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How Do You Build a Custom GPT? An Additional Service for Career Coaching
The key is to focus on clear instructions, test with real users, and be ready to adapt. AI assistants are not perfect, but they can provide valuable guidance when designed thoughtfully. If you’re considering building your own AI agent, start small, learn from your users, and keep improving.

Alexia Palau
Nov 27, 20256 min read


How To Develop An AI Agent And What Are The Different AI Agent Platforms
By prioritizing platforms that have a customer first approach with easy to use interfaces to enable faster adoption and that successfully bridge the technical gap between workflow creation and autonomous agent deployment, businesses can confidently embrace AI, ensuring their automation investment translates directly into sustained competitive advantage and profitability.

Alexia Palau
Nov 26, 20254 min read


How to Build an AI Agent and Overcoming Common Workflow Challenges
These examples are a starting point, they are very basic and can be significantly upgraded for further autonomy and taking more interesting actions. Building AI Agents is more daunting than difficult. You only need to get over the first step, build one, and you will see that the technology is not that new, it's a lot easier to figure out and it can help you understand how more advanced automation works.

Alexia Palau
Nov 18, 20257 min read


How to Prepare for Interview Questions on AI Marketing Tools and Strategies
Preparing for AI marketing interview questions means going beyond tool knowledge. Focus on the business problems AI solves, your role in guiding strategy, and how you support team learning through AI upskilling. Demonstrate your expertise with real AI projects, strategic foresight, certifications, active participation in AI communities and thought leadership.

Alexia Palau
Nov 12, 20254 min read


Navigating AI Marketing Tools in Interviews: Key Tips and Insights for Candidates
Image of two women in a job interview discussing AI topics

Alexia Palau
Nov 10, 20254 min read


Key Definitions of Automation and AI Workflows for Better Efficiency
By effectively utilizing each component's strengths, businesses can forge a solid framework for success and future growth. As we advance, the relevance of these technologies will only rise, making it important for professionals to stay engaged and informed in this exciting field.

Alexia Palau
Oct 19, 20254 min read


Strategies for Advancing Your Skills in AI and SEO in 2026
In the ever-evolving landscape of digital marketing, staying proactive and adaptable is essential for growth. Embrace these strategies, and you’ll be equipped to master the integration of AI and SEO in your marketing efforts.
Remember, learning doesn’t stop. Especially in Marketing. The more effort you put into building a relevant skill set for today's market, the more significant your rewards will be in your career. Always stay updated.

Alexia Palau
Sep 22, 20253 min read


Top Learning Resources: Developing AI Skills for the Future of Work
Developing AI skills and building a strong foundation requires a multi-faceted approach. Efficient resources combined with hands-on experiences position you as a knowledgeable professional in the ever-evolving world of artificial intelligence.
By utilizing tools for presentations, engaging in daily micro-learning, and participating in hackathons, you can maximize your learning and impact in this exciting field.

Alexia Palau
Sep 21, 20253 min read


Understanding the Risks of Free AI Tools Internally
Exploring secure technical integrations, such as between Supabase and Lovable databases, can help protect proprietary data while still benefiting from AI capabilities. Paid tools with transparent data policies may also provide safer alternatives.
The key takeaway is to balance the utility of AI tools with a clear understanding of data risks. This approach helps businesses use AI effectively without compromising their most valuable asset: their data.

Alexia Palau
Sep 19, 20253 min read


The Value of AI Communities: Why Learn AI Hands-On
By engaging in AI peer learning, you gain:
Confidence in explaining AI concepts clearly
Experience solving real-world AI problems
Exposure to case studies and practical examples
Feedback that sharpens your technical and communication skills
These advantages make you a stronger candidate for roles involving AI, marketing, or data-driven decision-making.

Alexia Palau
Sep 19, 20254 min read


How To Find The Right AI Tools To Achieve Business Goals
This approach shifts the focus from chasing the latest AI tools to building meaningful solutions that drive business value. It also helps leaders make informed decisions about where to invest and how to manage change.
AI and data are powerful, but their true strength lies in how they support clear business goals. Aligning strategy, tools, and change management creates a foundation for sustainable success.

Alexia Palau
Sep 18, 20254 min read


Best AI Presentation Tools, Features and Best Practice
AI tools are transforming how presentations are created and updated. Gamma offers a fast way to build visually appealing slides once the story is clear, while Power BI integration ensures data stays fresh and relevant. Together, they support presentations automation that saves time and improves accuracy.

Alexia Palau
Sep 18, 20253 min read
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