Question 1

What do you specialize in?

Accepted Answer

Who I am best suited for and support:• C-Suite, Founders and Executives that need to align vision with resilient customer-first Growth Marketing strategies.• Prefer a career Performance Marketer to fix a high dependency channel, diversify, lead omni-channel or develop a Performance Mindset with current team (for example, Brand Marketing) across the full customer funnel with Earned, Shared, Owned and Paid Media (organic & paid).• Companies that need a multi-business model expert to drive growth: B2C + B2B, SaaS + Marketplace, E-Commerce + Subscription + DTC, Retail + Pre-order, etc.• Or large global corporations with up to 500k products that need a high capacity leader to drive hyper growth, launch new verticals, increase margins for hundreds of categories and optimize P&L through operational consolidation, automation (including AI), and building and leading cultural moments with high-profile icons.• Lean or large global organizations that want to bring an experienced Executive Coach (up to C-Suite of Fortune 500) to support their Player-Coach culture and team development with tangible impact on eNPS, top talent retention, productivity and efficiency.• Automation forward businesses that want an AI Thought Leader with extensive experience in automation, having worked with 80% of AI Agent technology 15+ years ago (intelligent scraping, data structuring and enrichment, etc) - deploying automation solutions since and today developing AI-native organizations.FULL-TIME / FRACTIONAL / PROJECTS→ Strategy: Strategic & Operating Plan, Marketing Strategy, Fortune 500 Executive & Startup Board QBRs, P&L. → GTM: Marketing & Media planning, Brand Equity & Safety.→ Media: Launches & optimization. On- & Offline. Acquisition and Retention (Lifecycle).→ MarTech: Research, RFI, RFP, MVP testing, implementation, adoption strategy and rollouts. Tracking audit, reporting and modeling (attribution, predictive forecasting, personalization, etc). Creative automation (DCO)

Question 2

Why hire a fractional CMO?

Accepted Answer

You don’t always need a full-time executive; you need the right level of leadership at the right time. Here is why choosing to hire a fractional CMO on a fractional basis is the smartest move for growing companies:Cost-Effective Executive Leadership: Secure senior marketing leadership at a fraction of the cost of a full-time hire, maximizing your budget while getting expert guidance.
Instant Leadership Gaps Solutions: If you aren't ready to hire a CMO full-time, a fractional leader fills the void immediately, providing proven expertise to avoid common pitfalls.
Strategic Growth Roadmaps: Build a marketing strategy tailored specifically to your industry - whether SaaS, gaming, fashion, or private equity.
Flexible Engagement Models: Benefit from agreements that flex from 5 to 25 hours per week, allowing you to hire a CMO based on your exact business stage and trajectory.
Go-to-Market Strategy Execution: Launch new products and services with a structured, scalable plan and measurable outcomes.
Scalable Adaptability: As your business evolves, your fractional CMO’s involvement scales up or down, offering agility that a traditional hire cannot.
Multi-Channel Marketing Expertise: Leverage deep knowledge across digital, traditional, and emerging marketing strategies without the learning curve.
Performance & Accountability: Implement KPI-driven reporting, weekly reviews, and ongoing optimization to ensure your marketing delivers results.
Efficiency & ROI: Ensure your internal team and marketing budget are being utilized in the smartest way possible.
Fresh Strategic Perspectives: Identify missed opportunities and improve existing campaigns with an unbiased, outside-in view.

Question 3

Do you have any references or testimonials?

Accepted Answer

Yes, you can find over a hundred testimonials on my website, including references, and 85+ on my Linkedin.

Question 4

What are the typical responsibilities of a fractional CMO?

Accepted Answer

Fractional CMO Responsibilities:Strategic Planning & VisionDefining and leading both short-term and long-term marketing strategies that strictly align with the company's broader business goals.Multi-Channel Campaign Management (incl. Demand Generation)Building and managing campaigns across diverse channels, including SEO, paid media, email, social media, and content marketing.Growth Strategy: Growth Optimization & Problem SolvingDiagnosing operational bottlenecks and actively removing obstacles that slow down company growth.Team LeadershipInspiring and guiding the in-house marketing team to ensure they remain focused on high-impact initiatives.Vendor & Agency CollaborationCoordinating efforts with external partners, including trusted agencies, contractors, and technology partners.Market Intelligence & AnalysisTracking competitor activity, customer behavior, and industry trends to identify specific opportunities for expansion.Customer Journey OptimizationImproving every stage of the customer experience to boost satisfaction, retention, and loyalty.Performance Tracking (Data & KPIs)Establishing clear metrics, accountability measures, and reporting systems to ensure the team operates with focus and transparency.Executive IntegrationFunctioning as an integral part of the executive team - not just a consultant - to shape business direction and ensure strategy aligns seamlessly with execution.Other responsibilities:Sales Process OptimizationPositioningMessagingReturn on InvestmentCustomer Experience and RetentionIncreasing Valuation & Exit PlanningMergers and AcquisitionsRevenue StrategyLead GenerationMarket ExpansionGo-to-Market Plans and LaunchesInternal CommunicationsTalent Branding and AttractionTeam Develoment and Hiring

Question 5

What will it be to work with you?

Accepted Answer

I join organizations as part of the executive and leadership team as a fully accountable, integrated team member. 
I serve as a strategic marketing and growth expert around the executive table, in the board room, and at company all hands. I also build, lead, and mentor your marketing team for long-term success.
I provide strategy on how to build and scale a full stack marketing engine.

This often includes:
Brand, positioning, and messaging overhaulWebsite audit, updates, and conversion optimizationContent, comms, and thought leadership strategy and implementationMarketing org assessment, planning, restructure, and/or scalingGTM strategy development - TAM/SAM/ICP, personas, revenue models, etc.Market research and customer engagementPipeline and revenue modeling, including collaborating with commercial, sales, CS, and financeDemand generation program audit, strategy development, and optimizationDeveloping KPIs and dashboards in partnership with leadership and operationsIn B2B, partnering with sales on ABM/ABX and pipeline acceleration programs. And with CS on expansion, customer segmentation & retention campaignsMarTech stack audit, recommendations, and tool evaluation

Question 6

What is your availability and compensation?

Accepted Answer

Typically my fractional engagements are ~20-30% of my time, but that is flexible based on my availability and your needs. For some clients, we need more time together up front and decrease later in our relationship as the engine begins humming and/or the team is scaled. There are no hard and fast guidelines outside of my capacity.As a Fractional CMO, I typically charge based on a day rate with flexibility varied commitment month to month, as needed.These are starting points and could be vary depending on the type of work and length of engagement. We will work together to define an agreement that is best aligned with your business goals.

Question 7

What is the process you typically follow when starting with a new business?

Accepted Answer

I start with my onboarding framework so I can get up to speed quickly on the most relevant parts of the business. While I won’t need what a full-time employee needs for onboarding, I’ll still need a little time to intake information before making recommendations.After about a month of digging into the business, I will present my assessment of the biggest areas of opportunity for our engagement - those with the highest likelihood of supporting your business goals. We will align on them and then I’ll highlight a strategic plan to accomplish your goals. The plan will include what, how, and who is needed to achieve our agreed upon KPIs. This will be how we measure and monitor success together over the course of the engagement.Then we kick off. The beauty of fractional leadership over traditional consulting, is I am now a real part of your company. So we can move quickly. And while it may not be forever, and it may not be five days a week, you can count me as part of your company’s DNA.But not every company is a perfect fit for every executive. If either of us feels there isn’t an ideal cultural fit, it's ok. You should feel just as excited about me joining your team as you would a full-time hire. And vice versa.To start, we will agree to no less than 90 days together to ensure I’m there long enough to make some impact and develop an executable strategy. After that, I will build in a 30-day notice when the time comes that the business no longer needs me as their fractional leader or if it is time for me to move on. This serves us both well in allowing a reasonable balance of notice and flexibility.

Question 8

Can I hire you as an advisor instead of a Fractional CMO?

Accepted Answer

Of course. If you see that the Fractional CMO engagement is not possible at the moment, I am also an advisor and coach for companies that need marketing guidance from someone who’s “been there, done that.” The key difference between advising and fractional work is team integration and accountability for results. As an advisor, I am not an integrated member of your team, and I am not executing the strategies we agree on or accountable to their results in the same way. Instead, I’m learning about the main challenges in the business you need support with and providing insight and direction on how to solve them. I’m there for you and the executive team. I do not manage the marketing team.The amount of time spent depends on your needs but often is in the range of 3 - 10 hours a week. Advising could be a better fit for you if you have the right people in place but have some gaps in specific experience for your current challenges. Or if you are a founder who needs to remain hands-on in marketing, but requires guidance on how to get to the point that a marketing hire makes sense.You can find more information about my advisory services here and about my business coaching services here.

FRACTIONAL CMO CONSULTING

PART TIME CMO CONSULTING SERVICES

KPIs I have worked with in the past 15+ years ROI, ROAS, CPA, CPL, CAC, LTV/CAC, CVR, CLV, CPCV, CTR, CPC, Margin MQLs, SQLs (SDRQLs/AEQLs), LVR, Revenue, Won

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

TYPES OF CMO SUPPORT & CMO PROJECTS

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

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Frequently Asked Questions

What do you specialize in?

Why hire a fractional CMO?

Do you have any references or testimonials?

What are the typical responsibilities of a fractional CMO?

What will it be to work with you?

What is your availability and compensation?

What is the process you typically follow when starting with a new business?

Can I hire you as an advisor instead of a Fractional CMO?

KPIs I have worked with in the past 15+ years

ROI, ROAS, CPA, CPL, CAC, LTV/CAC, CVR, CLV, CPCV, CTR, CPC, Margin
MQLs, SQLs (SDRQLs/AEQLs), LVR, Revenue, Won

TYPES OF CMO SUPPORT &
CMO PROJECTS

Subscription Services

Marketplaces

Fractional Chief Marketing Officer for Tech

Locations

I am based in New York City (NYC) and can support on-site projects in Manhattan, New Jersey, Brooklyn, Queens, Long Island City and more with occasional travel to San Francisco. Please reach out to ask about other locations I can service in person.

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