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How to Build an AI Agent and Overcoming Common Workflow Challenges
These examples are a starting point, they are very basic and can be significantly upgraded for further autonomy and taking more interesting actions. Building AI Agents is more daunting than difficult. You only need to get over the first step, build one, and you will see that the technology is not that new, it's a lot easier to figure out and it can help you understand how more advanced automation works.

Alexia Palau
Nov 187 min read


Best AI Presentation Tools, Features and Best Practice
AI tools are transforming how presentations are created and updated. Gamma offers a fast way to build visually appealing slides once the story is clear, while Power BI integration ensures data stays fresh and relevant. Together, they support presentations automation that saves time and improves accuracy.

Alexia Palau
Nov 53 min read


How To Find The Right AI Tools To Achieve Business Goals
This approach shifts the focus from chasing the latest AI tools to building meaningful solutions that drive business value. It also helps leaders make informed decisions about where to invest and how to manage change.
AI and data are powerful, but their true strength lies in how they support clear business goals. Aligning strategy, tools, and change management creates a foundation for sustainable success.

Alexia Palau
Oct 224 min read


AI for Data Synthesis: Transforming Diverse Datasets into Insights
In this ever-evolving landscape of data analytics, embracing AI solutions is vital for staying competitive. Organizations that invest in these technologies will be better positioned to thrive in an increasingly data-focused world, ultimately enabling them to make strategic decisions that drive growth and success.

Alexia Palau
Oct 224 min read


Key Definitions of Automation and AI Workflows for Better Efficiency
By effectively utilizing each component's strengths, businesses can forge a solid framework for success and future growth. As we advance, the relevance of these technologies will only rise, making it important for professionals to stay engaged and informed in this exciting field.

Alexia Palau
Oct 194 min read


What are Synthetic Audiences in Marketing? Applications, Challenges, and Accuracy
Synthetic audiences are a game-changer in marketing, providing better audience segmentation, enable predictive analytics, and campaign optimization. However, marketers must be aware of the challenges related to data quality, ethical practices, and avoiding over-dependence on technology. By implementing continuous testing and integrating real data, marketers can ensure that synthetic audiences yield accurate and actionable insights.

Alexia Palau
Sep 264 min read


What are the best AI Tools to use in Marketing? Video, Trainings and GPTs
By effectively utilizing these tools, marketers can improve their workflows and develop more engaging content. As AI technology advances, the potential for enhancing marketing strategies is vast. Embracing these innovations will be essential for staying competitive in an ever-changing market.

Alexia Palau
Sep 253 min read
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