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GLOBAL MARKETING COACHING

I coach Executives, Leadership and Teams on how to drive +20% revenue lift consistently across B2B and DTC models in 45+ markets and up to $100M/year in budget by combining deep expertise across Product, Performance and Brand Marketing. Drawing from 15+ years scaling marketing organizations at Sony PlayStation, MasterClass, and Decathlon, I help executives adopt automation, sharpen GTM planning, and lead high-performing cross-functional teams at Global level with confidence.

I provide expert International Marketing Coaching, leveraging my 15+ years of experience leading strategy, operations, and Marketing and Media optimization across 45 diverse markets for companies like Sony PlayStation, Decathlon, and various e-commerce and B2B platforms. What makes me stand out vs other Coaches is my ability to drive consistent revenue growth with commercial impact and deliver multi-lingual and multi-cultural marketing campaigns managing up to $100M/year budgets.

With a strong background in international relations, having lived and worked in the different countries and speaking 6 languages, I coach leaders and teams to master international expansion, optimize local performance, and build resilient, centralized marketing engines that deliver bottom-line impact worldwide.

"Alexia led a team that was pivotal in our efforts in budget forecasting, streamlined operations and ensured financial accuracy. Her leadership facilitated the globalization of our team and fostered a data-driven, customer-centric culture. She adeptly managed complex operations, enabling implementation of global programs and leadership in business reporting. She is a valued mentor, contributing significantly to the development of many in our organization."

Andrea P.

SVP, Marketing

SONY PlayStation

"Alexia has an incredible work ethic and a huge capacity. She is diligent, thorough and perhaps the most organized person I have worked with! When Alexia says she will get something done, you know it will happen. Throughout her time on my team Alexia was a champion for change, always looking for ways to improve the way we worked, and led a global team to manage a highly complex portfolio marketing plan to a very high standard of execution. Above all, Alexia was an active member of several internal employee networks, building connections across the organisation to shape our culture."

Gareth B.

Senior Director, Marketing

SONY PlayStation

GLOBAL MARKETING COACHING SERVICES

I support Executives and Marketing Professionals with global growth strategy, asynchronous team transformation and workflows, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets.

I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable the Marketing ecosystem, streamline GTM execution, and scale revenue through automation and organizational clarity. For example, at RS Components I coached a dotted line group of 10 Technical Customer Service Managers on PPC best practice and the channels restructure that followed delivered a +41% increase in Revenue YoY across 500,000 products.

*Services provided are on monthly retainer

BUSINESS OPERATIONS & FINANCIAL ACCURACY

Need support deploying solutions across Business Verticals? Or ensure that SOPs are followed at Global and Local level? 

I can help with coaching on the set up, adoption and roll out:

  • 200+ Team Alignment

  • Operating & Strategic Plans

  • Effective Business Results

  • Shareholder Confidence

  • Full-Stack Marketing

PERFORMANCE UPLIFT & COMMERCIAL IMPACT

Need to turn around International Marketing performance and train teams from scratch? Or need to exceed targets and want to learn about Performance Marketing?

 

I can help with:

  • Omni-channel Training

  • Cross-channel Leadership

  • Auditing & Prioritization

  • Analytics & Tracking

  • Agility for Global Results

ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS

Need to quickly re-skill or up-skill your Team due to shifting business priorities? Struggling with retention or succession planning? Global vs Local misalignment impacting brand equity?

  • Design, Scale, Restructures 

  • Upskilling for AI

  • Build Innovation Culture

  • Increase Productivity with AI

  • AI-First Workflow Integration

GO-TO-MARKET &

MEDIA PLANNING

Need to deploy a unified GTM Strategy across teams? Campaigns not launching on time nor reaching their targets? I can help by sharing how you can build and lead through strategic change:

  • Multi-Vertical Operations

  • R&R, Prioritization & Agile

  • Global-Local Workflows

  • Centralization Strategy

  • Operationalizing GTM

MEASUREMENT, ANALYTICS & AUTOMATION

Need a Marketing Technologist to get tracking right and evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify?

  • Algorithms & Automation

  • Data & Tool Alignment

  • Online & Offline Tracking

  • Tagging & Exec Reporting

  • Vetting & Integrating Tools

VISION, INNOVATION & TESTING

Need to lead through change, scale best practice and successful tests globally? Avoid siloes to drive exponential growth?

I'll help with your vision and connect the dots:

  • Cross-functional Initiatives

  • Vertical & Horizontal Teams

  • AI Optimization & Velocity

  • Global & Local Alignment

  • Compliance & Localization

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

​Marketing Specialisms & Functions

  • Growth Marketing

  • Performance Marketing

  • Brand Marketing

  • Demand Generation

  • Account-Based Marketing (ABM)

  • Product-Led Growth (PLG)

  • Marketing Planning

  • Marketing Strategy

  • Digital Marketing

  • Online Marketing

  • In-Store Marketing

  • Retail Marketing

  • Shopper Marketing

  • Out-of-Home Marketing

  • Channel Marketing

  • Direct Response Marketing

  • Global Marketing

  • International Marketing

  • Regional Marketing

  • Local Marketing

  • Inbound Marketing

  • Outbound Marketing

Departments

  • Product Marketing (PMM)​​

  • Marketing Operations (MOPs)

  • Marketing Revenue Operations (RevOps)

  • Media Planning

  • Media Strategy

  • Customer Marketing

  • Marketing Analytics

  • Customer Insights

  • Business Intelligence

  • Trade Marketing

  • Marketing Technology (MarTech)

​​

Media Types

 

  • Owned Media

  • Earned Media

  • Shared Media

  • Paid Media

Search Channels

 

  • Paid Search (SEM)

  • Search Engine Optimization (SEO)

  • Generative Engine Optimization (GEO)

  • Display Advertising

Social & Community Channels

 

  • Social Media MarketingPaid Social & Organic Social

  • Influencer Marketing

  • Community Management

  • Affiliate Marketing

  • Partner Marketing

Platform

  • TV Advertising

  • Connected TV Marketing

  • Mobile Marketing

  • SMS Marketing

  • App Marketing

Lifecycle Marketing

  • Email Marketing

  • CRM

Content Marketing

 

  • Content Syndication

  • Public Relations (PR)

  • Experiential Marketing

Events

  • Field Marketing

  • Event Marketing

Format

  • Video Advertising

  • Podcast Advertising

  • Audio Marketing

  • Audio Advertising

  • Print Marketing

  • Direct Mail Marketing

Frequently Asked Questions

Get in Touch

International support in multiple languages:

  • ​​English

  • Spanish

  • Catalan

  • French

  • German

  • Portuguese

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