Breaking into videogame marketing requires a mix of skills, connections and passion - depending on the macro and industry circumstances. But above all, focus on roles that fit your strengths. You can additionally build a portfolio that showcases your marketing abilities and engage actively with the gaming community. Use your existing marketing experience and gain specialized knowledge of tools and additionally, gaming platforms.

Treating your job search like a marketing strategy helps you focus, stand out, and connect with the right people. Define your target audience, build your network, craft your personal brand, make clear offers, use multiple channels, and follow up consistently.