Alexia Palau
Consultora de Marketing & Automation
Executive Coach
Consultora de Marketing & Automation
Executive Coach
Eu sou uma especialista em revitalização. Eu identifico os pontos cegos que estão a arrastar a Performance, resolvo-os, impulsiono o crescimento novamente e construo um motor que continuará a gerar receitas exponenciais após o meu período de consultoria:
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IDENTIFICAR & CORRIGIR: Aplicação de Performance Marketing à totalidade da organização de Marketing, gerando resultados tangíveis e mensuráveis ao nível do Negócio (LTV/CAC, atribuição/attribution, MMM, incrementalidade, etc.).
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CONSTRUIR: Impulsionar a transformação com operações automatizadas e desenvolver equipas globais (até ao nível C-Suite) transformando-as num grupo unido e altamente produtivo, ao mesmo tempo que aumento a retenção do melhor talento.
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REESTRUTURAR (TURN AROUND): Crescimento consistente de 20-45% num período de 3 a 6 meses em organizações com faturação entre $50M e $20BN (com despesa até $100M/ano),


MY SERVICES
My Services

Business
& AI
From 1 to 45 Markets
From unicorn startups to up to $95BN Fortune 500 worldwide corporations, I have managed and advised on Performance, Planning and Operations with budgets of up to $100 million/year.
I specialize in:
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Global: Centralization, Localization, Market Expansion and International Relations.
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Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A.
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Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing.
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Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail.

Marketing
& Automation
Startups & Fortune 500
Since my first role in Marketing Automation over 14+ years ago, I build and optimize the performance of the Marketing function consistently delivering 20-45% revenue growth within 3 to 6 months across customer acquisition and retention in fast-paced environments as well as highly matrixed organizations. Strategy and execution. Over 40 tools (incl. AI).
My industries are:
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Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech.
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E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces.
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Consumer Goods and Services: Retail, Wellness, Fitness, Architecture.
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Subscription: Entertainment, Education, Gaming / Games

Development & Coaching
+21% eNPS increase
From first Marketing hire to leading large organizations towards common Goals, I empower and scale in-house and cross-functional teams of 50+ people as well as managing internal and external media agencies and vendor relationships across 4 continents.
My impact to date:
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800+ hours transforming the career of 250+ professionals up to C-Suite level and Executives in Fortune 500 and startups.
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Over 200 hours of AI training within Coaching, up to VP level of Fortune 500.
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Board Member and Career Coach for America Needs You.
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Corporate Training, group sessions and workshops.
MY EXPERIENCE





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CMO
Chief Marketing Officer (CMO)
Fractional CMO
Interim CMO
Part-Time CMO
Global CMO
Global Fractional CMO
Global Part-Time CMO
CMO New York
Fractional CMO New York
Part-Time CMO New York
SVP, Marketing
Senior Vice President Marketing
SVP of Marketing
Marketing SVP
Marketing Senior Vice President
SVP, Marketing
Sr Vice President, Marketing
Senior VP, Marketing
Senior VP of Marketing
Global SVP of Marketing
VP, Marketing
Vice President Marketing
VP of Marketing
Marketing VP
Marketing Vice President
Vice President, Marketing
Global VP of Marketing
Global Marketing VP
VP of Marketing New York
VP Marketing New York
Sr Dir, Marketing
Senior Director Marketing
Senior Director of Marketing
Marketing Senior Director
Marketing Sr. Director
Sr. Director, Marketing
Senior Director, Marketing
Director, Marketing
Director of Marketing
Global Marketing Director
Director of Marketing New York
Get in Touch
International support in multiple languages:
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English
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Spanish
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Catalan
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French
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German
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Portuguese
