I absolutely loved my time at MasterClass and delivering true customer first campaigns to grow a subscription business but also for some of the most incredible experts in their field like Natalie Portman, Margaret Atwood, Gordon Ramsay, Shonda Rhimes, Hans Zimmer, Helen Mirren, Samuel L. Jackson, Dominique Ansel, Christina Aguilera, Steph Curry, Usher, Carlos Santana, Serena Williams, Thomas Keller... Mira Nair, and many more.

To understand how to start your performance marketing career from scratch, you must transition from theoretical knowledge to data-driven execution by focusing on measurable ROI. Success in this field requires mastering data analysis and A/B testing frameworks to optimize campaigns for key metrics like ROAS and CAC. By documenting quantifiable wins—such as increasing lead volume or reducing acquisition costs - and networking with industry leaders on LinkedIn.

I know it may seem easy, straight forward, the fastest way to solve the problem. But in the madness of managing a Business dependent on funding, pause for a minute and do the research.  This is not new, the consequences of pausing Paid Media are well documented, you can find guidelines on GPTs and despite having tested this exact case myself many years ago for Leadership, I still see a concerning amount of companies doing this. No research, no expert advice.