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AI for Marketing


The Latest AI Developments and Their Impact on Organizational Design
By embracing these technologies, organizations foster a culture of innovation, collaboration, and flexibility. As the AI landscape continues to change, being informed and open to adaptation will be crucial for harnessing these advancements for sustained success.
In this transformative environment, the potential for AI to change organizational dynamics is immense. Companies that actively engage with these developments will be better positioned to thrive in the future.

Alexia Palau
Sep 24, 20253 min read


Strategies for Advancing Your Skills in AI and SEO in 2026
In the ever-evolving landscape of digital marketing, staying proactive and adaptable is essential for growth. Embrace these strategies, and you’ll be equipped to master the integration of AI and SEO in your marketing efforts.
Remember, learning doesn’t stop. Especially in Marketing. The more effort you put into building a relevant skill set for today's market, the more significant your rewards will be in your career. Always stay updated.

Alexia Palau
Sep 22, 20253 min read


Differences Between AI Agents and Custom GPTs for Social Media Content Creation
Understanding the differences between Custom GPTs and AI Agents is vital for anyone in the content creation field, especially in social media. Custom GPTs offer a tailored approach, crafting content that showcases your voice and expertise. Meanwhile, AI Agents provide automation for complex, multi-step tasks, making them ideal for managing workflows.
Recognizing the strengths and limitations of each tool empowers marketers and content creators to choose the right technology f

Alexia Palau
Sep 20, 20254 min read


Understanding the Risks of Free AI Tools Internally
Exploring secure technical integrations, such as between Supabase and Lovable databases, can help protect proprietary data while still benefiting from AI capabilities. Paid tools with transparent data policies may also provide safer alternatives.
The key takeaway is to balance the utility of AI tools with a clear understanding of data risks. This approach helps businesses use AI effectively without compromising their most valuable asset: their data.

Alexia Palau
Sep 19, 20253 min read


The Value of AI Communities: Why Learn AI Hands-On
By engaging in AI peer learning, you gain:
Confidence in explaining AI concepts clearly
Experience solving real-world AI problems
Exposure to case studies and practical examples
Feedback that sharpens your technical and communication skills
These advantages make you a stronger candidate for roles involving AI, marketing, or data-driven decision-making.

Alexia Palau
Sep 19, 20254 min read


How To Find The Right AI Tools To Achieve Business Goals
This approach shifts the focus from chasing the latest AI tools to building meaningful solutions that drive business value. It also helps leaders make informed decisions about where to invest and how to manage change.
AI and data are powerful, but their true strength lies in how they support clear business goals. Aligning strategy, tools, and change management creates a foundation for sustainable success.

Alexia Palau
Sep 18, 20254 min read


The Future Of Marketing: How To Stay Updated In An Evolving Landscape
Managers who embrace these practices strengthen their leadership and position their teams for success in a rapidly evolving landscape.

Alexia Palau
Sep 18, 20253 min read


Best AI Presentation Tools, Features and Best Practice
AI tools are transforming how presentations are created and updated. Gamma offers a fast way to build visually appealing slides once the story is clear, while Power BI integration ensures data stays fresh and relevant. Together, they support presentations automation that saves time and improves accuracy.

Alexia Palau
Sep 18, 20253 min read
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