Alexia Palau
Consultora de Marketing & Automation
Executive Coach
Consultora de Marketing & Automation
Executive Coach
Eu sou uma especialista em revitalização. Eu identifico os pontos cegos que estão a arrastar a Performance, resolvo-os, impulsiono o crescimento novamente e construo um motor que continuará a gerar receitas exponenciais após o meu período de consultoria:
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IDENTIFICAR & CORRIGIR: Aplicação de Performance Marketing à totalidade da organização de Marketing, gerando resultados tangíveis e mensuráveis ao nível do Negócio (LTV/CAC, atribuição/attribution, MMM, incrementalidade, etc.).
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CONSTRUIR: Impulsionar a transformação com operações automatizadas e desenvolver equipas globais (até ao nível C-Suite) transformando-as num grupo unido e altamente produtivo, ao mesmo tempo que aumento a retenção do melhor talento.
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REESTRUTURAR (TURN AROUND): Crescimento consistente de 20-45% num período de 3 a 6 meses em organizações com faturação entre $50M e $20BN (com despesa até $100M/ano),
My Services
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Business & AI
From unicorn startups to up to $95BN Fortune 500 worldwide corporations, I have managed and advised on Performance, Planning and Operations with budgets of up to $100 million/year across 45 markets.
I specialize in:
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Global: Centralization, Localization, Market Expansion and International Relations
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Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A.
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Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing.
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Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail.
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Marketing & Automation
Since my first role in Marketing Automation over 14+ years ago, I build and optimize the performance of the Marketing function consistently delivering 20-45% revenue growth within 3 to 6 months across customer acquisition and retention in fast-paced environments as well as highly matrixed organizations. Strategy and execution. Over 40 tools (including AI).
My industries are:
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Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech
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E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces
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Consumer Goods and Services: Retail, Wellness, Fitness, Architecture
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Subscription: Entertainment, Education, Gaming / Games
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Development & Coaching
From first Marketing hire to leading large organizations towards common Goals, I empower and scale in-house and cross-functional teams of 50+ people as well as managing internal and external media agencies and vendor relationships across 4 continents while delivering increase in eNPS of +21%.
My impact to date:
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800+ hours transforming the career of 200+ professionals up to C-Suite level and Executives in Fortune 500 and startups.
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Over 200 hours of AI training within Coaching, up to VP level of Fortune 500.
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Board Member and Career Coach for America Needs You.
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Corporate Training, group sessions and workshops.
MY EXPERIENCE
![[ENGLISH] PS5 - THE FUTURE OF GAMING SHOW](https://i.ytimg.com/vi/RuLci-lSeCo/maxresdefault.jpg)
Get in Touch
International support in multiple languages:
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English
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Spanish
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Catalan
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French
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German
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Portuguese