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How do I deploy AI effectively to increase ROI? Consider AI Consulting Solutions
AI consulting solutions are no longer optional but essential for organisations aiming to lead in the digital age. By embracing data-driven strategies, fostering innovation, and addressing challenges head-on, businesses can unlock new levels of performance and resilience. The time to act is now to secure your competitive edge in 2026 and beyond.

Alexia Palau
Jan 184 min read


Why Is It Important To Speak About My AI Experience In Job Interviews
Standing out in the job market means showing, not just telling, your AI skills. Use a proactive interview strategy to introduce your AI expertise early. Break down your job role to explain where and how you applied AI. Be ready to educate interviewers with less technical knowledge. Support your claims with real use cases and broaden your AI tool experience. Build practical skills by integrating AI into your own projects and proposals.

Alexia Palau
Nov 30, 20253 min read


Why Integrate AI Into The Strategy For Organizational Success
Training is essential to build confidence and competence across the organization. Clear communication helps reduce resistance and builds a shared vision for AI’s role in the organization but consider that the market will consolidate rapidly as core platform vendors build comparable AI features, making intelligent automation eventually invisible.

Alexia Palau
Nov 29, 20253 min read


How Do You Build a Custom GPT? An Additional Service for Career Coaching
The key is to focus on clear instructions, test with real users, and be ready to adapt. AI assistants are not perfect, but they can provide valuable guidance when designed thoughtfully. If you’re considering building your own AI agent, start small, learn from your users, and keep improving.

Alexia Palau
Nov 27, 20256 min read


AI Applications in Marketing Strategy, Insights and Productivity
Successful AI applications in Marketing as well as their adoption requires cross-functional teams with skills in data science, marketing, and product management. Global Growth Marketing Consulting firms often recommend: Defining clear roles and responsibilities for human team members, AI agents and automation workflows. Hiring specialized talent such as data analysts and AI-savvy marketers that demonstrate expertise through AI Project Portfolios. Encouraging a culture of expe

Alexia Palau
Nov 26, 20253 min read


How to Build an AI Agent and Overcoming Common Workflow Challenges
These examples are a starting point, they are very basic and can be significantly upgraded for further autonomy and taking more interesting actions. Building AI Agents is more daunting than difficult. You only need to get over the first step, build one, and you will see that the technology is not that new, it's a lot easier to figure out and it can help you understand how more advanced automation works.

Alexia Palau
Nov 18, 20257 min read


How to Prepare for Interview Questions on AI Marketing Tools and Strategies
Preparing for AI marketing interview questions means going beyond tool knowledge. Focus on the business problems AI solves, your role in guiding strategy, and how you support team learning through AI upskilling. Demonstrate your expertise with real AI projects, strategic foresight, certifications, active participation in AI communities and thought leadership.

Alexia Palau
Nov 12, 20254 min read


Navigating AI Marketing Tools in Interviews: Key Tips and Insights for Candidates
Image of two women in a job interview discussing AI topics

Alexia Palau
Nov 10, 20254 min read


The Growing Importance of AI Fluency in Job Interviews and Corporate Culture
AI fluency is becoming a valuable skill across many roles. It involves more than technical knowledge; it requires understanding AI’s impact on workflows, ethics, and company culture. And it becomes almost essential to have AI fluency in job interviews.
To prepare, professionals can:
Take courses focused on AI applications in their field from reputable organizations.
Experiment with AI tools hands-on to build comfort and creativity with peer groups.

Alexia Palau
Nov 8, 20253 min read


Key Definitions of Automation and AI Workflows for Better Efficiency
By effectively utilizing each component's strengths, businesses can forge a solid framework for success and future growth. As we advance, the relevance of these technologies will only rise, making it important for professionals to stay engaged and informed in this exciting field.

Alexia Palau
Oct 19, 20254 min read


Navigating the Future of AI: Insights from Sam Altman's Dev Day and Pay Per Result Models
As developers and businesses navigate this fast-changing landscape, adaptability will be crucial for success. By testing these new trends, organizations can improve their AI capabilities, foster meaningful interactions with their users and do it in a sustainable way.

Alexia Palau
Oct 14, 20253 min read


Key Takeaways on AI Trends and Innovations from SF Tech Week 2025
SF Tech Week 2025 has painted a vivid picture of what the future could look like with AI's transformative influence across different sectors. Focus on new app partnerships and the rise of agent-based AI indicates the landscape is rapidly evolving. For marketing and business leaders, understanding these trends is essential for steering through the complexities of today's market.

Alexia Palau
Oct 13, 20253 min read


Navigating Data Privacy Challenges in the Evolving AI Landscape
The AI industry landscape offers both promising opportunities and significant challenges, especially concerning data privacy. As companies work on differentiating their LLMs and navigate market consolidation, the emphasis on ethical data practices remains essential.
By understanding the probabilistic nature of LLMs, addressing data gaps, and providing users with effective opt-out choices, organizations can foster a culture of trust and transparency.

Alexia Palau
Oct 6, 20254 min read


Navigating the Rapid Evolution of AI Tools: Finding Timely and Relevant Courses
Navigating the fast-paced world of AI tools is challenging, especially in finding courses that offer the most relevant and timely information. However, by committing to continuous learning, identifying reliable resources, and maintaining a flexible approach to education, professionals can remain at the forefront of AI advancements.

Alexia Palau
Oct 3, 20254 min read


Unlocking the Power of AI Writers: The Role of Prompt Engineering and Context Mastery
The integration of AI writers into content creation has transformed how we engage with technology. By understanding prompt engineering and context mastery, users can unlock the full capabilities of these powerful tools. As AI technology continues to advance, mastering these skills will be essential for users aiming to utilize AI effectively across various domains.

Alexia Palau
Sep 30, 20254 min read


What Are The Top AI Challenges In Marketing Strategy For 2026?
Integrating AI into the Marketing Strategy for 2026 poses various challenges, but these can be navigated effectively. Addressing issues related to data privacy and ethics, enabling human creativity further, investing in talent, and staying informed about rapid AI advancements is essential. By seeing AI as a tool that enhances human productivity rather than replace, marketers can craft successful strategies that resonate with consumers in an increasingly complex landscape.

Alexia Palau
Sep 27, 20253 min read


What are the best AI Tools to use in Marketing? Video, Trainings and GPTs
By effectively utilizing these tools, marketers can improve their workflows and develop more engaging content. As AI technology advances, the potential for enhancing marketing strategies is vast. Embracing these innovations will be essential for staying competitive in an ever-changing market.

Alexia Palau
Sep 25, 20253 min read


The Latest AI Developments and Their Impact on Organizational Design
By embracing these technologies, organizations foster a culture of innovation, collaboration, and flexibility. As the AI landscape continues to change, being informed and open to adaptation will be crucial for harnessing these advancements for sustained success.
In this transformative environment, the potential for AI to change organizational dynamics is immense. Companies that actively engage with these developments will be better positioned to thrive in the future.

Alexia Palau
Sep 24, 20253 min read


Strategies for Advancing Your Skills in AI and SEO in 2026
In the ever-evolving landscape of digital marketing, staying proactive and adaptable is essential for growth. Embrace these strategies, and you’ll be equipped to master the integration of AI and SEO in your marketing efforts.
Remember, learning doesn’t stop. Especially in Marketing. The more effort you put into building a relevant skill set for today's market, the more significant your rewards will be in your career. Always stay updated.

Alexia Palau
Sep 22, 20253 min read


Top Learning Resources: Developing AI Skills for the Future of Work
Developing AI skills and building a strong foundation requires a multi-faceted approach. Efficient resources combined with hands-on experiences position you as a knowledgeable professional in the ever-evolving world of artificial intelligence.
By utilizing tools for presentations, engaging in daily micro-learning, and participating in hackathons, you can maximize your learning and impact in this exciting field.

Alexia Palau
Sep 21, 20253 min read
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