top of page

CUSTOMER MARKETING CAREER COACHING

I have coached internationally over 1,100 hours transforming the careers of more than 300 startup and Fortune 500 Executives, Founders and Professionals in Marketing.

My Customer Marketing Coaching empowers them to reach the next level of skills necessary today and accelerate their careers. My services offer vetted and flexible 1:1 Coaching, giving you objective insight into the industries I have worked and coached in and personalized guidance on building high-demand capabilities, emotional intelligence, and communication abilities. I help you uncover blind spots, stay accountable, and become unstoppable whether you are looking to secure a new job, scale a startup, or advance into leadership.

onfido_edited.png

Onfido

Head of International Growth Marketing (Interim)

United States

​

Turned this B2B SaaS (Software as a Service) cybersecurity business around as an advisor to the Executive Team/VP of Marketing, leading Demand Generation - improving data integrity, performance, and processes - and evolving its Product-Led Growth (PLG) strategy. Increased Enterprise Qualified Leads by 110% YoY in 6 months, reviving SEO from prior decline and expanded remit to additional channels. Acquired by Entrust for $650M.

Sony PlayStation woman gaming a company I supported as a International Marketing expert

SONY PlayStation

Director, Marketing

United States

​

Led an SVP/VP Future of Work Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions and driving adoption (incl. AI powered) across the Marketing & Sales orgs.

Coach for Women @ PlayStation resource group, supporting Data Science, Software Engineering, Sales, Product, Human Resources and Legal.

decat.gif

DECATHLON

Senior Manager, Marketing

United Kingdom

​

Formally trained as a Development Coach 9+ years ago, I supported 3 team members in different specialties outside the Performance Marketing department. I also coached one of my reports, which changed my Leadership style for years to come.

Two years after leaving the UK, I was asked to coach again, but in different countries.

And that's how my Coaching practice began.

I specialize in Career Coaching for Global people managers with a focus on leadership, systematisation and automation.  I also support 1:1 Career and Development Coaching, with emphasis on Career Strategy, B2B and DTC Marketing and AI (over 200+ hours of training provided). 

"It made me realize I’ve lost some confidence in my work over time. But your perspective really helped me see things more clearly, and I’m starting to feel more confident and energized again.

Writing everything down also helped me see the impact I’ve had."

Senior Director, Marketing & Customer Success

Today Fractional CMO & Founder

B2B Tech SaaS

"I really enjoyed our session and found it super helpful.

 

I just finished my final round interview, and I genuinely believe this session was a big part of why it went so well. Alexia helped me see the role from a completely different angle, not just as a marketing position, but as a strategic hire. That shift changed how I prepared and how I showed up in the room. The most valuable thing wasn't the list of questions, but the frameworks she gave me: [...]. Highly recommend Alexia if you want someone who gives you a real strategic edge.

 

Thank you so much! I’m really grateful for your coaching and support. It gave me so much more confidence."

Customer Marketing Specialist

Electric Vehicle Manufacturing

"Alexia was awesome to work with - had great feedback on everything from framing success stories to verbal delivery and general communications tips. Highly recommend booking her to set yourself apart in the interview process."

Vice President, Marketing

B2B SaaS MarTech

"I feel very confident to present to the board because of the support you have given me reviewing my presentation and framing the narrative and story, connecting Marketing to Business outcomes and what the CEO wants to see."

Head of Marketing

B2B SaaS

CUSTOMER MARKETING CAREER COACHING SERVICES

With over 90 reviews on LinkedIn and working across Strategy and Execution for Fortune 500 and hyper-growth startups, I bring practical, executive-level insight to Customer Marketing career growth, productivity, automation, and AI adoption.

I have coached 300+ professionals globally - United States, Canada, UK, Netherlands, France, Spain, Germany, Portugal, Belgium, UAE and Luxembourg - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

With 15+ years of hiring and hands-on experience, I support multi-industry (Consumer DTC & B2B SaaS) Customer Marketing interview preparation, mock interviews and interview coaching, marketing materials and specialized marketing resume reviews, career and leadership coaching, overcoming the fear of negotiation and mentorship.

​

*You can book below and services provided are by the hour, packages, bundles and workshops

FOUNDER COACHING

Need to develop a Business Plan that will ensure growth? Define your Personal Brand to get more investment? Structure a Marketing Strategy that exceeds targets when executed? I can help:

​

  • Business Plan & Operations

  • Founder Personal Branding

  • Develop Culture & Values

  • Human & AI Resources

  • Hiring & Retaining Talent

  • Marketing & Media Strategy

  • Multi-Industry Expertise

EXECUTIVE COACHING

Need help scaling Worldwide? Leading Global teams and maintaining a good work life balance? Driving AI-native transformation? Increasing your remit or accessing the Executive circle?

I support VP+ levels from Fortune 500s and startups with:

​

  • Executive Career Coaching

  • GTM Strategy & Execution

  • Network & Influence

  • Asynchronous Leadership

  • Automation & Systematization

PROFESSIONAL COACHING

Struggling to land an offer or land interviews? Need support with your job search strategy and interviewing in a difficult job market? Want to pivot into Tech, fractional, consulting or a different industry? Or expand your role into additional Marketing channels? I coach on:

​

  • Career Strategy Reframing

  • Transitions & Promotions

  • Mock Interviews & AI Screens

  • Marketing Resume Tips

  • Build or Expand Networks

  • Access The Hidden Job Market

BUSINESS COACHING & ARTIFICIAL INTELLIGENCE

Need support kicking off your own business? Leading a team for the first time? How to balance strategy and execution?

I support Founders and CEOs:

​

  • 0-1 Scaling & Startup Coach

  • Hiring Top Talent & Culture

  • Global Leadership Skills

  • Develop Resilient Mindset

  • Business Transformation

  • Reporting & Data Analytics

  • Building an AI-First Team

  • Skills for Demand Generation

CUSTOMER MARKETING & AUTOMATION COACHING

Need to future-proof your career in the age of AI? Need to develop Leadership skills of the future or AI proof marketing skills? Want to develop an AI-native team and drive workforce transformation?

After working with automation for 15+ years, I can help with:

​

  • Future-Proof Marketing Skills

  • Developing AI-native SOPs

  • Automation as a Mindset

  • Tagging & Exec Reporting

LEARNING &

CAREER DEVELOPMENT

Looking for Leadership Coaching for Marketing Professionals? Want to learn more about Product Marketing or define your CMO career path? How to lead teams as a Marketing Director?

​

  • Executive Coaching for Marketers

  • Global Leadership Coaching

  • Director Career Transition to VP

  • Customer Marketing & Success

  • Brand-to-ROI Frameworks​

  • Resume Review for Marketers

  • Interview Coaching for Marketing

INDIVIDUAL SESSIONS & PACKAGES

Black Circular Speaker

1:1 Career Coaching

​

Private 15, 30, 45 or 60min

Working Sessions

​​Coaching topics can include:

​

  • Customer Marketing Career Goals setting

  • Career clarity roadmap & strategy

  • Customer Marketing Job search strategy

  • Trackers: networking, applications, interviews, engagements

  • Customer Marketing Resume, Linkedin, websites, portfolios, presentations, etc. Review, updating & best practice

  • Analytics & Test and Learn mindset

  • Automation best practice (incl. AI)

  • Networking & communication best practice

  • Executive sign off

  • Negotiation

  • Marketing job offer​​

​​

SAME DAY AVAILABILITY

"I had just a 30 minute coaching session with Alexia, but honestly, it felt like much more - like a real conversation with someone who gets it. In that short time, she helped me spot some key gaps in how I handle interviews and, more importantly, showed me how to gather and use the data from my past experiences to better understand where things might be going off track - not just in the interviews themselves, but in how I communicate and present myself."

​

Marketing Director

TIME100 Most Influential Companies

LATEST CAREER COACHING UPDATES

September 2026

Electronic Vehicles | Customer Marketing | Job Change

Landed within 4 months of Career Coaching.

October 2025

B2B SaaS for +80% of Fortune 500 | Growth | Job Change

Landed in 3 months after behavioral mock interview practice.

August 2025

Sports Agency | Social Media | Job Change

$52,000 compensation improvement in 13 sessions.

July 2025

Fortune 500 B2B SaaS | Demand Generation | Job Change

Landed in 1 month after Marketing Strategy mock interview practice.

April 2025

Electronics | Demand Generation | Job Change

$58,000 compensation improvement in 24 sessions.

COACHING FOR CUSTOMER MARKETERS
& MULTIPLE AREAS OF EXPERTISE

​Marketing Specialisms & Functions

​

​

Departments

​

​​​​​

Media Types

 

  • Owned Media

  • Earned Media

  • Shared Media

  • Paid Media

  • Digital Media

  • Commerce Media​​​​​​​​​​​​​​​

​

Search Channels

 

​

Social & Community Channels

 

​

Platform

​

  • TV Advertising

  • Connected TV Marketing

  • Mobile Marketing

  • SMS Marketing

  • App Marketing

​

​​

​​​​

​

​

​

Lifecycle Marketing

​

  • Email Marketing

  • CRM​

​

Content Marketing

 

  • Content Syndication

  • Public Relations (PR)

  • Experiential Marketing

  • Communications

  • Analyst Relations

  • Thought Leadership

  • Corporate Communications

​

Events

​

  • Field Marketing

  • Event Marketing

​

Format

​

  • Video Advertising

  • Podcast Advertising

  • Audio Marketing

  • Audio Advertising

  • Print Marketing

  • Direct Mail Marketing

​

​​​​​​

​

​​​​​​

​

​

​

Locations

I am a Customer Marketing Career Coach and you can find me in New York City (NYC). I can support in-person Coaching in Manhattan, New Jersey, Brooklyn, Queens, Long Island City and more with occasional travel to San Francisco and San Francisco Bay Area, Los Angeles, San Diego, Boston, London (UK) and Barcelona (Spain). Please reach out to ask about other locations I can service in person.

Frequently Asked Questions

bottom of page