15+ years improving how Businesses and Individuals market their products, services and themselves to reach their Goals.
I have been coaching Executives, Founders and Global People Managers across all specialities beyond Marketing for 9+ years, with a focus on:
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Tech: D2C, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity
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E-commerce: Electronics, Sports, Media, Fashion
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Consumer Goods and Services: Retail, Wellness
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Subscription: Entertainment, Education, Gaming
Frequently Asked Questions
Some of my Founders Coaching services include:
Get feedback on business plan, marketing or media strategy
Tips on go-to-market, planning and operations
How to build the right internal and external resources and structure for exponential growth
How to get into tech or marketing and career strategy
I am able to support Founders due to my experience in the following areas:
I have redefined Marketing for:
- World class brands such as Sony (50M PS5 units sold), Decathlon and RS Components.
- Major UK retailers River Island, House of Fraser and Currys PC World.
- High profile startup MasterClass ($2.75B) with increase in subscription revenue by 40% YoY.
- Startup Onfido ($650M exit) with +110% EQL lift with an impact on 130% increase in revenue ahead of acquisition.
Consistently delivered 20-45% increase in revenue regardless of industry, business model, size or stage drawing on my expertise in digital transformation, revenue generating consumer programs and strategies and elevating brands through compelling storytelling and ROI driven marketing mix. I have successfully steered complex and rapidly evolving businesses through high periods of growth over the last 15+ years.
Consultant results featured in: The Telegraph, BusinessWire, Adweek, Retail Week, eConsultancy & more.
Board Member for America Needs You.
Elements I can advise on:
✔️ Executive Coaching, Marketing Leadership and Career Development with a Performance Mindset
✔️ Omni-channel Marketing Strategy (Traditional, Digital & In-Store Marketing)
✔️ International growth for Consumer & B2B models: E-Commerce, Retail, Subscription.
✔️ Go-to-Market Strategy, Planning and Operations across 45 Countries and 200+ stakeholders - driving new technology adoption within 6 months and scaling from 2 Business lines to 4.
✔️ Budget Management up to $100M/year to deliver $20BN in Revenue
✔️ Multi-cultural Corporate Training, build and scale high functioning Global teams
✔️ Attract, retain, grow top talent in Global and Local teams
✔️ Brand, Performance & Product Marketing
✔️ Demand/Lead Generation, PLG/Account Based Marketing
✔️ Full funnel Marketing connecting GEO, Paid Search, Paid/Organic Social Media, Content, PR, Community building, Affiliate/Influencer Marketing, CRM/Email, etc
✔️ New vertical/business line, category, product and market launches
✔️ Marketing technology, analytics, automation and AI, systematization, personalization. ROAS, ROI, LTC, CAC optimization.
✔️ Site migrations, Channel restructures, successful relaunches
✔️ Building structures that enable innovation to scale revenue exponentially via cross-market, cross-channel testing
✔️ Data Governance and Privacy
✔️ Board service
✔️& More
After transforming the careers of 200+ professionals globally (200+ hours specifically on AI), today I coach executives, founders, and cross-functional leaders to accelerate their growth, own their narrative, and operate at scale in high-stakes environments - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their own ventures.
Companies include: Google, Netflix, Nvidia, Walmart, Target, Decathlon, Sony, Spectrum, Paramount, Visa, Starbucks, Salesforce, Crowdstrike, Atlassian, Oracle & more.
Elements I don't support with:
- Access to her network
- Fundraising efforts
- Pitching products & services to her portfolio
I can support calls in English, Spanish, Catalan, French, German and Portuguese.
Excited to explore how my strategic mindset, global leadership acumen, and passion for automation and innovation can contribute to your continued success.
Absolutely. You can book individual Coaching sessions at your convenience and on demand. Please make sure you book with at least one week in advance as my calendar gets booked quickly. If you'd prefer to lock in the time with a package or have any questions about how to book a Coaching session with me, please get in touch: consult@alexiapalau.com.
It's important to have a very clear P&L to understand if you have the level of budget that will make Business Coaching a timely investment or not.
If you believe a Coach would outweigh the immediate financial strain, after reviewing the numbers and doing the relevant research on your specific circumstances, reach out.
39% to 70% of CEOs have used a Business Coach, with some sources citing that 40% of Fortune 500 CEOs work with a Coach. And this doesn't include Advisory Boards.
The question is not "if", the question for an early stage startup is "when is the right time".
- Mentors tell you what they did.
- Advisors what you should do.
- And Coaches help you figure out the answer for yourself.
Choosing the right person for the right model is key for you to get the highest ROI of you investment. Please refer to this blog post to learn more.
Yes, I provide Coaching across Executives and Mid-Career professionals across multiple industries, business models and sizes. As a Founder Marketing Coach, I support general Business Coaching as well as Marketing Training and AI Training.