CONSULTORIA DE MARKETING DE CRESCIMENTO (GROWTH MARKETING)
Como Consultora Executiva de Marketing, ofereço a executivos e fundadores de empresas Fortune 500 e de startups B2B/DTC de rápido crescimento uma abordagem focada em resultados e prioritariamente direcionada para a IA (AI-first) para a mudança estratégica e a escala global. Com mais de 16 anos de experiência em Marketing - incluindo a liderança do crescimento integrado da Sony PlayStation em 45 mercados e a recuperação de empresas de SaaS B2B como Onfido -, sou especializada em Estratégia e Operações de Marketing, reorganização organizacional e na implementação técnica de automação para gerar um crescimento significativo da Revenue. Transformo o Marketing num motor estratégico e atuo como uma partner de confiança da C-suite, garantindo o alinhamento estratégico, gerindo orçamentos globais complexos e permitindo uma execução rentável e sustentável, com pouca ou nenhuma margem para erros.
Onfido
Interim Head of Marketing
Consultant, United States
Turned this B2B SaaS (Software as a Service) Cybersecurity business around as an advisor to the Executive Team/VP of Marketing, leading Demand Generation - improving data integrity, performance, and processes - and evolving its Product- Led Growth (PLG) strategy.
My work led to a Head of Growth offer by the CRO.
Kokoon Technology
Manager, Online Marketing
Full time, United Kingdom
Nearly doubled pre-order monthly sales within 4 months for the top Kickstarter tech startup (2M GBP raised) launching the World's first sleep sensing headphones and app (ML). Develop the first digital marketing strategy (from 0 to 1) for UK, US, France and Germany.
Otaduy
Marketing
Consultant, United Kingdom
Introduced the Executive team to Performance Marketing with a focus connecting channels (multichannel) on Social Media, PR and SEO. Later supported the Business transition towards a data driven Marketing strategy.
MARKETING BOARD MEMBER FOR EDUCATION COMPANIES
Early Stage Startups
Bootstrapped startups
Pre-Seed startups
Seed startups
Series A startups
Growth Stage
Scale-ups
Series B startups
Series C startups
Ready for Exit or Acquisition
Startups ready for IPO
Startups ready for Sale
Series C startups
Series D startups
VCs & PEs
Venture Capital startups
Private Equity startups
High Growth startups
CONSULTORIA DE MARKETING DE CRESCIMENTO (GROWTH MARKETING)
Como Consultora Executiva de Marketing, ofereço a executivos e fundadores de empresas Fortune 500 e de startups B2B/DTC de rápido crescimento uma abordagem focada em resultados e prioritariamente direcionada para a IA (AI-first) para a mudança estratégica e a escala global. Com mais de 16 anos de experiência em Marketing - incluindo a liderança do crescimento integrado da Sony PlayStation em 45 mercados e a recuperação de empresas de SaaS B2B como Onfido -, sou especializada em Estratégia e Operações de Marketing, reorganização organizacional e na implementação técnica de automação para gerar um crescimento significativo da Revenue. Transformo o Marketing num motor estratégico e atuo como uma partner de confiança da C-suite, garantindo o alinhamento estratégico, gerindo orçamentos globais complexos e permitindo uma execução rentável e sustentável, com pouca ou nenhuma margem para erros.
SONY PlayStation
GM, Marketing
United States
Led an SVP/VP Future of Work Advisory Council of 9 due to exceptional eNPS (+21% YoY and +9% vs Company average), developing solutions and driving adoption (incl. AI powered) across the Marketing & Sales orgs.
Coach for Women @ PlayStation resource group, supporting Data Science, Software Engineering, Sales, Product, Human Resources and Legal.
Columbia University
Guest Lecturer
New York, United States
Taught Communications MBA students about how Automation has evolved over the years in the Marketing discipline and the high-level impact of AI in some of the largest and most innovative projects I have worked on in my career.
America Needs You
Marketing & Partnerships
Education Board Member
Helping 80+ first-generation college students explore career paths, develop their skills (incl. AI) and secure internships. Coaching in Finance, Communications, Data Science, Human Resources, Consulting, Healthcare. Joined the Board in April 2025.
MARKETING BOARD MEMBER SERVICES
I have advised global brands and hyper-growth startups as a Marketing transformation partner, guiding C-level leaders through revenue acceleration, GTM strategy, org design, and automation-driven performance frameworks.
My Executive Marketing Advisory services stand out because they blend Fortune 500 strategic rigor with unicorn startup agility. I guide Global Executives and Founders to drive profitable, scaled growth by focusing on the convergence of strategy and operations: turning complex AI-first digital transformation and omnichannel GTM strategies into streamlined, automated, and measurable operational systems. This unique full-stack expertise ensures clients not only receive high-level direction but also achieve flawless execution and sustainable competitive advantage across global markets.
*Services provided are on monthly retainer
BUSINESS OPERATIONS & FINANCIAL ACCURACY
Need advice on Global, Portfolio, Business Model and/or cross-functional strategic alignment?
As a Marketing Strategy Advisor I advise on:
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SOPs that Scale
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Driving Adoption & Rollout
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Predictive Forecasting
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Maintain <3% Deviation
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Ensure Shareholder Trust
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Increase or Get Investment
PERFORMANCE UPLIFT & COMMERCIAL IMPACT
Need clarity on your next step with Marketing? The next Marketing channel that could help to reach your Goals?
As a CMO-level Advisor, I can support on how to:
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Conduct an Audit
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Prioritize Opportunities
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Structure Reporting
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Develop Teams for Growth
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Set up Trusted Analytics
ORGANIZATIONAL DESIGN & INTERNATIONAL RELATIONS
Looking to reskill or upskill your Team due shifting priorities? Or deploy Global AI workforce augmentation?
I as a Growth Marketing Advisor, I can help with how to:
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Develop Automation Culture
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Set up International SOPs
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Simplify Processes
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Improve Productivity & eNPS
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Customer-first Org Design
GO-TO-MARKET &
MEDIA PLANNING
Campaigns not reaching their targets? Ineffective operational workflows impacting launches? Need clarity on who does what?
My Growth Marketing Advisory services cover:
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Global GTM Planning
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Scaling Ops Worldwide
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Tech Adoption & Security
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R&R, Prioritization & Agile
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Creative Automation
MEASUREMENT, ANALYTICS & AUTOMATION
Channel dependency and need to diversify? Struggling to justify traffic that you know is converting but can't prove it?
As a startup Marketing advisor, I provide advice on:
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Attribution Modeling
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Media Mix Modeling
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Incrementality Testing
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Online & Offline Tracking
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Brand Lift Testing
VISION, INNOVATION & TESTING
Need to lead through change but need an external POV on the future? Scale best practice and successful tests globally?
As a Growth Marketing Advisor Operator for Startups, I help enable:
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Scenario Planning
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Cross-functional Strategy
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Global & Local Alignment
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Visibility & Scale Initiatives
What does multi-business model expert do?
A multi-business model marketer is a strategist skilled in designing, implementing, and managing a portfolio of diverse, concurrent business models within a single organization to maximize value, revenue streams, and competitive advantage over time. It's an adaptable resource to each growth stage of the business, regardless of the direction it takes in expanding - such as digital platforms, subscription services, and physical retail - helping create a resilient, diversified business ecosystem.
These are the combined business models I have supported:
DTC + B2B SaaS
Marketplaces + Subscription + Retail
E-Commerce + Retail
B2B SaaS + E-Commerce
Retail + B2B
AI Software + Retail
POPULAR BOOKINGS
Fractional Services
- CAPACITY FOR 1 MORE CLIENT -
Leadership embedded with your team part-time. Strategy + Execution.
Most popular bookings:
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Long term: 10-20 hours/week or more
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Short term: 90 Days function boost
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Specific Projects: Growth Audit, Marketing Strategy, etc.
GTM strategy, messaging architecture, pipeline dashboards, team playbooks.
Outcomes focus, based on SOW.
Systematic GTM infrastructure with leadership continuity.
Growth Advisor
Monthly touch base with the Board to provide advice from a Growth and Marketing angle.
Most common set up: 1h/month
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Fortune 500 & high growth startups
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Multi-Business Model Portfolios
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Multiple Industries
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Global + Local Strategy
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AI-Native Operations
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Full Funnel Omni-Channel Performance
