themselves better" - regardless of what department you sit in, I will help you understand what matters to Executives so you can enable your own growth wherever you go.

Who I am best suited for and support:• C-Suite, Founders and Executives that need to align vision with resilient customer-first Growth Marketing strategies.• Prefer a career Performance Marketer to fix a high dependency channel, diversify, lead omni-channel or develop a Performance Mindset with current team (for example, Brand Marketing) across the full customer funnel with Earned, Shared, Owned and Paid Media (organic & paid).• Companies that need a multi-business model expert to drive growth: B2C + B2B, SaaS + Marketplace, E-Commerce + Subscription + DTC, Retail + Pre-order, etc.• Or large global corporations with up to 500k products that need a high capacity leader to drive hyper growth, launch new verticals, increase margins for hundreds of categories and optimize P&L through operational consolidation, automation (including AI), and building and leading cultural moments with high-profile icons.• Lean or large global organizations that want to bring an experienced Executive Coach (up to C-Suite of Fortune 500) to support their Player-Coach culture and team development with tangible impact on eNPS, top talent retention, productivity and efficiency.• Automation forward businesses that want an AI Thought Leader with extensive experience in automation, having worked with 80% of AI Agent technology 15+ years ago (intelligent scraping, data structuring and enrichment, etc) - deploying automation solutions since and today developing AI-native organizations.FULL-TIME / FRACTIONAL / PROJECTS→ Strategy: Strategic & Operating Plan, Marketing Strategy, Fortune 500 Executive & Startup Board QBRs, P&L. → GTM: Marketing & Media planning, Brand Equity & Safety.→ Media: Launches & optimization. On- & Offline. Acquisition and Retention (Lifecycle).→ MarTech: Research, RFI, RFP, MVP testing, implementation, adoption strategy and rollouts. Tracking audit, reporting and modeling (attribution, predictive forecasting, personalization, etc). Creative automation (DCO)

You don’t always need a full-time executive; you need the right level of leadership at the right time. Here is why choosing to hire a fractional CMO on a fractional basis is the smartest move for growing companies:Cost-Effective Executive Leadership: Secure senior marketing leadership at a fraction of the cost of a full-time hire, maximizing your budget while getting expert guidance. Instant Leadership Gaps Solutions: If you aren't ready to hire a CMO full-time, a fractional leader fills the void immediately, providing proven expertise to avoid common pitfalls. Strategic Growth Roadmaps: Build a marketing strategy tailored specifically to your industry - whether SaaS, gaming, fashion, or private equity. Flexible Engagement Models: Benefit from agreements that flex from 5 to 25 hours per week, allowing you to hire a CMO based on your exact business stage and trajectory. Go-to-Market Strategy Execution: Launch new products and services with a structured, scalable plan and measurable outcomes. Scalable Adaptability: As your business evolves, your fractional CMO’s involvement scales up or down, offering agility that a traditional hire cannot. Multi-Channel Marketing Expertise: Leverage deep knowledge across digital, traditional, and emerging marketing strategies without the learning curve. Performance & Accountability: Implement KPI-driven reporting, weekly reviews, and ongoing optimization to ensure your marketing delivers results. Efficiency & ROI: Ensure your internal team and marketing budget are being utilized in the smartest way possible. Fresh Strategic Perspectives: Identify missed opportunities and improve existing campaigns with an unbiased, outside-in view.

Yes, you can find over a hundred testimonials on my website, including references, and 85+ on my Linkedin.

Fractional CMO Responsibilities:Strategic Planning & VisionDefining and leading both short-term and long-term marketing strategies that strictly align with the company's broader business goals.Multi-Channel Campaign Management (incl. Demand Generation)Building and managing campaigns across diverse channels, including SEO, paid media, email, social media, and content marketing.Growth Strategy: Growth Optimization & Problem SolvingDiagnosing operational bottlenecks and actively removing obstacles that slow down company growth.Team LeadershipInspiring and guiding the in-house marketing team to ensure they remain focused on high-impact initiatives.Vendor & Agency CollaborationCoordinating efforts with external partners, including trusted agencies, contractors, and technology partners.Market Intelligence & AnalysisTracking competitor activity, customer behavior, and industry trends to identify specific opportunities for expansion.Customer Journey OptimizationImproving every stage of the customer experience to boost satisfaction, retention, and loyalty.Performance Tracking (Data & KPIs)Establishing clear metrics, accountability measures, and reporting systems to ensure the team operates with focus and transparency.Executive IntegrationFunctioning as an integral part of the executive team - not just a consultant - to shape business direction and ensure strategy aligns seamlessly with execution.Other responsibilities:Sales Process OptimizationPositioningMessagingReturn on InvestmentCustomer Experience and RetentionIncreasing Valuation & Exit PlanningMergers and AcquisitionsRevenue StrategyLead GenerationMarket ExpansionGo-to-Market Plans and LaunchesInternal CommunicationsTalent Branding and AttractionTeam Develoment and Hiring

I join organizations as part of the executive and leadership team as a fully accountable, integrated team member. I serve as a strategic marketing and growth expert around the executive table, in the board room, and at company all hands. I also build, lead, and mentor your marketing team for long-term success. I provide strategy on how to build and scale a full stack marketing engine. This often includes: Brand, positioning, and messaging overhaulWebsite audit, updates, and conversion optimizationContent, comms, and thought leadership strategy and implementationMarketing org assessment, planning, restructure, and/or scalingGTM strategy development - TAM/SAM/ICP, personas, revenue models, etc.Market research and customer engagementPipeline and revenue modeling, including collaborating with commercial, sales, CS, and financeDemand generation program audit, strategy development, and optimizationDeveloping KPIs and dashboards in partnership with leadership and operationsIn B2B, partnering with sales on ABM/ABX and pipeline acceleration programs. And with CS on expansion, customer segmentation & retention campaignsMarTech stack audit, recommendations, and tool evaluation

Typically my fractional engagements are ~20-30% of my time, but that is flexible based on my availability and your needs. For some clients, we need more time together up front and decrease later in our relationship as the engine begins humming and/or the team is scaled. There are no hard and fast guidelines outside of my capacity.As a Fractional CMO, I typically charge based on a day rate with flexibility varied commitment month to month, as needed.These are starting points and could be vary depending on the type of work and length of engagement. We will work together to define an agreement that is best aligned with your business goals.

I start with my onboarding framework so I can get up to speed quickly on the most relevant parts of the business. While I won’t need what a full-time employee needs for onboarding, I’ll still need a little time to intake information before making recommendations.After about a month of digging into the business, I will present my assessment of the biggest areas of opportunity for our engagement - those with the highest likelihood of supporting your business goals. We will align on them and then I’ll highlight a strategic plan to accomplish your goals. The plan will include what, how, and who is needed to achieve our agreed upon KPIs. This will be how we measure and monitor success together over the course of the engagement.Then we kick off. The beauty of fractional leadership over traditional consulting, is I am now a real part of your company. So we can move quickly. And while it may not be forever, and it may not be five days a week, you can count me as part of your company’s DNA.But not every company is a perfect fit for every executive. If either of us feels there isn’t an ideal cultural fit, it's ok. You should feel just as excited about me joining your team as you would a full-time hire. And vice versa.To start, we will agree to no less than 90 days together to ensure I’m there long enough to make some impact and develop an executable strategy. After that, I will build in a 30-day notice when the time comes that the business no longer needs me as their fractional leader or if it is time for me to move on. This serves us both well in allowing a reasonable balance of notice and flexibility.

Of course. If you see that the Fractional CMO engagement is not possible at the moment, I am also an advisor and coach for companies that need marketing guidance from someone who’s “been there, done that.” The key difference between advising and fractional work is team integration and accountability for results. As an advisor, I am not an integrated member of your team, and I am not executing the strategies we agree on or accountable to their results in the same way. Instead, I’m learning about the main challenges in the business you need support with and providing insight and direction on how to solve them. I’m there for you and the executive team. I do not manage the marketing team.The amount of time spent depends on your needs but often is in the range of 3 - 10 hours a week. Advising could be a better fit for you if you have the right people in place but have some gaps in specific experience for your current challenges. Or if you are a founder who needs to remain hands-on in marketing, but requires guidance on how to get to the point that a marketing hire makes sense.You can find more information about my advisory services here and about my business coaching services here.

You can hire me with different formats: fractional only, 90 days only, fractional + projects or projects only. You can find the most popular options and projects at the bottom of this page but we can always discuss a different arrangement.I charge a daily rate and you decide how many days a week you'll need my support for. Once you have defined exactly what you'd like me to support with and the Goals you'd like to achieve, I will provide you with a quote based on your specific ask. I can also put a proposal together for you after an initial conversation.I am typically booked 1 to 3 days a week and usually work with more than 1 client.*Please note that I only work on a 1099, paid monthly and upfront.

In my opinion, yes. For example, Coaching to land a new role is worth it when you have been looking for 3 months without an offer - the current job search in this job market is over 6 months with some sources already stating over a year. And longer for Executives. When we look at the loss of compensation over time vs speed to land a new role, to me, it is worth it. But you need to find a good Coach.But don't take it from me, do your research from reputable publications like Forbes and news outlets. What you need to assess is if you are comfortable with the investment right now and what is the ROI you expect. For example, my average Coaching ROI, although not a guarantee for every case, is over 10 to 1.But you need to evaluate your options and decide the best option that works for your specific circumstances.

Align with Company Goals: Identify a strategic challenge or goal that your company is focused on. This could be improving leadership skills, increasing team productivity, or enhancing employee retention. Then, demonstrate how career coaching will directly contribute to achieving that goal.Leverage Internal Resources: See if your company has a professional development budget or a learning and development (L&D) department. Ask your manager or HR about the company's policy on funding external training or coaching.Quantify the ROI: Use data to show a potential return on investment.Present a Proposal: Write a clear, concise proposal that includes the problem, your proposed solution (coaching), the expected outcomes, the cost, and the projected ROI. Express your long-term commitment to the company and your desire to grow within it. You are a valuable asset they should invest in.Offer to Share Learnings: Propose to share what you learn with your team or colleagues, demonstrating a commitment to the entire organization's growth, not just your own.Track Your Progress: If they agree, propose a plan to track your progress and report back on the outcomes. This shows your accountability and reinforces that the coaching is a legitimate business expense.

I have experience across multiple industries in e-commerce (electronics, sports, fashion, media), consumer goods (retail, wellness), and subscription services (entertainment, education, tech) and have coached over 180 professionals in additional industries and disciplines beyond Marketing. I have also worked across B2B and DTC separately and combined in multi-business model companies. I have been part of the Executive (ELT) team, worked on strategic projects, managed $XXXM/year in budget, worked with 45 markets and speak 6 languages.But I may still not be what you are looking for. For example, although I can support a Software Engineer's Career Strategy and Behavioral Interviews, I don't support Software Engineering Technical Interview Coaching as it is highly specialized. Just as Investment Banking.First, define what you'd like to achieve. And if after reviewing the information on this website, I don't cover what you are looking to solve, then I am probably not the right Coach for you. But you are always welcome to contact me and ask any outstanding doubts you may have.Understanding how I work:I treat Career Coaching as I lead Performance Marketing. We set Goals, we evaluate the current approach (strategy), we review the different stages of the recruitment process, we evaluate what are the main challenges, we work on fixing the elements that are blocking that stage of the process, we put trackers in place and evaluate the results, we define tests (materials, comms, etc) until the coachee achieves (or exceeds) their Goal.

Yes, of course you can. Do I think it is tailored to your particular circumstances and help you move as quickly as 1:1 Coaching? No.I have been able to triple compensation in 10 sessions in a good job market and double in 14-23 sessions in a difficult job market. Although this is something I can't guarantee for everyone, 1:1 Coaching can change people's lives. This I have no doubt of.But give it a try, ask your network for advice, free coaching resources online, networking events. But if none of it helps you secure a new role within 3 months, try a Career Coach. It doesn't have to be me, but find the support that will help you achieve your Goals.But if you are already there, past the 3 month search, and would like to work with me, reach out.

You will find 140+ reviews on my website and 90+ on my LinkedIn about my work as a Marketing Executive and Career Coach. You can also read about my work ethic and style and get most answers to your questions in the FAQs page but if you need additional information, don't hesitate to reach out and happy to answer any quick questions you may have about ways I can support you - at no cost.Most people get started with a 30min career coaching session which you can book here, and I also offer a 15min option here.

Top-performing companies and executives view coaching as a tool to enhance strengths, overcome challenges, and accelerate development, not to fix poor performance.- Between 25% and 40% of Fortune 500 companies in the U.S. invest in executive coaching for their leaders. One-third of these companies regularly use external coaches for leadership development.- 80% percent of companies now invest in leadership coaching to develop skills, build leadership depth, and improve employee retention.- Studies show that individual performance increases by an average of 70% following an executive coaching engagement.It demonstrates proactivity, aligns your growth to company Goals, indicates self-awareness, increases Leadership skills and mitigates risk for the Business.It's not a sign of weakness. It's a sign of strength.

In a competitive market, networking is your most powerful tool. Building relationships and getting referrals is far more effective than just cold applying. If you need support with effective outreach, messaging, scheduling informational interviews, building your personal brand on LinkedIn and in-person networking planning, reach out.

You are not defined by your career break. You are defined by your experience and the value you bring to a company. If you need support defining your career strategy, building effective trackers, refining your search based on data, understand how to best differentiate yourself or pivoting into a new industry, reach out.

Don't wait for job postings. Identify and connect with CEOs, hiring managers, and other senior marketing professionals at your target companies and build authentic relationships.If you need support with effective outreach and messaging, trackers, improving your networking-to-application ratio, building lasting professional relationships from scratch, informational interviews or building a personal brand, reach out.

Networking is just as, if not more, important for remote roles. Many remote-friendly companies hire based on referrals from their trusted employees. It requires a targeted approach. Use dedicated remote and hybrid job sites to find pre-screened, legitimate opportunities.If you need support with your marketing materials that demonstrate autonomy and build trust, outreach and networking and informational interviews, reach out.

In my opinion, not for now. I'll give you an example:As of the time this information has been written, the Gemini app states that the maximum number of skills on Linkedin is 50. This is incorrect. And over 400 million users are using the Gemini platform and are getting an incorrect response. Please ensure you verify the information in these tools.I recommend leveraging a Coach, it doesn't have to be me, but have a proven expert that you can double check with. A good coach will change your life.

Demonstrating your AI experience in an interview is crucial, especially in leadership roles where technological proficiency is a competitive edge. If you need support with your marketing materials including LinkedIn, interview preparation and marketing mock interviews, outreach and networking and building your public brand as an AI thought leader, reach out.

It depends on the Plan you sign up for. For example, if you are on the Basic Plan, they are not included. However, we can work through any templates you have sourced yourself and I can also provide feedback on elements you may want to consider or think about when getting started.Occasionally, I can also point you in the direction of some good public templates I have found over the years for you to develop on top of it on your own.

You can, the amount of time I can support you with is tied to the Plan you choose. For example, on the Basic Plan you can message me on LinkedIn with quick questions. However, if I think a full breakdown to your question is needed, I will advise we move it to a call. I will not provide quick answers to a complex question if they can do more harm than good and this is for the coachees benefit. For example, if you ask me a question about negotiation that requires more than a 5 min answer and I say “yes” to it without coaching you through it, it can put at risk the next interview stage - which I will not want, for you or anyone I support.

It depends on the Plan you sign up for. For example, with the Basic Plan, the rate is just for the Coaching session and any time needed before or after it to review materials, will be charged separately.I always request a brief before starting with a new coachee. This will be reviewed 5min before the call and it is advised to include the most important information you want us to focus on in your first session to address your most pressing challenges and unblock how you achieve your Goals.However, this can be included in the rate with other Plans. If you'd like to learn more about all of the Plans available, please get in touch.

The propietary templates are the ones I have been using for many years and that my coachees have asked me for. I think it’s important that you build yours, that you build based on what matters to you and your priorities, that you go through the process on your own which is the whole premise of Coaching. But I also offer them as an option if it is preferred.

In general, you need to think about what you'd like to get out of Coaching and then decide what is the best Plan for you. For example, if you'd like for me to review your resume and provide feedback outside of a Coaching session, the Basic Plan wouldn't be the best choice for you.Instead of telling you what I think, I’ll tell you the most common process I see with my coachees.1) They usually get started with the 30min call - because they don’t know me and it’s a good option to get started. We usually cover Goals and positioning.2) They tend to book a single session if they only need me for one problem they want to solve for. Usually 1h for 1 topic: Linkedin or Resume or Interview prep for 1 company.3) They book a package when they want me to help them with multiple topics or processes because they want to land a job quickly, or reframe their profile to improve their personal brand, or need help with a promotion.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.You can find the most common services here and you can book them on the Basic Plan. I also offer Career Coaching packages with a discount and you can find and book the most common options on the Basic Plan here. Please reach out if you prefer a different option or need a different services that is not listed.*If you are an executive, I recommend other Plans as I am typically asked for extensive support and services beyond what the Basic Plan offers. If you'd like to learn about other Plans, reach out.

All my Plans offer a discounted package option for 2 sessions, 5 sessions or 10 sessions (however this is very flexible and if you prefer a different amount, just let me know) and are typically booked when the coachee would like to work on a specific challenge for a longer period or time over a few sessions or when they need help across multiple interview processes or internal challenges for a promotion.The first 1 hour session can count towards packages of 5 sessions or more but most coachees tend to book packages independently from the first session you have had with me.If you have any questions around my work, Plans or packages, reach out and I can help clarify anything you have doubts on.

I do. Although I operate at executive level, I was once in your shoes and can help you stand out to different levels of seniority. I support students who want to get their first internship, interns who want to get their first full time role, specialists who want to move to manager, managers that want to start leading teams, team leads who want to start leading at global level and senior managers that want to level up to directors.

I do, but there are several caveats to it, and if you are interested in this type of support, please reach out.

I do, but it depends on the package you choose. The Basic Plan includes minimal support and longer response time than the All-Access Plan. If you'd like to learn more about the different Career Coaching plans available, please reach out.

No, a brief is not necessary and it's completely up to you if you want to provide context before the call. Most people prefer to send me a brief, but it is not a requirement nor a must have for any of my Coaching sessions, Plans or Packages.

I have experience and help with:Career Coaching in and for multiple markets: US, UK, Spain, Portugal and Germany as I have worked in these markets myself. I have extensive experience working with teams across the World as well and have coached expats and nationals in most continents. Foreign professionals and expats: Work-authorized newcomers overcoming local hiring barriers and translating their foreign credentials to a new country. I help with Career Coaching for international transitions: expats or foreigners from market that want to enter another one or learn how to secure a role from abroad or already in the market and need to do it quickly. Please note that I am not a legal or immigration advisor and recommend that you reach out to a certified and qualified professional if you have questions or need guidance around visas. I also support Coaching for fractionals or consultants abroad that want to secure clients in the US or European markets but are not familiar with the markets or how to enter and expand their client based or get referred afterwards. This is many times combined with Business Coaching to help grow the practice long-term.I also help with international students and graduates with Career Coaching: Bridging cultural communication gaps, hiring and interview practices, and adapting resumes for local markets.Global development and nonprofit workers: Individuals targeting careers in the United Nations, NGOs, foreign policy, or international affairs. Corporate executives and government personnel: Leaders shifting across international assignments or transitioning out of public service into global private sector. I also support coachees in multiple countries with their Career strategy in their respective territories to find a new role or progress in their careers. Countries include: US (especially New York, San Francisco, Los Angeles and Boston), UK, Australia, Belgium, Canada, France, Netherlands, Costa Rica, Ireland, South Africa, Spain and United Arab Emirates.If you have any questions on how I can best support your specific circumstances, don't hesitate to reach out.

To build a standout career in marketing, you need commercial positioning, political acumen, and the leverage to turn your actual business impact into career velocity. As a Marketing Career Coach and fractional CMO who has been in your shoes before, Alexia Palau partners with marketers across all levels of seniority - from Marketing specialists to directors and C-suite executives as well as those adjacent to Marketing - to scale their career trajectory covering (but not limited to):Securing High-Stakes Roles: Eliminate ineffective job-hunting. We engineer an aggressive, end-to-end search strategy: sharpening your core value proposition, rebuild resumes and LinkedIn profiles for maximum conversion, activating warm networks, mastering performance-focused interviews, and negotiating top-market compensation packages.Executing High-Leverage Leadership: Deliver measurable commercial outcomes while building political and social capital. We define your distinct operating style, build authentic team alignment, master upward management, and navigate corporate circles so you gain real influence.De-Risking Strategic Career Pivots: Transition into new verticals, switch functional disciplines, or step up to enterprise leadership with confidence. We evaluate your transferable business wins against actual market demand, pressure-test your target roles, and execute a methodical pivot roadmap.Establishing Sustainable Executive Visibility: Build a defensible personal brand while operating inside your current organization. We establish low-lift, high-yield routines for internal visibility and external thought leadership that pull inbound opportunities straight to you - without risking burnout or compromising your current role.

I am most typically booked:→ LinkedIn review1h one-off session. Sometimes they book a second session 1 or 2 weeks later to review final changes and review results. The goal here is to turn your LinkedIn into a relevant job generation engine.→ Interview Prep/Mock InterviewsThese really depend... some people have booked me weekly/bi-weekly for 3 months to work across multiple processes and some just as a 1h one-off session. So it depends on if you want to be reactive (1 session when you have an interview) or proactive (>1 session when you want o review previous and current experiences to train for future ones).→ Website reviewThis one also depends. Some people have booked me for a 1h one-off session for Portfolio review and some have booked me weekly/bi-weekly to review performance and make additional changes. Here I think it really depends the purpose you want your website to fulfill. I wanted mine to be a demand generation tool - just like my LinkedIn be a job generation tool - and to make it rank (because then I wouldn't need to do business development, those who landed were in market, most ready to buy), not just a brochure style website. So if you want the Goal to be just a presentation card a 1h one-off session is enough. But if you want it to be an actual demand gen tool, you want more than 1 session.Think about what you will need in the coming weeks/months and see if 2, 5 or 10 sessions would be best considering your Goals.And we can discuss all 3 topics in every session as well but if you prefer something more structured I also have a 10 week Job Search Accelerator option which we can define like a live course and set each session's content for each week.Example (but you can build as you like!): Let's say you think you will need the 10 session package. Define what you want for each session and we set it in stone. I'd start with Linkedin because it's your active audience, alternate interview prep and then work on the website.Week 1: Career path document + trackersWeek 2: Linkedin optimizationWeek 3: Linkedin posting + expanding networkWeek 4: Interview prep past roles role playWeek 5: Website backend + trackingWeek 6: Website frontend + GEO/AEOWeek 7: Interview prep current processesWeek 8: Review Owned + Shared + Earned performance (Website, LinkedIn, Other) and habits for autonomy moving forwardWeek 9: Interview prep current processes (final stages focus)Week 10: Negotiation scenario planning

Yes, of course. You can book 1 hour, 45 minutes, 30 minutes and 15 minutes and you have full flexibility to decide the duration and cadence.

I don't work with any Career Coaching websites anymore (such as IGotAnOffer, ADPList...) and if you'd like to book with me you can only do it through my official website www.alexiapalau.com or my LinkedIn page.Beware that websites like Callings.ai is not authorized to list my name nor has reached out to do so and would highly recommend to check the authenticity of any websites that list my profile and pricing rates as none of them are authorized outside of my official channels.

In my opinion, yes. For example, Coaching to land a new role is worth it when you have been looking for 3 months without an offer - the current job search in this job market is over 6 months with some sources already stating over a year. And longer for Executives. When we look at the loss of compensation over time vs speed to land a new role, to me, it is worth it. But you need to find a good Coach.But don't take it from me, do your research from reputable publications like Forbes and news outlets. What you need to assess is if you are comfortable with the investment right now and what is the ROI you expect. For example, my average Coaching ROI, although not a guarantee for every case, is over 10 to 1.But you need to evaluate your options and decide the best option that works for your specific circumstances.

Align with Company Goals: Identify a strategic challenge or goal that your company is focused on. This could be improving leadership skills, increasing team productivity, or enhancing employee retention. Then, demonstrate how career coaching will directly contribute to achieving that goal.Leverage Internal Resources: See if your company has a professional development budget or a learning and development (L&D) department. Ask your manager or HR about the company's policy on funding external training or coaching.Quantify the ROI: Use data to show a potential return on investment.Present a Proposal: Write a clear, concise proposal that includes the problem, your proposed solution (coaching), the expected outcomes, the cost, and the projected ROI. Express your long-term commitment to the company and your desire to grow within it. You are a valuable asset they should invest in.Offer to Share Learnings: Propose to share what you learn with your team or colleagues, demonstrating a commitment to the entire organization's growth, not just your own.Track Your Progress: If they agree, propose a plan to track your progress and report back on the outcomes. This shows your accountability and reinforces that the coaching is a legitimate business expense.

I have experience across multiple industries and have coached over 180 professionals in additional industries. I have also worked across B2B and DTC, agency, retail and subscription models. I have been part of the Leadership team, worked on strategic projects, managed $XXXM/year in budget, worked with 45 markets and speak 6 languages.But I may still not be what you are looking for. For example, although I can support a Software Engineer's Career Strategy and Behavioural Interviews, I don't support Software Engineering Technical Interview Coaching as it is highly specialized. Just as Investment Banking.First, define what you'd like to achieve. And if after reviewing the information on this website, I don't cover what you are looking to solve, then I am probably not the right Coach for you. But you are always welcome to contact me and ask any outstanding doubts you may have.Understanding how I work:I treat Career Coaching as I lead Performance Marketing. We set Goals, we evaluate the current approach (strategy), we review the different stages of the recruitment process, we evaluate what are the main challenges, we work on fixing the elements that are blocking that stage of the process, we put trackers in place and evaluate the results, we define tests (materials, comms, etc) until the coachee achieves (or exceeds) their Goal.

Yes, of course you can. Do I think it is tailored to your particular circumstances and help you move as quickly as 1:1 Coaching? No.I have been able to triple compensation in 10 sessions in a good job market and double in 14-23 sessions in a difficult job market. Although this is something I can't guarantee for everyone, 1:1 Coaching can change people's lives. This I have no doubt of.But give it a try, ask your network for advice, free coaching resources online, networking events. But if none of it helps you secure a new role within 3 months, try a Career Coach. It doesn't have to be me, but find the support that will help you achieve your Goals.But if you are already there, past the 3 month search, and would like to work with me, reach out.

You will find 100+ reviews on my website and 85+ on my LinkedIn about my work as a Marketing Executive and Career Coach. You can also read about my work ethic and style and get most answers to your questions in the FAQs page but if you need additional information, don't hesitate to reach out and happy to answer any quick questions you may have about ways I can support you - at no cost.Most people get started with a 30min career coaching session which you can book here, and I also offer a 15min option here.

Top-performing companies and executives view coaching as a tool to enhance strengths, overcome challenges, and accelerate development, not to fix poor performance.- Between 25% and 40% of Fortune 500 companies in the U.S. invest in executive coaching for their leaders. One-third of these companies regularly use external coaches for leadership development.- 80% percent of companies now invest in leadership coaching to develop skills, build leadership depth, and improve employee retention.- Studies show that individual performance increases by an average of 70% following an executive coaching engagement.It demonstrates proactivity, aligns your growth to company Goals, indicates self-awareness, increases Leadership skills and mitigates risk for the Business.It's not a sign of weakness. It's a sign of strength.

In a competitive market, networking is your most powerful tool. Building relationships and getting referrals is far more effective than just cold applying. If you need support with effective outreach, messaging, scheduling informational interviews, building your personal brand on LinkedIn and in-person networking planning, reach out.

You are not defined by your career break. You are defined by your experience and the value you bring to a company. If you need support defining your career strategy, building effective trackers, refining your search based on data, understand how to best differentiate yourself or pivoting into a new industry, reach out.

Don't wait for job postings. Identify and connect with CEOs, hiring managers, and other senior marketing professionals at your target companies and build authentic relationships.If you need support with effective outreach and messaging, trackers, improving your networking-to-application ratio, informational interviews or building a personal brand, reach out.

Networking is just as, if not more, important for remote roles. Many remote-friendly companies hire based on referrals from their trusted employees. It requires a targeted approach. Use dedicated remote and hybrid job sites to find pre-screened, legitimate opportunities.If you need support with your marketing materials that demonstrate autonomy and build trust, outreach and networking and informational interviews, reach out.

In my opinion, not for now. I'll give you an example:As of the time this information has been written, the Gemini app states that the maximum number of skills on Linkedin is 50. This is incorrect. And over 400 million users are using the Gemini platform and are getting an incorrect response. Please ensure you verify the information in these tools.I recommend leveraging a Coach, it doesn't have to be me, but have a proven expert that you can double check with. A good coach will change your life.

Demonstrating your AI experience in an interview is crucial, especially in leadership roles where technological proficiency is a competitive edge. If you need support with your marketing materials including LinkedIn, interview preparation and marketing mock interviews, outreach and networking and building your public brand as an AI thought leader, reach out.

It depends on the Plan you sign up for. For example, if you are on the Basic Plan, they are not included. However, we can work through any templates you have sourced yourself and I can also provide feedback on elements you may want to consider or think about when getting started.Occasionally, I can also point you in the direction of some good public templates I have found over the years for you to develop on top of it on your own.

That’s right, the amount of time I can support you with is tied to the Plan you choose. For example, on the Basic Plan you can message me on LinkedIn with quick questions. However, if I think a full breakdown is needed I will advise we move it to a call. I will not provide quick answers to a complex question if they can do more harm than good - this is for my coachees benefit. For example, if you ask me a question about negotiation that requires more than a 5 min answer and I say “yes” to it without coaching you through it, it can put at risk the next interview stage - which I will not want for you or anyone I support.

It depends on the Plan you sign up for. For example, with the Basic Plan, the rate is just for the Coaching session and any time needed before or after it to review materials, will be charged separately.I always request a brief before starting with a new coachee. This will be reviewed 5min before the call and it is advised to include the most important information you want us to focus on in your first session to address your most pressing challenges and unblock how you achieve your Goals.However, this can be included in the rate with other Plans. If you'd like to learn more about all of the Plans available, please get in touch.

The propietary templates are the ones I have been using for many years and that my coachees have asked me for. I think it’s important that you build yours, that you build based on what matters to you and your priorities, that you go through the process on your own which is the whole premise of Coaching. But I also offer them as an option if it is preferred.

In general, you need to think about what you'd like to get out of Coaching and then decide what is the best Plan for you. For example, if you'd like for me to review your resume and provide feedback outside of a Coaching session, the Basic Plan wouldn't be the best choice for you.Instead of telling you what I think, I’ll tell you the most common process I see with my coachees.1) They usually get started with the 30min call - because they don’t know me and it’s a good option to get started. We usually cover Goals and positioning.2) They tend to book a single session if they only need me for one problem they want to solve for. Usually 1h for 1 topic: Linkedin or Resume or Interview prep for 1 company.3) They book a package when they want me to help them with multiple topics or processes because they want to land a job quickly, or reframe their profile to improve their personal brand, or need help with a promotion.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.Mentorship is typically booked by CEOs for their new or existing CMOs or Heads of Marketing and by the Marketers themselves with the specific purpose to drive growth. The most popular option tends to be Mentorship retainer packages on the Premium Plan 1h/week for around 3 months and the second is the Basic Plan 30min every 2 weeks for around 6 months. I usually recommend to get in touch with me as every case is different and I can adapt the offering to what you need and packages tend to have a small discount.*Depending on your needs I may recommend other Plans as I am typically asked for support and services beyond what the Basic Plan offers. If you'd like to learn about other Plans, reach out.

The feedback I have received so far a Performance Marketing Career Coach for the past 9 years is that my guidance is exceptionally effective.I provide Performance Marketing Career Coaching that delivers immediate, high-ROI results, turning generic experience into interview-winning narratives. My coachees have consistently mentioned my ability to instantly pinpoint weak spots, offer sharp, realistic feedback on Marketing interview questions (including AI and reporting), and significantly build the confidence needed to succeed.After working over 16 years as a Performance Marketer and hiring up to Director level, we are analytical and demand measurable results. The typical success driven with my coaching is built on providing three key things:Sharp, Actionable FeedbackCoachees emphasize my "sharp insights, practical, and actionable" advice that immediately pinpointed their weak spots. I cut the fluff and provide specific feedback to ensure every session is efficient and high-ROI.Specialized Technical & Strategic Performance Marketing Interview PrepI successfully prepare clients for real-world reporting and AI interview questions. My Performance Marketing Career Coaching is highly relevant to the latest industry demands, especially around technical execution and emerging technology.Confidence & Interview MasteryMy coachees consistently mention feeling "much more confident" and "performed well" after coaching with me. My guidance doesn't just drill answers; it "builds your confidence" and delivers the "tangible golden nuggets of insight" needed to stand out and convert interviews into offers.

You need to shift your focus from individual contributions to team leadership and business impact. Your resume, LinkedIn, and interview answers should demonstrate that you can coach others, drive strategy, and achieve results through a team.If you need support with your personal brand and exposure, interview coaching, mock interviews and interview tips from a CMO Career Coach, reach out.

I have executed and led most specialisms and functions within Marketing across DTC and B2B.If you have any questions around if I am able to support yours, please get in touch.Marketing Specialisms & Functions​Growth MarketingPerformance MarketingBrand MarketingDemand GenerationAccount-Based Marketing (ABM)Product-Led Growth (PLG)Marketing PlanningMarketing StrategyDigital MarketingOnline MarketingIn-Store MarketingRetail MarketingShopper MarketingOut-of-Home MarketingChannel Marketing​Direct Response MarketingGlobal MarketingRegional MarketingLocal MarketingInbound MarketingOutbound MarketingDepartments​Product Marketing (PMM)​​Marketing Operations (MOPs)Marketing Revenue Operations (RevOps)Media PlanningMedia StrategyCustomer MarketingMarketing AnalyticsCustomer InsightsBusiness IntelligenceTrade MarketingMarketing Technology (MarTech)Media Types Owned MediaEarned MediaShared MediaPaid MediaSearch Channels Paid Search (SEM)Search Engine Optimization (SEO)Generative Engine Optimization (GEO)Display Advertising​​Social & Community Channels Paid SocialOrganic SocialInfluencer MarketingCommunity Management​Affiliate MarketingPartner Marketing​Platform​TV AdvertisingConnected TV MarketingMobile MarketingSMS MarketingApp MarketingLifecycle Marketing​Email MarketingCRM​Content Marketing Content SyndicationPublic Relations (PR)Experiential MarketingEvents​Field MarketingEvent MarketingFormat​Video AdvertisingPodcast AdvertisingAudio MarketingAudio AdvertisingPrint MarketingDirect Mail Marketing

Shifting your mindset from transactional to relational networking. Your goal is not to ask for a job, but to build genuine relationships, offer value, and seek advice.If you need support with effective networking, marketing interviews coaching, DTC or B2B SaaS mock interviews, interview tips or general career coaching, reach out.

To effectively demonstrate your AI proficiency during an interview, focus on showcasing your strategic thinking, practical application, and the business impact of your AI knowledge. Interviewers are interested in how you can translate AI concepts into tangible business results. If you need support with framing your practical knowledge, mock interviews, interview coaching, or marketing interview tips, please get in touch: consult@alexiapalau.com.

The top marketing skills to learn right now are a mix of technical abilities, strategic thinking, and creative problem-solving. While traditional skills like communication and content creation are still important, the highest-demand skills are those that directly tie to business outcomes like revenue and efficiency.If you need support with Executive communication, balancing data and creativity, performance marketing interview coaching, mock interview coaching or general career coaching for marketers, reach out.

In a competitive market, networking is more effective than cold-applying. You must go beyond job boards to find opportunities. You must be a 100% match for the roles you want and your profile needs to show not just what you did, but the impact you had. That you are a forward-thinking, adaptable professional.If you need support with your marketing materials, interview coaching for performance marketing managers, B2B or DTC marketing coaching, mock interview coaching, behavioural interview coaching or interview tips for marketing, reach out.

The highest-demand marketing and creative roles are those that blend data, technology, and creativity. The market favors professionals who can prove their value through quantifiable business impact. In some cases we are starting to see Marketing merge with other departments and it's important to develop beyond pure Marketing skill set at the moment. If you need support with your career strategy, how to learn Digital Marketing or Marketing Analytics and cross-functional leadership and collaboration, reach out.

Marketers are primarily using AI to automate repetitive tasks, hyper-personalize customer experiences at scale, and gain deeper, faster insights from data. These applications free up marketers to focus on higher-level strategy and creativity. Understanding how to identify the right tools to support your specific business is key.If you need support with effective MarTech, interview coaching, mock interviews, career coaching for marketing, DTC or B2B Marketing professional coaching or general interview tips, reach out.

You need to reframe your experience to show how you connect long-term brand value with short-term, measurable business results. The most successful marketing leaders don't see brand and performance as separate entities; they see them as two sides of the same coin. If you need support with Executive communications, demonstrating Business impact, data-driven reporting at Execution and Executive level and thinking big picture, reach out.

The best safety net is one that gives you control and financial security. For many, a side business provides more control than a traditional job, which can be subject to layoffs and downsizing, but it's not strictly necessary. If you need support developing a Business plan or a permanent role Career strategy, US-based career coaching, growth marketing manager coaching, performance marketing mock interviews or general interview tips, reach out.

Yes, I do offer student discounts and offer a lower rate for those who have been impacted by layoffs as well as gift cards if you'd like to offer my services to someone who has been stuck in their job search after a layoff. If you'd like to learn more, please get in touch.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.You can schedule the most popular one-off Marketing Career Coaching options here on the Basic Plan but if you'd like a different service, duration or Plan that is not listed, reach out.I also offer Marketing Career Coaching packages with a discount and you can find and book the most common options on the Basic Plan here.*If you are an executive, I recommend other Plans as I am typically asked for extensive support and services beyond what the Basic Plan offers. If you'd like to learn about other Plans, reach out.

I do. I support all Marketing disciplines including organic channels and disciplines adjacent to it and across the entire customer funnel. I have kicked off, led, tested and grown all channels from aquisition to retention across large global corporations and startups. From online to offline channels for Earned, Shared, Owned and Paid Media.If you have any questions about my work and Marketing disciplines, don't hesitate to reach out.

Yes, I do. Although most of my background is in Performance marketing, tech automation, data analytics, and multi-million dollar ROI tracking, I have actually sat in Brand Marketing teams for 5 years as Leadership wanted a career Performance Marketer to bring a more data-driven and unified omni-channel approach to the department. I have led creative strategy, consumer storytelling, and narrative positioning and have helped coachees with navigating industry pivots, moving agency-to-client side and working as freelancers.If you have any questions about my background and if I am able to support your particular Marketing discipline, don't hesitate to reach out.

Yes, I do. I support all levels of seniority in multiple disciplines within Marketing and adjacent to Marketing. If you'd like to learn more about my career coaching services, get in touch.

It depends on if you want a structured program or a tailored approach.I am most typically booked:→ LinkedIn review1h one-off session. Sometimes they book a second session 1 or 2 weeks later to review final changes and review results. The goal here is to turn your LinkedIn into a relevant job generation engine.→ Interview Prep/Mock InterviewsThese really depend... some people have booked me weekly/bi-weekly for 3 months to work across multiple processes and some just as a 1h one-off session. So it depends on if you want to be reactive (1 session when you have an interview) or proactive (>1 session when you want o review previous and current experiences to train for future ones).→ Website reviewThis one also depends. Some people have booked me for a 1h one-off session for Portfolio review and some have booked me weekly/bi-weekly to review performance and make additional changes. Here I think it really depends the purpose you want your website to fulfill. I wanted mine to be a demand generation tool - just like my LinkedIn be a job generation tool - and to make it rank (because then I wouldn't need to do business development, those who landed were in market, most ready to buy), not just a brochure style website. So if you want the Goal to be just a presentation card a 1h one-off session is enough. But if you want it to be an actual demand gen tool, you want more than 1 session.Think about what you will need in the coming weeks/months and see if 2, 5 or 10 sessions would be best considering your Goals.And we can discuss all 3 topics in every session as well (Your Own Pace) but if you prefer something more structured I also have a 10 week Job Search Accelerator option which we can define like a live course and set each session's content for each week.Example (but you can build as you like!): Let's say you think you will need the 10 session package. Define what you want for each session and we set it in stone. I'd start with Linkedin because it's your active audience, alternate interview prep and then work on the website.Week 1: Career path document + trackersWeek 2: Linkedin optimizationWeek 3: Linkedin posting + expanding networkWeek 4: Interview prep past roles role playWeek 5: Website backend + trackingWeek 6: Website frontend + GEO/AEOWeek 7: Interview prep current processesWeek 8: Review Owned + Shared + Earned performance (Website, LinkedIn, Other) and habits for autonomy moving forwardWeek 9: Interview prep current processes (final stages focus)Week 10: Negotiation scenario planning

Some of my Founders Coaching services include: Get feedback on business plan, marketing or media strategy Tips on go-to-market, planning and operations How to build the right internal and external resources and structure for exponential growth How to get into tech or marketing and career strategy I am able to support Founders due to my experience in the following areas: I have redefined Marketing for: - World class brands such as Sony (50M PS5 units sold), Decathlon and RS Components. - Major UK retailers River Island, House of Fraser and Currys PC World. - High profile startup MasterClass ($2.75B) with increase in subscription revenue by 40% YoY. - Startup Onfido ($650M exit) with +110% EQL lift with an impact on 130% increase in revenue ahead of acquisition. Consistently delivered 20-45% increase in revenue regardless of industry, business model, size or stage drawing on my expertise in digital transformation, revenue generating consumer programs and strategies and elevating brands through compelling storytelling and ROI driven marketing mix. I have successfully steered complex and rapidly evolving businesses through high periods of growth over the last 15+ years. Consultant results featured in: The Telegraph, BusinessWire, Adweek, Retail Week, eConsultancy & more. Board Member for America Needs You. Elements I can advise on: ✔️ Executive Coaching, Marketing Leadership and Career Development with a Performance Mindset ✔️ Omni-channel Marketing Strategy (Traditional, Digital & In-Store Marketing) ✔️ International growth for Consumer & B2B models: E-Commerce, Retail, Subscription. ✔️ Go-to-Market Strategy, Planning and Operations across 45 Countries and 200+ stakeholders - driving new technology adoption within 6 months and scaling from 2 Business lines to 4. ✔️ Budget Management up to $100M/year to deliver $20BN in Revenue ✔️ Multi-cultural Corporate Training, build and scale high functioning Global teams ✔️ Attract, retain, grow top talent in Global and Local teams ✔️ Brand, Performance & Product Marketing ✔️ Demand/Lead Generation, PLG/Account Based Marketing ✔️ Full funnel Marketing connecting GEO, Paid Search, Paid/Organic Social Media, Content, PR, Community building, Affiliate/Influencer Marketing, CRM/Email, etc ✔️ New vertical/business line, category, product and market launches ✔️ Marketing technology, analytics, automation and AI, systematization, personalization. ROAS, ROI, LTC, CAC optimization. ✔️ Site migrations, Channel restructures, successful relaunches ✔️ Building structures that enable innovation to scale revenue exponentially via cross-market, cross-channel testing ✔️ Data Governance and Privacy ✔️ Board service ✔️& More After transforming the careers of 200+ professionals globally (200+ hours specifically on AI), today I coach executives, founders, and cross-functional leaders to accelerate their growth, own their narrative, and operate at scale in high-stakes environments - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their own ventures. Companies include: Google, Netflix, Nvidia, Walmart, Target, Decathlon, Sony, Spectrum, Paramount, Visa, Starbucks, Salesforce, Crowdstrike, Atlassian, Oracle & more. Elements I don't support with: - Access to her network - Fundraising efforts - Pitching products & services to her portfolio I can support calls in English, Spanish, Catalan, French, German and Portuguese. Excited to explore how my strategic mindset, global leadership acumen, and passion for automation and innovation can contribute to your continued success.

Absolutely. You can book individual Coaching sessions at your convenience and on demand. Please make sure you book with at least one week in advance as my calendar gets booked quickly. If you'd prefer to lock in the time with a package or have any questions about how to book a Coaching session with me, please get in touch: consult@alexiapalau.com.

It's important to have a very clear P&L to understand if you have the level of budget that will make Business Coaching a timely investment or not. Ask yourself: - Is the potential ROI worth the money paid? - What would the alternative be if you didn't hire a Founder Coach (me or someone else)? The only one who can figure out the right answer is you. It's the same as any other investment decision you make. If you believe I am the right fit and that it would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out.

39% to 70% of CEOs have used a Business Coach, with some sources citing that 40% of Fortune 500 CEOs work with a Coach. And this doesn't include Advisory Boards.The question is not "if", the question for an early stage startup is "when is the right time".

- Mentors tell you what they did.‍ - Advisors what you should do.‍ - And Coaches help you figure out the answer for yourself. Choosing the right person for the right model is key for you to get the highest ROI of you investment. Please refer to this blog post to learn more. And if you would prefer Growth Advisory, you can learn more here.

Yes, I provide Coaching across Executives and Mid-Career professionals across multiple industries, business models and sizes. As a Founder Marketing Coach, I support general Business Coaching as well as Marketing Training and AI Training.

One of the common concerns around Founder Coaching is generic advice. Having worked in Performance Marketing most of my career, one element that makes me different from other Founder Coaches is that I will always ask for data, materials and any other information you can provide. The advice you will get is as good as the information you provide. Many times I get approached with a quick question for a quick answer but what is important to note is that answers with minimal information or no information, will almost always be incorrect and send you (and your business) in the wrong direction. I will be the best partner to your success - if the relevant information is provided for me to be able to produce the guidance that can help you scale at the level you need.

For first-time founders, coaching is transitioning from a luxury to a strategic necessity. Investing early is justified by the measurable impact on revenue, retention, and decision quality. Founder Perspective: One founder noted that spending $14k/year on coaching (representing 78% of their 2024 expenses) was considered a necessary investment to "save years in mistakes." Investor Perspective: Investors increasingly view a founder's investment in Founder Coaching as a signal of maturity, long-term thinking, and commitment to accountability. Data-Driven Benefits of Founder Coaching Financial Return (ROI) Companies utilizing coaching report an average ROI of 5.7 to 7.9 times the cost of the coaching service. Revenue & Profitability Strategic business coaching can be a catalyst for revenue growth, with one ICF survey noting that Coaching could lead to an increase in net revenue by up to 46%. Productivity & Execution Executives who received both training and coaching improved productivity by 86%, compared to only 22% for those with training alone. Team & Culture 70% of coached startups report improved team performance, and organizations with strong coaching cultures report higher revenue growth. Retention Coaching improves employee retention. One calculation shows that a 10% reduction in turnover among 1,000 employees could result in $1,000,000 saved annually in recruitment and onboarding costs. Key Outcomes Delivered by a Founder Coach A Founder Coach helps prevent the common bottlenecks that cause early-stage companies to fail. Uncover Blind Spots: Provides an independent, objective perspective to challenge survival thinking and surface assumptions that may hinder growth. Accelerate Strategic Focus: Helps founders move from "daily firefighting" to setting a clear vision, mission, and measurable long-term goals. Build Leadership Capacity: Structures leadership development (delegation, conflict resolution, executive presence) to ensure the Founder scales themselves before the company. Investor Confidence: Sharpened investor presentations/pitch decks, clearer articulation of vision, and a demonstrated commitment to self-improvement instill confidence in investors. Risk Mitigation: Helps founders avoid "expensive errors" and navigate high-stakes decisions (e.g., co-founder conflicts, post-funding operations). If you think I am the right fit for you as a Founder Coach, reach out.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.Founder Coaching is typically booked by startup CEOs or co-founders to understand if they are setting up their business for success and when they need to own Marketing initially but have limited or no experience in this discipline. The most popular option tends to be Founder Coaching retainer packages on the Premium Plan 30min every 2 weeks or once a month. I usually recommend to get in touch with me as every case is different and I can adapt the offering to what you need and packages tend to have a small discount.*Depending on your needs I may recommend other Plans as I am typically asked for support and services beyond what the Basic Plan offers. If you'd like to learn about other Plans, reach out.

Yes, I have worked with multiple specialties at Executive level outside of my Marketing expertise and in several industries outside of the ones I have a career in. For example, I have not worked in the Telecommunications industry but I have supported Career, AI and Marketing Coaching (usually requested as a bundle) for Fortune 500 Executives in it.Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations- Chief Operating Officer- Chief Financial Officer- SVP Partnerships & Content, VP Go-To-Market & Customer Success- SVP Strategy & Planning- VP Human Resources- VP Business & Legal AffairsHigh growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing- Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales- Chief Strategy Officer, VP Business Transformation- CHRO

Of course, I can definitely support any requests to expense Executive Coaching as Training with your Business. Please note I usually send a receipt after any booking has been completed so you can expense it as Executive Training with the CEO, Founder or Leadership Team. I can additionally provide a one-pager confirmation of Executive Coaching or Executive Training completion with me. The format will follow along the lines of: "[Name] has completed [number] hours of Executive Coaching with Alexia Palau..." and can customize the formatting depending on the information required by your company.

The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out.

Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out.

Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out.

The majority of CMO job opportunities are usually not posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build and maintain a strong, active network.If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out.

It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out.

Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out.

Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out.

You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out.

The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.You can schedule the most popular one-off Coaching options here on the Basic Plan however, most executives prefer to have support beyond the Basic Plan with some choosing Premium or All-Access. If you'd like a different service, duration or Plan that is not listed, reach out. I also offer Career Coaching packages with a discount and you can find and book the most common options on the Basic Plan here but if you prefer the Premium or All-Access options, reach out to learn more.

I do. Because of my background as a Marketing Executive, AI Thought Leader and MBA guest speaker, I specialize in helping individuals refine their professional narrative. I coach you on how to turn your everyday expertise into content that lands you interviews, client leads, and speaking engagements.If you have any questions about how I have helped others improve their personal brand online, don't hesitate to reach out.

Yes, I specializes in commercial fluency and have sat under the Commercial org or merged with the Commercial org in the past 7 years. Commercial awareness, communication and impact is no longer an option in Marketing.I coach marketers on how to stop talking like marketers and start speaking the language of business metrics to secure executive buy-in from CEOs and CFOs. If you are a Director, VP or first-time startup CMO trying to build the authority required to manage massive legacy functions, don't hesitate to reach out.

Need another Executive to lean on In need of one-to-one coachingIn need of someone to collaborate with at a high level In need for support as I just can’t get the CEO or c-suite to understand me and my requests Wants someone who understands the unique challenges of Marketing and Growth leadershipWants someone who’s been there, seen it, got the scars tooWants a player coach - someone to get into tactics with themFor those who “feel too old” to learn another new or latest technologyIn some cases many want me to become a de-facto manager holding their own Marketing performance to a standard & to develop out their Marketing careerLost Confidence & ConnectionsLost confidence Lost feeling (lack of career direction) and do I want to do this anymore Lost connection with team or department and wants to refresh it Losing connection with their Marketing funnel and having to repeat how it works over and over againFeels lost with new channels and new techNo SupportThings feel too much Promoted and not supportedPromoted from Head of/Director of to more senior and it’s a huge jump upStruggling With The Day To DayWants support developing out their Marketing org design No time to manage, let alone leadWants help hiring top talent globally

My experience spans over 15 years in Global Marketing, beginning with market launches for startups and evolving into leading the entire worldwide Marketing Strategy and optimization for Sony PlayStation. I speak 6 languages and have driven Revenue across 45 markets in the Americas, Europe, and APAC.Large Scale International Expansion & OptimizationLater in my career I launched markets and restructured large accounts for E-commerce and B2B platforms, quickly scaling operations for retailers like River Island (launching in 3 markets across new channels) and RS Components where I spearhead PPC Strategy across 9 EMEA and Asian markets delivering double digit revenue growth across 500,000 products. I then expanded into all Marketing channels at Kokoon ($2M Kickstarter startup) where I launched in the UK, US, France, and Germany.Optimizing Local Performance towards Global StrategyAt Decathlon, the biggest Sports retailer in the World, I maintained profitability while driving Revenue growth for the UK. I positioned the market as a top 5 Marketing Innovation leader, building a Council of 5 countries and becoming an International Advisor to all other territories. This established my leadership in scaling Global best practice beyond the UK within a Local Strategy Business model (no Global/Central team at the time).Leading Global Strategy & $100M BudgetAs Director, Global Integrated Marketing, Strategy & Operations at Sony PlayStation, I led Global + Local Revenue and Subscription growth successfully, acquiring 2 additional verticals in 2022 and 2023. I led the shift towards a bottom of the funnel centralized approach under the Global team that delivered significant cost savings at Business level across Owned and Paid Media and built and scaled the GTM planning motion globally for 100+ campaigns and 200+ stakeholders, including aligning 30+ Country Leads.If you have any other questions, don't hesitate to reach out.

My expertise after 15+ years leading global operations with 200+ stakeholders, cross-functional teams of 50+ and budgets up to $100M/year, is mostly on Strategy and how to mobilise an organization to effectively execute it. Although I have been the first hire in the Marketing team, worked in startups of less than 10 people and been able to build a Marketing function from scratch, most of my experience is from Series C+ to organizations with over 10,000 employees across the world. Why hire a Performance Marketer that has executed hands-on keyboard in the past with a current focus on Strategy as a Fractional: Data-driven decision-making Focus on quantifiable results: I lead team prioritization towards marketing activities that produce measurable outcomes. I am can interpreting complex data across channels because I have executed them hands-on in the past, and using it to guide strategy. Maximize ROI: Having developed Attribution modeling for Decathlon, dashboards enabling a 40% increase in subscription revenue for MasterClass and transformed Sony’s 9-figure Advertising budget forecast into a sophisticated finance tool, I can optimize marketing budgets to ensure the highest possible return on investment. This includes identifying underperforming channels and reallocating resources to areas that generate the most revenue. Efficiency and speed Operational expertise: Coming from a hands-on background, I understand the day-to-day tactical operations of marketing. I can build the right systems and processes to create a scalable marketing "machine" and get high-impact strategies executed quickly. Agile and adaptable: As a Performance Marketers I am accustomed to working in fast-paced environments, rapidly testing hypotheses, and pivoting strategies based on data. This agility is crucial for adapting to constantly changing markets, new technologies, and evolving customer behaviors. Having worked with automation for 14+ years, this is especially relevant today with AI adoption. Holistic business alignment Connects marketing to revenue: I can effectively communicate the value of marketing in terms that Executives and Finance leaders understand. I connect marketing metrics directly to financial outcomes like revenue growth and market share, and work closely and effectively with my Finance, Business Planning and Operations partners - able to maintain a <3% deviation from forecast target. Integrates across departments: The role of a Fractional Senior Marketer is deeply cross-functional, and a performance marketing background facilitates this. I am skilled at breaking down organizational silos to align marketing efforts with the objectives of sales, product, and finance to create a unified customer journey. Balances brand with performance: While driving short-term revenue, I also understand the importance of building long-term brand equity. I use data insights to inform creative storytelling, crafting engaging brand messages that also drive measurable business results. Team leadership and development Empowers and mentors the team: A former hands-on marketer has a practical understanding of how marketing roles work. I can mentor junior team members and hire the right mix of generalists and specialists needed to execute strategy. Attracts talent: A Senior Marketing Fractional who has been in the trenches is often better at attracting and retaining talent because they speak the same language as the marketers they lead. I can build a high-performing team quickly by hiring skilled individuals from their network.

I have worked with 5 startups, from pre-seed to Series D. · Onfido: Tech, Cybersecurity, SaaS, B2B, late stage startup, ~200 employees (acquired) · MasterClass: Tech, EdTech, Education, B2C, late stage startup, ~100 employees · Kokoon: Tech, Electronics, Wellness, Pre-Order, B2C, early stage startup, 10 employees (Philips partner) · Intelligent Reach: Agency, MarTech, Automation, Media, B2B2C, early stage startup, 15 employees (acquired) · Apartments in Barcelona: Hospitality, Travel, Tourism, B2C, early stage startup, 5 employees (acquired)

Yes, I have experience working with and targeting Small and Medium-sized Businesses (SMBs) across various business models, both by working for SMBs and by developing strategies where SMBs were the core audience. Experience Working For SMBs My earliest career and specific consulting roles involved helping smaller, high-growth entities establish and scale their marketing functions, often as the first or sole marketing hire. This provided me with the SMB perspective. - I developed their first Marketing Strategy (0 to 1) for Kokoon ($2M KickStarter) and nearly doubled pre-order monthly sales within four months. - As the first marketing hire reporting to the CEO for Apartments in Barcelona (Acquired Rental Company), I increased bookings significantly within six months and grew the marketing team to four. Experience Targeting SMBs Later in my career, I leveraged my operational and analytical expertise to directly capture and serve the SMB market at large scale and during strategic business transitions, and also led the target audience shift from SMB to Enterprise: - As the European Clients Marketing Specialist for Intelligent Reach (MarTech Agency), I delivered significant revenue growth and marketing automation solutions for over 30 EMEA client accounts (SMBs and large retailers) with an e-commerce model. Here I learnt 90% of AI Agent technology (intelligent scraping, data structuring and enrichment, etc) that enabled me for technical projects for the rest of my career. - I expanded to 500,000 products leading the PPC strategy for RS Components (B2B Wholesale Marketplace), the world's largest electronic components supplier. The audience here included thousands of small businesses, technicians, and repair shops. I managed nine markets, efficiently increasing Revenue and ROI. - As a Consultant I was heavily involved in the pivot in audience strategy for Onfido (B2B SaaS Cybersecurity, acquired at $650M), turning around performance and shifting from a PLG motion to ABM, delivering a 110% increase in Enterprise Qualified Leads (EQLs). This led to a permanent Head of Growth offer.

I have consistently delivered 20-45% increase in revenue within 3-6 months across B2C, B2B, Retail and Agency. Notable results in B2B SaaS for Onfido: with prior negative trend, reached 110% increase in Enterprise Qualified Leads year-over-year, resulting in Business revenues of 130% vs 2018. They have recently been acquired by Entrust for $650M. *Please consider this is not a guarantee I can give to all my clients as each Business faces different challenges and circumstances.

To ensure a successful partnership, avoid investment waste and distractions from strategic work, focus on results rather than tasks. Define clear goals. Establish a specific and measurable "North Star" for a Fractional Senior Marketer to aim for. This allows them to focus their limited time on the most impactful activities. Set expectations upfront. Clearly define the Fractional's role (Scope of Work), their key responsibilities, and how often you will check in. Provide access and support. Treat them as an integral part of your leadership team by giving them access to critical data and insights for them to deploy the strategy you want them to execute. Ensure your internal team is ready to support the execution of the new strategies. Communicate effectively. Schedule regular check-ins within the hours agreed to discuss high-level strategy and review KPIs. This provides visibility without interfering in execution.

Of course. Please reach out and let me know what you are looking to solve for and/or services you'd like to know more about as well as the financial options you'd like to see from me. I usually work on retainer and can provide a Basic, Standard, Premium format (Scope of Work) for you to be able to determine the best way forward considering the current business financial commitments, and the growth Goals you'd like to achieve. If you'd like to discuss alternatives, get in touch.

It's important to have a very clear P&L to understand if you have the level of budget that will make a Fractional hire a timely investment or not. If you believe a Growth Marketing expert would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out.

The best conditions for a startup to hire a fractional senior marketer are: When you have secured initial funding and need to establish a marketing foundation but can't afford a full-time executive. After achieving initial product-market fit, a fractional can help build the necessary marketing foundation for further growth. For businesses at an inflection point needing to scale, pivot, or navigate rapid growth while developing a strong marketing infrastructure, Why a Fractional Marketing expert: Cost-Effective Expertise: You get the strategic insight and experience of a senior leader without the significant expense of a full-time salary and benefits package, paying only for the hours or scope of work you need. Strategic Guidance & Alignment: Fractional marketers provide high-level strategy, align marketing efforts with overall business goals, and ensure tactical execution serves the bigger picture. Speed & Flexibility: They can be engaged quickly without long recruiting delays and can adapt their time commitment to fit your specific growth stage and needs. External Objectivity: Bringing an outside perspective, a fractional marketing expert can offer unbiased insights and help navigate internal politics to drive actionable improvements. Team Building & Infrastructure: They can help build your internal marketing infrastructure, provide training and coaching to existing teams, and guide the development of necessary marketing systems. Strategic Oversight for Agencies: If you work with external marketing agencies, a fractional marketing consultant provides the necessary strategic direction and internal oversight to ensure those efforts are effective and aligned with your goals. Additional considerations: Mindset: View the engagement as a long-term investment, not a short-term tactical project. Consider the ROI. Clear Objectives: Be clear about your goals, priorities, and expected outcomes to ensure the fractional's efforts are focused and impactful. Finding the Right Fit: Understand if you need a "thinker" (strategic advisor) or a "doer" (hands-on leader) to find the right resource who matches your specific needs.

My entire philosophy is built on ensuring that the value I provide is sustainable long after my engagement ends. My approach is structured around three key phases: Phase 1: High-Impact, Low-Effort Audit My first priority is to quickly identify the most impactful, lowest-effort opportunities for your team. Within the first two weeks, I'll assess your current marketing function to find immediate wins that will have a tangible impact on your KPIs. For example, I'll audit your existing tech stack to identify underutilized tools that can be automated to immediately free up team bandwidth. Or, I'll analyze your current marketing channels to pinpoint low-hanging fruit for conversion rate optimization. The goal is to get a quick win on the board that proves the value of this partnership and builds momentum. Phase 2: Building Sustainable Systems Once the initial wins are implemented, my focus shifts to creating a robust, long-term framework. This is where your team's education and empowerment become my top priority. I'll transform our initial recommendations into a repeatable playbook for your team. This playbook will cover everything from data-driven decision-making and forecasting to process automation and strategic planning. By building these systems, I ensure that the growth isn't dependent on my presence. Your team will have the tools, knowledge, and processes to continue executing and scaling the marketing function past my time. Phase 3: The Knowledge Transfer and Transition The final phase is all about a seamless transition. I will provide hands-on coaching and mentorship to key members of your team, ensuring they are fully comfortable with the new systems and tools. I can also help you with a hiring plan to fill any gaps in your team. My goal is to be a strategic partner who builds a marketing engine that runs on its own, well beyond my engagement.

A Fractional CMO (Chief Marketing Officer) is an experienced, senior-level executive who works with a company on a part-time, temporary, or contract basis to lead the marketing function. They provide the strategic direction, operational oversight, and executive mentorship of a full-time CMO without the cost or long-term commitment. What is a Fractional CMO? A Fractional CMO (or CMO for Hire, CMO Consultant, Interim CMO or Part-Time CMO) is a seasoned marketing leader, typically with 15+ years of experience at the Director or VP level, who is engaged on a flexible retainer. They serve as the highest-level marketing authority within a company, delivering executive vision and oversight for a fraction of the time (e.g., 10 to 20 hours per week) and cost of a permanent hire. They are often sought by mid-sized firms, hyper-growth startups, or companies in transition. 2. Who hires a Fractional CMO? Startups / Mid-Sized Firms Needs senior strategic guidance immediately but cannot afford or does not yet need a $300k+ full-time executive salary. Companies in Transition Needs a proven leader to stabilize the team and bridge the gap after a VP departs, or while searching for a permanent CMO Interim (Temporary CMO). Specialized/Global Growth Requires expertise in niche areas (e.g., DTC B2B CMO, Subscription Ecommerce CMO) or rapid International Expansion into new markets (Global Fractional CMO). 3. Key Services provided by a Fractional CMO A Fractional CMO's services are focused on high-impact strategy and measurable results: Strategic Oversight: Developing the 12-month marketing strategy, defining KPIs (LTV/CAC), and aligning marketing efforts with the company's financial goals. Performance & ROI: Driving performance-first marketing and ensuring tangible revenue impact across all channels (Paid Media, SEO, Content). Team Leadership: Managing, structuring, and mentoring the existing marketing team and providing the framework for scaling the function, often including the hiring and vetting of the next full-time CMO. Operational Excellence: Building scalable playbooks and integrating automation to increase team efficiency, output, and GTM velocity. 4. Geographic relevance A Fractional CMO's expertise is easily deployable across regions, making them highly relevant in major business hubs: CMO NYC / Fractional CMO New York: Serves the highly competitive tech, finance, and media sectors in New York City, focusing on localized B2B and DTC strategies. CMO London / Global CMO London: Leverages the city's status as a gateway to European and international markets, specializing in Global Fractional CMO Service and multi-market expansion. Global Fractional CMO: Offers experience in 45+ markets, managing complex, multi-lingual, multi-cultural campaigns across the Americas, EMEA, and APAC.

You can hire me with different formats: fractional only, 90 days only, fractional + projects or projects only. You can find the most popular options and projects at the bottom of this page but we can always discuss a different arrangement as typically, when I am hired as a Consultant it has been full-time and with exclusivity.For fractional work I charge a daily rate and you decide how many days a week you'll need my support for. Once you have defined exactly what you'd like me to support with and the Goals you'd like to achieve, I will provide you with a quote based on your specific ask. I can also put a proposal together for you after an initial conversation. For full-time with exclusivity, we can discuss a monthly equivalent.*Please note that as a fractional I only work on a 1099, paid monthly and upfront. As a full-time consultant with exclusivity I will adhere to the company's payroll terms and schedule.

I have led teams with an automation and systematization mindset for 15+ years, rolling out GTM planning worldwide across 200+ stakeholders to deliver 100+ campaigns a year. My methodology for implementation and adoption has increased eNPS by +21%, exceeded targets for two Business Units, and absorbed an additional two.Although I have been the first Marketing hire and worked with startups of less than 10 employees and built agents as part of the technology umbrella I can support deploying, I don't specialize in single marketer agent structures. My expertise lies in the international rollout of effective technology in line with Business Goals, and enabling team acceleration across 4 continents within 6 months. Why hire a Fractional Marketing expert that has deployed automation for over 15 years:Strategic Leadership & ExpertiseObjective Guidance: I have helped multiple high-growth startups (several have been acquired) by bringing an external, unbiased viewpoint, helping you identify inefficiencies and adapt quickly to market changes and emerging AI technologies. AI Integration: I support assessing, adopting, and strategically integrating AI tools and platforms to ensure they deliver real value, not just costs. Customized Strategy: I develop customized, AI-powered marketing strategies that leverage the latest technologies to gain a competitive advantage. Cost-Effective & Scalable SolutionAffordable Expertise: You get access to high-level leadership and specialized AI marketing experience without the high cost of a full-time, six-figure hire. Flexibility: I offer flexible engagement models, such as project-based, retainer, or advisory roles, allowing you to scale my involvement as needed. Faster Results: Fractional hires can jump into action quickly, accelerating the onboarding process and delivering strategic initiatives more rapidly. Enhanced Performance & InnovationData-Driven Automation: I help implement AI-driven automation for repetitive tasks, shifting resources and enabling them to focus on high-value strategic initiatives like personalized campaigns and content creation. Performance Optimization: I can deep-dive into AI execution to help the team perform real-time A/B testing and campaign optimizations, leading to better marketing ROI and efficient resource allocation. Team Upskilling: I can develop training programs to improve your internal team's AI literacy, ensuring they are equipped to thrive in the AI era. Navigating AI's ComplexityEthical Oversight: An AI-savvy fractional can establish ethical use policies and audit AI outputs for bias, ensuring brand safety and compliance. Strategic AI Focus: I help a companies move beyond simply adopting AI tools to truly leveraging Artificial Intelligence for exponential growth by integrating it strategically into the marketing function. Future-Proofing: I help future-proof your marketing efforts by bringing tech-enabled strategies that improve efficiency and drive real revenue outcomes.

I have consistently delivered 20-45% increase in revenue within 3-6 months across B2C, B2B, Retail and Agency. Notable results in Sony after building and leading a 200+ stakeholder operation across 4 continents and transforming a nine-figure Advertising budget forecast into a sophisticated finance tool, built an automation-first strategic Vision two years ahead of its time with a plan to achieve more with less through org redesign, moving from single Vertical to a full Portfolio approach. With improved productivity, absorbed the Direct (DTC) Vertical in June 2022 shifting from a purely Commercial led program to a Marketing led sales engine, launching in 9 new markets. With renewed guidance to e-commerce led by Marketing expertise, delivered +46% MI Revenue vs. target and 3-digit growth YoY in only 6 months while increasing +61% YoY for the S&S Vertical. Led the PS5 player upgrade (50M units sold in 3 years) and absorbed Hardware US GTM. *Please consider this is not a guarantee I can give to all my clients as each Business faces different challenges and circumstances.

To ensure a successful partnership, avoid investment waste and distractions from strategic work, focus on results rather than tasks. Define clear goals. Establish a specific and measurable Goal for a Fractional Senior Marketer to aim for. This allows them to focus their limited time on the most impactful activities. Set expectations upfront. Clearly define the role (Scope of Work), their key responsibilities, and how often you will check in. Provide access and support. Treat them as an integral part of your leadership team by giving them access to relevant sources to deploy the strategy agreed. Ensure your internal team is ready to support the execution of the new strategies. Communicate effectively. Schedule regular check-ins within the hours agreed to discuss high-level strategy and review KPIs.

Of course. Please reach out and let me know what you are looking to solve for and/or services you'd like to know more about as well as the financial options you'd like to see from me. I usually work on retainer and can provide a Basic, Standard, Premium format (Scope of Work) for you to be able to determine the best way forward considering the current business financial commitments, and the growth Goals you'd like to achieve. If you'd like to discuss alternatives, get in touch.

It's important to have a very clear P&L to understand if you have the level of budget that will make a Fractional hire a timely investment or not. If you believe a Growth Marketing expert with the specific purpose of enabling automation in your Marketing organization would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out.

The best conditions for a startup to hire a fractional senior marketer are: When you have secured initial funding and need to establish a marketing foundation but can't afford a full-time executive. After achieving initial product-market fit, a fractional can help build the necessary marketing foundation for further growth. For businesses at an inflection point needing to scale, pivot, or navigate rapid growth while developing a strong marketing infrastructure, Why a practical and hands-on Fractional Marketing partner that can not only build a strategy but also act as a change management expert who can get buy-in and upskill the team: Cost-Effective Expertise: You get the strategic insight and experience of a senior leader without the significant expense of a full-time salary and benefits package, paying only for the hours or scope of work you need. Strategic Guidance & Alignment: Fractional marketers provide high-level strategy, align marketing efforts with overall business goals, and ensure tactical execution serves the bigger picture. Speed & Flexibility: They can be engaged quickly without long recruiting delays and can adapt their time commitment to fit your specific growth stage and needs. External Objectivity: Bringing an outside perspective, a fractional marketing expert can offer unbiased insights and help navigate internal politics to drive actionable improvements. Team Building & Infrastructure: They can help build your internal marketing infrastructure, provide training and coaching to existing teams, and guide the development of necessary marketing systems. Strategic Oversight for Agencies: If you work with external marketing agencies, a fractional marketing consultant provides the necessary strategic direction and internal oversight to ensure those efforts are effective and aligned with your goals. Additional considerations: Mindset: View the engagement as a long-term investment, not a short-term tactical project. Consider the ROI. Clear Objectives: Be clear about your goals, priorities, and expected outcomes to ensure the fractional's efforts are focused and impactful. Finding the Right Fit: Understand if you need a "thinker" (strategic advisor) or a "doer" (hands-on leader) to find the right resource who matches your specific needs.

You can hire me with different formats: fractional only, 90 days only, fractional + projects or projects only. You can find the most popular options and projects at the bottom of this page but we can always discuss a different arrangement as typically, when I am hired as a Consultant it has been full-time and with exclusivity.For fractional work I charge a daily rate and you decide how many days a week you'll need my support for. Once you have defined exactly what you'd like me to support with and the Goals you'd like to achieve, I will provide you with a quote based on your specific ask. I can also put a proposal together for you after an initial conversation. For full-time with exclusivity, we can discuss a monthly equivalent.*Please note that as a fractional I only work on a 1099, paid monthly and upfront. As a full-time consultant with exclusivity I will adhere to the company's payroll terms and schedule.

Yes. I started working with advanced automation solutions 15+ years ago in the UK working for a MarTech agency that automated and optimized Product Feeds to enable channel diversification for some of the largest retailers in the UK. My top clients were Currys PCWorld and House of Fraser amongst over 30 other accounts with European remit.Automation has evolved over the years, but because of my long standing background in this area, it has always been part of my remit throughout my career. I got involved in highly strategic AI initiatives across the Marketing and Commercial orgs for Fortune 500 and public global corporations and most recently led several projects to enable autonomous agents, agentic commerce and very powerful executive level reporting.If you have any questions about my AI and Automation experience, don't hesiate to reach out.

At the moment I don't offer any online courses, but offer Global Marketing 1:1 Coaching as well as 1:1 or Group Workshops. If you have any questions, please reach out.

My experience spans over 15 years in Global Marketing, beginning with market launches for startups and evolving into leading the entire worldwide Marketing Strategy and optimization for Sony PlayStation. I speak 6 languages and have driven Revenue across 45 markets in the Americas, Europe, and APAC.Large Scale International Expansion & OptimizationLater in my career I launched markets and restructured large accounts for E-commerce and B2B platforms, quickly scaling operations for retailers like River Island (launching in 3 markets across new channels) and RS Components where I spearhead PPC Strategy across 9 EMEA and Asian markets delivering double digit revenue growth across 500,000 products. I then expanded into all Marketing channels at Kokoon ($2M Kickstarter startup) where I launched in the UK, US, France, and Germany.Optimizing Local Performance towards Global StrategyAt Decathlon, the biggest Sports retailer in the World, I maintained profitability while driving Revenue growth for the UK. I positioned the market as a top 5 Marketing Innovation leader, building a Council of 5 countries and becoming an International Advisor to all other territories. This established my leadership in scaling Global best practice beyond the UK within a Local Strategy Business model (no Global/Central team at the time).Leading Global Strategy & $100M BudgetAs Director, Global Integrated Marketing, Strategy & Operations at Sony PlayStation, I led Global + Local Revenue and Subscription growth successfully, acquiring 2 additional verticals in 2022 and 2023. I led the shift towards a bottom of the funnel centralized approach under the Global team that delivered significant cost savings at Business level across Owned and Paid Media and built and scaled the GTM planning motion globally for 100+ campaigns and 200+ stakeholders, including aligning 30+ Country Leads.If you have any other questions, don't hesitate to reach out.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.Marketing Coaching is typically booked by Founders or Co-Founders, CEOs for their new or existing CMOs or Heads of Marketing and by the Marketers themselves with the specific purpose to drive growth, expand remit or learn how to expand globally. In some cases it is also booked by early career or Managers that want to expand into more Marketing channels or those in a different discipline that would like to learn how to execute Marketing hands-on.The most popular option tends to be Marketing Coaching packages on the Premium Plan 1h/week for around 3 months and the second is the Basic Plan 30min every 2 weeks for around 6 months. I usually recommend to get in touch with me as every case is different and I can adapt the offering to what you need, and packages tend to have a small discount.*Depending on your needs I may recommend other Plans as I am typically asked for support and services beyond what the Basic Plan offers, especially with hands-on execution. If you'd like to learn about other Plans, reach out.

Yes, I support all Marketers (and disciplines adjacent to Marketing) across all seniority levels and online and offline channels. I have launched, tested, expanded and grown all Marketing channels across Earned Media, Shared Media, Owned Media and Paid Media.If you have any questions about the Marketing disciplines I support, don't hesitate to reach out.

One my first roles in Marketing was in Automation, supporting some of the largest retailers optimize their Marketing spend with Feed Management solutions and expanding into new channels. I had 32 clients at that time. The way I have lead global cross-functional teams of 50+ and my day to day task management to build a GTM Planning motion involving 200+ stakeholders has incorporated systematization, automation, and today AI assistants, custom GPTs and agents. If you have any questions about how I can best support your efforts to save time with your Fractional Business as part of my Coaching practice, reach out.

I will not usually cover the basics. I am a strategic sounding board, can provide guidance on how to get started, identify opportunities and find the relevant resources to kick off and grow rapidly. I will enable you to build the Business Plan and structure that will help you succeed with your venture regardless of the circumstances. If you'd like to learn more about how I help Fractionals get started, build and thrive in interim, part time or temporary Executive Consulting, reach out.

Of course. You can book as many sessions as you like at your own convenience. And if you have any questions about packages, please reach out.

It's important to have a very clear P&L to understand if you have the level of budget that will make Business Coaching a timely investment or not. If you believe a Coach would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.Fractional and Portfolio Career Coaching is typically booked by Manager+ levels who want to set up their own practice, diversify and expand income streams, build their own Media or Marketing agency. Other cases include those who have already started their practice but need help scaling it or have just started and struggling to get their first client.The most popular option tends to be Career Coaching packages on the the Basic Plan 30min every 2 weeks. You can find all the Basic Plan package options with a discount here and I usually recommend to get in touch with me if you'd like a different Plan, duration or service.

Of course. I have helped multiple coachees do it and have my own experience building, leading and growing my own Marketing Consulting and Coaching practice. If you have any questions about my services, don't hesitate to reach out.

With 14+ years of experience with Automation, I have been able to deliver double-digit revenue growth year over year because of the way I integrated everything we did in my team. The operational efficiency driven by some of these changes enabled entire Business Unit consolidation and delivered triple-digital growth. It can save and make money.

Start by identifying the problem you'd like to solve. Research and network from there. Then we can discuss your approach, technical and non-technical resources.

If you are concerned that employees won't adopt the new systems, that the technology will be too rigid, or that it won't be a good fit for their specific business model, you are not wrong. But the process of adoption is not easy. I deployed automation and systematization solutions for Fortune 500 companies, involving 200+ stakeholders, in only 6 months. That is an achievement. You need certain elements to set the right tools for success. If this is the support you need, get in touch.

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.AI Coaching is typically booked by Founders or Co-Founders, CEOs for their new or existing CMOs or Heads of Marketing and by the Marketers themselves with the specific purpose to drive growth via efficiency, scale innovation or learn how to expand AI solutions globally. In some cases it is also booked by early career or Managers that want to expand their knowledge in this space within Marketing or those in a different discipline that would like to learn how to execute with AI hands-on in their areas.The most popular option tends to be AI Coaching packages on the Basic Plan 30min every 2 weeks. I usually recommend to get in touch with me as every case is different and I can adapt the offering to what you need, and packages tend to have a small discount.*Depending on your needs I may recommend other Plans as I am typically asked for support and services beyond what the Basic Plan offers, especially with hands-on execution. If you'd like to learn about other Plans, reach out.