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PERFORMANCE MARKETING CAREER COACHING

I have coached internationally over 800 hours transforming the careers of more than 200 startup and Fortune 500 Executives, Founders and Professionals in Marketing.

My Performance Marketing coaching empowers them to reach the next level of skills necessary today and accelerate their careers. My services offer vetted and flexible 1:1 coaching, giving you objective insight into the industries I have worked and coached in and personalized guidance on building high-demand capabilities, emotional intelligence, and communication abilities. I help you uncover blind spots, stay accountable, and become unstoppable whether you are looking to secure a new job, scale a startup, or advance into leadership.

I specialize in Corporate Training for Global people managers with a focus on leadership, systematisation and automation.  I also support 1:1 Career and Development Coaching, with emphasis on Career Strategy, Marketing and AI (over 200+ hours of training provided). 

"Alexia is a very confident and talented marketer. She has a proactive and analytical approach to any challenges coming her way and always finds time to lend a hand if need be. I found her to be a great coach and manager and I hope to have the pleasure of working with her again in the future."

Hanne F.

Affiliate Marketing Manager

DECATHLON

"Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company."

Nadege K.

Lead, Marketing

SONY PlayStation

PERFORMANCE MARKETING CAREER COACHING SERVICES

With over 65 reviews on LinkedIn and working across Strategy and Execution for Fortune 500 and hyper-growth startups, I bring practical, executive-level insight to Performance Marketing career growth, productivity, automation, and AI adoption.

I have coached 200+ professionals globally - United States, Canada, UK, France, Spain, Germany, Portugal and Luxembourg - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

I support multi-industry (Consumer DTC & B2B SaaS) Performance Marketing interview preparation, mock interviews and interview coaching, marketing materials and resume reviews, career and leadership coaching, overcoming the fear of negotiation and mentorship.

*Services provided are by the hour, packages, bundles and workshops

FOUNDER COACHING

Need to develop a Business Plan that will ensure growth? Define your Personal Brand to get more investment? Structure a Marketing Strategy that exceeds targets when executed? I can help:

  • Business Plan & Operations

  • Founder Personal Branding

  • Develop Culture & Values

  • Human & AI Resources

  • Hiring & Retaining Talent

  • Marketing & Media Strategy

  • Multi-Industry Expertise

EXECUTIVE COACHING

Need help scaling Worldwide? Leading Global teams and maintaining a good work life balance? Driving AI-native transformation? Increasing your remit or accessing the Executive circle?

I support VP+ levels from Fortune 500s and startups with:

  • Executive Career Coaching

  • GTM Strategy & Execution

  • Network & Influence

  • Asynchronous Leadership

  • Automation & Systematization

PROFESSIONAL COACHING

Struggling to land an offer or land interviews? Need support with your job search strategy and interviewing in a difficult job market? Want to pivot into Tech, fractional, consulting or a different industry? Or expand your role into additional Marketing channels? I coach on:

  • Career Strategy Reframing

  • Transitions & Promotions

  • Mock Interviews & AI Screens

  • Resume Writing & Tips

  • Build or Expand Networks

  • Access The Hidden Job Market

BUSINESS COACHING & ARTIFICIAL INTELLIGENCE

Need support kicking off your own business? Leading a team for the first time? How to balance strategy and execution?

I support Founders and CEOs:

  • 0-1 Scaling & Startup Coach

  • Hiring Top Talent & Culture

  • Global Leadership Skills

  • Develop Resilient Mindset

  • Business Transformation

  • Reporting & Data Analytics

  • Building an AI-First Team

  • Skills for Demand Generation

MARKETING COACHING

AUTOMATION COACHING

Need to future-proof your career in the age of AI? Need to develop Leadership skills of the future or AI proof marketing skills? Want to develop an AI-native team and drive workforce transformation?

After working with automation for 14+ years, I can help with:

  • Future-Proof Marketing Skills

  • Developing AI-native SOPs

  • Automation as a Mindset

  • Tagging & Exec Reporting

LEARNING &

CAREER DEVELOPMENT

Looking for Leadership Coaching for Marketing Professionals? Want to learn more about Performance Marketing or define your CMO career path? How to lead teams as a Marketing Director?

  • Executive Coaching for Marketers

  • Global Leadership Coaching

  • Director Career Transition to VP

  • Brand & Performance Marketing

  • Brand-to-ROI Frameworks​

  • Resume Review for Marketers

  • Interview Coaching for Marketing

INDIVIDUAL SESSIONS & PACKAGES

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

​Marketing Specialisms & Functions

  • Growth Marketing

  • Performance Marketing

  • Brand Marketing

  • Demand Generation

  • Account-Based Marketing (ABM)

  • Product-Led Growth (PLG)

  • Marketing Planning

  • Marketing Strategy

  • Digital Marketing

  • Online Marketing

  • In-Store Marketing

  • Retail Marketing

  • Shopper Marketing

  • Out-of-Home Marketing

  • Channel Marketing

  • Direct Response Marketing

  • Global Marketing

  • International Marketing

  • Regional Marketing

  • Local Marketing

  • Inbound Marketing

  • Outbound Marketing

Departments

  • Product Marketing (PMM)​​

  • Marketing Operations (MOPs)

  • Marketing Revenue Operations (RevOps)

  • Media Planning

  • Media Strategy

  • Customer Marketing

  • Marketing Analytics

  • Customer Insights

  • Business Intelligence

  • Trade Marketing

  • Marketing Technology (MarTech)

​​

Media Types

 

  • Owned Media

  • Earned Media

  • Shared Media

  • Paid Media

Search Channels

 

  • Paid Search (SEM)

  • Search Engine Optimization (SEO)

  • Generative Engine Optimization (GEO)

  • Display Advertising

Social & Community Channels

 

  • Social Media MarketingPaid Social & Organic Social

  • Influencer Marketing

  • Community Management

  • Affiliate Marketing

  • Partner Marketing

Platform

  • TV Advertising

  • Connected TV Marketing

  • Mobile Marketing

  • SMS Marketing

  • App Marketing

Lifecycle Marketing

  • Email Marketing

  • CRM

Content Marketing

 

  • Content Syndication

  • Public Relations (PR)

  • Experiential Marketing

Events

  • Field Marketing

  • Event Marketing

Format

  • Video Advertising

  • Podcast Advertising

  • Audio Marketing

  • Audio Advertising

  • Print Marketing

  • Direct Mail Marketing

Frequently Asked Questions

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