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How Much Does a Performance Marketing Career Coach Cost?
220+ Reviews. The cost of a performance marketing career coach depends on your goals, the coach’s expertise, and the coaching format. Whether you need a quick session or a long-term program, investing in the right coach can accelerate your career growth and open new opportunities.
If you need performance marketing career coaching, start by defining your objectives clearly. Then research coaches who specialize in your area of interest.

Alexia Palau
3 days ago3 min read


How do I start my Performance Marketing career from scratch?
140+ Reviews. To understand how to start your performance marketing career from scratch, you must transition from theoretical knowledge to data-driven execution by focusing on measurable ROI.
Success in this field requires mastering data analysis and A/B testing frameworks to optimize campaigns for key metrics like ROAS and CAC. By documenting quantifiable wins - such as increasing lead volume or reducing acquisition costs - and networking with industry leaders on LinkedIn.

Alexia Palau
Oct 28 min read


Performance Marketing Skills for 2026: Data, SEO, Content, and Social Strategy
140+ Reviews. Performance marketing will demand more range. Data will guide decisions. SEO will reveal intent. Content will build trust. Social strategy will shape attention. AI will speed up the work, but it will not replace judgment.
The best next step is simple. Pick one weak area and build a real project around it. Measure something. Publish something. Test something. Review what happened.
Careers grow when skills become proof.

Alexia Palau
Sep 169 min read


What are the Consequences of Pausing Paid Media to Increase Profitability in 3 Months?
100+ Reviews. I know it may seem easy, straight forward, the fastest way to solve the problem. But in the madness of managing a Business dependent on funding, pause for a minute and do the research.
This is not new, the consequences of pausing Paid Media are well documented, you can find guidelines on GPTs and despite having tested this exact case myself many years ago for Leadership, I still see a concerning amount of companies doing this. No research, no expert advice.

Alexia Palau
Sep 86 min read


How do I get a job in Performance Marketing?
100+ Reviews. To understand how to get a job in performance marketing, and ensure that you stand out as a top candidate in a difficult job market when career transitions into new specialties or new industries is especially difficult, you need to shift from theoretical knowledge to data-driven execution by focusing on measurable ROI.

Alexia Palau
Jun 77 min read


Mastering the Art of Filmmaking with Mira Nair on MasterClass
100+ Reviews. I absolutely loved my time at MasterClass and delivering true customer first campaigns to grow a subscription business but also for some of the most incredible experts in their field like Natalie Portman, Margaret Atwood, Gordon Ramsay, Shonda Rhimes, Hans Zimmer, Helen Mirren, Samuel L. Jackson, Dominique Ansel, Christina Aguilera, Steph Curry, Usher, Carlos Santana, Serena Williams, Thomas Keller... Mira Nair, and many more.

Alexia Palau
Feb 225 min read
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