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AI Applications in Marketing Strategy, Insights and Productivity
Successful AI applications in Marketing as well as their adoption requires cross-functional teams with skills in data science, marketing, and product management. Global Growth Marketing Consulting firms often recommend: Defining clear roles and responsibilities for human team members, AI agents and automation workflows. Hiring specialized talent such as data analysts and AI-savvy marketers that demonstrate expertise through AI Project Portfolios. Encouraging a culture of expe

Alexia Palau
Nov 26, 20253 min read


How To Develop An AI Agent And What Are The Different AI Agent Platforms
By prioritizing platforms that have a customer first approach with easy to use interfaces to enable faster adoption and that successfully bridge the technical gap between workflow creation and autonomous agent deployment, businesses can confidently embrace AI, ensuring their automation investment translates directly into sustained competitive advantage and profitability.

Alexia Palau
Nov 26, 20254 min read


How to Build an AI Agent and Overcoming Common Workflow Challenges
These examples are a starting point, they are very basic and can be significantly upgraded for further autonomy and taking more interesting actions. Building AI Agents is more daunting than difficult. You only need to get over the first step, build one, and you will see that the technology is not that new, it's a lot easier to figure out and it can help you understand how more advanced automation works.

Alexia Palau
Nov 18, 20257 min read


How to Prepare for Interview Questions on AI Marketing Tools and Strategies
Preparing for AI marketing interview questions means going beyond tool knowledge. Focus on the business problems AI solves, your role in guiding strategy, and how you support team learning through AI upskilling. Demonstrate your expertise with real AI projects, strategic foresight, certifications, active participation in AI communities and thought leadership.

Alexia Palau
Nov 12, 20254 min read


Navigating AI Marketing Tools in Interviews: Key Tips and Insights for Candidates
Image of two women in a job interview discussing AI topics

Alexia Palau
Nov 10, 20254 min read


The Growing Importance of AI Fluency in Job Interviews and Corporate Culture
AI fluency is becoming a valuable skill across many roles. It involves more than technical knowledge; it requires understanding AI’s impact on workflows, ethics, and company culture. And it becomes almost essential to have AI fluency in job interviews.
To prepare, professionals can:
Take courses focused on AI applications in their field from reputable organizations.
Experiment with AI tools hands-on to build comfort and creativity with peer groups.

Alexia Palau
Nov 8, 20253 min read


AI for Data Synthesis: Transforming Diverse Datasets into Insights
In this ever-evolving landscape of data analytics, embracing AI solutions is vital for staying competitive. Organizations that invest in these technologies will be better positioned to thrive in an increasingly data-focused world, ultimately enabling them to make strategic decisions that drive growth and success.

Alexia Palau
Oct 22, 20254 min read


Key Definitions of Automation and AI Workflows for Better Efficiency
By effectively utilizing each component's strengths, businesses can forge a solid framework for success and future growth. As we advance, the relevance of these technologies will only rise, making it important for professionals to stay engaged and informed in this exciting field.

Alexia Palau
Oct 19, 20254 min read


Navigating the Risks of AI in Research and Job Applications
In a climate where AI is gaining influence, the importance of authenticity and accuracy cannot be overemphasized. By acknowledging the risks and taking proactive steps, you can enjoy the benefits of AI without compromising your reputation or career aspirations.

Alexia Palau
Oct 18, 20253 min read


Navigating the Future of AI: Insights from Sam Altman's Dev Day and Pay Per Result Models
As developers and businesses navigate this fast-changing landscape, adaptability will be crucial for success. By testing these new trends, organizations can improve their AI capabilities, foster meaningful interactions with their users and do it in a sustainable way.

Alexia Palau
Oct 14, 20253 min read


Key Takeaways on AI Trends and Innovations from SF Tech Week 2025
SF Tech Week 2025 has painted a vivid picture of what the future could look like with AI's transformative influence across different sectors. Focus on new app partnerships and the rise of agent-based AI indicates the landscape is rapidly evolving. For marketing and business leaders, understanding these trends is essential for steering through the complexities of today's market.

Alexia Palau
Oct 13, 20253 min read


Navigating AI Governance in Marketing: Policies, Guidelines, and Best Practices for Brand Integrity
As AI technology continues to reshape marketing, strong governance frameworks are vital for maintaining brand integrity and consumer trust. By developing clear policies, establishing rules for AI usage, and creating thorough guidelines, brands can effectively navigate the complexities of AI.
Moreover, implementing built-in controls, creating comprehensive action libraries, and investing in ongoing training will enable marketing teams to use AI responsibly.

Alexia Palau
Oct 8, 20253 min read


Effective Strategies for Choosing and Scaling AI Tools in Your Organization
Choosing and scaling AI tools in an organization involves multiple layers of strategy and planning. By forming a selection committee, relying on recommendations, utilizing RFPs, and securing peer endorsements, organizations can make well-informed decisions.
Once tools are in place, scaling them effectively requires attention to employee training and ongoing performance monitoring.

Alexia Palau
Oct 7, 20253 min read


Navigating Data Privacy Challenges in the Evolving AI Landscape
The AI industry landscape offers both promising opportunities and significant challenges, especially concerning data privacy. As companies work on differentiating their LLMs and navigate market consolidation, the emphasis on ethical data practices remains essential.
By understanding the probabilistic nature of LLMs, addressing data gaps, and providing users with effective opt-out choices, organizations can foster a culture of trust and transparency.

Alexia Palau
Oct 6, 20254 min read


How Are Businesses Compensating Employees' Knowledge Used By AI Tools?
As AI technology continues to advance, the question of compensating employees' knowledge used by AI is more crucial than ever. The development of compensation models for freelancers and independent contractors hints at a future where creators receive fair rewards for their contributions.
However, businesses must also consider the impact on permanent employees who share insights that contribute to AI advancement. Clear policies and compensation structures are vital.

Alexia Palau
Oct 4, 20253 min read


Navigating the Rapid Evolution of AI Tools: Finding Timely and Relevant Courses
Navigating the fast-paced world of AI tools is challenging, especially in finding courses that offer the most relevant and timely information. However, by committing to continuous learning, identifying reliable resources, and maintaining a flexible approach to education, professionals can remain at the forefront of AI advancements.

Alexia Palau
Oct 3, 20254 min read


Unlocking the Power of AI Writers: The Role of Prompt Engineering and Context Mastery
The integration of AI writers into content creation has transformed how we engage with technology. By understanding prompt engineering and context mastery, users can unlock the full capabilities of these powerful tools. As AI technology continues to advance, mastering these skills will be essential for users aiming to utilize AI effectively across various domains.

Alexia Palau
Sep 30, 20254 min read


What Are The Top AI Challenges In Marketing Strategy For 2026?
Integrating AI into the Marketing Strategy for 2026 poses various challenges, but these can be navigated effectively. Addressing issues related to data privacy and ethics, enabling human creativity further, investing in talent, and staying informed about rapid AI advancements is essential. By seeing AI as a tool that enhances human productivity rather than replace, marketers can craft successful strategies that resonate with consumers in an increasingly complex landscape.

Alexia Palau
Sep 27, 20253 min read


What are Synthetic Audiences in Marketing? Applications, Challenges, and Accuracy
Synthetic audiences are a game-changer in marketing, providing better audience segmentation, enable predictive analytics, and campaign optimization. However, marketers must be aware of the challenges related to data quality, ethical practices, and avoiding over-dependence on technology. By implementing continuous testing and integrating real data, marketers can ensure that synthetic audiences yield accurate and actionable insights.

Alexia Palau
Sep 26, 20254 min read


What are the best AI Tools to use in Marketing? Video, Trainings and GPTs
By effectively utilizing these tools, marketers can improve their workflows and develop more engaging content. As AI technology advances, the potential for enhancing marketing strategies is vast. Embracing these innovations will be essential for staying competitive in an ever-changing market.

Alexia Palau
Sep 25, 20253 min read
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