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COACHING DE CARREIRA EM MARKETING

Com mais de 800 horas de coaching internacional, eu transformei as carreiras de mais de 200 Executivos, Fundadores e Profissionais em Marketing e áreas do ecossistema de Marketing: Estratégia, Operações, Transformação, Analítica, Go-To-Market (GTM), Legal, Design, Produto e Gestão de Projetos.

O meu objetivo é ajudá-lo a ver que já sabe quais são os passos certos para alcançar os seus Objetivos.

Sou especialista em Formação Corporativa para Global People Managers com foco em liderança, sistematização e automação. Também apoio Coaching de Carreira e Desenvolvimento 1:1, com ênfase em Estratégia de Carreira, Marketing e IA (mais de 200 horas de formação).

"Alexia is a very confident and talented marketer. She has a proactive and analytical approach to any challenges coming her way and always finds time to lend a hand if need be. I found her to be a great coach and manager and I hope to have the pleasure of working with her again in the future."

Hanne F.

Affiliate Marketing Manager

DECATHLON

"Having Alexia as my leader over the past 4 years has been exceptionally impactful on my career. The team is motivated and engaged. Her leadership has created a productive harmonious virtual work environment across different regions, time zones and cultures in the world. She is truly talented and great asset to the company."

Nadege K.

Lead, Marketing

SONY PlayStation

SPORTS INDUSTRY CAREER COACHING SERVICES

With over 75 reviews on LinkedIn and working across Strategy and Execution for Fortune 500 and hyper-growth startups, I bring practical, executive-level insight to career growth, productivity, automation, and AI adoption.

I have coached 200+ professionals (200+ hours specifically on AI) globally - United States, Canada, UK, France, Spain, Germany, Portugal and Luxembourg - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

I support Marketing Leadership Career Coaching across multiple industries and multi-business model setups (in Sports, this could be E-Commerce + Retail + B2B). I provide services on sports resume reviews, interview preparation, mock interviews and interview coaching, marketing materials, career and leadership coaching, overcoming the fear of negotiation and mentorship.

*Services provided are by the hour, packages, bundles and workshops

BUSINESS OPERATIONS & FINANCIAL ACCURACY

Need to understand the perspective of different stakeholders around Marketing's tangible commercial impact?

Need to align with 200+ stakeholders across Business units and 45+ markets?

 

 

I can help with:​

  • Predictive Financial Planning

  • CFO & Board Relations

  • Marketing Strategy

  • Forecasting credibility

  • Develop Data-Driven Teams

GROWTH, PERFORMANCE MARKETING & AI TRAINING

Need answers to how to structure the marketing budget for AI implementation? Defining true ROI of the current MarTech stack? Or how to integrate MMM/MTA into reporting? Or learn more about AI tools that the team should be using?

I provide coaching on:

  • AI Tool Implementation

  • Predictive Analytics Training

  • Attribution model building

  • Performance Strategy

  • MarTech Stack Optimization

LEVELING UP TO GLOBAL CORPORATIONS

Need to translate mid-size success to Fortune 50 scale? Understand the differences in GTM execution? How to navigate a highly matrixed organization? Identify gaps to close in your P&L experience?

I can support Executives on:

  • Global Scale Interview Prep

  • Matrixed Org Navigation

  • Refine P&L Management

  • C-Suite Communication

  • Exec Profile Optimization

ACHIEVING

WORK-LIFE BALANCE

Want to know how to maintain high performance without burnout? What processes can you automate to reduce tactical workload? How to delegate effectively to protect time? Or how to set clear boundaries with teams?

I can support coaching with:

  • Strategic Time Blocking

  • High-Leverage Delegation

  • Workflow Automation

  • Communication SOPs

  • Systematic Prevention

LEADERSHIP TO

EXECUTIVE TRANSITION

Need to shift from Director to VP mindset? Know how to present strategy to a board of directors? Or move from managing people to managing leaders? Or learn common failures in executive transitions?

 

As a Coach, I support:

  • Executive Presence

  • Board Communication

  • Strategic Oversight

  • Organizational Transformation

  • Risk Framework Development

VISION, INNOVATION & TESTING

Believe that what will really move the needle is International? Need to structure or restructure GTM Planning? Or consolidate operations for further efficiency? Becoming more agile as an organization?

I help with coaching in:

  • Automation & Systematization

  • Multi-Market Timely Launches

  • B2C & B2B GTM Execution

  • Cross-Functional Leadership

  • Restructures towards ROI

INDIVIDUAL SESSIONS & PACKAGES

"I had just a 30 minute coaching session with Alexia, but honestly, it felt like much more - like a real conversation with someone who gets it. In that short time, she helped me spot some key gaps in how I handle interviews and, more importantly, showed me how to gather and use the data from my past experiences to better understand where things might be going off track - not just in the interviews themselves, but in how I communicate and present myself."

Marketing Director

TIME100 Most Influential Companies

MY SPORTS INDUSTRY EXPERIENCE

NBA 2K21 - Next-Gen Game Reveal Trailer | PS5
MLB The Show 22 - Legends Trailer | PS5, PS4
Gran Turismo 7 - Announcement Trailer | PS5
FIFA 21 - Next Gen Launch Trailer | PS5
Madden 22 - Official Reveal Trailer - Gameday Happens Here | PS5, PS4
Serena Williams Teaches Tennis | Official Trailer | MasterClass
Stephen Curry: Where Steph Aims | MasterClass Moments | MasterClass
Garry Kasparov Teaches Chess | Official Trailer | MasterClass
Daniel Negreanu Teaches Poker | Official Trailer | MasterClass
Phil Ivey Teaches Poker Strategy | Official Trailer | MasterClass
Decathlon Celebrates 40 Years!
Decathlon EN
Decathlon UK: Cross-Training Fitness
You don't need to test our products, We have done it for you!
Decathlon UK: We are Decathlon UK!
Quechua Tents
Decathlon UK: Live and love your hike...
Decathlon Celebrates 40 Years!

Frequently Asked Questions

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