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Marketing Strategy


How To Find The Right AI Tools To Achieve Business Goals
This approach shifts the focus from chasing the latest AI tools to building meaningful solutions that drive business value. It also helps leaders make informed decisions about where to invest and how to manage change.
AI and data are powerful, but their true strength lies in how they support clear business goals. Aligning strategy, tools, and change management creates a foundation for sustainable success.

Alexia Palau
Sep 18, 20254 min read


Unlocking Growth with a Fractional CMO: How a Consultant Can Transform Your New York Business
For CEOs and board members, fractional CMO consulting provides a way to strengthen marketing leadership while managing costs and risks.

Alexia Palau
Sep 18, 20253 min read


What Does A Business Coach Do And How They Help?
The right coach becomes a trusted partner who helps you unlock your next chapter, whether that means scaling revenue, expanding influence, or advancing your career.

Alexia Palau
Sep 18, 20253 min read


How Do I Find a Good Founder Coach?
Startups need more than just a good product to succeed. They need clear marketing strategies and strong leadership to reach their potential. A marketing consultant for founders offers expert guidance tailored to startup challenges, while founder coaching services build the skills founders need to lead confidently.

Alexia Palau
Sep 18, 20253 min read


The Future Of Marketing: How To Stay Updated In An Evolving Landscape
Managers who embrace these practices strengthen their leadership and position their teams for success in a rapidly evolving landscape.

Alexia Palau
Sep 18, 20253 min read


Behind the Scenes of my work at MasterClass for Zohran Mamdani's mother, Mira Nair
What I want you to take away from the next steps is that Performance Marketing can have a much wider impact when we eliminate silos. Channel silos, Market silos, Department silos, Verticals, Categories... the customer doesn't see them. And if we want to provide the customer with a seamless experience, we need to start from the divisions we are, sometimes unnecessarily, creating within our Business.

Alexia Palau
Sep 18, 20256 min read


How to Drive Growth across Borders with an International Marketing Coaching Expert
Marketing is evolving rapidly, and staying ahead requires more than experience. It requires guidance from someone who understands the global landscape and the specific demands of your role. An international marketing career coach offers that perspective, helping you build skills, confidence, and connections across borders.

Alexia Palau
Sep 18, 20253 min read


How To Find Top-Rated Fractional CMOs Or Marketing Consultants In Spain Or Europe?
Finding a top-rated fractional CMO or marketing consultant in Spain or Europe requires a clear understanding of your needs, a focused search, and careful evaluation. Whether you want to hire growth marketing consultant with AI expertise or a marketing consultant for founders who can guide your strategy and marketing consulting efforts, the right expert will help you unlock new growth opportunities.

Alexia Palau
Sep 18, 20253 min read
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