FRACTIONAL EXECUTIVE COACHING
I help C-Suite leaders seeking to level up to Fortune 500 global corporations, Senior Leadership access the C-Suite, and expand remit extensively (reporting structure of hundreds) while achieving critical work-life balance, leveraging my expertise in integrated international strategy and large global operations. I provide targeted guidance on personal branding and positioning, global cultural adaptation, Growth/Performance Marketing and AI training to equip leaders for sustainable success in the most competitive environments.
Startups & Public Orgs
Executive & Career Coach
USA, UK, Germany, Spain
I have coached 1,000+ hours and 50+ senior professionals globally across Fortune 500 and startups as well as Executives that wanted to build their own Fractional business.
I have coached from CMOs to Chief Financial Officers to SVPs of Sales & Business Development.
SONY PlayStation
Director, Marketing
United States
I have led teams for 15+ years since the start of my career, 70% reporting into the C-Suite or part of the Leadership Team. I have led highly sensitive Strategic Initiatives beyond Marketing in Fortune 500 organizations leading senior leaders cross-functionally.
LCA
Founder Coach
United Kingdom
I have supported from CEOs to solopreneurs across most specialties on how to get their business started, scaling with talent acquisition, global expansion and up to $30BN in revenue.
As a Fractional CMO myself, I support Fractional Leadership Coaching with strategic insight, performance frameworks, and automation and systematization guidance to sharpen decision-making, influence across functions, and lead with confidence in high-stakes environments. I have coached 1,000+ hours and 50+ senior professionals globally across Fortune 500 and startups - to support the Businesses they work for or when they want to set up their own Fractional practice.
"I cannot recommend Alexia highly enough as a career coach.
Her networking advice was exceptional. She taught me how to do cold and warm outreach in a way that felt authentic and was highly effective. As a result, I built a system that generated hundreds of meaningful connections, which led to multiple industry meetings and interview calls.
What sets her apart is that she took the time to understand my unique challenges and aspirations, then tailored her approach, creating a strategy that played to my strengths. Her approach is not a one-size-fits-all solution. If you want a coach who combines strategic thinking with hands-on, actionable advice and actually delivers measurable results, Alexia is the one to work with."
"Q1 is booked out! In fact, Q2 has started to get booked already"
Begoña M.
Fractional Marketing & Communications Director
(Founder, Solopreneur)
She helped me build and establish my Business Plan and provide direction moving forward on how to grow my company, develop my ICP, use cases and structure my growth trajectory based on demand and a business model that puts the customer first while prioritizing my team as well as work-life balance.
Very helpful for direction. I need her because she keeps me accountable and helps me with this new world of AI.
Willi R.
Fractional VP of Marketing (Founder, Marketing Agency with employees)
"What I appreciated most was how practical and real her advice was. She shared concrete job-search tactics I hadn’t seen elsewhere, and she was especially strong at helping me reshape my interview stories the way a hiring manager would actually want to hear them: clear, confident, and grounded in impact.
She quickly spotted where I was underselling myself or getting stuck in execution details and helped me elevate my narrative without losing authenticity. Highly recommend Alexia to anyone looking for insightful coaching from someone who clearly knows what hiring managers are actually looking for."
Avia H.
Fractional Head of Product Marketing
(Founder, Solopreneur)
EXECUTIVE FRACTIONAL CAREER COACHING SERVICES
As an Fractional Career Coach I help Executives and Professionals confidently build a fractional career that enables resilience in the upcoming AI disruption. I coach on how to integrate automation responsibly (including AI), build high-performance remote teams, and scale impact across regions without burnout. Drawing from 16+ years of experience managing up to $XXXM in budgets and teams across 45 markets, I specialize in operational clarity, cross-functional alignment, and leader visibility to future-proof performance at scale.
Being a Fractional CMO myself, I help other Chief Marketing Officers, Chief Revenue Officers and Chief Commercial Officers establish their brand and secure and retain clients with more flexibility while maintaining their commitments but I also support specialties adjacent or part of the Marketing ecosystem such as Sales, Product, Finance, SWEs or Engineering.
*Services provided are by the hour, packages, bundles and workshops.
BUSINESS OPERATIONS & FINANCIAL ACCURACY
Need to understand the perspective of C-Suite stakeholders around Marketing's tangible commercial impact to land a client?
Need to juggle different clients with different levels of org complexity with up to 200+ internal stakeholders across Business units and multiple markets? Or simply how to set up your Mentorship or Coaching practice to get clients within 3 months?
As a Fractional Executive, I can help with:
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Predictive Financial Planning
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CFO & Board Relations
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AI + Marketing Strategy
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Forecasting credibility
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Liaise with Technical Teams
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Targeting the Right Clients
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Develop Correct Messaging
GROWTH, PERFORMANCE MARKETING & AI TRAINING
Need answers to how to structure the marketing budget for AI implementation? Defining true ROI of the current MarTech stack? Or how to integrate MMM/MTA into reporting? Or learn more about AI tools that the team should be using? Or simply how to set up your own business analytics to grow your Fractional practice and services?
Having built a part-time Fractional career myself, I provide coaching on:
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AI Tool Implementation
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Predictive Analytics Training
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Attribution model building
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Performance Strategy
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MarTech Stack Optimization
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Marketing your Unique Selling Points (USPs)
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Defining your Target Accounts & Audiences
LEVELING UP TO GLOBAL CORPORATIONS
Need to translate mid-size success to Fortune 50 scale? Understand the differences in GTM execution for clients in different Growth stages? How to navigate highly matrixed organizations to get things done? Identify gaps to close in your P&L experience? Or simply how to set up your Fractional practice to acquire clients in the US, Europe or Asia?
As an Executive, I can support other Executives on:
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Refine P&L Management
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Fractional LinkedIn Review
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Fractional Interview Prep
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Global Mock Interviews
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Matrixed Org Navigation
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Refine P&L Management
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C-Suite Communication
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Exec Profile Optimization
ACHIEVING
WORK-LIFE BALANCE
Want to know how to maintain high performance across multiple clients without burnout? What processes can you automate to reduce tactical workload? How to delegate effectively to protect time? Or how to set clear boundaries with client teams?
When coaching to teams of one, solopreneurs and small agencies, I support:
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Strategic Time Blocking
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High-Leverage Delegation
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Workflow Automation
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Communication SOPs
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Systematic Prevention
LEADERSHIP TO
EXECUTIVE TRANSITION
Need to shift from execution to strategic mindset? Know how to present strategy to a board? Or move from managing people to managing leaders? Or learn common failures in fractional transitions when you haven't held an executive role before?
As a Coach, I support:
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Personal Brand & Thought Leadership
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Executive Presence
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Board Communication
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Strategic Oversight
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Organizational Transformation
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Risk Framework Development
VISION, INNOVATION & TESTING
Believe that what will really move the needle is International? Need to structure or restructure GTM Planning? Or consolidate operations for further efficiency? How to define a more agile organization? Or define a Business and Growth Plan for your practice?
I help with coaching in:
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Automation & Systematization
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Multi-Market Timely Launches
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B2C & B2B GTM Execution
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Cross-Functional Leadership
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Restructures towards ROI
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Big Picture and Execution
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The Test & Learn Mindset
INDIVIDUAL SESSIONS & PACKAGES
1:1 Career Coaching
Private 15, 30, 45 or 60min
Working Sessions
Coaching topics can include:
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Fractional Goals setting
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Career clarity roadmap & strategy
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Fractional job search strategy
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Trackers: networking, applications, interviews, engagements
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Fractional Resume, Linkedin, websites, portfolios, presentations, etc. Review, updating & best practice
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Analytics & Test and Learn mindset
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Automation best practice (incl. AI)
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Networking & communication best practice
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Executive sign off
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Negotiation
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Fractional job offer