To understand how to start your performance marketing career from scratch, you must transition from theoretical knowledge to data-driven execution by focusing on measurable ROI. Success in this field requires mastering data analysis and A/B testing frameworks to optimize campaigns for key metrics like ROAS and CAC. By documenting quantifiable wins—such as increasing lead volume or reducing acquisition costs - and networking with industry leaders on LinkedIn.

What I want you to take away from the next steps is that Performance Marketing can have a much wider impact when we eliminate silos. Channel silos, Market silos, Department silos, Verticals, Categories... the customer doesn't see them. And if we want to provide the customer with a seamless experience, we need to start from the divisions we are, sometimes unnecessarily, creating within our Business.