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Personal Branding: How Do I Increase My Brand Exposure?
And that's it. To increase your brand exposure, at this point you scale what works and that's how you develop the exponential growth curve. This methodology works across all industries, business models and sizes. B2B, DTC, Agency... Any country, product or vertical. Solopreneur or Fortune 500 global corporation.

Alexia Palau
Dec 3, 20256 min read


What is the Difference between a Founder Coach, a Mentor and an Advisor?
Recognizing the differences between mentors, advisors, and coaches is essential for founders, CMOs, CROs, CEOs, and board members aiming to grow personally and professionally. Each role comes with unique benefits and challenges. Choosing the right fit depends on your individual needs and goals.

Alexia Palau
Nov 14, 20255 min read


AI Consulting: The Essential Strategy for DTC and Consumer Brands to Master Growth and Profit
AI optimization consulting is not a luxury. It is a necessity for Growth, Leadership, and the Future of every global DTC and consumer brand.
AI. Power. Change. Growth. Strategy. Profit. Sustainability. While the technology may seem complex, the necessity is clear, focused, and essential. This strategic approach - AI optimization consulting - is the key to unlocking true potential and driving measurable results.

Alexia Palau
Oct 5, 20254 min read


What are Synthetic Audiences in Marketing? Applications, Challenges, and Accuracy
Synthetic audiences are a game-changer in marketing, providing better audience segmentation, enable predictive analytics, and campaign optimization. However, marketers must be aware of the challenges related to data quality, ethical practices, and avoiding over-dependence on technology. By implementing continuous testing and integrating real data, marketers can ensure that synthetic audiences yield accurate and actionable insights.

Alexia Palau
Sep 26, 20254 min read
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