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Personal Branding


How To Leverage Your Network To Secure Job Opportunities Quickly?
Leveraging your network to secure job opportunities cannot be overlooked in your job search. Despite it being a difficult process, especially due to job loss, fostering previous relationships, advocating for yourself, and leveraging online platforms, can help you unveil new career opportunities quite quickly. And remember that networking is not just about personal gain; it’s about building meaningful relationships that can benefit everyone involved. Investing time in your net

Alexia Palau
Jan 14 min read


Personal Branding: How Do I Increase My Brand Exposure?
And that's it. To increase your brand exposure, at this point you scale what works and that's how you develop the exponential growth curve. This methodology works across all industries, business models and sizes. B2B, DTC, Agency... Any country, product or vertical. Solopreneur or Fortune 500 global corporation.

Alexia Palau
Dec 3, 20256 min read


What can a Career Coach help with?
If you are feeling stuck, seeking strategic autonomy, or aiming to align your career with your core values, a specialized coach is your accelerator. Move beyond generic advice with a confidential partner who helps you clarify your Unique Value Proposition (UVP), navigate the hidden job market, and build systems for work-life balance and high-impact legacy.

Alexia Palau
Dec 1, 20256 min read


How Do You Network To Find a Job? The Tiered Approach to Job Search Networking
Mastering networking requires thoughtfulness, particularly when dealing with different tiers of contacts. By understanding each tier's unique traits and using tailored strategies for outreach, you can enhance your networking efforts. Remember, successful networking is not only to support your search; it also involves building genuine relationships and supporting others in their professional journeys. Believe me, it will help you understand "your network is your net worth".

Alexia Palau
Oct 26, 20255 min read


How do I write Effective Messages to get Job Interviews or Referrals?
Crafting effective outreach messages is a vital skill for job seekers, networkers, and professionals across various fields. By employing strategies such as reflecting and seeking feedback, framing requests as advice, and utilizing a Candidate Market Fit Statement, you can create engaging messages that foster meaningful connections. Approach past relationships with care and focus on those able to provide valuable support.

Alexia Palau
Oct 25, 20254 min read


Navigating the Risks of AI in Research and Job Applications
In a climate where AI is gaining influence, the importance of authenticity and accuracy cannot be overemphasized. By acknowledging the risks and taking proactive steps, you can enjoy the benefits of AI without compromising your reputation or career aspirations.

Alexia Palau
Oct 18, 20253 min read


Mastering Job Applications in the Age of AI & Networking That is Authentic to You
Navigating the job search realm in the age of AI calls for a strategic approach that centers on authenticity and networking. By emphasizing real experience, building personal connections, and ensuring consistency across application materials, you can improve your chances of standing out in a crowded market. The path to success lies in fostering genuine relationships and showcasing your unique strengths as a candidate.

Alexia Palau
Oct 16, 20253 min read


Effective Strategies for Personalized Networking and Building Valuable Connections
In today’s professional world, successful networking requires intentionality and strategy. By centering your efforts on targeted outreach, engaging in community activities, suggesting coffee chats, leveraging alumni networks, and providing value in your interactions, you can cultivate impactful relationships.
Remember, networking is about more than just collecting contacts. It’s about nurturing relationships that can foster new opportunities and collaborations.

Alexia Palau
Oct 15, 20253 min read


How to Overcome LinkedIn Posting Fear for Personal Branding
To overcome LinkedIn posting fear it is not just about frequency and engagement; it’s also about embracing the journey of self-expression and connectivity. By starting with one post each week, engaging genuinely with your audience, and adopting a consultative networking method, you can overcome fears and build a solid personal brand.
Every post is an opportunity to learn and grow. Celebrate your achievements, no matter how small, and refine your strategy as you gain confid

Alexia Palau
Oct 12, 20253 min read


The Power of Continuous Networking for Career Growth
Continuous networking is vital for career growth and opportunity. By actively engaging with your professional network, you can expand your reach, stay informed, build trust, and create new opportunities.
No matter your employment status, prioritizing continuous networking can greatly influence your career path. Embrace continuous networking, and you may see new doors open and relationships flourish.
The connections you cultivate today can lead to future opportunities.

Alexia Palau
Oct 11, 20253 min read


How Targeted LinkedIn Posts Can Boost Your Interview Chances
Targeted LinkedIn posting can significantly enhance your chances of landing an interview. By being specific about the pain points in your industry, maintaining consistency in your posting schedule, engaging your audience, showcasing your achievements, building a network, and focusing on personal branding, you can create a compelling online presence that resonates with recruiters.

Alexia Palau
Oct 2, 20253 min read


Mastering Personal Branding Through Experimentation: Become Your Own Unique Product
Mastering personal branding through experimentation allows you to become a unique product in the professional world. By adopting the mindset that you are a brand, you command your narrative and effectively promote yourself.
Starting a networking channel, connecting with your audience, assessing success, and learning from failure are more than just steps; they are crucial elements of your growth. Approach personal branding as an evolving process, and don't shy away from trying

Alexia Palau
Sep 29, 20254 min read


Tips About Career Gaps: Resume, Interviews and Networking
Career gaps do not have to derail your job search. By reframing interim roles, using strategic resume descriptions, and being honest about your experiences, you can present yourself as a capable and adaptable professional. Pro-bono work and networking are powerful tools to stay relevant and open doors to new opportunities.

Alexia Palau
Sep 19, 20253 min read


How To Talk About Your AI Experience In Job Interviews
Thought leadership is not reserved for executives alone. Job seekers and mid-level professionals can demonstrate thought leadership. This proactive approach builds your professional brand and signals to employers that you are engaged with the future of your field.

Alexia Palau
Sep 18, 20253 min read


How To Break Into Video Game Marketing
Breaking into videogame marketing requires a mix of passion, skills, and connections. Build a portfolio that showcases your marketing abilities, engage actively with the gaming community, and focus on roles that fit your strengths. Use your existing marketing experience and gain specialized knowledge of gaming platforms and tools. Volunteering with indie developers and sharing insightful content can open doors.

Alexia Palau
Sep 18, 20254 min read
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