top of page



How Does Marketing Coaching Benefit Business Performance?
The data is clear: marketing coaching benefits extend beyond improved metrics to create lasting organisational capabilities. As you consider your next strategic move, prioritising coaching can be the catalyst that transforms your marketing function into a powerful engine for sustainable success.

Alexia Palau
Jan 135 min read


What can a Career Coach help with?
If you are feeling stuck, seeking strategic autonomy, or aiming to align your career with your core values, a specialized coach is your accelerator. Move beyond generic advice with a confidential partner who helps you clarify your Unique Value Proposition (UVP), navigate the hidden job market, and build systems for work-life balance and high-impact legacy.

Alexia Palau
Dec 1, 20256 min read


How do I start my Performance Marketing career from scratch?
To understand how to start your performance marketing career from scratch, you must transition from theoretical knowledge to data-driven execution by focusing on measurable ROI.
Success in this field requires mastering data analysis and A/B testing frameworks to optimize campaigns for key metrics like ROAS and CAC. By documenting quantifiable wins—such as increasing lead volume or reducing acquisition costs - and networking with industry leaders on LinkedIn.

Alexia Palau
Sep 18, 20253 min read


How to Drive Growth across Borders with an International Marketing Coaching Expert
Marketing is evolving rapidly, and staying ahead requires more than experience. It requires guidance from someone who understands the global landscape and the specific demands of your role. An international marketing career coach offers that perspective, helping you build skills, confidence, and connections across borders.

Alexia Palau
Sep 18, 20253 min read
bottom of page