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Artificial Intelligence


Navigating the Future of AI: Insights from Sam Altman's Dev Day and Pay Per Result Models
As developers and businesses navigate this fast-changing landscape, adaptability will be crucial for success. By testing these new trends, organizations can improve their AI capabilities, foster meaningful interactions with their users and do it in a sustainable way.

Alexia Palau
Oct 14, 20253 min read


Key Takeaways on AI Trends and Innovations from SF Tech Week 2025
SF Tech Week 2025 has painted a vivid picture of what the future could look like with AI's transformative influence across different sectors. Focus on new app partnerships and the rise of agent-based AI indicates the landscape is rapidly evolving. For marketing and business leaders, understanding these trends is essential for steering through the complexities of today's market.

Alexia Palau
Oct 13, 20253 min read


Understanding Google’s ‘Preferred Sources’ Feature and Its Impact on User Search Behavior
Google’s ‘Preferred Sources’ feature is reshaping how users interact with news content. By allowing individuals to choose their preferred outlets, Google is changing the search experience while also influencing user behavior.
For executives and decision-makers, understanding this feature's implications is vital for thriving in the digital realm.

Alexia Palau
Oct 9, 20253 min read


Navigating AI Governance in Marketing: Policies, Guidelines, and Best Practices for Brand Integrity
As AI technology continues to reshape marketing, strong governance frameworks are vital for maintaining brand integrity and consumer trust. By developing clear policies, establishing rules for AI usage, and creating thorough guidelines, brands can effectively navigate the complexities of AI.
Moreover, implementing built-in controls, creating comprehensive action libraries, and investing in ongoing training will enable marketing teams to use AI responsibly.

Alexia Palau
Oct 8, 20253 min read


Effective Strategies for Choosing and Scaling AI Tools in Your Organization
Choosing and scaling AI tools in an organization involves multiple layers of strategy and planning. By forming a selection committee, relying on recommendations, utilizing RFPs, and securing peer endorsements, organizations can make well-informed decisions.
Once tools are in place, scaling them effectively requires attention to employee training and ongoing performance monitoring.

Alexia Palau
Oct 7, 20253 min read


Navigating Data Privacy Challenges in the Evolving AI Landscape
The AI industry landscape offers both promising opportunities and significant challenges, especially concerning data privacy. As companies work on differentiating their LLMs and navigate market consolidation, the emphasis on ethical data practices remains essential.
By understanding the probabilistic nature of LLMs, addressing data gaps, and providing users with effective opt-out choices, organizations can foster a culture of trust and transparency.

Alexia Palau
Oct 6, 20254 min read


AI Consulting: The Essential Strategy for DTC and Consumer Brands to Master Growth and Profit
AI optimization consulting is not a luxury. It is a necessity for Growth, Leadership, and the Future of every global DTC and consumer brand.
AI. Power. Change. Growth. Strategy. Profit. Sustainability. While the technology may seem complex, the necessity is clear, focused, and essential. This strategic approach - AI optimization consulting - is the key to unlocking true potential and driving measurable results.

Alexia Palau
Oct 5, 20254 min read


How Are Businesses Compensating Employees' Knowledge Used By AI Tools?
As AI technology continues to advance, the question of compensating employees' knowledge used by AI is more crucial than ever. The development of compensation models for freelancers and independent contractors hints at a future where creators receive fair rewards for their contributions.
However, businesses must also consider the impact on permanent employees who share insights that contribute to AI advancement. Clear policies and compensation structures are vital.

Alexia Palau
Oct 4, 20253 min read


Navigating the Rapid Evolution of AI Tools: Finding Timely and Relevant Courses
Navigating the fast-paced world of AI tools is challenging, especially in finding courses that offer the most relevant and timely information. However, by committing to continuous learning, identifying reliable resources, and maintaining a flexible approach to education, professionals can remain at the forefront of AI advancements.

Alexia Palau
Oct 3, 20254 min read


Navigating the Ethical Risks of AI: The Imperative of Human Oversight in Decision-Making
The ethical considerations and risks surrounding AI are significant and complex. The Deloitte incident is a striking reminder of the need for human oversight in AI-driven decision-making. As companies increasingly integrate AI technologies, prioritizing ethical practices, transparency, and accountability is vital.
Integrating human oversight into AI processes and investing in consulting and training will help organizations navigate the ethical landscape responsibly.

Alexia Palau
Oct 1, 20253 min read


Unlocking the Power of AI Writers: The Role of Prompt Engineering and Context Mastery
The integration of AI writers into content creation has transformed how we engage with technology. By understanding prompt engineering and context mastery, users can unlock the full capabilities of these powerful tools. As AI technology continues to advance, mastering these skills will be essential for users aiming to utilize AI effectively across various domains.

Alexia Palau
Sep 30, 20254 min read


What Are The Top AI Challenges In Marketing Strategy For 2026?
Integrating AI into the Marketing Strategy for 2026 poses various challenges, but these can be navigated effectively. Addressing issues related to data privacy and ethics, enabling human creativity further, investing in talent, and staying informed about rapid AI advancements is essential. By seeing AI as a tool that enhances human productivity rather than replace, marketers can craft successful strategies that resonate with consumers in an increasingly complex landscape.

Alexia Palau
Sep 27, 20253 min read


What are the best AI Tools to use in Marketing? Video, Trainings and GPTs
By effectively utilizing these tools, marketers can improve their workflows and develop more engaging content. As AI technology advances, the potential for enhancing marketing strategies is vast. Embracing these innovations will be essential for staying competitive in an ever-changing market.

Alexia Palau
Sep 25, 20253 min read


The Latest AI Developments and Their Impact on Organizational Design
By embracing these technologies, organizations foster a culture of innovation, collaboration, and flexibility. As the AI landscape continues to change, being informed and open to adaptation will be crucial for harnessing these advancements for sustained success.
In this transformative environment, the potential for AI to change organizational dynamics is immense. Companies that actively engage with these developments will be better positioned to thrive in the future.

Alexia Palau
Sep 24, 20253 min read


What Are The Best AI Note-Takers? Convenience, Risks and Legal Considerations
As technology evolves, it becomes increasingly essential for professionals to remain cautious about the tools they employ. By sticking to best practices and staying informed, you can enjoy the benefits of AI note-takers while minimizing risks. Embrace convenience, but always remember to proceed with care.

Alexia Palau
Sep 23, 20254 min read


Strategies for Advancing Your Skills in AI and SEO in 2026
In the ever-evolving landscape of digital marketing, staying proactive and adaptable is essential for growth. Embrace these strategies, and you’ll be equipped to master the integration of AI and SEO in your marketing efforts.
Remember, learning doesn’t stop. Especially in Marketing. The more effort you put into building a relevant skill set for today's market, the more significant your rewards will be in your career. Always stay updated.

Alexia Palau
Sep 22, 20253 min read


Top Learning Resources: Developing AI Skills for the Future of Work
Developing AI skills and building a strong foundation requires a multi-faceted approach. Efficient resources combined with hands-on experiences position you as a knowledgeable professional in the ever-evolving world of artificial intelligence.
By utilizing tools for presentations, engaging in daily micro-learning, and participating in hackathons, you can maximize your learning and impact in this exciting field.

Alexia Palau
Sep 21, 20253 min read


Differences Between AI Agents and Custom GPTs for Social Media Content Creation
Understanding the differences between Custom GPTs and AI Agents is vital for anyone in the content creation field, especially in social media. Custom GPTs offer a tailored approach, crafting content that showcases your voice and expertise. Meanwhile, AI Agents provide automation for complex, multi-step tasks, making them ideal for managing workflows.
Recognizing the strengths and limitations of each tool empowers marketers and content creators to choose the right technology f

Alexia Palau
Sep 20, 20254 min read


Understanding the Risks of Free AI Tools Internally
Exploring secure technical integrations, such as between Supabase and Lovable databases, can help protect proprietary data while still benefiting from AI capabilities. Paid tools with transparent data policies may also provide safer alternatives.
The key takeaway is to balance the utility of AI tools with a clear understanding of data risks. This approach helps businesses use AI effectively without compromising their most valuable asset: their data.

Alexia Palau
Sep 19, 20253 min read


The Value of AI Communities: Why Learn AI Hands-On
By engaging in AI peer learning, you gain:
Confidence in explaining AI concepts clearly
Experience solving real-world AI problems
Exposure to case studies and practical examples
Feedback that sharpens your technical and communication skills
These advantages make you a stronger candidate for roles involving AI, marketing, or data-driven decision-making.

Alexia Palau
Sep 19, 20254 min read
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