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I provide specialized career coaching to help professionals across multiple disciplines and executives define their potential and achieve their career goals. I offer individualized coaching and strategic plans for job searches, interviews, and career advancement. My expertise has helped over 190 people master the mindset and skills needed to navigate a competitive market and accelerate their growth. My Work Consistently delivered 20-45% increase in revenue regardless of industry, business model, size or stage drawing on my expertise in digital transformation, revenue generating consumer programs and strategies and elevating brands through compelling storytelling and ROI driven marketing mix. I have successfully steered complex and rapidly evolving businesses through high periods of growth over the last 15+ years. After transforming the careers of 190+ professionals globally (200+ hours specifically on AI), today I coach executives, founders, and cross-functional leaders to accelerate their growth, own their narrative, and operate at scale in high-stakes environments - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

I provide productivity consulting to help Executives and their teams lead through hyper-growth complexity and scale their use of resources. I offer strategic guidance and implement proven workflows to eliminate waste and reveal what's holding your team back. My goal is to make your business more efficient and profitable so you can focus on strategic initiatives that will move the needle. PRODUCTIVITY ADVISORY I support Executives and Founders future-proof their organizations by designing agile, automation-first operations that drive efficiency, unlock talent capacity, and enable scale - even with lean teams. With 15+ years leading revenue-driving teams across 45 markets and 4 continents, I guide executive teams in integrating AI, systematizing workflows, and optimizing performance in line with the evolving demands of a future workforce. America Needs You Marketing & Partnerships Board Member, United States Helping 60+ first-generation college students explore career paths, develop their skills (incl. AI) and secure internships. Coaching in Finance, Communications, Data Science, Human Resources, Consulting, Healthcare. Joined the Board in April 2025. SONY PlayStation Director, Marketing Full time, United States Led an SVP/VP Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions to improve workforce Productivity and driving adoption (incl. AI powered) across the Marketing & Sales orgs. Onfido Interim Head of Marketing Consultant, United States Increased Enterprise Qualified Leads by 110% YoY in 6 months, reviving SEO from prior decline and expanded remit to additional channels. Leading Account-Based Marketing (ABM), establishing a user and consumer first culture for a team of 15. I help rewire teams for the future of the workforce by embedding automation, AI fluency, and agile operating models into cross-functional teams - driving performance, precision, and profitability at scale. With a proven track record leading transformation across 45 markets and coaching global orgs to +21% eNPS, I design future-ready systems that reduce friction, boost efficiency, and align tech adoption with business goals. "Awesome work in leading the omnichannel initiative solutions teams*. Without her efforts, we would not have made the progress we did this year." *Global cross functional team of up to 30 with the goal of improving Marketing Creative, Design and Production processes. David L. Director, Commercial Experience SONY PlayStation "Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company." Nadege K. Lead, Marketing SONY PlayStation PRODUCTIVITY ADVISORY SERVICES I redesign team workflows, scale automation, and embed AI-enabled systems to maximize output per headcount while improving retention and agility across distributed teams. With experience aligning 200+ global stakeholders toward shared outcomes, I drive scalable operating models built for the evolving workforce of the future. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY I support the ecosystem that surrounds Marketing to enable it for growth and give guidance around cross-functional leadership, talent and efficiency. I advise on: Strategic & Operating Plans Effective Strategy Execution Automation & Analytics Accurate Forecasting & Trust PERFORMANCE UPLIFT & COMMERCIAL IMPACT I rewire budgets to reflect what’s actually working across channels, teams, and tech. I provide advisory on: Predictive Forecasting Attribution & Incrementality Media Mix Modeling Connect Marketing & Sales Online & Offline Tracking ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS I lead hands-on transformation with tooling that actually gets adopted. My advisory services include: AI Integration & Adoption Playbooks & SOPs Process Simplification Improve eNPS & Retention Development for Growth GO-TO-MARKET & MEDIA PLANNING Leading $100M/year budget GTM Programs, expanding from 2 Verticals to 4 to deliver $20M in revenue - my advisory services cover: Customer First Approach Vertical to Portfolio GTM Brand Equity Improvement Process Optimization Cost Savings & ROI Uplift OPERATIONS, ANALYTICS & AUTOMATION Having used 32+ tools across 15+ years and learnt 25+ AI tools, AI features & Agentic AI across Earned, Owned, Shared, and Paid; I provide advisory on: DTC & B2B Models GTM Operational Design Scaling Global Best Practice Automation Ecosystems Dynamic Personalization VISION, INNOVATION & TESTING Having launched new product lines, categories, new markets, re-launched programs successfully, celebrity collaborations and brought operations in-house, I advise on: Scenario Planning Outside-the-box Initiatives Ecosystem Performance Strategy & Execution

I provide strategic marketing advisory services to help leaders and executives achieve results and exceed targets. I specialize in a customer-focused approach to boost ROI, streamline execution, and align your marketing strategy with core business goals. As a full stack digital marketer with a global footprint, I offer expert guidance on scaling global teams and optimizing your marketing function for growth. MARKETING ADVISORY I partner with executives and founders to accelerate sustainable, AI-first growth by transforming marketing from a cost center into a strategic revenue engine. My advisory integrates full-funnel performance, automation, and global expansion to scale impact fast—across teams, markets, and verticals. Onfido Interim Head of Marketing Consultant, United States Turned this B2B SaaS (Software as a Service) Cybersecurity business around as an advisor to the Executive Team/VP of Marketing, leading Demand Generation - improving data integrity, performance, and processes - and evolving its Product- Led Growth (PLG) strategy. Kokoon Technology Manager, Online Marketing Full time, United Kingdom Nearly doubled pre-order monthly sales within 4 months for the top Kickstarter tech startup (2M GBP raised) launching the World's first sleep sensing headphones and app (ML). Develop the first digital marketing strategy (from 0 to 1) for UK, US, France and Germany. Otaduy Marketing Consultant, United Kingdom I introduced the Executive team to Performance Marketing, and later supported the Business transition towards a data driven Marketing strategy. I advise startups and scaleups on transforming Marketing into a high-impact, data-driven growth engine - integrating Brand, Performance, Product, and GTM strategy to drive bottom-line results and investor readiness. With 15+ years scaling across VC/PE-backed and public companies, I bridge US and EU expansion, build and develop global teams, and guide businesses from hyper-growth to IPO or acquisition. "She helped me understand the potential and the opportunities of the online market and to structure a strategy to reach the right audience of potential clients. Alexia is passionate and very focused on her job. She's very driven and motivated to reach the goals and I really enjoyed working with her." Lorenzo C . Founder LCA "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Francesco C. Chief Strategy Officer ONFIDO MARKETING ADVISORY SERVICES I have advised global brands and hyper-growth startups as a Marketing transformation partner, guiding C-level leaders through revenue acceleration, GTM strategy, org design, and automation-driven performance frameworks. From Sony and MasterClass to Onfido and Decathlon, I’ve turned fragmented operations into integrated growth machines, driving 20–110% YoY impact through data-led, full-funnel execution across 45 markets. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need advice on Global, Portfolio, Business Model and/or cross-functional strategic alignment? I can support on how to: Develop SOPs that Scale Drive Adoption & Rollout Do Predictive Forecasting Maintain <3% Deviation Ensure Shareholder Trust PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need clarity on your next step with Marketing? The next Marketing channel that could help to reach your Goals? I can advise on how to: Conduct an Audit Prioritize Opportunities Structure Reporting Develop Teams for Growth Set up Trusted Analytics ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Looking to reskill or upskill your Team due shifting priorities? Or deploy Global AI workforce augmentation? I advise on how to: Develop Automation Culture Set up International SOPs Simplify Processes Improve Productivity & eNPS Customer-first Org Design GO-TO-MARKET & MEDIA PLANNING Campaigns not reaching their targets? Ineffective operational workflows impacting launches? Need clarity on who does what? I cover advisory on: Global GTM Planning Tech Adoption & Security R&R, Prioritization & Agile Creative Automation MEASUREMENT, ANALYTICS & AUTOMATION Channel dependency and need to diversify? Struggling to justify traffic that you know is converting but can't prove it? I provide advice on: Attribution Modeling Media Mix Modeling Incrementality Testing Online & Offline Tracking VISION, INNOVATION & TESTING Need to lead through change but need an external POV on the future? Scale best practice and successful tests globally? I help with advice on: Scenario Planning Cross-functional Strategy Global & Local Alignment Visibility & Scale Initiatives Get in Touch International Advisory in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting! Frequently Asked Questions Founders Coaching Marketing Consulting Marketing Coaching Fractional Business Coaching Can we start with a one-off session or a smaller package to test the waters? Of course. You can book as many sessions as you like at your own convenience. And if you have any questions about packages, please reach out . Is this the right time to invest in Coaching? It's important to have a very clear P&L to understand if you have the level of budget that will make Business Coaching a timely investment or not. If you believe a Coach would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out. How can I prove to my co-founder or investors that this is a smart investment right now? 39% to 70% of CEOs have used a Business Coach, with some sources citing that 40% of Fortune 500 CEOs work with a Coach. And this doesn't include Advisory Boards. The question is not "if", the question for an early stage startup is "when is the right time".

I provide leadership coaching to help Executives and their teams navigate complexity and maximize performance. My one-on-one and team coaching services are designed to help you reflect on management styles, sustain change, and improve results. I help leaders create an environment of trust that is promotes challenges positively and overcomes complexity constructively with a solutions-driven approach. I help develop the mindset and skills needed to effectively lead an organization. EXECUTIVE CAREER COACHING I help current and emerging leaders unlock sustainable growth by coaching them through complex transformation, market expansion, and team scale-ups - grounded in over 15 years of experience leading global, high-performing marketing organizations from startups to Fortune 500s. 5 Startups & 4 Public Marketing Consultant Full time, 4 countries I have been leading direct, dotted and cross-functional teams 80% of my career across startups and Fortune 500 organizations, advising Executives and Global People Managers for the past 9+ years on top talent acquisition, development and retention. SONY PlayStation Director, Marketing Full time, United States I worked on Strategic Initiatives and led an SVP/VP Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions to improve workforce Productivity and driving adoption (incl. AI powered) across the Marketing & Sales orgs. River Island Channels Specialist Full time, United Kingdom I launched the first automation-driven initiatives to drive incremental growth 14+ years ago. New platforms, new markets, channel restructures, new products and product lines, additional categories, as well as consolidating Business unit functions. Book Now My coaching combines strategic insight, performance frameworks, and automation and systematization guidance to sharpen decision-making, influence across functions, and lead with confidence in high-stakes environments. I have coached 800+ hours and 50+ senior professionals globally across Fortune 500 and startups. Founders Chief Executive Officer (CEO) Chief Operating Officer (COO) Chief Human Resources Officer (CHRO) CXOs Chief Marketing Officer (CMO) Chief Creative Officer (CCO) Chief Brand Officer (CBO) Chief Strategy Officer (CSO) Chief Content Officer Executives Senior Vice President (SVP) Vice President (VP) Leadership Senior Director Director Head Of "Very thoughtful insights, she helped me focus and gain the relevant experience in today’s job market, working with recruiters and designing resumés. I can’t thank her enough for her support and owe her a bottle of wine." Chief Creative Officer FORTUNE 500 "Alexia was great to work with. She provided sharp insights and actionable feedback. I would highly recommend her." Chief Marketing Officer FORTUNE 500 "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Chief Strategy Officer Hyper-Growth Startup, Acquired "Alexia and I met bi-weekly and she is quick and thorough in her reviews. She had great tips and helped me secure a role with the largest team and span of control I have had to date: 10 managers and 80 Sales Development Representatives. I really appreciated all the advice, tips and confidence you helped to instill. It helped me to get the job. THANK YOU! 🙏🏼" Vice President, Commercial Sales FORTUNE 500 & Future 50 Book Now EXECUTIVE CAREER COACHING SERVICES I help global people managers confidently lead through transformation by coaching them on how to integrate automation responsibly (including AI), build high-performance hybrid teams, and scale impact across regions without burnout. Drawing from 15+ years of executive experience managing up to $100M in budgets and teams across 45 markets, I specialize in operational clarity, cross-functional alignment, and leader visibility to future-proof performance at scale. *Services provided are by the hour, packages, bundles and workshops BUSINESS OPERATIONS & FINANCIAL ACCURACY Need to understand the perspective of different stakeholders around Marketing's tangible commercial impact? Need to align with 200+ stakeholders across Business units and 45+ markets? I can help with: Predictive Financial Planning CFO & Board Relations Marketing Strategy Forecasting credibility Develop Data-Driven Teams PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need clarity with attribution? Significant technical complexity to overcome? Growth is not consistent and there is a need for effective SOPs to be put in place? I can provide guidance on the structure that works best for your Business: Evaluating Opportunities Mobilizing Global Resource Technical <> Business 20% Hands-on Development ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS A new team structure is needed to adapt to rapid organization changes? Need to maintain a lean team but want to exceed targets? Want to understand how to ensure execution alignment across multiple teams? I can support with: The Rise of AI Assisted Teams External Support, RIF/RPs Scaling In-House Teams International Recruitment Hire, Develop & Retain Talent GO-TO-MARKET & MEDIA PLANNING Campaigns not reaching their targets? Lack of KPI alignment? Difficult to achieve targets with the budget available? Need to identify gaps in the funnel? I can help advising on: Turnaround Strategies Full-Stack & Omni-Channel Acquisition & Retention Customer Centricity MEASUREMENT, ANALYTICS & AUTOMATION Need to drive transformation but the base layer (the data) needs to be prioritized? Decision making is a challenge with inconsistent information and sources can't be trusted? Analytics & Infrastructure MMM & Use of AI for ROI Data that Secures Funding Global & Local Alignment VISION, INNOVATION & TESTING Believe that what will really move the needle is International? Structuring GTM Planning? Becoming more agile as an organization? I coach on: Automation & Systematization Multi-Market Timely Launches B2C & B2B GTM Execution Cross-Functional Leadership Frequently Asked Questions Executive Coaching Founders Coaching AI & Automation Coaching Do you work with Executives outside of Marketing? Yes, I have worked with multiple specialties at Executive level in several industries outside of my Marketing expertise as well. For example, I have not worked in the Telecommunications industry but I have supported Fortune 500 Executives in it. Large corporations: - Chief Brand Officer, Chief Creative Officer, VP Creative Operations - Chief Operating Officer - Chief Financial Officer - SVP Partnerships & Content, VP Go-To-Market & Customer Success - SVP Strategy & Planning - VP Human Resources - VP Business & Legal Affairs High growth startups: - Chief Marketing Officer, SVP Marketing & Communications, VP Marketing, Head of Marketing - Chief Growth Officer, SVP Sales & Business Development, VP Sales, VP GTM & Business Development, VP Partnerships & Sales - Chief Strategy Officer, VP Business Transformation - CHRO What is the role of a CMO in the age of AI? The role of a CMO in the age of AI is evolving from a brand-focused leader to a revenue-driving, data-fluent, and technology-savvy executive. They don't need to be a data scientist, but they must understand how to collect, analyze, and leverage customer data to inform marketing strategy. If you need support to effectively lead a team that is embracing AI, how to integrate AI into day to day operational efficiency beyond GPTs (from customer personalization to content creation and ad optimization), building a data-driven and customer-centric culture, and how to stay ahead of the curve, reach out . How do I build an AI-first marketing team? Building an AI-first marketing team requires a focus on upskilling, cultural change, and strategic restructuring.It’s less about replacing people with AI and more about equipping your team to use AI as a competitive advantage. If you need support with practical application of AI, how to hire for AI proficiency, train existing teams, and create an agile AI-first culture, reach out . How can I use AI to improve my own executive brand? Focus on using AI tools to streamline your content creation, optimize your professional profiles, and expand your network. This allows you to scale your thought leadership and presence without a significant time investment. If you need support with how to leverage AI tools for personal branding, thought leadership and content creation, networking and outreach, analytics and virality as well as follow up, reach out . Where are the hidden CMO job opportunities? The majority of CMO job opportunities, especially at the senior level, are never posted publicly. They are filled through word-of-mouth, referrals, and internal promotions. Your number one priority is to build a strong, active network. If you need support future-proofing your career, bypassing public job boards and access opportunities through a "hidden job market" of platforms, recruiters, venture capital firms, and private equity networks, reach out . How much should a CMO charge as a fractional consultant? It depends on several factors, including experience, scope of work, and the client's industry and size. Some options are: Flat retainer fee, hourly rate, project-based fee or packages. If you need support ensuring you don't leave opportunities on the table, define complex packages, contracts and overcome fear of negotiation, reach out . What are the best executive career coaching firms for CMOs? Selecting the best executive career coaching firm depends heavily on your industry, desired company size (startup vs. enterprise), and career goals. But what is most important, is how you build and maintain those relationships. If you need support finding the right partner, industry specialization and deep understanding of the unique challenges faced by the C-Suite today, reach out . What skills do I need to be a successful CMO right now? Marketing is increasingly a data science function. A successful CMO must be data-fluent and technologically savvy. This means more than just understanding marketing automation; it requires a deep knowledge of AI, machine learning, and predictive tools. If you need support from an Executive interview coaching consultant with AI-native team transformation and operations, predictive analytics and forecasting, data-driven narratives, attribution and incrementality, executive communication, scenario planning and building influence, reach out . How do I prove the value of Marketing to the C-suite? You must stop talking about what marketing does and start talking about what marketing achieves for the business. The C-suite cares about three things: revenue, market share, and profitability. Frame every report as a business case. If you need support with data-driven narratives, predictive financial forecasting, attribution, connecting the dots between marketing and commercial, executive communication, scenario planning and building influence, reach out . How can I realign my experience to get a Chief Marketing Officer role? The CMO role is not about marketing; it's about business leadership. The first step to re-aligning your experience is to shift your focus from marketing tasks to business outcomes. You must speak the language of CEOs and board members - business growth, market share, and profitability. If you need support reframing your career strategy and experience, building effective trackers and a personal brand, refining your search based on data, understand how to best differentiate yourself, lead global teams or pivoting into a larger business, reach out .

I help agencies and businesses with expert-guided marketing and consulting. I provide recommendations, strategies, and ongoing support for your marketing efforts. My goal is to provide valuable insights to help you reach your ideal clients, customers, audience and achieve your business goals. AP Marketing & Automation Consulting. Executive Teams As a leader in the Marketing field, I am described as an exceptional, hands-on leader who combines an incredible work ethic and strategic vision to relentlessly drive top-line revenue growth. I am seen as a master of both complex operational efficiency and global team leadership, consistently finding and executing on high-growth opportunities. Andrea P. SVP, Marketing SONY PLAYSTATION "Alexia led a team that was pivotal in our efforts in budget forecasting, streamlined operations and ensured financial accuracy. Her leadership facilitated the globalization of our team and fostered a data-driven, customer-centric culture. She adeptly managed complex operations, enabling implementation of global programs and leadership in business reporting. She is a valued mentor, contributing significantly to the development of many in our organization." As an Executive Coach, I am viewed as an extremely effective and hands-on Coach who delivers sharp, actionable insights. My coachees describe me as instrumental in helping them secure high-impact roles, grow their careers, and navigate the modern job market with confidence. I bring a unique perspective to Career Coaching as apply Performance and Growth Marketing principles to achieve Goals and additionally, provide training in Marketing and Artificial Intelligence. "Very thoughtful insights, she helped me focus and gain the relevant experience in today’s job market, working with recruiters and designing resumés. I can’t thank her enough for her support and owe her a bottle of wine." Chief Creative Officer FORTUNE 500 "Alexia was great to work with. She provided sharp insights and actionable feedback. I would highly recommend her." Chief Marketing Officer FORTUNE 500 "Alexia is extremely knowledgeable, reliable, and hands-on. I really enjoyed working with her." Chief Strategy Officer Hyper-Growth Startup, Acquired "Alexia and I met bi-weekly and she is quick and thorough in her reviews. She had great tips and helped me secure a role with the largest team and span of control I have had to date: 10 managers and 80 Sales Development Representatives. I really appreciated all the advice, tips and confidence you helped to instill. It helped me to get the job. THANK YOU! 🙏🏼" Vice President, Commercial Sales FORTUNE 500 & Future 50 "Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company." Nadege K. | Lead, Marketing SONY PlayStation Leadership Teams I am seen as an exceptionally reliable and organized leader with immense capacity for work. I am viewed as a forward-thinking, influential strategist who not only delivers flawless execution on complex, large-scale projects but also actively shapes company culture through a positive and collaborative approach. Gareth B. Senior Director, Marketing SONY PLAYSTATION "Alexia has an incredible work ethic and a huge capacity. She is diligent, thorough and perhaps the most organized person I have worked with! When Alexia says she will get something done, you know it will happen. Throughout her time on my team Alexia was a champion for change, always looking for ways to improve the way we worked, and led a global team to manage a highly complex portfolio marketing plan to a very high standard of execution. Above all, Alexia was an active member of several internal employee networks, building connections across the organisation to shape our culture." I am seen as a highly effective and pragmatic Leadership Coach. I provide grounded, actionable advice and useful tools without any "fluff," leaving my coachees with clear strategies, a sense of empowerment, and a boost in confidence. I am also viewed as a knowledgeable and genuine professional who invests time to understand your specific needs and helps you achieve tangible results, whether it's through career strategy, market positioning, or Marketing materials. "What I really appreciated is how grounded and action-oriented she is. No fluff - just honest insights, useful tools, and clear next steps that I could apply right away. I walked away from our session not only with a better strategy but with a sense of empowerment in a situation that usually feels out of my hands. That shift gave me a real boost in confidence. I know I’ll be reaching out to her again - her method works really well for me. Sometimes we all need someone wise and down-to-earth to help us see clearly, and Alexia is exactly that." Marketing Director TIME100 Most Influential Companies "Alexia is the kind of person you wish you had met earlier in your carrer. From our first interaction, it was clear that I was in capable hands. She took the time to understand my professional path, reformulate my goals, fine-tune my strengths.""I am truly grateful for her support and expertise, and I wholeheartedly recommend Alexia to anyone looking to elevate their job application materials. Thank you Alexia for your exceptional coaching!" Senior Consultant Big 4 Accounting Firm "Though she works in a different industry and role, she was able to tailor her feedback to me and my search. Her knowledge of current CV trends and best practices greatly improved the overall formatting, content, and impact of my CV. What sets Alex apart is her genuine desire to see her clients succeed. She invested her time and effort to help me through my process without any hesitation. Thanks to her valuable input, I felt confident throughout my job search and eventually secured a position I truly enjoy that is aligned with my career goals." Lawyer & HR Manager Private Equity +$40 billion in capital raised "She helped me understand the potential and the opportunities of the online market and to structure a strategy to reach the right audience of potential clients. Alexia is passionate and super focus on her job. She's very driven and motivated to reach her goals and I really enjoyed working with her. I think she's one of the smartest people I have ever worked with and I hope to work with her again in the future." Founding Director Architecture Firm "As the team leader, she provided strategic direction to drive player acquisition, retention, and re-engagement throughout the lifecycle. I greatly valued her consistent collaboration, results-oriented approach, and commitment to optimizing processes in alignment with our business and financial objectives." Rosanne W. | Head of Finance & Business Operations SONY PlayStation Technical Teams As a Performance Marketing leader I am seen as a true professional who is highly effective and hands-on. Data Scientists, Developers, Engineers and Analysts appreciate my ability to provide crucial insights, organize complex processes, and guide their work toward delivering clear business value. Over the years and with in-depth understanding of technical projects, I have specialized in becoming a translator between the technical side of a business and the commercial side. Gabriel O. Senior Data Product Manager SONY PLAYSTATION "I had the privilege of working with Alexia, who was a key stakeholder in my projects. Her insights were crucial, guiding me to prioritize and deliver substantial business value efficiently. Alexia's commitment to excellence and ability to inspire those around her make her an invaluable asset to any team. I wholeheartedly recommend her, confident she'll bring her signature blend of insight, dedication, and high-quality execution to any role." I have coached in Data Science, Software Development, Marketing Analytics and Engineering. I am usually seen as uniquely qualified to bridge the gap between their technical work and broader business impact. I am viewed as someone who can not only speak technical language but also translate my coachees' technical efforts into strategic value that directly contributes to the company's bottom line. I am the type of leader who can help navigate the corporate landscape and show how the work produced contributes to business goals. *Please note I support all aspects of Career Strategy, Job Search and Business Growth, except Technical interviewing. "I very much enjoyed my time working with Alexia and learned a great deal from her." Elliot C. | Senior Web Analyst River Island Reports, Early Career & Freelancers As a Growth Marketing leader, my reports see me as an inspiring and highly effective people manager who combines exceptional strategic talent with a supportive, hands-on leadership style. They consistently describe me as a data-driven, proactive leader who motivates and develops her team, setting a high standard for excellence and driving positive change across the organizations I have worked for. Hanne F. Senior Marketing Manager, EMEA ABERCROMBIE & FITCH & (previously DECATHLON) "Alexia is a very confident and talented marketer. She has a proactive and analytical approach to any challenges coming her way and always finds time to lend a hand if need be. I found her to be a great coach and manager and I hope to have the pleasure of working with her again in the future." As a Career and Business Growth Coach, I have supported early and mid career professionals as well as those who wanted to start their own ventures as fractionals or freelance workers. With experience across a wide variety of specialties, disciplines and industries, I am seen as an exceptional Coach who is both empathetic and results-oriented. I am uniquely skilled at providing the strategic, hands-on guidance needed to not only optimize Professional materials but also equip my coachees with the mental fortitude and practical tools to navigate career journeys successfully. "As a marketer, I highly recommend consulting with Alexia as a coach and mentor for career progression and professional materials, including LinkedIn profiles and resumes. Her initiative and passion for sharing knowledge is undeniable, and her extensive experience across various industries has provided me with invaluable insights into my own career journey. Additionally, her approach to optimizing materials and enhancing professional presence is direct, clear, and highly effective, leaving no room for ambiguity." From Research Admin to Marketing Lead "I cannot thank Alexia enough for her mentoring and guidance throughout my job search. Over the course of our six months working together, she helped me overcome many of my professional challenges and setbacks. Her feedback was always thorough and she answered all my questions, no matter how stupid they were. We set goals to accomplish at the start and I’m proud to say we hit every single one. I can say confidently that I would not be at my current job without her help and support, and for that I am forever grateful." From Social Media Specialist to Social Strategy Lead (3x coachee) "Alexia has been an amazing mentor and coach to me. With her guidance I have been able to focus and prepare myself not only in my career, but my personal life as well. She is always willing to listen, help me learn from my experiences, and give me constructive criticism and guidance when I need it. She is an empathetic and focused mentor, coach, and leader who I could not thank and recommend enough." From Territory Rep to Project Manager "Alexia coached me in finding my next role. She was very empathetic to my new working mom lifestyle and helpful in finding something a bit unconventional to help me learn to balance my new lifestyle. She asks very poignant and direct questions to make you think in detail and cover all the bases in setting goals. Once we established goals, I knew exactly what to ask and made sure all the boxes were checked." From Growth Operations Manager to Senior Manager, Marketing Operations "I'll jump to the most important thing first: Alexia is the best career coach I've ever worked with. When we first met, I'd been out of work for about 6 months. I was working with a variety of coaches and services to try and land work in that time, but nothing stuck. They were either too impersonal, or couldn't empathize with my situation, or just didn't have the right guidance to get my resume read and pushed to the interview stage. Alexia changed all of that. In our time working together, we met regularly for about 5 months. We optimized my resume and talked through strategy around the application and interview processes. My application-to-interview rate more than doubled, and I made it to 4x more final stage interviews (all of which I kept track of thanks to Alexia). With her help, I eventually landed some contract work after nearly a year off the market. Whenever I'm seeking my next role, I'm confident that I will be able to navigate the challenging waters of job seeking as a result of Alexia's mentorship. She has equipped me with tools I'll be able to use in perpetuity, and for that she will always have my gratitude. I'm honored to call her a mentor and friend and would be delighted to work with her again in the future." Gaming & Entertainment "I began working with Alexia via the Women @ PlayStation Mentoring Program. She's insightful, straight forward, pleasant and flexible. She sought to understand my goals and roadblocks prior to the start of us working together. With her insights as a manager, I was able to elevate the work product I was delivering to my manager and make a more meaningful impact. She enabled a major shift in my confidence and optimism that showed in my day-to-day interactions with my manager. What I appreciate most in working with Alexia as a mentor/coach is her holistic approach. My role was stressful to the core, and over time I found my anxiety practically crippling at times. So I found it indispensable that my coaching from Alexia included more than just the practical and technical tips for streamlining my role and work product, but also touched on managing my self care: identifying healthful, helpful practices and including that as part of the structure of work day. I highly recommend Alexia. She is wise, she is humble and very approachable. I am very grateful for the change she has brought out from within me." Legal & Professional Services "I cannot recommend Alexia highly enough as a career coach. When I first started working with her, I felt completely overwhelmed by my job search with no clear direction or strategy. From day one, Alexia helped me define clear career goals, identify target companies, and craft a CV that truly reflected my strengths. She also guided me through optimizing my LinkedIn profile so recruiters would reach out. Her networking advice was exceptional. She taught me how to do cold and warm outreach in a way that felt authentic and was highly effective. As a result, I built a system that generated hundreds of meaningful connections, which led to multiple industry meetings and interview calls. What sets her apart is that she took the time to understand my unique challenges and aspirations, then tailored her approach, creating a strategy that played to my strengths. Her approach is not a one-size-fits-all solution. If you want a coach who combines strategic thinking with hands-on, actionable advice and actually delivers measurable results, Alexia is the one to work with." Fractional Communications & Marketing Consulting "Alexia has been an amazing mentor and coach to me. With her guidance I have been able to focus and prepare myself not only in my career, but my personal life as well. She is always willing to listen, help me learn from my experiences, and give me constructive criticism and guidance when I need it. She is an empathetic and focused mentor, coach, and leader who I could not thank and recommend enough. "I was fortunate to have Alexia's guidance during my job search. I was feeling a bit lost about how to approach the search process. Alexia helped me improve my resume, focus on networking (a term I didn't even know), analyze what I was really looking for, and organize my days during this stage. What impressed me most about Alexia was her professionalism, organization, and knowledge of the job market. The sessions were so well-structured that they were truly productive, and each week I felt more positive and closer to finding a job. Additionally, she not only gave me practical advice but also helped me feel more confident about my professional future. Thanks to her guidance, I was able to find a job in less time than expected. She definitely exceeded my expectations. I would highly recommend her!" Interior, Product and Creative Design Practices

I provide strategic executive advisory and coaching to help Executives build healthier companies and drive long-term business growth. I offer a proven methodology and expert guidance to enhance strategy, improve decision-making, and navigate the dynamic landscape of marketing and technology. My services help leaders secure the resources to exceed targets, influence outcomes, and achieve lasting success. MasterClass SONY PlayStation Kokoon Technology (acquired by Philips) Onfido (acquired by Entrust for $650M) Otaduy ... and more

I help startup Founders, Executives and Fortune 500 Leaders supercharge their marketing and scale their business by collaboratively developing AI solutions to guide strategic decisions, increase content output, and streamline operations. The goal is to empower your brand, help you win more clients, and achieve sustainable growth without burnout. AP Marketing & Automation Consulting. AI CONSULTING With over 14 years at the intersection of marketing and emerging tech, I have been leading automation-first strategies that blend process systematization, decision intelligence, and predictive modeling to drive sustainable revenue and operational excellence across 45 markets. As an thought leader, C-suite advisor, and hands-on operator, I have initiated AI capabilities in Marketing and at Business level while ensuring responsible, scalable, and high-impact financial outcomes that turn complexity into competitive advantage. SONY PlayStation Director, Marketing Full time, United States Expanded automation frameworks and initiated AI projects to optimize operations, reduce blockers, and scale creative production and translation. Led a Future of Work SVP/VP Advisory Council of 9, developing solutions to improve workforce Productivity and driving Business wide adoption. DECATHLON Senior Manager, Performance Marketing Full time, United Kingdom Maintained profitability while driving double digit revenue growth for the largest ecommerce Sports retailer in the World. Developed their custom attribution model and positioned UK as one of the top 5 marketing innovation leaders, becoming an International Advisor. Intelligent Reach European Clients Marketing Specialist Full time, United Kingdom 14+ years ago, I delivered significant growth for major UK retailers like Currys PCWorld and House of Fraser while working for this fast-paced Marketing automation and Feed Management solutions agency driving cross-channel marketing strategy and campaign optimization. Book a Consultation I architect enterprise-grade automation strategies that fuse marketing performance with tech precision — enabling Fortune 500s and startups to unlock scalable growth, streamline GTM execution, and maximize ROI with consistent financial forecasting (3% deviation). My approach transforms automation from a siloed initiative into a revenue-generating operating system, aligning predictive insights with executive decision-making and enterprise-wide impact. "I had the privilege of working with Alexia, who was a key stakeholder in my projects. Her insights were crucial, guiding me to prioritize and deliver substantial business value efficiently. Alexia's commitment to excellence and ability to inspire those around her make her an invaluable asset to any team. I wholeheartedly recommend her." Gabriel O. Senior Manager, Data Strategy & MarTech Analytics SONY PLAYSTATION "Alexia is a motivated, forward-thinking and intelligent professional with lots of knowledge in all things marketing operations, performance media and marketing delivery. She understands complicated matters even when outside of her direct area of expertise." Adriana F. Lead, Marketing GOOGLE DEEPMIND Book a Consultation AI CONSULTING SERVICES I empower executive teams to operationalize AI at scale — integrating automation, predictive forecasting, personalization and custom solutions to accelerate growth, reduce automation inefficiencies, and future-proof global strategies. From C-suite advisory to hands-on GTM execution, I deliver revenue impact through tailored technology roadmaps, tool adoption across 200+ stakeholders in only 6 months, and cross-functional alignment. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support ensuring global strategic alignment? I can help with the set up, adoption and roll out at Portfolio level, for multiple Business Verticals: Self-Service Tools Scenario Planning Reliable Expert Auditing Operational Risk Mitigation AI-Driven Strategy PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around Marketing performance? Need to exceed targets? Challenges with evaluation of results? I can set up the structure that works best for your Business: Auto Budget Allocation ROAS & Incrementality Dynamic AI Personalization Predictive Analytics Bias Mitigation & Trust ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to re-skill or up-skill your Team due to shifting business priorities? Struggling with retention? Global vs Local misalignment impacting brand equity? Increase Productivity Cross-functional Agility Collaborate Asynchronously Potential & Succession Avoid AI Misinformation GO-TO-MARKET & MEDIA PLANNING Need to ensure campaigns launch on time? Campaigns not reaching their targets? KPI misalignment? I can help building and leading through change: Multi-industry Research Vertical Consolidation Multi-Channel Automation Process AI Automation Brand Equity & Consistency MEASUREMENT, ANALYTICS & AUTOMATION Need to get tracking right to evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify? Exec Self-Serve Dashboards Customer 1st, MMM, MTA Sources & Foot Traffic RFI, RFP, Tech Integration Predictive Analytics & Reports VISION, INNOVATION & TESTING Need to scale best practice and successful tests internationally? Channels acting in siloes and not benefiting from growth opportunities? I'll connect the dots to help drive growth: Integration & Adoption Proven Contextual Base Pilots, MVPs & AI Features AI Agents Implementation Prompt Engineering & Agents Key Performance Indicators I have worked with over the past 15+ years ROI, ROAS, CPA, CPL, CAC, LTV/CAC, CVR, CLV, CPCV, CTR, CPC, Margin MQLs, SQLs (SDRQLs/AEQLs), LVR, Revenue, Won Frequently Asked Questions Automation & AI Consulting Do you cover Marketing Strategy and Execution with automation? I have led teams with an automation and systematization mindset for 13+ years, rolling out GTM planning worldwide across 200+ stakeholders to deliver 100+ campaigns a year. My methodology for implementation and adoption has increased eNPS by +21%, exceeded targets for two Business Units, and absorbed an additional two. Although I have been the first Marketing hire and worked with startups of less than 10 employees and built agents as part of the technology umbrella I can support deploying, I don't specialize in single marketer agent structures. My expertise lies in the international rollout of effective technology in line with Business Goals, and enabling team acceleration across 4 continents within 6 months. Why hire a Fractional Marketing expert that has deployed automation for over 14 years: Strategic Leadership & Expertise Objective Guidance : I have helped multiple high-growth startups (several have been acquired) by bringing an external, unbiased viewpoint, helping you identify inefficiencies and adapt quickly to market changes and emerging AI technologies. AI Integration : I support assessing, adopting, and strategically integrating AI tools and platforms to ensure they deliver real value, not just costs. Customized Strategy : I develop customized, AI-powered marketing strategies that leverage the latest technologies to gain a competitive advantage. Cost-Effective & Scalable Solution Affordable Expertise: You get access to high-level leadership and specialized AI marketing experience without the high cost of a full-time, six-figure hire. Flexibility: I offer flexible engagement models, such as project-based, retainer, or advisory roles, allowing you to scale my involvement as needed. Faster Results: Fractional hires can jump into action quickly, accelerating the onboarding process and delivering strategic initiatives more rapidly. Enhanced Performance & Innovation Data-Driven Automation: I help implement AI-driven automation for repetitive tasks, freeing up resources and enabling them to focus on high-value strategic initiatives like personalized campaigns and content creation. Performance Optimization: I can deep-dive into AI execution to help the team perform real-time A/B testing and campaign optimizations, leading to better marketing ROI and efficient resource allocation. Team Upskilling: I can develop training programs to improve your internal team's AI literacy, ensuring they are equipped to thrive in the AI era. Navigating AI's Complexity Ethical Oversight: An AI-savvy fractional can establish ethical use policies and audit AI outputs for bias, ensuring brand safety and compliance. Strategic AI Focus: I help a companies move beyond simply adopting AI tools to truly leveraging Artificial Intelligence for exponential growth by integrating it strategically into the marketing function. Future-Proofing: I help future-proof your marketing efforts by bringing tech-enabled strategies that improve efficiency and drive real revenue outcomes. How quickly can you make an impact with automation? I have consistently delivered 20-45% increase in revenue within 3-6 months across B2C, B2B, Retail and Agency. Notable results in Sony after building and leading a 200+ stakeholder operation across 4 continents and transforming a nine-figure Advertising budget forecast into a sophisticated finance tool, built an automation-first strategic Vision two years ahead of its time with a plan to achieve more with less through org redesign, moving from single Vertical to a full Portfolio approach. With improved productivity, absorbed the Direct (DTC) Vertical in June 2022 shifting from a purely Commercial led program to a Marketing led sales engine, launching in 9 new markets. With renewed guidance to e-commerce led by Marketing expertise, delivered +46% MI Revenue vs. target and 3-digit growth YoY in only 6 months while increasing +61% YoY for the S&S Vertical. Led the PS5 player upgrade (50M units sold in 3 years) and absorbed Hardware US GTM. *Please consider this is not a guarantee I can give to all my clients as each Business faces different challenges and circumstances. How do I set a Fractional Marketer up for success to drive automation adoption? To ensure a successful partnership, avoid investment waste and distractions from strategic work, focus on results rather than tasks. Define clear goals. Establish a specific and measurable Goal for a Fractional Senior Marketer to aim for. This allows them to focus their limited time on the most impactful activities. Set expectations upfront. Clearly define the role (Scope of Work), their key responsibilities, and how often you will check in. Provide access and support. Treat them as an integral part of your leadership team by giving them access to relevant sources to deploy the strategy agreed. Ensure your internal team is ready to support the execution of the new strategies. Communicate effectively. Schedule regular check-ins within the hours agreed to discuss high-level strategy and review KPIs. How much do you charge for automation projects? Do you offer small packages to start with? Of course. Please reach out and let me know what you are looking to solve for and/or services you'd like to know more about as well as the financial options you'd like to see from me. I usually work on retainer and can provide a Basic, Standard, Premium format (Scope of Work) for you to be able to determine the best way forward considering the current business financial commitments, and the growth Goals you'd like to achieve. If you'd like to discuss alternatives, get in touch. Is this the right time to invest in a Fractional Marketer that focuses on automation? It's important to have a very clear P&L to understand if you have the level of budget that will make a Fractional hire a timely investment or not. If you believe a Growth Marketing expert with the specific purpose of enabling automation in your Marketing organization would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out . How can I prove to my co-founder or investors that AI is a smart investment right now? The best conditions for a startup to hire a fractional senior marketer are: When you have secured initial funding and need to establish a marketing foundation but can't afford a full-time executive. After achieving initial product-market fit , a fractional can help build the necessary marketing foundation for further growth. For businesses at an inflection point needing to scale , pivot, or navigate rapid growth while developing a strong marketing infrastructure, Why a practical and hands-on Fractional Marketing partner that can not only build a strategy but also act as a change management expert who can get buy-in and upskill the team: Cost-Effective Expertise: You get the strategic insight and experience of a senior leader without the significant expense of a full-time salary and benefits package, paying only for the hours or scope of work you need. Strategic Guidance & Alignment: Fractional marketers provide high-level strategy, align marketing efforts with overall business goals, and ensure tactical execution serves the bigger picture. Speed & Flexibility: They can be engaged quickly without long recruiting delays and can adapt their time commitment to fit your specific growth stage and needs. External Objectivity: Bringing an outside perspective, a fractional marketing expert can offer unbiased insights and help navigate internal politics to drive actionable improvements. Team Building & Infrastructure: They can help build your internal marketing infrastructure, provide training and coaching to existing teams, and guide the development of necessary marketing systems. Strategic Oversight for Agencies: If you work with external marketing agencies, a fractional marketing consultant provides the necessary strategic direction and internal oversight to ensure those efforts are effective and aligned with your goals. Additional considerations: Mindset: View the engagement as a long-term investment, not a short-term tactical project. Consider the ROI. Clear Objectives: Be clear about your goals, priorities, and expected outcomes to ensure the fractional's efforts are focused and impactful. Finding the Right Fit: Understand if you need a "thinker" (strategic advisor) or a "doer" (hands-on leader) to find the right resource who matches your specific needs.

I provide expert marketing consulting to help Executives transform their business and strengthen marketing capabilities. I deliver digital strategy and transformation consulting that combines analytics, e-commerce, and full-stack marketing support to meet customer needs. My services provide expert-level insights, tools, and benchmarks to build an agile, sustainable framework that drives outcomes and optimizes your sales and marketing efforts. MARKETING CONSULTING Multi-industry marketing leader driving growth through omni-channel Integrated Marketing (Brand and Performance Marketing), Product Marketing and Marketing Analytics; delivering bottom-line impact across VC/PE startups and Fortune 500 companies for 15+ years. I have scaled global teams worldwide, leading operations in 45 markets, collaborating in 6 languages and positioning companies for IPO and acquisition. SONY PlayStation Director, Marketing Full time, United States Developed a resilient growth vision for Sony that would deliver triple digit YoY revenue growth for DTC and achieved +61% for existing areas with limited resource. MasterClass User Acquisition, Strategy & Operations Consultant, United States Achieved a +40% YoY increase in subscription revenue by implementing audience-first A/B testing and channel optimization strategies. Onfido Interim Head of Marketing Consultant, United States Increased Enterprise Qualified Leads by 110% YoY in 6 months, reviving SEO from prior decline and expanded remit to additional channels. Book a Consultation I drive sustained, profitable global growth for companies that have from a single pre-order product to up to 500,000 products by leading high-impact marketing functions that deliver 20–45% YoY revenue growth within 3–6 months. With a customer-first and agile approach, I build and optimize teams to thrive in fast-paced, matrixed environments while ensuring performance remains tied to business outcomes and within a maximum and consistent 3% deviation from budget. "Alexia led a team that was pivotal in our efforts in budget forecasting, streamlined operations and ensured financial accuracy. Her leadership facilitated the globalization of our team and fostered a data-driven, customer-centric culture. She adeptly managed complex operations, enabling implementation of global programs and leadership in business reporting. She is a valued mentor, contributing significantly to the development of many in our organization." Andrea P. SVP, Marketing SONY PLAYSTATION "Alexia is exceptional at finding high growth opportunities and executing on them with speed and resilience. She is data-driven and highly analytical and leverages those strengths to ensure that her initiatives are driving top-line growth for the company. If there is an opportunity to drive the business forward, she will find it, and then execute on it relentlessly." Jeevan B. Head of Growth MASTERCLASS Book a Consultation MARKETING CONSULTING SERVICES My international strategy work spans 45 markets across the Americas, EMEA, and APAC, leading 100+ full-stack multilingual campaigns annually across Earned, Shared, Owned and Paid Media with a focus on driving tangible business value. I have built, scaled, and empowered cross-functional teams of 50+ across 4 time zones, mobilizing 200+ stakeholders through GTM Planning and directly influencing over $20BN in revenue through strategic expansion, operational excellence and Business-Technical enablement while increasing market share. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support ensuring strategic alignment? Improving your Transformation and Marketing ROI? I support set up, adoption and roll out at Portfolio level, for multiple Business Verticals and up to $100M/year in budget: Strategic & Operating Plans Global-Local Strategy Shareholder Trust Asynchronous processes Scalable Playbooks & SOPs Streamlining Operations PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around Marketing performance? Need to exceed targets? Challenges with evaluation of results? I can set up the structure that works best for your Business: Auditing & Opportunities Successful Re-launches Team Development Migrations & Personalization Digital-Retail Performance Full Channel Restructures ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to re-skill or up-skill your Team due to shifting business priorities? Struggling with retention? Global vs Local misalignment impacting brand equity? I can help you do more with less or scale quickly: International Expansion In-house Transitions eNPS Increase & Retention Internal Horizontal Setup Hiring Top Talent Globally Develop & Retain Teams GO-TO-MARKET & MEDIA PLANNING Need to ensure new markets launch successfully and campaigns launch on time? Campaigns not reaching their targets? KPI misalignment? I can help building and leading through change: GTM Motions & Simplification Global Tech Adoption & Agility R&R, Prioritization & Agile Creative Automation New Programs & Channels MEASUREMENT, ANALYTICS & AUTOMATION Need to get tracking right to evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify? MTA, MMM & Secure Tools Incrementality Testing Online & Offline Tracking Tagging & Exec Reporting Global & Local Alignment VISION, INNOVATION & TESTING Need to lead through change scale best practice and successful tests globally? Avoid siloes to drive exponential growth? I'll help with your vision and connect the dots: Scale High Revenue Tests Agile Tech Integration Vertical Mergers & Launches High Profile Personalities Content/Value Programs KPIs I have worked with over the past 15+ years ROI, ROAS, CPA, CPL, CAC, LTV/CAC, CVR, CLV, CPCV, CTR, CPC, Margin MQLs, SQLs (SDRQLs/AEQLs), LVR, Revenue, Won Get in Touch International Consulting in multiple languages: English Spanish Catalan French German Portuguese First Name Last Name Linkedin URL Email Position/Title Company size Message Send Thanks for submitting! Frequently Asked Questions Marketing Consulting Do you cover Marketing Strategy and Execution? My expertise after 15+ years leading global operations with 200+ stakeholders, cross-functional teams of 50+ and budgets up to $100M/year, is mostly on Strategy and how to mobilise an organization to effectively execute it. Although I have been the first hire in the Marketing team, worked in startups of less than 10 people and been able to build a Marketing function from scratch, most of my experience is from Series C+ to organizations with over 10,000 employees across the world. Why hire a Performance Marketer that has executed hands-on keyboard in the past with a current focus on Strategy as a Fractional: Data-driven decision-making Focus on quantifiable results: I lead team prioritization towards marketing activities that produce measurable outcomes. I am can interpreting complex data across channels because I have executed them hands-on in the past, and using it to guide strategy. Maximize ROI: Having developed Attribution modeling for Decathlon, dashboards enabling a 40% increase in subscription revenue for MasterClass and transformed Sony’s 9-figure Advertising budget forecast into a sophisticated finance tool, I can optimize marketing budgets to ensure the highest possible return on investment. This includes identifying underperforming channels and reallocating resources to areas that generate the most revenue. Efficiency and speed Operational expertise: Coming from a hands-on background, I understand the day-to-day tactical operations of marketing. I can build the right systems and processes to create a scalable marketing "machine" and get high-impact strategies executed quickly. Agile and adaptable: As a Performance Marketers I am accustomed to working in fast-paced environments, rapidly testing hypotheses, and pivoting strategies based on data. This agility is crucial for adapting to constantly changing markets, new technologies, and evolving customer behaviors. Having worked with automation for 14+ years, this is especially relevant today with AI adoption. Holistic business alignment Connects marketing to revenue: I can effectively communicate the value of marketing in terms that Executives and Finance leaders understand. I connect marketing metrics directly to financial outcomes like revenue growth and market share, and work closely and effectively with my Finance, Business Planning and Operations partners - able to maintain a <3% deviation from forecast target. Integrates across departments: The role of a Fractional Senior Marketer is deeply cross-functional, and a performance marketing background facilitates this. I am skilled at breaking down organizational silos to align marketing efforts with the objectives of sales, product, and finance to create a unified customer journey. Balances brand with performance: While driving short-term revenue, I also understand the importance of building long-term brand equity. I use data insights to inform creative storytelling, crafting engaging brand messages that also drive measurable business results. Team leadership and development Empowers and mentors the team: A former hands-on marketer has a practical understanding of how marketing roles work. I can mentor junior team members and hire the right mix of generalists and specialists needed to execute strategy. Attracts talent: A Senior Marketing Fractional who has been in the trenches is often better at attracting and retaining talent because they speak the same language as the marketers they lead. I can build a high-performing team quickly by hiring skilled individuals from their network. Have you worked with startups in the past? If so, what stages? I have worked with 5 startups, from pre-seed to Series D. · Onfido: Tech, Cybersecurity, SaaS, B2B, late stage startup, ~200 employees (acquired) · MasterClass: Tech, EdTech, Education, B2C, late stage startup, ~100 employees · Kokoon: Tech, Electronics, Wellness, Pre-Order, B2C, early stage startup, 10 employees (Philips partner) · Intelligent Reach: Agency, MarTech, Automation, Media, B2B2C, early stage startup, 15 employees (acquired) · Apartments in Barcelona: Hospitality, Travel, Tourism, B2C, early stage startup, 5 employees (acquired) How quickly can you make an impact? I have consistently delivered 20-45% increase in revenue within 3-6 months across B2C, B2B, Retail and Agency. Notable results in B2B SaaS for Onfido: with prior negative trend, reached 110% increase in Enterprise Qualified Leads year-over-year, resulting in Business revenues of 130% vs 2018. They have recently been acquired by Entrust for $650M. *Please consider this is not a guarantee I can give to all my clients as each Business faces different challenges and circumstances. How do I set a Fractional Marketer up for success? To ensure a successful partnership, avoid investment waste and distractions from strategic work, focus on results rather than tasks. Define clear goals. Establish a specific and measurable "North Star" for a Fractional Senior Marketer to aim for. This allows them to focus their limited time on the most impactful activities. Set expectations upfront. Clearly define the Fractional's role (Scope of Work), their key responsibilities, and how often you will check in. Provide access and support. Treat them as an integral part of your leadership team by giving them access to critical data and insights for them to deploy the strategy you want them to execute. Ensure your internal team is ready to support the execution of the new strategies. Communicate effectively. Schedule regular check-ins within the hours agreed to discuss high-level strategy and review KPIs. This provides visibility without interfering in execution. How much do you charge? Do you offer small packages to start with? Of course. Please reach out and let me know what you are looking to solve for and/or services you'd like to know more about as well as the financial options you'd like to see from me. I usually work on retainer and can provide a Basic, Standard, Premium format (Scope of Work) for you to be able to determine the best way forward considering the current business financial commitments, and the growth Goals you'd like to achieve. If you'd like to discuss alternatives, get in touch. Is this the right time to invest in a Fractional Marketer? It's important to have a very clear P&L to understand if you have the level of budget that will make a Fractional hire a timely investment or not. If you believe a Growth Marketing expert would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out . How can I prove to my co-founder or investors that this is a smart investment right now? The best conditions for a startup to hire a fractional senior marketer are: When you have secured initial funding and need to establish a marketing foundation but can't afford a full-time executive. After achieving initial product-market fit , a fractional can help build the necessary marketing foundation for further growth. For businesses at an inflection point needing to scale , pivot, or navigate rapid growth while developing a strong marketing infrastructure, Why a Fractional Marketing expert: Cost-Effective Expertise: You get the strategic insight and experience of a senior leader without the significant expense of a full-time salary and benefits package, paying only for the hours or scope of work you need. Strategic Guidance & Alignment: Fractional marketers provide high-level strategy, align marketing efforts with overall business goals, and ensure tactical execution serves the bigger picture. Speed & Flexibility: They can be engaged quickly without long recruiting delays and can adapt their time commitment to fit your specific growth stage and needs. External Objectivity: Bringing an outside perspective, a fractional marketing expert can offer unbiased insights and help navigate internal politics to drive actionable improvements. Team Building & Infrastructure: They can help build your internal marketing infrastructure, provide training and coaching to existing teams, and guide the development of necessary marketing systems. Strategic Oversight for Agencies: If you work with external marketing agencies, a fractional marketing consultant provides the necessary strategic direction and internal oversight to ensure those efforts are effective and aligned with your goals. Additional considerations: Mindset: View the engagement as a long-term investment, not a short-term tactical project. Consider the ROI. Clear Objectives: Be clear about your goals, priorities, and expected outcomes to ensure the fractional's efforts are focused and impactful. Finding the Right Fit: Understand if you need a "thinker" (strategic advisor) or a "doer" (hands-on leader) to find the right resource who matches your specific needs. How will you enable our internal team to sustain this growth after your contract ends? My entire philosophy is built on ensuring that the value I provide is sustainable long after my engagement ends. My approach is structured around three key phases: Phase 1: High-Impact, Low-Effort Audit My first priority is to quickly identify the most impactful, lowest-effort opportunities for your team. Within the first two weeks, I'll assess your current marketing function to find immediate wins that will have a tangible impact on your KPIs. For example, I'll audit your existing tech stack to identify underutilized tools that can be automated to immediately free up team bandwidth. Or, I'll analyze your current marketing channels to pinpoint low-hanging fruit for conversion rate optimization. The goal is to get a quick win on the board that proves the value of this partnership and builds momentum. Phase 2: Building Sustainable Systems Once the initial wins are implemented, my focus shifts to creating a robust, long-term framework. This is where your team's education and empowerment become my top priority. I'll transform our initial recommendations into a repeatable playbook for your team. This playbook will cover everything from data-driven decision-making and forecasting to process automation and strategic planning. By building these systems, I ensure that the growth isn't dependent on my presence. Your team will have the tools, knowledge, and processes to continue executing and scaling the marketing function past my time. Phase 3: The Knowledge Transfer and Transition The final phase is all about a seamless transition. I will provide hands-on coaching and mentorship to key members of your team, ensuring they are fully comfortable with the new systems and tools. I can also help you with a hiring plan to fill any gaps in your team. My goal is to be a strategic partner who builds a marketing engine that runs on its own, well beyond my engagement.

I provide expert consulting to help CMOs diagnose problems and develop solutions. I bring specialized knowledge in marketing, automation, and AI to help you streamline operations and improve efficiency. As an external advisor, I offer an unbiased perspective to implement recommendations and ensure your team achieves lasting results. MasterClass SONY PlayStation River Island Decathlon RS Components ... and more

I provide Future of Work consulting to help the C-Suite and leaders prepare for the Age of AI. I advise on integrating digital, physical, and human-based solutions to boost team collaboration and productivity. My services help you align your workforce and operations to address challenges like burnout and reskilling, ensuring your team is equipped for the future. FUTURE OF WORK ADVISORY I have advised SVPs and VPs on Future of Work strategy through org design, automation, and talent productivity solutions, where my insights directly shaped cross-functional teams and workforce development initiatives across Marketing and Commercial organizations in 30+ countries. SONY PlayStation Director, Marketing Full time, United States Led Strategic Initiatives, including an SVP/VP Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions to improve workforce Productivity and driving adoption (incl. AI powered) across the Marketing & Sales orgs. "Alexia excels at cross-team influence at all levels. She supported the [Future of Work] employee advisory committee and took a leadership role, demonstrating thoughtful planning, organization, and clear communication of roles and expectations." Eric E. Director, Product Marketing SONY PlayStation "Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company." Nadege K. Lead, Marketing SONY PlayStation FUTURE OF WORK ADVISORY SERVICES I have advised on and implemented organizational design transformation that led to 3 digit year over year growth and workforce execution solutions that boosted team NPS by +21% YoY and became a model across business units in global matrix organizations. I have led the design of cross-functional reporting structures, adoption of automation-first workflows, and the deployment of a “Team of Teams” operating model to unlock speed, transparency, and innovation. *Services provided are on monthly retainer BUSINESS OPERATIONS & FINANCIAL ACCURACY Need support ensuring strategic changes go from idea to planning to execution? I can help understanding how to develop the structure and ways of working to mobilize any size team to exceed expectations on your Vision : Multi-Vertical Solution Deploy Strategic Chang Global Cost Reduction Revenue Driving Initiatives PERFORMANCE UPLIFT & COMMERCIAL IMPACT Need to turn around Workforce performance? Need to exceed targets? Challenges with evaluation of results? I can provide advisory on: Improve Workforce ROI Test & Learn Programs Executive & People Managers Development DTC & B2B Organizations ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS Need to take your org through significant structural change? Need to ensure retention of top talent? Re-skill or up-skill your Team due to shifting business priorities? I advise on pre- and post-AI: Change Management Network Structure Adoption Agile Decision & RASCI Capacity Increase & eNPS GO-TO-MARKET & MEDIA PLANNING Need to understand how Automation can benefit campaign launches and how to implement solutions? I can help to future-proof your talent and lead through rapid change: AI Workforce Readiness Performance Framework Asynchronous Leadership Scaling at Global level Agentic Workflows MEASUREMENT, ANALYTICS & AUTOMATION Need to evaluate results accurately? Struggling to set up processes to drive adoption across a highly matrixed organization or high growth startup? I cover advisory on: Agile Deployment & Adoption Reducing Resource Waste Increase Workforce Output Agentic Workflows VISION, INNOVATION & TESTING Need help to fully integrate automation in everything the team does? Need to adopt AI + Human collaboration systems with HR & People Analytics? I can advise on: Skills Architecture for AI Era Productivity Tracking Performance Frameworks Headcount Retention