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Marketing Channels Optimization


What is the Difference between a Founder Coach, a Mentor and an Advisor?
Recognizing the differences between mentors, advisors, and coaches is essential for founders, CMOs, CROs, CEOs, and board members aiming to grow personally and professionally. Each role comes with unique benefits and challenges. Choosing the right fit depends on your individual needs and goals.

Alexia Palau
Nov 145 min read


Why is Marketing Strategy Consulting Necessary for Your Business?
By focusing on clear objectives, leveraging advanced analytics, and fostering collaboration, businesses can achieve sustainable growth and competitive advantage. The insights and examples shared here are designed to empower you to take decisive action and elevate your omni-channel Marketing Strategy.
Remember, the right Marketing Strategy Consulting partner is not just a service provider but a strategic ally in your path towards Revenue growth.

Alexia Palau
Oct 273 min read


AI for Data Synthesis: Transforming Diverse Datasets into Insights
In this ever-evolving landscape of data analytics, embracing AI solutions is vital for staying competitive. Organizations that invest in these technologies will be better positioned to thrive in an increasingly data-focused world, ultimately enabling them to make strategic decisions that drive growth and success.

Alexia Palau
Oct 224 min read


Understanding Google’s ‘Preferred Sources’ Feature and Its Impact on User Search Behavior
Google’s ‘Preferred Sources’ feature is reshaping how users interact with news content. By allowing individuals to choose their preferred outlets, Google is changing the search experience while also influencing user behavior.
For executives and decision-makers, understanding this feature's implications is vital for thriving in the digital realm.

Alexia Palau
Oct 93 min read


What are Synthetic Audiences in Marketing? Applications, Challenges, and Accuracy
Synthetic audiences are a game-changer in marketing, providing better audience segmentation, enable predictive analytics, and campaign optimization. However, marketers must be aware of the challenges related to data quality, ethical practices, and avoiding over-dependence on technology. By implementing continuous testing and integrating real data, marketers can ensure that synthetic audiences yield accurate and actionable insights.

Alexia Palau
Sep 264 min read


Strategies for Advancing Your Skills in AI and SEO in 2026
In the ever-evolving landscape of digital marketing, staying proactive and adaptable is essential for growth. Embrace these strategies, and you’ll be equipped to master the integration of AI and SEO in your marketing efforts.
Remember, learning doesn’t stop. Especially in Marketing. The more effort you put into building a relevant skill set for today's market, the more significant your rewards will be in your career. Always stay updated.

Alexia Palau
Sep 223 min read
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