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How Is Agentic AI Changing the Workforce?
“Not every workflow or customer pain point requires the autonomy and complexity of agentic AI. In many cases, traditional automation techniques, machine learning, or even traditional software may deliver equal or greater value at a fraction of the cost and risk".
While reading further about how AI is changing the workforce, you will find that in many cases, human input will save you a lot of time. And tokens or credits.

Alexia Palau
Jan 146 min read


How Do You Build a Custom GPT? An Additional Service for Career Coaching
The key is to focus on clear instructions, test with real users, and be ready to adapt. AI assistants are not perfect, but they can provide valuable guidance when designed thoughtfully. If you’re considering building your own AI agent, start small, learn from your users, and keep improving.

Alexia Palau
Nov 27, 20256 min read


AI Applications in Marketing Strategy, Insights and Productivity
Successful AI applications in Marketing as well as their adoption requires cross-functional teams with skills in data science, marketing, and product management. Global Growth Marketing Consulting firms often recommend: Defining clear roles and responsibilities for human team members, AI agents and automation workflows. Hiring specialized talent such as data analysts and AI-savvy marketers that demonstrate expertise through AI Project Portfolios. Encouraging a culture of expe

Alexia Palau
Nov 26, 20253 min read


How To Develop An AI Agent And What Are The Different AI Agent Platforms
By prioritizing platforms that have a customer first approach with easy to use interfaces to enable faster adoption and that successfully bridge the technical gap between workflow creation and autonomous agent deployment, businesses can confidently embrace AI, ensuring their automation investment translates directly into sustained competitive advantage and profitability.

Alexia Palau
Nov 26, 20254 min read


How to Build an AI Agent and Overcoming Common Workflow Challenges
These examples are a starting point, they are very basic and can be significantly upgraded for further autonomy and taking more interesting actions. Building AI Agents is more daunting than difficult. You only need to get over the first step, build one, and you will see that the technology is not that new, it's a lot easier to figure out and it can help you understand how more advanced automation works.

Alexia Palau
Nov 18, 20257 min read


How to Prepare for Interview Questions on AI Marketing Tools and Strategies
Preparing for AI marketing interview questions means going beyond tool knowledge. Focus on the business problems AI solves, your role in guiding strategy, and how you support team learning through AI upskilling. Demonstrate your expertise with real AI projects, strategic foresight, certifications, active participation in AI communities and thought leadership.

Alexia Palau
Nov 12, 20254 min read


Navigating AI Marketing Tools in Interviews: Key Tips and Insights for Candidates
Image of two women in a job interview discussing AI topics

Alexia Palau
Nov 10, 20254 min read


The Growing Importance of AI Fluency in Job Interviews and Corporate Culture
AI fluency is becoming a valuable skill across many roles. It involves more than technical knowledge; it requires understanding AI’s impact on workflows, ethics, and company culture. And it becomes almost essential to have AI fluency in job interviews.
To prepare, professionals can:
Take courses focused on AI applications in their field from reputable organizations.
Experiment with AI tools hands-on to build comfort and creativity with peer groups.

Alexia Palau
Nov 8, 20253 min read


Key Definitions of Automation and AI Workflows for Better Efficiency
By effectively utilizing each component's strengths, businesses can forge a solid framework for success and future growth. As we advance, the relevance of these technologies will only rise, making it important for professionals to stay engaged and informed in this exciting field.

Alexia Palau
Oct 19, 20254 min read


Understanding the Risks of Free AI Tools Internally
Exploring secure technical integrations, such as between Supabase and Lovable databases, can help protect proprietary data while still benefiting from AI capabilities. Paid tools with transparent data policies may also provide safer alternatives.
The key takeaway is to balance the utility of AI tools with a clear understanding of data risks. This approach helps businesses use AI effectively without compromising their most valuable asset: their data.

Alexia Palau
Sep 19, 20253 min read


How To Find The Right AI Tools To Achieve Business Goals
This approach shifts the focus from chasing the latest AI tools to building meaningful solutions that drive business value. It also helps leaders make informed decisions about where to invest and how to manage change.
AI and data are powerful, but their true strength lies in how they support clear business goals. Aligning strategy, tools, and change management creates a foundation for sustainable success.

Alexia Palau
Sep 18, 20254 min read


Best AI Presentation Tools, Features and Best Practice
AI tools are transforming how presentations are created and updated. Gamma offers a fast way to build visually appealing slides once the story is clear, while Power BI integration ensures data stays fresh and relevant. Together, they support presentations automation that saves time and improves accuracy.

Alexia Palau
Sep 18, 20253 min read
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