Treating your job search like a marketing strategy helps you focus, stand out, and connect with the right people. Define your target audience, build your network, craft your personal brand, make clear offers, use multiple channels, and follow up consistently.

Breaking into videogame marketing requires a mix of passion, skills, and connections. Build a portfolio that showcases your marketing abilities, engage actively with the gaming community, and focus on roles that fit your strengths. Use your existing marketing experience and gain specialized knowledge of gaming platforms and tools. Volunteering with indie developers and sharing insightful content can open doors.