top of page

AUTOMATION COACHING

My journey in automation started 14+ years ago working for a Feed Management solutions agency in London, UK. Working in MarTech, I learned everything from intelligent scraping, data structuring and enrichment to channel optimization and international expansion. Fast forward to today my experience has expanded beyond Marketing as I have fully integrated an automation mindset with my teams as a Player Coach and applied it to everything I do across Budget Management, GTM Planning, Business Planning and Operations, Forecasting, International Relations and Asynchronous Processes, Analytics and as always, Brand and Performance Marketing.

I coach Founders, Executives and Mid-Career Global People Managers and their teams to integrate automation into every layer of the marketing ecosystem, inside or outside of it - from GTM to Creative and Forecasting - unlocking scale, personalization, and sustainable growth ahead of a soon to come AI world.

"I had the privilege of working with Alexia, who was a key stakeholder in my projects. Her insights were crucial, guiding me to prioritize and deliver substantial business value efficiently. Alexia's commitment to excellence and ability to inspire those around her make her an invaluable asset to any team. I wholeheartedly recommend her."

Gabriel O.

Senior Manager, Data Strategy & MarTech Analytics

SONY PLAYSTATION

"Alexia and I partnered on budget management, forecasting, strategic financial planning and operations at PlayStation, where she led the Global Marketing - Store, Subscription Services & DTC Delivery Team. As the team leader, she provided strategic direction to drive player acquisition, retention, and re-engagement throughout the lifecycle. I greatly valued her consistent collaboration, results-oriented approach, and commitment to optimizing processes in alignment with our business and financial objectives."

Rosanne W.
Head of Global Marketing Finance & Business Operations

SONY PlayStation

AUTOMATION COACHING SERVICES

I support Executives and Performance Marketing and Growth Marketing Professionals with automation strategy, team transformation, and full-funnel performance spanning Brand, Product, Performance Marketing, leaning on my experience leading 45 markets and $100M+ budgets.

I also coach cross-functional leaders in Product, Sales, Data, Operations and Customer Service to enable Marketing, streamline GTM execution, and scale revenue through automation and organizational clarity. For example, at RS Components I coached a dotted line group of 10 Technical Customer Service Managers on PPC best practice and the channels restructure that followed delivered a +41% increase in Revenue YoY across 500,000 products.

​

*Services provided are on monthly retainer

BUSINESS OPERATIONS & FINANCIAL ACCURACY

Need support deploying solutions across Business Verticals? Or ensure that SOPs are followed at Global and Local level? 

I can help with the set up, adoption and roll out:

​

  • 200+ Team Alignment

  • Operating & Strategic Plans

  • Effective Business Results

  • Shareholder Confidence

  • Full-Stack Marketing

PERFORMANCE UPLIFT & COMMERCIAL IMPACT

Need to turn around International Marketing performance and train teams from scratch? Or need to exceed targets and want to learn about Performance Marketing?

 

I can help with:

​

  • Omni-channel Training

  • Cross-channel Leadership

  • Auditing & Prioritization

  • Analytics & Tracking

  • Agility for Global Results

ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS

Need to quickly re-skill or up-skill your Team due to shifting business priorities? Struggling with retention or succession planning? Global vs Local misalignment impacting brand equity?​

​

  • Design, Scale, Restructures 

  • Upskilling for AI

  • Build Innovation Culture

  • Increase Productivity with AI

  • AI-First Workflow Integration

GO-TO-MARKET &

MEDIA PLANNING

Need to deploy a unified GTM Strategy across teams? Campaigns not launching on time nor reaching their targets? I can help by sharing how you can build and lead through strategic change:

​

  • Multi-Vertical Operations

  • R&R, Prioritization & Agile

  • Global-Local Workflows

  • Centralization Strategy

  • Operationalizing GTM

MEASUREMENT, ANALYTICS & AUTOMATION

Need a Marketing Technologist to get tracking right and evaluate results accurately? Struggling to pitch Brand campaigns to drive converting traffic? Channel dependency and need to diversify?

​

  • Algorithms & Automation

  • Data & Tool Alignment

  • Online & Offline Tracking

  • Tagging & Exec Reporting

  • Vetting & Integrating Tools

VISION, INNOVATION & TESTING

Need to lead through change, scale best practice and successful tests globally? Avoid siloes to drive exponential growth?

I'll help with your vision and connect the dots:

​

  • Cross-functional Initiatives

  • Vertical & Horizontal Teams

  • AI Optimization & Velocity

  • Global & Local Alignment

  • Compliance & Localization

Get in Touch

International Coaching sessions in multiple languages:

​

  • ​English

  • ​Spanish

  • Catalan

  • French

  • German

  • Portuguese

Thanks for submitting!

bottom of page