Question 1

Is Coaching worth the ROI?

Accepted Answer

In my opinion, yes. For example, Coaching to land a new role is worth it when you have been looking for 3 months without an offer - the current job search in this job market is over 6 months with some sources already stating over a year. And longer for Executives. When we look at the loss of compensation over time vs speed to land a new role, to me, it is worth it. But you need to find a good Coach.But don't take it from me, do your research from reputable publications like Forbes and news outlets. What you need to assess is if you are comfortable with the investment right now and what is the ROI you expect. For example, my average Coaching ROI, although not a guarantee for every case, is over 10 to 1.But you need to evaluate your options and decide the best option that works for your specific circumstances.

Question 2

How can I justify this expense or build a business case to my company?

Accepted Answer

Align with Company Goals: Identify a strategic challenge or goal that your company is focused on. This could be improving leadership skills, increasing team productivity, or enhancing employee retention. Then, demonstrate how career coaching will directly contribute to achieving that goal.Leverage Internal Resources: See if your company has a professional development budget or a learning and development (L&D) department. Ask your manager or HR about the company's policy on funding external training or coaching.Quantify the ROI: Use data to show a potential return on investment.Present a Proposal: Write a clear, concise proposal that includes the problem, your proposed solution (coaching), the expected outcomes, the cost, and the projected ROI. Express your long-term commitment to the company and your desire to grow within it. You are a valuable asset they should invest in.Offer to Share Learnings: Propose to share what you learn with your team or colleagues, demonstrating a commitment to the entire organization's growth, not just your own.Track Your Progress: If they agree, propose a plan to track your progress and report back on the outcomes. This shows your accountability and reinforces that the coaching is a legitimate business expense.

Question 3

Are you the right Coach for me?

Accepted Answer

I have experience across multiple industries and have coached over 180 professionals in additional industries. I have also worked across B2B and DTC, agency, retail and subscription models. I have been part of the Leadership team, worked on strategic projects, managed $XXXM/year in budget, worked with 45 markets and speak 6 languages.But I may still not be what you are looking for. For example, although I can support a Software Engineer's Career Strategy and Behavioural Interviews, I don't support Software Engineering Technical Interview Coaching as it is highly specialized. Just as Investment Banking.First, define what you'd like to achieve. And if after reviewing the information on this website, I don't cover what you are looking to solve, then I am probably not the right Coach for you. But you are always welcome to contact me and ask any outstanding doubts you may have.Understanding how I work:I treat Career Coaching as I lead Performance Marketing. We set Goals, we evaluate the current approach (strategy), we review the different stages of the recruitment process, we evaluate what are the main challenges, we work on fixing the elements that are blocking that stage of the process, we put trackers in place and evaluate the results, we define tests (materials, comms, etc) until the coachee achieves (or exceeds) their Goal.

Question 4

Can I learn everything a Coach would help with by myself (or get free advice)?

Accepted Answer

Yes, of course you can. Do I think it is tailored to your particular circumstances and help you move as quickly as 1:1 Coaching? No.I have been able to triple compensation in 10 sessions in a good job market and double in 14-23 sessions in a difficult job market. Although this is something I can't guarantee for everyone, 1:1 Coaching can change people's lives. This I have no doubt of.But give it a try, ask your network for advice, free coaching resources online, networking events. But if none of it helps you, try a Coach. It doesn't have to be me, but find the support that will help you achieve your Goals.

Question 5

Do you offer an free intro or chemistry call?

Accepted Answer

Unfortunately, I don't offer "discovery calls" for 2 reasons:1) I don't think they are useful for the coachees and only benefit the Coach. The Coach asks a lot of questions to qualify the coachee and share about their services. It doesn't usually add any value to the coachee and I wanted to do things differently because...2) I want to (and enjoy) add value from day 1 and the first call is dedicated to you. I don't share anything about my services unless you ask me, and the time we have together is exclusively to unblock you. I usually also share any useful resources if I see you can benefit from them.If you'd like to learn more about how I work, you have 100+ reviews on my website and 85+ on my LinkedIn.

Question 6

Is this asking my company for Coaching a sign of weakness?

Accepted Answer

Top-performing companies and executives view coaching as a tool to enhance strengths, overcome challenges, and accelerate development, not to fix poor performance.- Between 25% and 40% of Fortune 500 companies in the U.S. invest in executive coaching for their leaders. One-third of these companies regularly use external coaches for leadership development.- 80% percent of companies now invest in leadership coaching to develop skills, build leadership depth, and improve employee retention.- Studies show that individual performance increases by an average of 70% following an executive coaching engagement.It demonstrates proactivity, aligns your growth to company Goals, indicates self-awareness, increases Leadership skills and mitigates risk for the Business.It's not a sign of weakness. It's a sign of strength.

Question 7

How can I stand out in a competitive job market?

Accepted Answer

In a competitive market, networking is your most powerful tool. Building relationships and getting referrals is far more effective than just cold applying. If you need support with effective outreach, messaging, scheduling informational interviews, building your personal brand on LinkedIn and in-person networking planning, reach out.

Question 8

How do I re-enter the workforce after a break?

Accepted Answer

You are not defined by your career break. You are defined by your experience and the value you bring to a company. If you need support defining your career strategy, building effective trackers, refining your search based on data, understand how to best differentiate yourself or pivoting into a new industry, reach out.

Question 9

What is the best way to get interviews for senior-level roles?

Accepted Answer

Don't wait for job postings. Identify and connect with CEOs, hiring managers, and other senior marketing professionals at your target companies and build authentic relationships.If you need support with effective outreach and messaging, trackers, improving your networking-to-application ratio, informational interviews or building a personal brand, reach out.

Question 10

How do I find a remote or hybrid marketing job?

Accepted Answer

Networking is just as, if not more, important for remote roles. Many remote-friendly companies hire based on referrals from their trusted employees. It requires a targeted approach. Use dedicated remote and hybrid job sites to find pre-screened, legitimate opportunities.If you need support with your marketing materials that demonstrate autonomy and build trust, outreach and networking and informational interviews, reach out.

Question 11

Are AI Coaching tools better than a Career Coach?

Accepted Answer

In my opinion, not for now. I'll give you an example:As of the time this information has been written, the Gemini app states that the maximum number of skills on Linkedin is 50. This is incorrect. And over 400 million users are using the Gemini platform and are getting an incorrect response. Please ensure you verify the information in these tools.I recommend leveraging a Coach, it doesn't have to be me, but have a proven expert that you can double check with. A good coach will change your life.

Question 12

How can I demonstrate my AI experience in an interview?

Accepted Answer

Demonstrating your AI experience in an interview is crucial, especially in leadership roles where technological proficiency is a competitive edge. If you need support with your marketing materials including LinkedIn, interview preparation and marketing mock interviews, outreach and networking and building your public brand as an AI thought leader, reach out.

Question 13

Are propietary templates included in your rate?

Accepted Answer

It depends on the Plan you sign up for. For example, if you are on the Basic Plan, they are not included. However, we can work through any templates you have sourced yourself and I can also provide feedback on elements you may want to consider or think about when getting started.Occasionally, I can also point you in the direction of some good public templates I have found over the years for you to develop on top of it on your own.

Question 14

Can I message you between sessions and receive guidance asynchronously?

Accepted Answer

That’s right, the amount of time I can support you with is tied to the Plan you choose. For example, on the Basic Plan you can message me on LinkedIn with quick questions. However, if I think a full breakdown is needed I will advise we move it to a call. I will not provide quick answers to a complex question if they can do more harm than good - this is for my coachees benefit. For example, if you ask me a question about negotiation that requires more than a 5 min answer and I say “yes” to it without coaching you through it, it can put at risk the next interview stage - which I will not want for you or anyone I support.

Question 15

Can you review my materials/work ahead of time?

Accepted Answer

It depends on the Plan you sign up for. For example, with the Basic Plan, the rate is just for the Coaching session and any time needed before or after it to review materials, will be charged separately.I always request a brief before starting with a new coachee. This will be reviewed 5min before the call and it is advised to include the most important information you want us to focus on in your first session to address your most pressing challenges and unblock how you achieve your Goals.However, this can be included in the rate with other Plans. If you'd like to learn more about all of the Plans available, please get in touch.

Question 16

What are the propietary templates?

Accepted Answer

The propietary templates are the ones I have been using for many years and that my coachees have asked me for. I think it’s important that you build yours, that you build based on what matters to you and your priorities, that you go through the process on your own which is the whole premise of Coaching. But I also offer them as an option if it is preferred.

Question 17

Do you think the 1 hour Basic Plan is the right starting point?

Accepted Answer

In general, you need to think about what you'd like to get out of Coaching and then decide what is the best Plan for you. For example, if you'd like for me to review your resume and provide feedback outside of a Coaching session, the Basic Plan wouldn't be the best choice for you.Instead of telling you what I think, I’ll tell you the most common process I see with my coachees.1) They usually get started with the 30min call - because they don’t know me and it’s a good option to get started. We usually cover Goals and positioning.2) They tend to book a single session if they only need me for one problem they want to solve for. Usually 1h for 1 topic: Linkedin or Resume or Interview prep for 1 company.3) They book a package when they want me to help them with multiple topics or processes because they want to land a job quickly, or reframe their profile to improve their personal brand, or need help with a promotion.

MARKETING AI CAREER COACHING

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

SERVIÇOS DE COACHING

DE CARREIRA GLOBAL

Precisa de ajuda para escalar a nível Global? Liderar equipas Globais e manter um bom equilíbrio entre vida pessoal e profissional? Impulsionar a transformação AI-native? Aumentar o seu remit ou aceder ao círculo Executivo?​

Com dificuldades em conseguir uma oferta? Em conseguir entrevistas? Precisa de apoio com a sua estratégia de procura de emprego e entrevistas num mercado difícil? Quer fazer uma transição para a área de Tecnologia, fractional, consultoria ou outra indústria?

Precisa de apoio para iniciar o seu próprio negócio? Liderar uma equipa pela primeira vez? Como equilibrar estratégia e execução?

Precisa de future-proof (tornar à prova de futuro) a sua carreira na era da IA? Precisa de desenvolver competências de Liderança do futuro ou competências de marketing AI-proof? Quer desenvolver uma equipa AI-native e impulsionar a transformação da força de trabalho?

Procura Leadership Coaching para Profissionais de Marketing? Quer saber mais sobre Performance Marketing ou definir o seu percurso de carreira como CMO? Como liderar equipas como Diretor de Marketing?

INDIVIDUAL SESSIONS & PACKAGES

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

Departments

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Product Marketing (PMM)​​

Marketing Operations (MOPs)

Marketing Revenue Operations (RevOps)

Media Planning

Media Strategy

Customer Marketing

Marketing Analytics

Customer Insights

Business Intelligence

Trade Marketing

Marketing Technology (MarTech)

Enterprise Client Account Management

Ad Sales

Media Operations

Business Solutions

Campaign Planning

Market Research

ECommerce

Campaign Management

​​​​​

Media Types

Search Channels

Social & Community Channels

Lifecycle Marketing

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Content Marketing

Frequently Asked Questions

Is Coaching worth the ROI?

How can I justify this expense or build a business case to my company?

Are you the right Coach for me?

Can I learn everything a Coach would help with by myself (or get free advice)?

Do you offer an free intro or chemistry call?

Is this asking my company for Coaching a sign of weakness?

How can I stand out in a competitive job market?

How do I re-enter the workforce after a break?

What is the best way to get interviews for senior-level roles?

How do I find a remote or hybrid marketing job?

Are AI Coaching tools better than a Career Coach?

How can I demonstrate my AI experience in an interview?

Are propietary templates included in your rate?

Can I message you between sessions and receive guidance asynchronously?

Can you review my materials/work ahead of time?

What are the propietary templates?

Do you think the 1 hour Basic Plan is the right starting point?

Precisa de ajuda para escalar a nível Global? Liderar equipas Globais e manter um bom equilíbrio entre vida pessoal e profissional? Impulsionar a transformação AI-native? Aumentar o seu remit ou aceder ao círculo Executivo?

Product Marketing (PMM)