140+ Reviews. Marketing and media are close partners, but they are not the same function. Marketing defines demand. Media delivers attention. Large companies need both because scale adds segments, channels, budget risk, and business unit complexity. Build the split before the company becomes too complex. Start with separate plans. Then separate roles. Then separate departments when spend and market coverage require it.

100+ Reviews. I know it may seem easy, straight forward, the fastest way to solve the problem. But in the madness of managing a Business dependent on funding, pause for a minute and do the research. This is not new, the consequences of pausing Paid Media are well documented, you can find guidelines on GPTs and despite having tested this exact case myself many years ago for Leadership, I still see a concerning amount of companies doing this. No research, no expert advice.