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BREAK INTO THE GAMING INDUSTRY

I have coached internationally over 1,100 hours transforming the careers of more than 300 startup and Fortune 500 Executives, Founders and Professionals including the Gaming industry, wanting to access it or move to an adjacent industry such as wider Entertainment or Sports. I have supported roles across the Marketing ecosystem: Strategy, Operations, Transformation, Analytics, Go-To-Market, Legal, Design, Product and Project Management.

My objective is to help you see that you already know what are the right moves to achieve your Goals.

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SONY PlayStation

Director, Marketing

United States

Led an SVP/VP Future of Work Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions and driving adoption (incl. AI powered) across the Marketing & Sales orgs.

Coach for Women @ PlayStation resource group, supporting Data Science, Software Engineering, Sales, Product, Human Resources and Legal.

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DECATHLON

Senior Manager, Marketing

United Kingdom

Formally trained as a Development Coach 9+ years ago, I supported 3 team members in different specialties outside the Marketing department. I also coached one of my reports, which changed my Leadership style for years to come.

Two years after leaving the UK, I was asked to coach again, but in different countries.

And that's how my Coaching practice began.

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MasterClass

User Acquisition, Strategy & Operations (Consultant)

United States of America

Delivering a 40% increase in subscriptions by establishing a Customer First approach, coaching Creative on Performance driven growth and expanding into new Marketing channels, including Paid Media. 

I specialize 1:1 Career and Development Coaching, with emphasis on Career Strategy, Marketing and AI (over 200+ hours of training provided) in the Gaming Industry. I help Video Game Marketers understand how to start their careers in the Video Game industry, build a Personal Brand in Video Games expertise or establish themselves as Thought Leaders in Videogame Marketing. I also support Corporate Training for Global people managers with a focus on leadership, systematization and automation.

"Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company."

Nadege K.

Lead, Marketing

SONY PlayStation

"Alexia is a very confident and talented marketer. She has a proactive and analytical approach to any challenges coming her way and always finds time to lend a hand if need be. I found her to be a great coach and manager and I hope to have the pleasure of working with her again in the future."

Hanne F.

Affiliate Marketing Manager

DECATHLON

GAMING INDUSTRY CAREER COACHING SERVICES

With over 85 reviews on LinkedIn and working across Strategy and Execution for Fortune 500 and hyper-growth startups, I bring practical, executive-level insight to career growth, productivity, automation, and AI adoption.

I have coached 300+ professionals (200+ hours specifically on AI) globally - United States, Canada, UK, France, Spain, Germany, Portugal, Netherlands, UAE and Luxembourg - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

I support Marketing Leadership Career Coaching across multiple industries and multi-business model setups (in Gaming, this could be Marketplace + Subscription). I provide services on gaming resume reviews, interview preparation, mock interviews and interview coaching, marketing materials, career and leadership coaching, overcoming the fear of negotiation and mentorship.

*Services provided are by the hour, packages, bundles and workshops

BUSINESS OPERATIONS & FINANCIAL ACCURACY

Need to understand the perspective of different stakeholders around Marketing's tangible commercial impact?

Need to align with 200+ stakeholders across Business units and 45+ markets?

 

 

I can help with:​

  • Predictive Financial Planning

  • CFO & Board Relations

  • Marketing Strategy

  • Forecasting credibility

  • Develop Data-Driven Teams

GROWTH, PERFORMANCE MARKETING & AI TRAINING

Need answers to how to structure the marketing budget for AI implementation? Defining true ROI of the current MarTech stack? Or how to integrate MMM/MTA into reporting? Or learn more about AI tools that the team should be using?

I provide Game Industry Career Coaching on:

  • AI Tool Implementation

  • Predictive Analytics Training

  • Attribution model building

  • Performance Strategy

  • MarTech Stack Optimization

LEVELING UP TO GLOBAL CORPORATIONS

Need to translate mid-size success to Fortune 50 scale? Understand the differences in GTM execution? How to navigate a highly matrixed organization? Identify gaps to close in your P&L experience?

I can support Executives on:

  • Global Scale Interview Prep

  • Matrixed Org Navigation

  • Refine P&L Management

  • C-Suite Communication

  • Exec Profile Optimization

ACHIEVING

WORK-LIFE BALANCE

Want to know how to maintain high performance without burnout? What processes can you automate to reduce tactical workload? How to delegate effectively to protect time? Or how to set clear boundaries with teams?

I can support coaching with:

  • Strategic Time Blocking

  • High-Leverage Delegation

  • Workflow Automation

  • Communication SOPs

  • Systematic Prevention

LEADERSHIP TO

EXECUTIVE TRANSITION

Need to shift from Director to VP mindset? Know how to present strategy to a board of directors? Or move from managing people to managing leaders? Or learn common failures in executive transitions?

 

As a Gaming Career Coach, I support:

  • Executive Presence

  • Board Communication

  • Strategic Oversight

  • Organizational Transformation

  • Risk Framework Development

VISION, INNOVATION & TESTING

Believe that what will really move the needle is International? Need to structure or restructure GTM Planning? Or consolidate operations for further efficiency? Becoming more agile as an organization?

I help with coaching in:

  • Automation & Systematization

  • Multi-Market Timely Launches

  • B2C & B2B GTM Execution

  • Cross-Functional Leadership

  • Restructures towards ROI

INDIVIDUAL SESSIONS & PACKAGES

Black Circular Speaker

1:1 Career Coaching

Private 15, 30, 45 or 60min

Working Sessions

Coaching topics can include:

  • Goals setting

  • Career clarity roadmap & strategy

  • Job search strategy for Gaming job opportunities

  • Trackers: networking, applications, interviews, engagements

  • Gaming Resume, Linkedin, websites, Gaming portfolios, presentations, etc. Review, updating & best practice

  • Analytics & Test and Learn mindset in the Gaming industry

  • Automation best practice (incl. AI)

  • Networking in the Video Game industry & communication best practice

  • Executive Sign Off

  • Negotiation

  • Job Offer

"I had just a 30 minute coaching session with Alexia, but honestly, it felt like much more - like a real conversation with someone who gets it. In that short time, she helped me spot some key gaps in how I handle interviews and, more importantly, showed me how to gather and use the data from my past experiences to better understand where things might be going off track - not just in the interviews themselves, but in how I communicate and present myself."

Marketing Director

TIME100 Most Influential Companies

MI EXPERIENCIA

New and Upcoming Games | PS5
PlayStation
PlayStation Plus Collection - Introduction Trailer | PS5
PlayStation 5 Global Launch Celebration
Introducing the all-new PlayStation Plus | PS5 & PS4 Games
The All-New PlayStation Plus. Why be one thing, when you can be anything?
[ENGLISH] PS5 - THE FUTURE OF GAMING SHOW
New and Upcoming Games | PS5

Locations

I am an Interview Coach based in NYC and can support on-site in Manhattan, New Jersey, Brooklyn, Queens, Long Island City and more with occasional travel to San Francisco, Los Angeles, Boston, London (UK) and Barcelona (Spain). Please reach out to ask about other locations I can service in person.

Frequently Asked Questions

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