What are the best AI Tools to use in Marketing? Video, Trainings and GPTs

In today's fast-paced marketing environment, AI tools have become essential allies for marketers. They provide innovative solutions that boost creativity and streamline processes, making it easier to produce compelling content. From video production to content writing, these tools help marketers work smarter, not harder.

This post explores some of the most effective AI tools available today, highlighting their features, pricing models, and user feedback.

Runway: A Promising Start

Runway stands out as a powerful AI tool for video editing and production. While it initially may not offer the complete output requested, it shows significant promise for marketers. With a subscription of $15 per month, users unlock full features that can drastically reduce the time spent editing videos. This is especially beneficial as 86% of marketers report that video is a crucial component of their marketing strategy.

Prompt suggestions improve UX

The rise of prompt suggestions in video AI tools like Midjourney marks a significant shift towards more accessible content creation. These prompts guide users through each step, simplifying video production with GenAI. Marketers without extensive technical knowledge can still create high-quality content more efficiently as you no longer need to figure out the details required to produce high quality or repeat the promt several times providing more detail progressively. In fact, studies show that 65% of content creators using guided AI tools report higher productivity.

The integration of AI technology not only fosters creativity but also frees marketers to focus on overall strategy instead of getting caught up in details. As this technology evolves, we can expect even more features that simplify the creative process.

9X Learning

One of the standout features of the 9X is its extensive library of live demos available on their website and YouTube channel. These demos provide clear insights into how to effectively utilize various AI tools, empowering marketers to understand their functions thoroughly.

Getting hands-on experience through these demos can greatly enhance a marketer's ability to leverage AI technology effectively. By engaging with these resources, marketers can learn best practices and discover inspiring new strategies to incorporate AI into their campaigns.

Collaborative Learning

AI Circles present a valuable opportunity for individuals to get practical experience with AI tools in a community-driven setting. They enable participants to share insights, troubleshoot, and explore various AI capabilities collaboratively.

This peer-based learning enhances not just individual understanding but collective creativity as well. For marketers, being part of an AI Circle can significantly increase their competitive advantage, as they stay updated on trends and technology advancements through shared knowledge.

A Comprehensive Suite of Tools in one Platform

Manus is another noteworthy AI tool that offers diverse capabilities for creating slides, videos, and websites. Priced at $19 per month, users can access a variety of features, including a free tier with limited functionalities and 500 credits. This flexibility makes Manus appealing for marketers who wish to explore AI possibilities without a heavy financial commitment.

The slide creation feature in Manus is especially effective. It prompts users with specific questions to ensure the outputs meet their expectations. This functionality has been particularly successful for creating compelling pitch decks and presentations, helping marketers convey their ideas effectively.

Navigating Credit-Based Business Models

As the AI industry continues expanding, many platforms are adopting credit-based charging models. Users purchase credits that can be spent on various tools and features. While this may provide flexibility, it can also complicate comparisons across platforms, making budgeting a challenge for marketers.

It is crucial for marketers to understand how these credit systems work when choosing AI tools, as they can influence budgeting and resource distribution. Being aware of the pricing structures of different platforms is essential for maximizing the impact of AI investments.

Embracing the Future of Marketing

The integration of AI tools in marketing is reshaping how professionals create and manage content. From the innovative video services of Runway to collaborative opportunities within AI Circles, these tools provide diverse solutions that enhance creativity and efficiency. As the industry evolves, marketers must stay informed about the latest tools and techniques in AI.

By effectively utilizing these tools, marketers can improve their workflows and develop more engaging content. As AI technology advances, the potential for enhancing marketing strategies is vast. Embracing these innovations will be essential for staying competitive in an ever-changing market.