
AUTOMATION COACHING
My journey in automation started 14+ years ago working for a Feed Management solutions agency in London, UK. Working in MarTech, I learned everything from intelligent scraping, data structuring and enrichment to channel optimization and international expansion. Fast forward to today my experience has expanded beyond Marketing as I have fully integrated an automation mindset with my teams as a Player Coach and applied it to everything I do across Budget Management, GTM Planning, Business Planning and Operations, Forecasting, International Relations and Asynchronous Processes, Analytics and as always, Brand and Performance Marketing.
I coach Founders, Executives and Mid-Career Global People Managers and their teams to integrate automation into every layer of the marketing ecosystem, inside or outside of it - from GTM to Creative and Forecasting - unlocking scale, personalization, and sustainable growth ahead of a soon to come AI world.
"Alexia is energetic and knowledgeable. While leading our AI Marketing discussion group she facilitated complex discussions in a way that encouraged engagement. She consistently steered the conversation toward high-impact insights, acting as a bridge between high-level strategy and practical hands-on AI applications.
Her marketing expertise runs deep, particularly around AI's impact on business strategy. She didn't just guide conversations - she created space for us to actually sharpen our thinking. Her detailed recap notes are also a huge asset.
Alexia invests in the people around her and is the kind of strategic leader who makes others better simply by being in the room."
Marketing Director
Healthcare
"She creates an encouraging, low-pressure environment leading groups and teams that draws out meaningful insights. Under her leadership of the Marketing + AI discussion group, I noticed her community grow significantly, call attendance doubled, and members benefited from her high-value resources, practical guidance, and standout recap notes that, for me at least, became lasting reference tools. She seamlessly bridges strategic leadership with hands-on AI implementation - while cultivating a strong, collaborative team culture.
For me personally, I have learned much from her mentorship and her personality is warm, friendly, and engaging. Her passion for what she does is clear, and she stands out as a true leader when true leaders are hard to find."
Quality Assurance
Automation Engineer
B2B SaaS
"It was one of the most practical AI learning experiences I’ve seen. She brings real, hands-on marketing expertise and translates AI into workflows and concepts teams can actually use, not just theory.
Her clear storytelling demonstrated in her teaching style keeps people engaged and makes the learning stick. The group was highly active, the discussions were strong, and everyone left each session with something immediately applicable.
She’s a strong, credible leader, and I highly recommend her to any organization looking to build real AI-driven marketing capability or to lead a team of marketing professionals."
VP, Growth Marketing
Financial Services
"Learned a ton from Alexia's Marketing + AI group. She was a great moderator, and brought a lot to the table from her own tinkering and experimenting. And she made great recommendations across strategy, tactics, and tools."
VP, Marketing
EdTech / E-Learning
Consumer SaaS
AUTOMATION COACHING SERVICES
I support Executives and Performance Marketing and Growth Marketing Professionals with automation strategy, team transformation, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets.
I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable Marketing, streamline GTM execution, and scale revenue through automation and organizational clarity. For example, at RS Components I coached a dotted line group of 10 Technical Customer Service Managers on PPC best practice and the channels restructure that followed delivered a +41% increase in Revenue YoY across 500,000 products.
*Services provided are on monthly retainer
BUSINESS OPERATIONS & FINANCIAL ACCURACY
Need support deploying solutions across Business Verticals? Or ensure that SOPs are followed at Global and Local level?
I can help with the set up, adoption and roll out:
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200+ Team Alignment
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Operating & Strategic Plans
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Effective Business Results
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Shareholder Confidence
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Full-Stack Marketing
PERFORMANCE UPLIFT & COMMERCIAL IMPACT
Need to turn around International Marketing performance and train teams from scratch? Or need to exceed targets and want to learn about Performance Marketing?
I can help with:
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Omni-channel Training
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Cross-channel Leadership
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Auditing & Prioritization
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Analytics & Tracking
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Agility for Global Results
ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS
Need to quickly re-skill or up-skill your Team due to shifting business priorities? Struggling with retention or succession planning? Global vs Local misalignment impacting brand equity?
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Design, Scale, Restructures
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Upskilling for AI
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Build Innovation Culture
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Increase Productivity with AI
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AI-First Workflow Integration
GO-TO-MARKET &
MEDIA PLANNING
Need to deploy a unified GTM Strategy across teams? Campaigns not launching on time nor reaching their targets? I can help by sharing how you can build and lead through strategic change:
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Multi-Vertical Operations
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R&R, Prioritization & Agile
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Global-Local Workflows
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Centralization Strategy
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Operationalizing GTM
MEASUREMENT, ANALYTICS & AUTOMATION
Need a Marketing Technologist to get tracking right and evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify?
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Algorithms & Automation
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Data & Tool Alignment
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Online & Offline Tracking
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Tagging & Exec Reporting
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Vetting & Integrating Tools
VISION, INNOVATION & TESTING
Need to lead through change, scale best practice and successful tests globally? Avoid siloes to drive exponential growth?
I'll help with your vision and connect the dots:
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Cross-functional Initiatives
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Vertical & Horizontal Teams
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AI Optimization & Velocity
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Global & Local Alignment
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Compliance & Localization







