From 1 to 45 Markets

From unicorn startups to up to $95BN Fortune 500 worldwide corporations, I have managed and advised on Performance, Planning and Operations with budgets of up to $100 million/year.​

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I specialize in:

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• Global: Centralization, Localization, Market Expansion and International Relations. Entering the US market, entering Europe, or entering EMEA.

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• Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A.

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• Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing.

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• Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail.

Startups & Fortune 500

Since my first role in Marketing Automation over 14+ years ago, I build and optimize the performance of the Marketing function consistently delivering 20-45% revenue growth within 3 to 6 months across customer acquisition and retention in fast-paced environments as well as highly matrixed organizations. Strategy and execution. Over 40 tools (incl. AI).

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My industries are:​

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• Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech.

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• E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces.

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• Consumer Goods and Services: Retail, Wellness, Fitness, Architecture.

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• Subscription: Entertainment, Education, Gaming / Games​

+21% eNPS increase

From first Marketing hire to leading large organizations towards common Goals, I empower and scale in-house and cross-functional teams of 50+ people as well as managing internal and external media agencies and vendor relationships across 4 continents.

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My impact to date:

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• 1,000+ hours transforming the career of 300+ professionals up to C-Suite level and Executives in Fortune 500 and startups.

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• Over 200 hours of AI training within Coaching, up to VP level of Fortune 500.

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• Board Member and Career Coach for America Needs You.

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• Corporate Training, group sessions and workshops.​