Question 1

Is Coaching worth the ROI?

Accepted Answer

In my opinion, yes.

For example, Coaching to land a new role is worth it when you have been looking for 3 months without an offer - the current job search in this job market is over 6 months with some sources already stating over a year. And longer for Executives. When we look at the loss of compensation over time vs speed to land a new role, to me, it is worth it. But you need to find a good Coach.(https://www.linkedin.com/pulse/reddit-says-career-coaches-scam-let-me-tell-you-why-its-alexia-palau-zstae/)

But don't take it from me, do your research from reputable publications like Forbes (https://www.forbes.com/sites/robertamatuson/2023/07/27/is-executive-coaching-really-worth-the-money/)and news outlets.

What you need to assess is if you are comfortable with the investment right now and what is the ROI you expect. For example, my average Coaching ROI, although not a guarantee for every case, is over 15 to 1.

But you need to evaluate your options and decide the best option that works for your specific circumstances.

Question 2

How can I justify this expense or build a business case to my company?

Accepted Answer

Align with Company Goals: Identify a strategic challenge or goal that your company is focused on. This could be improving leadership skills, increasing team productivity, or enhancing employee retention. Then, demonstrate how career coaching will directly contribute to achieving that goal.

Leverage Internal Resources: See if your company has a professional development budget or a learning and development (L&D) department. Ask your manager or HR about the company's policy on funding external training or coaching.

Quantify the ROI: Use data to show a potential return on investment.

Present a Proposal: Write a clear, concise proposal that includes the problem, your proposed solution (coaching), the expected outcomes, the cost, and the projected ROI. Express your long-term commitment to the company and your desire to grow within it. You are a valuable asset they should invest in.

Offer to Share Learnings: Propose to share what you learn with your team or colleagues, demonstrating a commitment to the entire organization's growth, not just your own.

Track Your Progress: If they agree, propose a plan to track your progress and report back on the outcomes. This shows your accountability and reinforces that the coaching is a legitimate business expense.

Question 3

Are you the right Coach for me?

Accepted Answer

I have experience across multiple industries and have coached over 180 professionals in additional industries. I have also worked across B2B and DTC, agency, retail and subscription models. I have been part of the Leadership team, worked on strategic projects, managed $100M/year in budget, worked with 45 markets and speak 6 languages.

But I may still not be what you are looking for.

For example, although I can support a Software Engineer's Career Strategy and Behavioural Interviews, I don't support Software Engineering Technical Interview Coaching as it is highly specialized. Just as Investment Banking.

First, define what you'd like to achieve. And if after reviewing the information on this website, I don't cover what you are looking to solve, then I am probably not the right Coach for you. But you are always welcome to contact me and ask any outstanding doubts you may have.

Understanding how I work:

I treat Career Coaching as I lead Performance Marketing. We set Goals, we evaluate the current approach (strategy), we review the different stages of the recruitment process, we evaluate what are the main challenges, we work on fixing the elements that are blocking that stage of the process, we put trackers in place and evaluate the results, we define tests (materials, comms, etc) until the coachee achieves (or exceeds) their Goal.

Question 4

Can I learn everything a Coach would help with by myself (or get free advice)?

Accepted Answer

Yes, of course you can. 
Do I think it is tailored to your particular circumstances and help you move as quickly as 1:1 Coaching? No.
I have been able to triple compensation in 14 sessions in a good job market and double in 23 sessions in a difficult job market. Although this is something I can't guarantee for everyone, 1:1 Coaching changes people's lives. This I have no doubt of.
But give it a try, ask your network for advice, free coaching resources online, networking events. But if none of it helps you, try a Coach. It doesn't have to be me, but find the support that will help you achieve your Goals.

Question 5

Is this asking my company for Coaching a sign of weakness?

Accepted Answer

Top-performing companies and executives view coaching as a tool to enhance strengths, overcome challenges, and accelerate development, not to fix poor performance.

- Between 25% and 40% of Fortune 500 companies in the U.S. invest in executive coaching for their leaders. One-third of these companies regularly use external coaches for leadership development.

- 80% percent of companies now invest in leadership coaching to develop skills, build leadership depth, and improve employee retention.

- Studies show that individual performance increases by an average of 70% following an executive coaching engagement.

It demonstrates proactivity, aligns your growth to company Goals, indicates self-awareness, increases Leadership skills and mitigates risk for the Business.

It's not a sign of weakness. It's a sign of strength.

Question 6

How can I stand out in a competitive job market?

Accepted Answer

In a competitive market, networking is your most powerful tool. Building relationships and getting referrals is far more effective than just cold applying. 
If you need support with effective outreach, messaging, scheduling informational interviews, building your personal brand on LinkedIn and in-person networking planning, reach out.(https://calendly.com/d/cv5k-scv-td4)

Question 7

How do I re-enter the workforce after a break?

Accepted Answer

You are not defined by your career break. You are defined by your experience and the value you bring to a company. 
If you need support defining your career strategy, building effective trackers, refining your search based on data, understand how to best differentiate yourself or pivoting into a new industry, reach out.(https://calendly.com/d/cv5k-scv-td4)

Question 8

What is the best way to get interviews for senior-level roles?

Accepted Answer

Don't wait for job postings. Identify and connect with CEOs, hiring managers, and other senior marketing professionals at your target companies and build authentic relationships.
If you need support with effective outreach and messaging, trackers, improving your networking-to-application ratio, informational interviews or building a personal brand, reach out.(https://calendly.com/d/cv5k-scv-td4)

Question 9

How do I find a remote or hybrid marketing job?

Accepted Answer

Networking is just as, if not more, important for remote roles. Many remote-friendly companies hire based on referrals from their trusted employees. It requires a targeted approach. Use dedicated remote and hybrid job sites to find pre-screened, legitimate opportunities.
If you need support with your marketing materials that demonstrate autonomy and build trust, outreach and networking and informational interviews, reach out.(https://calendly.com/d/cv5k-scv-td4)

Question 10

Are AI Coaching tools better than a Career Coach?

Accepted Answer

In my opinion, not for now. I'll give you an example:
The Gemini App states that the maximum number of skills on Linkedin is 50. This is incorrect. And over 400 million users are using the Gemini platform. Please ensure you verify the information in these tools.
I recommend leveraging a Coach, it doesn't have to be me, but have a proven expert that you can double check with. A good coach will change your life.

Question 11

How can I demonstrate my AI experience in an interview?

Accepted Answer

Demonstrating your AI experience in an interview is crucial, especially in leadership roles where technological proficiency is a competitive edge. 
If you need support with your marketing materials including LinkedIn, interview preparation and marketing mock interviews, outreach and networking and building your public brand as an AI thought leader, reach out.(https://calendly.com/d/cv5k-scv-td4)

COACHING DE CARREIRA EM MARKETING

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

SERVIÇOS DE COACHING

DE CARREIRA GLOBAL

Precisa de ajuda para escalar a nível Global? Liderar equipas Globais e manter um bom equilíbrio entre vida pessoal e profissional? Impulsionar a transformação AI-native? Aumentar o seu remit ou aceder ao círculo Executivo?​

Com dificuldades em conseguir uma oferta? Em conseguir entrevistas? Precisa de apoio com a sua estratégia de procura de emprego e entrevistas num mercado difícil? Quer fazer uma transição para a área de Tecnologia, fractional, consultoria ou outra indústria?

Precisa de apoio para iniciar o seu próprio negócio? Liderar uma equipa pela primeira vez? Como equilibrar estratégia e execução?

Precisa de future-proof (tornar à prova de futuro) a sua carreira na era da IA? Precisa de desenvolver competências de Liderança do futuro ou competências de marketing AI-proof? Quer desenvolver uma equipa AI-native e impulsionar a transformação da força de trabalho?

Procura Leadership Coaching para Profissionais de Marketing? Quer saber mais sobre Performance Marketing ou definir o seu percurso de carreira como CMO? Como liderar equipas como Diretor de Marketing?

INDIVIDUAL SESSIONS & PACKAGES

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

Departments

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Product Marketing (PMM)​​

Marketing Operations (MOPs)

Marketing Revenue Operations (RevOps)

Media Planning

Media Strategy

Customer Marketing

Marketing Analytics

Customer Insights

Business Intelligence

Trade Marketing

Marketing Technology (MarTech)

Enterprise Client Account Management

Ad Sales

Media Operations

Business Solutions

Campaign Planning

Market Research

ECommerce

Campaign Management

​​​​​

Media Types

Search Channels

Social & Community Channels

Lifecycle Marketing

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Content Marketing

Frequently Asked Questions

Is Coaching worth the ROI?

How can I justify this expense or build a business case to my company?

Are you the right Coach for me?

Can I learn everything a Coach would help with by myself (or get free advice)?

Is this asking my company for Coaching a sign of weakness?

How can I stand out in a competitive job market?

How do I re-enter the workforce after a break?

What is the best way to get interviews for senior-level roles?

How do I find a remote or hybrid marketing job?

Are AI Coaching tools better than a Career Coach?

How can I demonstrate my AI experience in an interview?

Precisa de ajuda para escalar a nível Global? Liderar equipas Globais e manter um bom equilíbrio entre vida pessoal e profissional? Impulsionar a transformação AI-native? Aumentar o seu remit ou aceder ao círculo Executivo?

Product Marketing (PMM)