Question 1

Is Career Coaching worth the ROI?

Accepted Answer

In my opinion, yes. For example, Coaching to land a new role is worth it when you have been looking for 3 months without an offer - the current job search in this job market is over 6 months with some sources already stating over a year. And longer for Executives. When we look at the loss of compensation over time vs speed to land a new role, to me, it is worth it. But you need to find a good Coach.But don't take it from me, do your research from reputable publications like Forbes and news outlets. What you need to assess is if you are comfortable with the investment right now and what is the ROI you expect. For example, my average Coaching ROI, although not a guarantee for every case, is over 10 to 1.But you need to evaluate your options and decide the best option that works for your specific circumstances.

Question 2

How can I justify Coaching as an expense or build a business case for my company?

Accepted Answer

Align with Company Goals: Identify a strategic challenge or goal that your company is focused on. This could be improving leadership skills, increasing team productivity, or enhancing employee retention. Then, demonstrate how career coaching will directly contribute to achieving that goal.Leverage Internal Resources: See if your company has a professional development budget or a learning and development (L&D) department. Ask your manager or HR about the company's policy on funding external training or coaching.Quantify the ROI: Use data to show a potential return on investment.Present a Proposal: Write a clear, concise proposal that includes the problem, your proposed solution (coaching), the expected outcomes, the cost, and the projected ROI. Express your long-term commitment to the company and your desire to grow within it. You are a valuable asset they should invest in.Offer to Share Learnings: Propose to share what you learn with your team or colleagues, demonstrating a commitment to the entire organization's growth, not just your own.Track Your Progress: If they agree, propose a plan to track your progress and report back on the outcomes. This shows your accountability and reinforces that the coaching is a legitimate business expense.

Question 3

Are you the right Career Coach for me?

Accepted Answer

I have experience across multiple industries in e-commerce (electronics, sports, fashion, media), consumer goods (retail, wellness), and subscription services (entertainment, education, tech) and have coached over 180 professionals in additional industries and disciplines beyond Marketing. I have also worked across B2B and DTC separately and combined in multi-business model companies. I have been part of the Executive (ELT) team, worked on strategic projects, managed $XXXM/year in budget, worked with 45 markets and speak 6 languages.But I may still not be what you are looking for. For example, although I can support a Software Engineer's Career Strategy and Behavioral Interviews, I don't support Software Engineering Technical Interview Coaching as it is highly specialized. Just as Investment Banking.First, define what you'd like to achieve. And if after reviewing the information on this website, I don't cover what you are looking to solve, then I am probably not the right Coach for you. But you are always welcome to contact me and ask any outstanding doubts you may have.Understanding how I work:I treat Career Coaching as I lead Performance Marketing. We set Goals, we evaluate the current approach (strategy), we review the different stages of the recruitment process, we evaluate what are the main challenges, we work on fixing the elements that are blocking that stage of the process, we put trackers in place and evaluate the results, we define tests (materials, comms, etc) until the coachee achieves (or exceeds) their Goal.

Question 4

Can I learn everything a Career Coach would help with by myself (or get free advice)?

Accepted Answer

Yes, of course you can. Do I think it is tailored to your particular circumstances and help you move as quickly as 1:1 Coaching? No.I have been able to triple compensation in 10 sessions in a good job market and double in 14-23 sessions in a difficult job market. Although this is something I can't guarantee for everyone, 1:1 Coaching can change people's lives. This I have no doubt of.But give it a try, ask your network for advice, free coaching resources online, networking events. But if none of it helps you secure a new role within 3 months, try a Career Coach. It doesn't have to be me, but find the support that will help you achieve your Goals.But if you are already there, past the 3 month search, and would like to work with me, reach out.

Question 5

Do you offer a Career Coaching free chemistry call or intro call?

Accepted Answer

You will find 140+ reviews on my website and 90+ on my LinkedIn about my work as a Marketing Executive and Career Coach. You can also read about my work ethic and style and get most answers to your questions in the FAQs page but if you need additional information, don't hesitate to reach out and happy to answer any quick questions you may have about ways I can support you - at no cost.Most people get started with a 30min career coaching session which you can book here, and I also offer a 15min option here.

Question 6

Is asking my company for Coaching a sign of weakness?

Accepted Answer

Top-performing companies and executives view coaching as a tool to enhance strengths, overcome challenges, and accelerate development, not to fix poor performance.- Between 25% and 40% of Fortune 500 companies in the U.S. invest in executive coaching for their leaders. One-third of these companies regularly use external coaches for leadership development.- 80% percent of companies now invest in leadership coaching to develop skills, build leadership depth, and improve employee retention.- Studies show that individual performance increases by an average of 70% following an executive coaching engagement.It demonstrates proactivity, aligns your growth to company Goals, indicates self-awareness, increases Leadership skills and mitigates risk for the Business.It's not a sign of weakness. It's a sign of strength.

Question 7

How can I stand out in a competitive job market?

Accepted Answer

In a competitive market, networking is your most powerful tool. Building relationships and getting referrals is far more effective than just cold applying. If you need support with effective outreach, messaging, scheduling informational interviews, building your personal brand on LinkedIn and in-person networking planning, reach out.

Question 8

How do I re-enter the workforce after a break?

Accepted Answer

You are not defined by your career break. You are defined by your experience and the value you bring to a company. If you need support defining your career strategy, building effective trackers, refining your search based on data, understand how to best differentiate yourself or pivoting into a new industry, reach out.

Question 9

What is the best way to get job interviews for senior-level roles?

Accepted Answer

Don't wait for job postings. Identify and connect with CEOs, hiring managers, and other senior marketing professionals at your target companies and build authentic relationships.If you need support with effective outreach and messaging, trackers, improving your networking-to-application ratio, building lasting professional relationships from scratch, informational interviews or building a personal brand, reach out.

Question 10

How do I find a remote or hybrid marketing job?

Accepted Answer

Networking is just as, if not more, important for remote roles. Many remote-friendly companies hire based on referrals from their trusted employees. It requires a targeted approach. Use dedicated remote and hybrid job sites to find pre-screened, legitimate opportunities.If you need support with your marketing materials that demonstrate autonomy and build trust, outreach and networking and informational interviews, reach out.

Question 11

Are AI Coaching tools better than a Career Coach?

Accepted Answer

In my opinion, not for now. I'll give you an example:As of the time this information has been written, the Gemini app states that the maximum number of skills on Linkedin is 50. This is incorrect. And over 400 million users are using the Gemini platform and are getting an incorrect response. Please ensure you verify the information in these tools.I recommend leveraging a Coach, it doesn't have to be me, but have a proven expert that you can double check with. A good coach will change your life.

Question 12

How can I demonstrate my AI experience in a job interview?

Accepted Answer

Demonstrating your AI experience in an interview is crucial, especially in leadership roles where technological proficiency is a competitive edge. If you need support with your marketing materials including LinkedIn, interview preparation and marketing mock interviews, outreach and networking and building your public brand as an AI thought leader, reach out.

Question 13

Are career propietary templates included in your rate?

Accepted Answer

It depends on the Plan you sign up for. For example, if you are on the Basic Plan, they are not included. However, we can work through any templates you have sourced yourself and I can also provide feedback on elements you may want to consider or think about when getting started.Occasionally, I can also point you in the direction of some good public templates I have found over the years for you to develop on top of it on your own.

Question 14

Can I message you between sessions and receive guidance asynchronously?

Accepted Answer

You can, the amount of time I can support you with is tied to the Plan you choose. For example, on the Basic Plan you can message me on LinkedIn with quick questions. However, if I think a full breakdown to your question is needed, I will advise we move it to a call. I will not provide quick answers to a complex question if they can do more harm than good and this is for the coachees benefit. For example, if you ask me a question about negotiation that requires more than a 5 min answer and I say “yes” to it without coaching you through it, it can put at risk the next interview stage - which I will not want, for you or anyone I support.

Question 15

Can you review my materials/work ahead of time?

Accepted Answer

It depends on the Plan you sign up for. For example, with the Basic Plan, the rate is just for the Coaching session and any time needed before or after it to review materials, will be charged separately.I always request a brief before starting with a new coachee. This will be reviewed 5min before the call and it is advised to include the most important information you want us to focus on in your first session to address your most pressing challenges and unblock how you achieve your Goals.However, this can be included in the rate with other Plans. If you'd like to learn more about all of the Plans available, please get in touch.

Question 16

What are the propietary templates?

Accepted Answer

The propietary templates are the ones I have been using for many years and that my coachees have asked me for. I think it’s important that you build yours, that you build based on what matters to you and your priorities, that you go through the process on your own which is the whole premise of Coaching. But I also offer them as an option if it is preferred.

Question 17

Do you think the 1 hour Basic Plan is the right starting point?

Accepted Answer

In general, you need to think about what you'd like to get out of Coaching and then decide what is the best Plan for you. For example, if you'd like for me to review your resume and provide feedback outside of a Coaching session, the Basic Plan wouldn't be the best choice for you.Instead of telling you what I think, I’ll tell you the most common process I see with my coachees.1) They usually get started with the 30min call - because they don’t know me and it’s a good option to get started. We usually cover Goals and positioning.2) They tend to book a single session if they only need me for one problem they want to solve for. Usually 1h for 1 topic: Linkedin or Resume or Interview prep for 1 company.3) They book a package when they want me to help them with multiple topics or processes because they want to land a job quickly, or reframe their profile to improve their personal brand, or need help with a promotion.

Question 18

What is your pricing or rate for Career Coaching?

Accepted Answer

I work with Plans. You can book any Plan however you like: 15min, 30min, 45min or 60min. I work on demand, meaning you book the days/times that work best for you based on my availability. If you'd like to learn more about the different options, reach out.I send a receipt after checkout and I usually ask you for a brief to get more context on what you'd like to achieve with our time together, which I will take a quick look at before the call.You can find the most common services here and you can book them on the Basic Plan. I also offer Career Coaching packages with a discount and you can find and book the most common options on the Basic Plan here. Please reach out if you prefer a different option or need a different services that is not listed.*If you are an executive, I recommend other Plans as I am typically asked for extensive support and services beyond what the Basic Plan offers. If you'd like to learn about other Plans, reach out.

Question 19

Can sessions count or go towards the overall cost of the 2-session package rate or the All-Access Plan?

Accepted Answer

All my Plans offer a discounted package option for 2 sessions, 5 sessions or 10 sessions (however this is very flexible and if you prefer a different amount, just let me know) and are typically booked when the coachee would like to work on a specific challenge for a longer period or time over a few sessions or when they need help across multiple interview processes or internal challenges for a promotion.The first 1 hour session can count towards packages of 5 sessions or more but most coachees tend to book packages independently from the first session you have had with me.If you have any questions around my work, Plans or packages, reach out and I can help clarify anything you have doubts on.

Question 20

Do you support entry-level professionals or early career?

Accepted Answer

I do. Although I operate at executive level, I was once in your shoes and can help you stand out to different levels of seniority. I support students who want to get their first internship, interns who want to get their first full time role, specialists who want to move to manager, managers that want to start leading teams, team leads who want to start leading at global level and senior managers that want to level up to directors.

Question 21

Do you facilitate introductions to your network as part of your Career Coaching services?

Accepted Answer

I do, but there are several caveats to it, and if you are interested in this type of support, please reach out.

Question 22

Do you provide support in between Career Coaching sessions?

Accepted Answer

I do, but it depends on the package you choose. The Basic Plan includes minimal support and longer response time than the All-Access Plan. If you'd like to learn more about the different Career Coaching plans available, please reach out.

Question 23

Is it necessary to provide you with a brief before our Career Coaching session?

Accepted Answer

No, a brief is not necessary and it's completely up to you if you want to provide context before the call. Most people prefer to send me a brief, but it is not a requirement nor a must have for any of my Coaching sessions, Plans or Packages.

Question 24

What is your experience providing Career Coaching for expats?

Accepted Answer

I have experience and help with:Career Coaching in and for multiple markets: US, UK, Spain, Portugal and Germany as I have worked in these markets myself. I have extensive experience working with teams across the World as well and have coached expats and nationals in most continents. Foreign professionals and expats: Work-authorized newcomers overcoming local hiring barriers and translating their foreign credentials to a new country.
I help with Career Coaching for international transitions: expats or foreigners from market that want to enter another one or learn how to secure a role from abroad or already in the market and need to do it quickly. Please note that I am not a legal or immigration advisor and recommend that you reach out to a certified and qualified professional if you have questions or need guidance around visas.
I also support Coaching for fractionals or consultants abroad that want to secure clients in the US or European markets but are not familiar with the markets or how to enter and expand their client based or get referred afterwards. This is many times combined with Business Coaching to help grow the practice long-term.I also help with international students and graduates with Career Coaching: Bridging cultural communication gaps, hiring and interview practices, and adapting resumes for local markets.Global development and nonprofit workers: Individuals targeting careers in the United Nations, NGOs, foreign policy, or international affairs.
Corporate executives and government personnel: Leaders shifting across international assignments or transitioning out of public service into global private sector.
I also support coachees in multiple countries with their Career strategy in their respective territories to find a new role or progress in their careers. Countries include: US (especially New York, San Francisco, Los Angeles and Boston), UK, Australia, Belgium, Canada, France, Netherlands, Costa Rica, Ireland, South Africa, Spain and United Arab Emirates.If you have any questions on how I can best support your specific circumstances, don't hesitate to reach out.

Question 25

Why do Career Coaching?

Accepted Answer

To build a standout career in marketing, you need commercial positioning, political acumen, and the leverage to turn your actual business impact into career velocity. As a Marketing Career Coach and fractional CMO who has been in your shoes before, Alexia Palau partners with marketers across all levels of seniority - from Marketing specialists to directors and C-suite executives as well as those adjacent to Marketing - to scale their career trajectory covering (but not limited to):Securing High-Stakes Roles: Eliminate ineffective job-hunting. We engineer an aggressive, end-to-end search strategy: sharpening your core value proposition, rebuild resumes and LinkedIn profiles for maximum conversion, activating warm networks, mastering performance-focused interviews, and negotiating top-market compensation packages.Executing High-Leverage Leadership: Deliver measurable commercial outcomes while building political and social capital. We define your distinct operating style, build authentic team alignment, master upward management, and navigate corporate circles so you gain real influence.De-Risking Strategic Career Pivots: Transition into new verticals, switch functional disciplines, or step up to enterprise leadership with confidence. We evaluate your transferable business wins against actual market demand, pressure-test your target roles, and execute a methodical pivot roadmap.Establishing Sustainable Executive Visibility: Build a defensible personal brand while operating inside your current organization. We establish low-lift, high-yield routines for internal visibility and external thought leadership that pull inbound opportunities straight to you - without risking burnout or compromising your current role.

Question 26

I need a review of my LinkedIn profile, my website, and interview practice. What is the best Career Coaching package for me?

Accepted Answer

I am most typically booked:→ LinkedIn review1h one-off session. Sometimes they book a second session 1 or 2 weeks later to review final changes and review results. The goal here is to turn your LinkedIn into a relevant job generation engine.→ Interview Prep/Mock InterviewsThese really depend... some people have booked me weekly/bi-weekly for 3 months to work across multiple processes and some just as a 1h one-off session. So it depends on if you want to be reactive (1 session when you have an interview) or proactive (>1 session when you want o review previous and current experiences to train for future ones).→ Website reviewThis one also depends. Some people have booked me for a 1h one-off session for Portfolio review and some have booked me weekly/bi-weekly to review performance and make additional changes. Here I think it really depends the purpose you want your website to fulfill. I wanted mine to be a demand generation tool - just like my LinkedIn be a job generation tool - and to make it rank (because then I wouldn't need to do business development, those who landed were in market, most ready to buy), not just a brochure style website. So if you want the Goal to be just a presentation card a 1h one-off session is enough. But if you want it to be an actual demand gen tool, you want more than 1 session.Think about what you will need in the coming weeks/months and see if 2, 5 or 10 sessions would be best considering your Goals.And we can discuss all 3 topics in every session as well but if you prefer something more structured I also have a 10 week Job Search Accelerator option which we can define like a live course and set each session's content for each week.Example (but you can build as you like!): Let's say you think you will need the 10 session package. Define what you want for each session and we set it in stone. I'd start with Linkedin because it's your active audience, alternate interview prep and then work on the website.Week 1: Career path document + trackersWeek 2: Linkedin optimizationWeek 3: Linkedin posting + expanding networkWeek 4: Interview prep past roles role playWeek 5: Website backend + trackingWeek 6: Website frontend + GEO/AEOWeek 7: Interview prep current processesWeek 8: Review Owned + Shared + Earned performance (Website, LinkedIn, Other) and habits for autonomy moving forwardWeek 9: Interview prep current processes (final stages focus)Week 10: Negotiation scenario planning

Question 27

Can I book a one-off one hour Career Coaching session with you?

Accepted Answer

Yes, of course. You can book 1 hour, 45 minutes, 30 minutes and 15 minutes and you have full flexibility to decide the duration and cadence.

Question 28

Do you work with any Career Coaching partner sites?

Accepted Answer

I don't work with any Career Coaching websites anymore (such as IGotAnOffer, ADPList...) and if you'd like to book with me you can only do it through my official website www.alexiapalau.com or my LinkedIn page.Beware that websites like Callings.ai is not authorized to list my name nor has reached out to do so and would highly recommend to check the authenticity of any websites that list my profile and pricing rates as none of them are authorized outside of my official channels.

COACHING DE CARREIRA EM MARKETING

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

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